...Changes in the health care industry affect an organization in many ways. One external change is the development of social media. “Social media includes many different forms of technology including online forums, blogs, microblogs (i.e. twitter), Wikipedia, video blogs, social networks and podcasting. The use of social media has grown exponentially and time spent on social media sites now represents one in five minutes spent online.” (Timmi, 2012) The problem with the social media is that there is less and less face to face contact with our primary care team. Social media can provide access to health care for those who would otherwise not seek care. It also allows patients immediate access to health care questions. Health care providers have an increased ability to partner with patients, yet it is the fear of many providers that the increase access to health information via social media could provide inaccurate information and thus jeopardize the physician’s ability to provide the best health care possible. Another change that may affect organizations in health care include empowering patients, families, and employees in the decision making process for changes. The ability for patients, families, and employees to assist in improving the quality of the services being provided is very important in today’s health care reform. “As the empowered family members participate in managerial decisions, they will provide valuable information to managers about their preferences and needs...
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...different approaches to health education. There are many different ways in which you can approach health education. Here are three that are used Social Marketing, Medical and Community development approach. Social Marketing Is widely use to influence health behaviour by using a range of health communication strategies based on a mass media. Social marketing uses marketing methods and places like clinics to get their messages across. Social marketing targets a large group of people, by spreading their messages around and not just keeping them local. Social marketing aim at a certain target audience and they do all their research and campaigns around them. However they try to get as many people to look and understand their messages. Although they don’t just use a communication approach. Their main approach is to change peoples behaviour. This approach can last for a long time and some last for years the change for life campaign has got a 3 year plan based on this approach. Change for life is a campaign based in England to stop obesity and help people change their diets to eat healthier. This campaign is using a three year plan that is based on the social marketing approach. (Example Change4Life) Medical Approach The medical approach focuses on activity which aims to reduce morbidity and premature mortality. This is targeted towards whole populations of high risk groups. Their aim is to increase medical interventions which will prevent ill health and premature death...
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...HEALTH PROMOTION CAMPAIGN Student’s name Course Date Public health campaign The Chilean society has been rapidly changing in the last few decades during a period of rapid economic growth. The country has made incredible development over the preceding decade in terms of improving its citizen’s quality of life. Since 1990s, Chile has experienced a track record on the basis of poverty reduction and robust growth. However, Chile only performs well in a few well-being measures, and it ranks low in a wide range of topics in relation to other countries in the Better Life Index. It is, therefore, essential to examine the changes that have taken place in the people’s quality of life with specific emphasis on the well-being of Chilean children. The emotional well-being of a child is essential for their growth as well as great learning in the classroom surrounding. This paper aims at exploring the manner in which schools and communities can support a child’s well being with emphasis on a public health campaign that raises awareness on children’s wellbeing through images drawn by them. In Chile, child protection is an essential social issue. In response to a study in 2000 whose results showed that 74% of children who live in Chile were ill-treated in their homes, the Metropolitan South Health Service in conjunction with the municipalities’ primary care units of South Santiago came up with a comprehensive interventions program. This program aimed at strengthening...
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...Health Campaign Part I HCS/535 Health Campaign Part I Obesity in children and adolescents is a serious health issue with many health and social consequences which many remains with them into adulthood. It is important to implement prevention programs as well as getting a better understanding for children to help control the obesity epidemic. To better respond to this issues and those similar to it, Healthy People 2020 has been promoting healthy choices that parent can make to help lower the risks of obesity in the children. There are many agencies that are responsible for addressing and managing the affect of obesity in children. The Department of transportation and the Environmental Protection Agency are working together to help promote walking and biking to school as a way to increase the level of exercise for children. Also the United State’s Department of Agriculture or USDA is also working towards providing new Dietary Guidelines and Food Pyramid as well as helping with legislation to improve school food. The Role of Health Agencies Physical activity is one of many indicators of health defined in the most current version of Healthy People. One of the main results of lack of activities is obesity mainly in children. Obesity in children is a health issue that most health care providers that serve the pediatric community have to deal with and are looking for possible solutions. It is very important for...
