About Headspace:

Headspace is a national youth mental health foundation whose primary focus is the mental health and wellbeing of young Australians. Headspace tackles the issues that stand in the way of young people access to appropriate health services by placing over 40 help centres around Australia and providing resources and information to professionals that work with young people.

Headspace Campaign:

The We’ve got your back campaign was developed in April 2012 and is a national awareness campaign that aims to dramatically increase young Australians awareness of everyday mental health issues affecting themselves and their friends. Run over a course of three years, Headspace advertises with 10 posters and 3 television commercials. These advertisements are presented in the form of animation, depicting various mental health issues, ultimately they show that young people can beat mental illness and let them know that headspace is a place for them to seek help. They cover six everyday issues that young Australians struggle with; depression, stress, anxiety, drugs, relationship problems and fitting in. The We’ve got your back campaign arms people with the skills to identify and guide themselves on how to deal with these issues and urges them to seek external help where appropriate.

Ottawa Charter:

The Ottawa Charter was created at an international conference for health promotion in Ottawa on the 21st of November 1986. Created as a response to growing expectations for a new public health movement around the world, its action is to achieve health for all by the year 2000 and beyond. This charter encourages the need for people to gain increased control over their health and the importance for the improvement of ones health. It states that health is not just the responsibility of the health sector; rather that it goes beyond healthy life-styles and