...Week 1 – Health Care Marketing Information Matrix Laurie Thompson HSC490 October 8, 2012 Jennifer Pharr Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. |Source of Health Information |Type of Health-Related Information |Marketing Messages |How the Consumer May Assess the Accuracy or | | | | |Reliability of the Marketing Messages | |List the information source, such as Internet websites, WebMD, |Type of information provided by the source|List at least one marketing message being |List one approach the consumer may use to verify | |MedLine, or the news media. | |communicated to the consumer within this |the accuracy of the marketing message. | | ...
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... | | |Health Care Consumer: Trends and Marketing | Copyright © 2010, 2007 by University of Phoenix. All rights reserved. Course Description In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco, CA: Jossey-Bass. All electronic materials are available on the student website....
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...SYNOPSIS TOPIC Assessing marketing strategies for a new hospital based on the competitor matrix and role of marketing in the initial phase of hospital working RESEARCH QUESTION What are the current marketing strategies employed by the hospital with respect to the competitor matrix? What is the role of marketing in the initial phase of hospital? AIM To devise marketing strategy based on the competitor analysis, and role of marketing in the initial stages of hospital operational-sing. OBJECTIVES • To analyze potential competitors • Assessing marketing strategies • And to analyze the role of marketing in the initial phase of hospital REVIEW OF LITERATURE A set of processes for creating, communicating and delivering value to customers and managing customer relationship in ways that benefit the organization and its stakeholders is known as marketing. Reactive market orientation understands and meeting customer expressed needs. Proactive market orientation is focusing latent needs. By the corporatization of the healthcare, the health care field has changed significantly during the last few years. Health care industry especially hospitals have started utilizing market analysis to identify the opportunities. They take advantage of these opportunities for picking up sizeable share and to position them within this highly competitive market place. Organizations that practice both reactive and proactive marketing orientation are likely to be most successful in their endeavors...
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...University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. |Source of Health Information |Type of Health-Related |Marketing Messages |How the Consumer May Assess the Accuracy or | | |Information | |Reliability of the Marketing Messages | |List the information source, such as Internet websites, WebMD, MedLine, or the news media. |Type of information |List at least one marketing|List one approach the consumer may use to verify | | |provided by the source |message being communicated |the accuracy of the marketing message. | | | ...
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...University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. Source of Health Information Type of Health-Related Information Marketing Messages How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source List at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message. Example: Website relating to Zyrtec McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Example: Information relating to the use of Zyrtec in the treatment of allergies Example: Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example: Use the product to assess whether it works as stated. Website relating to Flonase http://www.webmd...
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...University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. Source of Health Information | Type of Health-Related Information | Marketing Messages | How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages | List the information source, such as Internet websites, WebMD, MedLine, or the news media. | Type of information provided by the source | List at least one marketing message being communicated to the consumer within this information source. | List one approach the consumer may use to verify the accuracy of the marketing message. | Example: Website relating to ZyrtecMcNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view | Example: Information relating to the use of Zyrtec in the treatment of allergies | Example: Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. | Example: Use the product to assess whether it works as stated. | | | Mucinex helps to loosen and...
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...University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. |Source of Health Information |Type of Health-Related |Marketing Messages |How the Consumer May Assess the Accuracy or | | |Information | |Reliability of the Marketing Messages | |List the information source, such as Internet websites, WebMD, MedLine, or the news media. |Type of information |List at least one |List one approach the consumer may use to | | |provided by the source |marketing message being |verify the accuracy of the marketing message.| | | ...
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...University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. |Source of Health Information |Type of Health-Related |Marketing Messages |How the Consumer May Assess the | | |Information | |Accuracy or Reliability of the | | | | |Marketing Messages | |List the information source, such as Internet websites, WebMD, MedLine, or the news media. |Type of information |List at least one |List one approach the consumer may use | | |provided...
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...Recruitment Matrix Michelle L. Eckerman, Monica Strong, Aireen Tibon, Patricia Riley, Sheri Betz, Sara Simmons HCS/341 October 12, 2015 P. Farber Recruitment Matrix (This page intentionally left blank) University of Phoenix Material Recruitment Matrix Recruitment Strategy or Method | External or Internal | Appropriateness for Health Care | Head Hunters/Recruiters | External | Head Hunters/Recruiters, work very well in the health care industry with the exception of staff level jobs. If a person is in management, administration or sales, a head hunter could help greatly; physicians often use them as well. A recruiter has knowledge of jobs that might not be posted yet. Some of these recruiters are employed by health care organizations. They have detailed knowledge of exactly what a company is looking for: skills, experience, demeanor and goals. Head hunters can also help you find the right fit, aligning your goals and aspirations with what a company is looking for now and in future growth. A recruiter can also aid your search if there are limited opportunities locally. Expanding geographic horizons can be daunting, a head hunter can explore locations that might have a better fit for you or pay more. Because recruiters usually stick to one discipline, they are very knowledgeable with respect to what certain corporations are looking for. They can help you customize your resume to a specific company that highlights your accomplishments with what the company is wanting...
