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Health Care Communication Methods

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Health Care Communication Methods

Health Care Communication Methods
Over the last several weeks the national drug manufacturing giant, Johnson Pharmaceuticals, has been under tremendous pressure from the media over the negative effects of the blood pressure medication Exforge Hydrochlorothiazide Tablets (HCT). According to Novartis Pharmaceuticals Corporation (2013), an affiliate of Johnson Pharmaceuticals, "the medication contains two of the most prescribed high blood pressure medicines; amlodipine, a calcium channel blocker (CCB), valsartan, an angiotensin receptor blocker (ARB), and a diuretic (water pill) called hydrochlorothiazide" (Did You Know?). After extensive testing the Food and Drug Administration (FDA) revealed Monday that Exforge HCT does in fact contain hydrochlorothiazide, but lacked both amlodipine and valsartan in several medication lots. As communications coordinator for Johnson Pharmaceuticals the following information has been provided to address the news reports and the general public's questions regarding the negative effects of the blood pressure medication Exforge HCT. Although an apology has been given to Senator Stevens through our Public Relations Department, Johnson Pharmaceuticals has set up a news conference to be televised May 14, 2013 on the Central Broadcasting Network (CBN) at 10:00 a.m. Mountain Time to address the our stakeholders, consumers, and anyone else interested in learning the details of this unfortunate situation. During the broadcast our Quality and Control Department will provide an in depth explanation of the situation and issue a formal apology to our stakeholders. Furthermore Johnson's Pharmaceuticals, working with the FDA, will provide informational brochures to our stakeholders explaining in detail the implementation of stringent quality and control measures that will ensure this issue never happens again. By revising policy and procedures, to include tougher quality and control methods, Johnson Pharmaceuticals will develop and implement better checks and balances to guarantee amlodipine and valsartan are never omitted from Exforge HCT in any future production lots. Some examples include more training in those departments and having a quality and control person verifying all machinery is in proper order all times of the day.
The Advantages

The advantage of selecting traditional and electronic broadcasting allows the company to reach a larger viewing audience and provides a secure viewing experience. Communication is vital for many reasons. One example is it can assess individuals needs and concerns. By providing interpersonal communication the company can offset the overwhelming effects of literacy (du Pre, 2005). Better communication channels will allow Johnson Pharmaceuticals to serve their stakeholders more efficiently. By televising the conference Johnson Pharmaceuticals offers the means of conveying information to stakeholders as well as the public. This will allow individuals to utilize video cassette recording (VCR) and digital video recording (DVR), if available, to capture the broadcast in the event they are unable to view the conference live and replay at their convenience. For those individuals who miss the live broadcast CBN will broadcast the conference in its entirety Tuesday evening, May 14th at 6:00 p.m. Mountain Time. Producing a brochure will also provide another form of information. To give our stakeholders, as well as the public, additional recourses the company will also stream the conference live from their website. Individuals will have the opportunity to view live from computers, smart phones, and iPads.
The Disadvantages

The disadvantages of using these sources can add additional problems when taking into account barriers such as education, language, disabilities, and technical shortfalls such as server overloads. To remedy the disadvantages every effort will be made to ensure all parties involved understand the companies intent and that the information is disseminated across the board. The brochure will also be offered in Spanish and Johnson Pharmaceuticals will provide a sign language specialist to cover the conference for our stakeholders who are hearing impaired. A hotline has also been established with our Public Affairs Department for individuals who do not fully understand the new policies and procedures or those seeking further information. The phone number for the hotline will be made available during the live broadcast and will also be included in the brochure. In the event the company experiences server overload and other unforeseen technical issues, additional options will be made available by May 17, 2013. Johnson Pharmaceuticals will provide a copy of the transcripts and brochure on the company's website to include a link to a recorded copy of the conference that can be viewed in its entirety.
HIPAA regulations on the use of media for health care communication With guidelines set forth by the Health Insurance Portability and Accountability Act (HIPAA) certain rules and regulations apply in the use of media for health care communication. Johnson Pharmaceuticals believes that stakeholders privacy and personal information is crucial and has developed and implemented regulations and policies that protect individuals information through social media In compliance with HIPAA regulations the company took steps to establish a clear internal social media policy. The policy defines the parameters necessary for staff to understand what they can and cannot do. This allows the company and staff to provide secure and reliable information to our stakeholders because employees are trained on how to safeguard information while using social media tools (“Identifying the most vulnerable devices to HIPAA compliance,” 2013). The company has taken responsible measures to safeguard and protected health information. With these policies and procedure in place Johnson Pharmaceuticals plans on making social networking and online communications available to its stakeholders at the end of the month. This will allow the company to better serve and educate its customers with any concerns regarding the current as well as any future issues and provides a direct two way communication between the company and its stakeholders (“Identifying the most vulnerable devices to HIPAA compliance,” 2013). Again Johnson Pharmaceuticals wants to express its sincere apologies for any problems this situation with any negative effects of the blood pressure medication by using Exforge HCT. Along with the guidelines set forth by HIPAA the company will ensure rules and regulations are applied in the use of media by taking certain steps necessary to provide secure and reliable information. After viewing the up-coming news conference please feel free to contact our Public Relations Department should you have any further questions, concerns or want to request a brochure explaining the implementation of the stringent quality and control measures put into place. Johnson Pharmaceuticals guarantees to provide tougher quality and control methods to ensure incidences like this does not happen again. The privacy and safety of our consumers and stakeholders are of the upmost impotence to our company.

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