...Ethics & Communication Ryan Cordova 9/30/13 HCS335 University Of Phoenix When dealing with a negative affect of drug manufacturs, misleading with poor communication and low standards of ethics; these companies make a miss-communication method with either the doctor/patient. A drug manufacturing company needs to step back and look at the problems of lack of communication and fix standard ethics. This simply can be resolved with the sales rep and administrative systems. The sales rep is responsible for giving the doctor the warnings of side effects; the doctor is responsible for giving the patient the warning of side effects. The administrative staff is responsible for hiring sales representatives. Now being as the patient is a famous figure in our community, this patient has a high authority on social media, and has attention of a high volume of viewers. The Drug manufacturing company needs to address this very soon, send out statements to the media coverage, social media, and websites to keep people informed, the main goal is to keep people buying/taking the product. Being a Communications Coordinator for a company, I would first take full responsibility for the lack of communication within the internal communication of our company. I would then address my company possibly letting the Media know I am addressing my employees and how we are going to handle this. If there was a huge side effect on the drug, then the doctor did not fully let the patient know about...
Words: 1172 - Pages: 5