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...Health Advocacy Campaign Childhood obesity is considered one of the major pressing health issues of our century. The rate of childhood obesity has increased alarmingly, with the number of obese children under five globally standing at over 42 million today. Approximately 35 million of obese children are living in the developing countries. According to the World Health Organization (WHO) children who are obese and overweight are very likely to stay obese into their adulthood; further, they stand a high chance of developing non communicable diseases such as diabetes and cardiovascular disease while they are still young (Cheng, 2013). The purpose of this paper is to highlight the gravity of childhood obesity based on statistics and the health effects that the issue has on the children and impacts in the society. Further, the study will develop a health advocacy plan for the problem. Review laws, regulations, and ethical issues that could impact health advocacy plan in regards to childhood obesity. Population Health Issue and Population Affected Childhood obesity has spread to global dimensions and is progressively affecting many low- and middle-income countries, and particularly those that are domiciled in urban settings. In the US alone, one in every five children is obese or overweight; this number is on the rise. Although weight problems can be traced back to the family genealogy, however, this is not all children who come from families that have a known...
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...Health Campaign Part 1 Violet Sowell HCS 535 – Concepts of Population Health February 23, 2015 Instructor Patti Mataxen Health Campaign Part 1 In the paper the topic to be discussed is health campaign of a public health issue aligned with a nationally identified health objective. There are many public health issues that people face daily and one major public health issue is obesity. When dealing with public health issues physical activity is important to help reduce health issues such as obesity which can lead to serious health problems. The main points that will be discussed are identification of a specific issue and nationally identified health objective which will be obesity. Other points to be discussed are identification of federal, state, and local agencies tasked with addressing and managing obesity and describing the models and systems used to determine and analyze obesity, including sources of data. Defining the community and targeted population that the identified objectives address which could include women, older adults, or African Americans and describing the epidemiologic surveillance systems used for monitoring the issue will be addressed. Finally, analyzing epidemiology tools within other areas of the health care system – risk assessment and trends in disease and health – needed to address obesity will be discussed. Obesity Obesity is a leading cause of death which consists of many health conditions that could develop. Health conditions that are related...
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...In this piece of work I will be looking at social context that influence the effectiveness of health education campaigns. I will be focusing my work on the “change 4 life” campaign. The three influences I’m basing my work on include, financial problems, peer pressure and social setting. The “change 4 life” campaign focuses on improving the health of both young children and adults. It promotes healthy eating through starter packs and online diet plans as well as encouraging participants to take part in excising. The change 4 life campaign is accessible online where those who visit can access a full range of information include 10 minute exercise suggestions, tips on how to cut down sugary food and alcohol intake and also gives advice on local activities happening within their area. The change 4 life campaign is advertised through the web, TV adverts, and leaflets and also through the National Health Service. Financial constraints can affect the health of individuals positively and negatively. Financial strain can affect the ability to shop for food that is more healthier as access to such shops is hard to come by, instead individuals may find it easier to access their local fast food restaurant as its cheaper but also for some people it’s just more convenient. The good thing about change for life is that its aimed at families who live on a budget the change 4 life campaign helps support those struggling financially but wishing to pursue a healthier lifestyle by offering vouchers...
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...Health Campaign Part II HCS/535 January 14, 2013 DR. Michelle Clemons Health Campaign Part l of this paper examined obesity as a public health issues that faces the state of Atlanta. Further, the paper dwelt on the importance of addressing this public health issues because it has an impact on the lives of the people at the community, state, and national levels. Providers believe that environmental and community factors contribute to unhealthy habits, less physical activity, which poses a major risk for chronic health conditions. The following are chronic health conditions: diabetes, high blood pressure, cardiovascular disease, stroke, high cholesterol, asthma, dyspnea and depression. These health consequences can lead to premature death and chronic health conditions, which reduces the quality of life. In the Atlanta area, obesity has increased over the past 10 years in which affects an individual life. Health care organizations have established health objectives to reduce the prevalence of obesity among individuals in America. Description of the target population Obesity occurs when there is an abnormal amount of fat (adipose tissue) accumulated around the body, caused when people eat in excess of their energy requirements (Lawrence, 2005). According to National Heart and Lung Institute (2010) “the terms overweight and obesity refer to a person’s overall body weight and whether it’s too high” (What are overweight and obesity, para. 1). An individual is overweight...
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...Diabetes Health Campaign - Part I HCS/535 March 4, 2013 Diabetes Health Campaign - Part I Diabetes is a disease that has reached epidemic proportions. In the United States approximately 23.6 million people are affected by diabetes making diabetes the 7th leading cause of death (Healthy People 2020, 2012). Diabetes is a disease that results in the body either not producing or not using insulin properly. Complications from uncontrolled diabetes can result in devastating effects on almost every system in the body. Diabetes is so prevalent that the disease has become a national health objective in the Healthy People 2020 agenda. In 2010 North Carolina had approximately 700,000 adults with a diagnosis of diabetes (North Carolina Division of Public Health, 2011). The unfortunate reality is that approximately one-third of the people in North Carolina have not yet been diagnosed and the screening test, a simple blood test, has only been utilized by approximately 60% of North Carolinians (North Carolina Division of Public Health, 2011). Diabetes is a very costly disease and plays havoc on a person’s body. In this paper the subject of discussion is the public health issue of diabetes and its effect on the communities and population of North Carolina. Diabetes and Healthy People 2020 Healthy people 2020 continues the three decades old national program that is scientifically based and identifies national goals and objective that span over a 10 year period (Centers for Disease...
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...part 2 health campaign Stephanie hildeth hcs 535 September 20, 2013 sally kohls Health Campaign on Obesity Health Campaign Part 1 Summary In Part 1 of this paper, the issues of obesity and some of the initiatives implemented nationally ad locally was examined in the state of Texas. Due to the in depth concern of the growing effects on obesity, the initiatives of this paper focused on the impact of obesity for children on all levels of communities. Furthermore, the paper also pointed out the importance of addressing the importance of fight on obesity. This paper identified the statistics of this disease from data gathered from Healthy People 2020 showing that the obesity rate has increased by 57% amongst adults ages 20 and over from 22.8% to 35.7% between 1988-1994 and 2009-2010. Also during the same time frame, children and adolescents obesity rate climbed the charts for ages 2 to 19 by 69% from 10.0% to 16.9%. Health Campaign Part 1 also explored the prevalence to how in the state of Texas the range from 20.5% in Colorado to 34.7% in Louisiana in 2012. This identified that no states had a prevalence of obesity less than 20% (CDC, 2012). In the continuing efforts of addressing the pubic health issues, community organizations, the state and federal governments have implemented a serious role in taking steps to help with the concerning disease of obesity. Local communities and agencies have collectively come together to help with the fight on adult and childhood...
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...Public Health Campaign II Nicole Jones HCS 535 Concepts of Population Health Becky Brown July 15, 2012 Running Head: Public Health Campaign II Healthy People 2010 are a science based 10 year national objective for improving the health of Americans. Healthy People 2010 have developed benchmarks that encourage collaboration across communities, empowered individuals toward making informed decisions and the measurement of the impact of prevention activities. Healthy People 2010 focus on various illnesses such as: obesity, diabetes, and cardiovascular disease. The goal of Healthy People 2010 is to increase the quality of life, the years of a healthy life, and to eliminate health disparities amongst different groups in the population. Diabetes is a specific issue that is affecting 23.6 million children and adults or 7.8% of the population. Description of the target population Diabetes is a disorder where a person’s body cannot produce or respond to insulin. Insulin is a hormone that the body uses to absorb and use glucose as fuel for the cells in the body. Diabetes Mellitus is the 7th leading cause of death in the United States. Diabetes Mellitus can lower the life expectancy by up to 15 years and is the leading cause of kidney failure, lower limb amputations and adult onset blindness. In 2007 Diabetes Mellitus cost the citizens of the United States $174 billion dollars including the cost of treatments, disability, and premature death. ...
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...Health Campaign: Breastfeeding Kona Necklen HCS 535 September 16, 2013 Instructor: Qiana Amos Health Campaign: Breastfeeding Breastfeeding, a topic not so popular twenty years ago, is becoming the subject of today’s healthy lifestyle. According to the Centers for Disease Control and Prevention (2013), 69.2% of adults over the age of 20 are overweight including obesity from 2009 to 2010. Eighteen percent of children ages six to 19 years are obese as well and has become a major health concern (Centers for Disease Control and Prevention, 2013). Chronic diseases are also an issue with one in two adults having at least one chronic health condition (Centers for Disease Control and Prevention, 2013). To reduce the obesity rates and chronic diseases for the future generation, promoting a healthy lifestyle from childhood years is highly recommended. This report reviews the importance of breastfeeding, Minnesota’s health themes for 2020, the different agencies and surveillance systems involved in addressing these issues, and the type of data used. Health Issue: Breastfeeding Healthy Minnesota 2020 The health assessment for Minnesota recognizes a healthy start early in life. The themes for Healthy Minnesota 2020 to promote health are: * “Capitalize on the opportunity to influence health in early childhood” (MDH, 2012, p.11) * “Assure that the opportunity to be healthy is available everywhere and for everyone” (MDH, 2012, p. 11) * “Strengthen communities...
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...being tackled/intervened? The agency’s campaign aims to provide women the awareness that it is not safe to drink any alcoholic beverage, any amount or anytime during pregnancy. They formulated primary prevention strategies through communication and media such as advertisements through television, print and radio, e-campaigns and social networking. This provides information and advice to prevent and lessen harm brought by drinking alcohol (AlcoholNZ, 2015). The campaign also gives support to the woman who is struggling with alcohol use by creating a group with similar experience as the other person, they call it Peer support work or (PSW). The PSW model enhances clients’ self-efficacy and self-esteem and supports clients to engage with the wider community. They work together with pregnant women and parents of children under three years of age, regardless of custody issues, and who are poorly connected to health and social services (AlcoholNZ, 2015)....
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...P2: Explain two models of behavior change that have been used in recent national health education campaigns. Individuals are more likely to take recommended health action when they see the affects of a certain action or behaviour. This can show them that if they carry on the way they are that they may not be living a healthy and happy life. Health Belief Model: This advert would be apart of the health belief model. This is because it shows the negative effects of drugs on people and how even if you plan to have it once it can turn into an addictive By having the contact details of how to get support from Frank, it shows people that may be in that situation that there is someone they can talk to and something they can do to help themselves. This campaign contains perceived susceptibility, this is shown in how the girl in the video thinks that if she takes the drugs just once she will be able to stop. But that is not what was shown throughout the video. The video showed how she was hooked after her first time and she didn't see how likely she was to become addicted when having the drugs for the fist time. Perceived Severity- This is weather the person thinks that their illness is serious or not Perceived Susceptibility- This is how likely a person is to get an illness Perceived Benefits And Barriers To The Action- Is something worth it? Or will it have problems? Cues To Action- When receiving help, this is something that could encourage them Theory of planned behaviour: ...
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...political party has to offer some product which they wanted to sell in the market place. E.g Good governace , or Obama’s change slogan. 2.Distribution function : It referes to the availability of exchange offer i.e Political product to the exchange partner i.e., electorate. 3. Cost function : In political marketing, cost function refers to the management of attitudinal and behavioural barriers of voters through calculated campaign strategies. The voter should receive all the information regarding the product without spending money for it. 4.Communication Function: Communication involves the function of informing the primary exchange partner of the offer and its availability. It is often seen as the heart of political marketing. For a political party, it implies, providing political content, political ideas and future and sense making of a complex political world programs but also aiding the interpretation Often the communication function involves simplification of political messages, concise political stand etc. The communication function interacts with the campaign delivery aspects of the distribution function-the latter provides the medium while the former defines the content. The communication function prescribes a dialogue with the exchange partners – a multidirectional flow of information . 5.News Management Function: This function is closely linked to communication function. But news management function is targeted to secondary exchange partners or intermediaries of which media...
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