...implementing the National Counselling and Testing Campaign in the Ga-Motupa Community in Limpopo Mushwana Sipho Simeon An assignment submitted in partial fulfilment of the requirements for the degree of Masters of Philosophy (HIV & AIDS Management) at the University of Stellenbosch Africa Centre for HIV &AIDS Management Faculty of Economic and Management Sciences Supervisor: Gary Eva March 2011 Declaration I hereby declare that the entire work contained in this document is my original work and I have not previously submitted the same work to the same or another institution for another qualification. All sources used are herein acknowledged and referenced. Date: 22 January 2011 Copyright©2011 Stellenbosch University All rights reserved Abstract The National Department of Health and The South African National AIDS Council (SANAC) jointly agreed to launch a massive campaign for HIV Counselling and Testing. The campaign was launched as an effort to step up and supplement and modify the programmes that are already running in the country, to fight HIV and AIDS. The campaign is known as the National HIV Counselling and Testing Campaign and it is based on the National HIV Counselling and Testing Campaign Strategy of SANAC (2010). The study aimed to investigate the impact of the campaign in terms of awareness levels of the benefiting groups...
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...P1 In this assignment I will be explaining three different approaches to health education. I will also be giving examples of each approach being used and lastly I will also be explaining the role of the health educators in these approaches. The three approaches I will be talking about are as follows; social marketing approach, two way communication and community development approach. Health education is usually used to give information and advice of the knowledge and skills that the professionals have gained in their sector in order to change the behaviour that affects health an example of this could be using social marketing by putting posters up in busses about eating healthy. Health educators come from a wide range of professions including teachers in schools, social workers who work with adults and young children, practice nurses in wards and hospitals and even care homes, health visitors that come out to individuals and leisure centre staff who work in gyms. Health education uses different approaches to promote health education and some of the approaches that are used and are being used I will be talking about within this assignment. Prescriptions were introduced 1952 smoking and cancer link introduced 1954 2000 NHS walk in centres introduced 2007 smoking ban introduced This time line links in with my campaign and shows how health improved over the years within drugs and other substances for an example smoking ban in public bases resulted in...
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...Public Health ‘Negative Advertising’ is an effective way to influence behavioral changes among general public, but it has only been limitedly used in public health media campaigns. Nevertheless, as public health more and more focuses on non-transmissible disease prevention, negative advertising could be more extensively used. This analysis takes into consideration, a descriptive case from tobacco control. Taking into account internal tobacco industry documents, surveys and tentative data and taking into consideration socio-political reasons, it is described tobacco industry and public health research on the American Legacy Foundation’s ‘‘truth’’ campaign, a key example of effective use of negative advertising in the service of public health. The tobacco industry described that the most effective advertisements run by Legacy Foundations “truth’’ campaign have been negative advertisements. Though the tobacco industry’s own study suggested that these negative ads acknowledged and effectively branded the cigarette as a harmful consumer product rather than focusing only on tobacco companies, some people accused Legacy of defaming it. Public health researchers have confirmed the effectiveness of the ‘‘truth’’ campaign in reducing smoking initiation. Research on political advocacy indicating the value of negative advertising has been only used rarely in the development of public health media campaigns, but negative advertising can easily communicate certain public health messages...
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...Social Marketing – Anti-Anorexia Campaign (Italy) X444 Background While there has been much attention focused on the obesity problem in the developed world, another serious health issue is anorexia nervosa. There is tremendous pressure in the developed world for women to be extremely thin. The current ideal female body is impossible to achieve for the majority of women and is markedly different from the classical ideal dating back to the Greeks and even as recently as the 1950s and 1960s. By today’s standards, Marilyn Monroe and Raquel Welch would be considered “fat.” Venus de Milo Ancient Greece Marilyn Monroe 1950s Raquel Welch 1960s Keira Knightley 2000s While obesity is certainly unhealthy, the social pressure for women to be extremely thin is also unhealthy. According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD) (2007), in the U.S. 7 million women and 1 million men suffer from eating disorder mental illness. Lauter (2008) quoted Marleen S. Williams, a psychology professor at Brigham Young University in Utah who said studies show fewer eating disorders in "cultures that value full-bodied women." • Health impact of eating disorders (ANAD, 2007, except as noted below) o Physical § 20% fatality rate (CBS, 2007) § Malnutrition § Dehydration § Ruptured stomach § Serious heart, kidney, and liver damage § Tooth/gum erosion § Tears of the esophagus o Mental § Depression § Low self-esteem § Shame and guilt § Impaired...
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...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...with 1 in 5 dieing from smoking related diseases. (Australian Department of Health and Aging, 2011) They also hold the highest percentage of any demographic of smokers in Australia, with around 47.7%, of Indigenous Australians and Torres straight Islanders addicted to smoking (ABS, 2013). This is why for this assignment; I have chosen the ‘Break the Chain’ Campaign, a campaign which is a subsidiary of the larger ‘Preventive Health Tobacco Social Marketing Campaign’ of 2012. This campaign is specifically aimed towards Aboriginal and Torres straight Islanders; it communicates to the target audience the benefits of quitting, the range of risks, highlights both positive and negative motivations of quitting smoking, and attempts to change the attitudes and behaviours through the sharing of personal experiences. http://www.youtube.com/watch?v=OH14tN9x3y4 The ‘Break the Chain’ ad shows an Aboriginal/Torres straight islander woman sharing her own experiences with smoking, and talks about the amount of damage it has caused for her and her family. It allows the audience identify, and empathise with these particular situations. The ad uses several emotional anchors, such as the death of the protagonist’s mother and father, and the illness that her other relatives and people around her have face as a result of smoking. In the end she tells the audience that she has quit for not only the sake of her health but for the people around her, including her children; underlying idea of this...
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...There are 5 main different health promotion models, these try and change people’s lifestyles in order to make them healthier and do what is correct, and these models do it in different ways to each other and have advantages and disadvantages of using their methods. Fear: If a company uses a fear approach to achieve this they must scare people into a adopting a healthier lifestyle. An example of a campaign that uses fear could be “Think” they encourage people to be road worthy, they were able to use fear by reacting to a car accident were a child gets seriously injured and at the end watches his friends have fun without him. The problem with the fear approach is that you cannot make it too frightening otherwise you could upset children or even disturb adults if it is over disturbing. Sometimes a fear approach could be adapted to make it seem more like a dramatic effect which could be classed as being dishonest towards the audience. Using the fear approach can be good though as it is more likely than any other model to put people off by using dramatic and off putting scenes. Think campaign used the fear approach by having a young boy getting hit by a car this was because he was not being safe around roads. This could be distressing for young children to see as the young actor does get badly injured in the making of this advert, although they are around roads every day and wouldn’t want to get hurt so it would encourage them to be safe around roads. Medical: A medical...
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...Developing an Advocacy Campaign for Diabetes Emmanuel Besong Walden University Policy & Advocacy for Population Health Nursing 6050N DR. Trudy Tappan March 27, 2016 Introduction Population health is defined as the health outcomes and its distribution in a community. Population health includes policies and interventions that affect health outcomes. Diabetes is a population health issue. Data is used to trend diabetes outcome of the diabetic population (healthcatalyst.com, 2013). According to CDC (2014), 9.3% of the population of the United States of America live with diabetes. This percentage amount to 29.1 million people diagnosed or undiagnosed with diabetes. Each year approximately 200000 deaths occur in the United States of America alone. The disease is the 7th leading cause of death in the United States of America (CDC, 2014). National Data trend estimates that by the year 2050, 1 in every 3 American will have developed diabetes (CDC, 2014). The American Diabetes Association defines Diabetes mellitus as a metabolic disease caused by low insulin secretion or inaction of insulin resulting in hyperglycemia. Long term effect of diabetes mellitus results in failure of many organs, such as eyes, blood vessels, kidneys, nerves, heart disease, stroke, amputations of the legs and feet, and early death. Diabetes Mellitus can be classified type 1 and Type 2. Insulin dependent diabetes is called type 1 diabetes and it is caused by a lack of insulin due to the damage of beta cells...
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...Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on ...
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...A health promotion is the provision of information and education both to individuals and to the nation, which will enable them to make positive lifestyle choices. It enables people to take control over factors that affect their own health and so do something to improve their health and wellbeing. The first campaign that I will look at is the Change 4 Life programme. The purpose of Change 4 Life is to inform readers about the health risks associated with not eating healthy foods and not being active. The campaign is run by the department of health and is aimed at all age ranges. It is a UK social campaign that is designed to prevent or reduce child obesity by raising awareness to both children and parents. The campaign provides information about the risks of obesity and also provides information, advice and guidance on how to change your lifestyle to improve your health. Information can be accessed through their website http://www.nhs.uk/Change4Life/Pages/why-change-for-life.aspx, there are also leaflets available and TV adverts to encourage change. SmokeFree NHS is a health promotion that aims to provide advice and support to help people stop smoking. The promotion provides information about the risks and dangers of smoking and informs people about the support that is available to help them quit. The purpose of the campaign is to raise awareness of the health risks associated with smoking and to encourage people to stop smoking or from starting to smoke. THINK is a government...
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...influence of government on factors that contribute to the current patterns of health and illness in the UK – Over the course of the last 50 years in the UK the government (England, Wales, Northern Ireland and Scotland) have made a great effort in order to improve the overall health of the general population in the UK. This has been achieved through the use of making the general population more aware of the dangers to their health and what they are along with they can do in order to improve it, thereby making better informed decisions in regards to their health when it comes to things such as diet, road safety (driving), exercise, smoking and education. The greatest influence that the government has had on the population in general on patterns of health over the last 50 years has been to increase the awareness on the negative effects smoking can have on a person’s health. The ill effects of smoking were originally discovered in 1961 and from that point onwards the government have worked continuously in order to stop people from smoking in order to prevent individuals from dying. The first government initiative was put into place in 1971 which led to manufactures agreeing to display on their packaging compulsory anti-smoking adverts, such as “smoking kills”. This new initiative made a significant impact on raising people’s awareness in the UK about the damaging effects smoking can cause to their health. Adverts promoting smoking were officially band in 2002 through the use...
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...HEALTH PROMOTION CAMPAIGN Student’s name Course Date Public health campaign The Chilean society has been rapidly changing in the last few decades during a period of rapid economic growth. The country has made incredible development over the preceding decade in terms of improving its citizen’s quality of life. Since 1990s, Chile has experienced a track record on the basis of poverty reduction and robust growth. However, Chile only performs well in a few well-being measures, and it ranks low in a wide range of topics in relation to other countries in the Better Life Index. It is, therefore, essential to examine the changes that have taken place in the people’s quality of life with specific emphasis on the well-being of Chilean children. The emotional well-being of a child is essential for their growth as well as great learning in the classroom surrounding. This paper aims at exploring the manner in which schools and communities can support a child’s well being with emphasis on a public health campaign that raises awareness on children’s wellbeing through images drawn by them. In Chile, child protection is an essential social issue. In response to a study in 2000 whose results showed that 74% of children who live in Chile were ill-treated in their homes, the Metropolitan South Health Service in conjunction with the municipalities’ primary care units of South Santiago came up with a comprehensive interventions program. This program aimed at strengthening...
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...M2: Discuss the factors likely to influence current and future patterns of health in the UK D1: Evaluate the influence of government on factors that contribute to the current patterns of health and illness in the UK There are many factors that are likely to influence current and future patterns of health in the UK. I will be discussing binge drinking particularly in teenagers and obesity issues in the UK. This is because I believe that the biggest health issues affecting the UK at present are influenced by lifestyle choices. There are many current health issues within the UK that are affecting current health patterns and are likely to affect the future patterns of health. The government has introduced policies and legislations that should tackle these factors affecting health patterns. Binge drinking used to mean drinking a lot of alcohol over consecutive days, however now binge drinking refers to drinking a lot of alcohol over a short period of time whether this is to get drunk or to feel the effects of the alcohol on them. This has only more recently changed as teenagers have been seen to drink considerably more alcohol. Different Medias have shown that teenagers have been seen to binge drink more than the average adult drinks. “Media coverage has been given to news that “British teenagers are the third worst binge drinkers in Europe” Teenagers may have many reasons to drink such as issue as home, to fit in, peer pressure or even to feel a sense of thrill from the alcohol...
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...Health is “the ability of a system (a cell, organism, family, society) to respond adaptively to a wide variety of environmental challenges (physical, chemical, infectious, psychological, social)' (Brody and Sobel, 1980: 168-69). The relationship between health and psychology has become more focused in the 20th century. It has been considered as far back as ancient Greece, but has taken root heavily in the 20th century. Health and psychology has the meaning that our mind and bodies interact with each other. If we are overly stressed then we may likely see physical health effects such as higher blood pressure, increased heart rate, etc. When we keep a positive balance between our physical health and our mental health, then we are working on the close relationship of health and psychology. We can directly affect our health by our lifestyles. By this I mean if we choose to smoke cigarettes, drink alcohol, consume to much caffeine, or be overweight. Since these lifestyle choices affect us physically and mentally many workplaces offer wellness programs to help aide in the education of health and psychology. When an employer makes the choice to provide wellness programs for their employees both the employer and the employee benefits. The employer benefits if they provide medical insurance to the employee in the possibility of lowering their health insurance cost. The healthier lifestyle the employee lives the less cost in time loss from work, or possibilities for workplace injuries...
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...Professional Development of the Registered Nurse EOC R.N. Grand Canyon University: NRS-430V | Nursing History, Theories, and Conceptual Model June 23, 2016 Nurses are critical to the healthcare of America and the Health Resources and Services Administration (HRSA) states that of 2010 nurses comprised a workforce of greater than 3.06 million licensed registered nurses (Facts About the Nursing Workforce. (2010, July 27)). Although nursing comprises the greatest percentage of providers in healthcare the United States faces a shrinking nursing labor force and a significant nursing leadership shortage. It has been estimated that by the year 2025 there will be between 300,000 and a million less nurses than are needed to meet the demand of a growing healthcare population. “Four out of every 10 nurses will be over the age of 50” (Buerhaus, 2008) In 2008, acknowledging that nurses are critical to the development of a safe, quality healthcare system the Robert Wood Johnson Foundation (RWJF) collaborated with the Institute of Medicine (IOM) on a 2 year project. Assessment and establishment of recommendations to guide the transformation of nursing resulted in a landmark report titled, “The Future of Nursing: Leading Change, Advancing Health.” This report establishes nursing as central to providing high quality, efficient and effective, patient centered care. Accomplishment of the goals of this document will require collaboration of all sectors of the healthcare arena in accommodation...
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