Exhibit 1.1 USA Today | Strengths – S * Circulation * Concise * Referrals * Leading news app | Weaknesses – W * Lack digital subscriptions * Lack of diverse demographics * Disparity in consumer’s gender | Opportunities – O * Increase in online audience * Increase of average time spent on site * Shifts in readership | SO Strategy Use our superior print circulation and high number of social media referrals to take advantage of the shifts in readership towards online news | WO StrategyHave our increased online/mobile audience (51% male, 49% female) promote incentives for women to buy more print versions (69% male, 31% female) i.e. coupons, fashions tips/advice, etc. | Threats – T * Fierce competition in online info. distribution (TV, magazines sites, etc.) * Internet based companies have moved into advertising * Continuing decline of newspaper readership * Growing consumer demands for free online news * Rising distribution and promotional costs * Print and online revenue steadily falling | ST StrategyWith rising cost and a decline in newspaper readership, we must use our exceptional distribution to promote a shift to the online news distribution | WT StrategyPromote more online use, which has a more balanced audience (51% male, 49% female). This will help mitigate the disparities in our consumer’s gender and bring in more of a younger demographic |

Exhibit 1.2

Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Revenue/Newspaper-Media-Industry-Revenue-Profile-2013.aspx

Exhibit 1.3

Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx

Exhibit 1.4

Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx

Exhibit 1.5

Source: