Health Care Process
Craig Brownlee
University of Phoenix
Health Care Communication Strategies
HCS/320
Marina Voroni
January 09, 2015

Health Care Process
Good Afternoon assembled newsman, media outlets and spokesmen. I would like to start off this news conference with a brief introduction. I am Michael Brownlee, the Communication Director for the Umbrella Corporation. We have called this news conference for the negative news reports concerning the release of Norvopaste. The recent reports concerning the side effects, and the complaints made on certain social media pages have left the company in a negative light. Initially we felt that most of these statements were not based on facts and chose not to justify these. With the increased disruption in our facilities and meeting with our board of directors a new offensive has been organized and implemented. WE will be discussing the points and action plan.
With a new advertisement program launched today, we be addressing the persistent questions over the supposed side effects. Through an in-depth survey a suitable spokesman will be identified that the public can make a connection with. Once we have that spokesperson, I believe that we can use this to relieve any fears or questions. We will be putting all issues out into the general public and running a traditional media campaign along the lines. While in the vein of opening all operations, I would suggest that we use a public figure that has a strong trust bond with the general figure. Recommendation would steer toward an individual or group that has not had any controversy in recent past or questions of character.
With the advent of the social media aspect, a Facebook account should also be started with the option of a Q/A thread where researchers and the common consumer can interact. I would allow for all these conversations be in the public domain. Outside of possible HIPPA violations, full disclosure should be allowed. Subsequent research, testing and marketing once completed and vented must be open. Allowances for company trade secrets aside. We should also allow posts to include all forms of photos or video of these tests and any long-term usage to remove any fears of side effects or reactions.
In this new age of technology along with the Internet and at will information at the common user’s fingertips any attempt to hide adverse incidents can only increase any potential fall-out. By opening our doors and giving access to records, FDA testing we can possibly control possible feedback. This controlled look behind the curtain should remove any perceived cover-ups and maintain the company’s stance of putting the customer first and working toward a better stance in healthcare.
Within the same vein of the Internet, modern social networking and the common man using a “blog” to get out information, we must be prepared for the possible disgruntled employee leak. A review of our signed Agreement of Confidentiality is in order. I would ask that all department heads review these, and update as needed. Included in the quarterly training sessions these need to be reinforced. Emphasis should be paid so that this is not a knee-jerk reaction. HIPPA reviews must also be put into all employees’ emails.
With the HIPPA laws and regulations we should attempt to maintain all safeguards we have in place to secure information. Security and department managers should evaluate all physical and technical safeguards. Employee access will be maintained and enforced to only operational need to know access. The Informational Technology department will be doing random checks on all workstations and secure servers will be tracking log-ons and usage. Identification badges will continue to be needed for entrance and exit into sensitive areas.
All employees should also be briefed on the possibilities of less than scrupulous individuals probing them for information. Any persons that feel they have been targeted should immediately notify their direct-line supervisor or Umbrella Security. Please advise all that this can range from direct contact, unsolicited phone calls or anonymous emails. The pretext of an un-named source while might sound enticing to some; we must reinforce company standards and ethics. While some may think that the information shared within the company can easily be accessed it must be noted that all is intellectual property and traceable. All forms of SMART technology cellphones and tablets shall not be allowed to connect with or transfer from company servers. Also cd disks and storage drives should be secured when not in use.
By maintain company standards and federal HIPPA mandates as well as using all forms of traditional and social media we should be able to steer through associated scandal. Keeping an open stance will securing all avenues of a possible leakage whether intentional or thru a hacking attempt are foremost. Educating our employees to the possible threats will also improve company integrity. Usage of specified company spokesmen as well as employees to backup the company image should also be carefully followed.

References
HIPPA Privacy Rules What Employers Need to Know. (2004). Retrieved from http://www.twc.state.tx.us
Summary of HIPPA Priviacy Rule. (1996). Retrieved from HHC.gov