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...paragraphs will describe the organizational structure of Summerlin Hospital and Medical Center that is part of Universal Health Services. “Universal Health Services, Inc. (UHS) is one of the nation's largest healthcare management companies, operating through its subsidiaries acute care hospitals, behavioral health facilities and ambulatory centers nationwide, in Puerto Rico and the U.S. Virgin Islands. Founded in 1978 by Alan B. Miller, Chairman and CEO, UHS subsidiaries today have more than 65,000 employees. UHS maintains one of the strongest balance sheets and is rated amongst the highest in the hospital services industry by Moody's and Standard & Poor's” (UHS, n.d.). Organizational functions (such as marketing, finance, human resources, and operations) will be discussed to determine the influence they have on how UHS conducts their daily business. While discussing UHS organizational structure, other organizational structures will be compared and contrasted to UHS. Organizational design (such as geographic, functional, customer-based, product, service, hybrid, matrix, marketing channels, and departmentalization) determines what organizational structure is best for any organization. UHS organizational design will be analyzed to ascertain which design is most appropriate for the organization. The three primary organizational structures are functional, matrix, and divisional. UHS utilizes a central and functional structure and has an established chain of command with deliberate...
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...[pic] MASTER OF BUSINESS ADMINISTRATION (MBA) MARKETING MANAGEMENT (MKT750) GROUP ASSIGNMENT CASE STUDY : MARY KAY INDIA HAIR CARE LINE PRODUCT ALINUR AYUNI ALI2012416538 MOHD HAFIZ ABD GHANI 2012456922 UMI NADIA MOHAMED 2012217058 GROUP BM7702PA – EVENING TRACK LECTURER DR. SITI ZALEHA SAHAK TABLE OF CONTENT 1. Strategic Issues And Problems 1 2. The Branded Beauty And Personal Care Market In India 2 3. Mary Kay, Inc. 4 1. Mary Kay Inc. Hair Care In India 4 2. Summary Of Facts – 4Ps 6 1. Product 6 2. Price 6 3. Promotion 7 4. Placement 7 4. Strategic Marketing Tools 8 1. BCG Model: Branded Beauty and Personal Care in India 10 2. BCG Model: Mary Kay Business Subunits in India 11 3. Limitations of BCG Model 12 4. Payoff Matrix: Alternatives for Mary Kay Inc. 12 5. Recommendation and Conclusion 15 1.0 STRATEGIC ISSUES AND PROBLEMS Sheryl Adkins-Green, the vice president of Brand Development at Mary Kay, Inc. received a request from a general manager for India to provide a hair care line for women. Being in attached with the company, her responsibilities to develop brand and being in charge around the world and...
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...Julie Dimayuga Gabriel Manasan Spandan Mahanta CORPORATE CAUSE: We shall uplift the pride and economic well-being of the societies we serve. Splash is a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone. We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive research, to improve the well-being of our consumers. We shall do this through: Leading edge trade and consumer marketing systems. Pursuit of excellence in all other business systems. We shall be generous in sharing the rewards with our employees, business partners, stockholders and our community for the realization of our corporate cause. MISSION VISION VALUE CURVE & KSF 10 9 8 7 6 5 4 3 2 1 0 Branding Reach Product Development Market Research Value Splash MNCs Key Success Factor KSF Product Development Market Research Price Reach Branding 30% 50% Old Metrics(MNC’s only) 20% New Metrics(With Splash) 25% 25% 15% 10% 25% PERCEPTUAL MAPPING OF SPLASH Perceptual Map of the Skin Care Industry in the Philippines Cheap Low R&D Expensive High R&D PORTERS FIVE FORCES Potential Entrants (Threat of Mobility Supplier (Supplier Power) Industry Rivalry Buyer (Buyer Power) Substitutes (Threat of Substitutes) SWOT ANALYSIS S TRENGTHS W EAKNESSES ...
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...types of structures used today in the health care organizations; and these different structures allow for various ways of managing groups of people or individuals to perform tasks to complete projects. The structures that are used will vary on the managers that are overseeing these groups or individuals. The structures used are based on the experience, knowledge and capability of the team and it is possible to use more than one structure in the managerial duties such as the matrix structure. The matrix structure is a structure which “combines elements of both the functional and divisional structures. The goal is to combine the advantages of each, while minimizing disadvantages. A matrix structure uses permanent cross-functional teams to integrate functional expertise with a divisional focus. Workers in a matrix structure belong to at least two formal groups at the same time—a functional group and a product, program, or project team. They also report to two bosses —one within the function and the other within the team. The cross-functional team members work closely together to share functional expertise and information to solve problems in a timely manner.” Schermerhorn, J. R., & Lombardi, D. N. (2007). In my opinion, this structure puts two good structures together which allows more productivity, team environment and allows expressions of ideas in two groups. The matrix structure works in our current organization because “Matrix structures are flatter and more responsive...
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...Competitive Analysis of a Publically Held Company: Kimberly-Clark Corporation Mission As stated on the official Kimberly-Clark website, “[their] global team is passionate about providing people with essentials for a better life - by adding convenience to daily routines with some of the world's most recognized products”. Distinctive Competencies Kimberly-Clark has a few distinctive competencies that contribute to the company’s success. The first is the existence of brand recognition within the company ("Kimberly-clark corporation-financial and," 2011). The products produced by the Kimberly-Clark Corporation are well known for their quality; approximately 1.3 million people in over 130 countries use these products due to their competitive brand recognition ("Kimberly-clark corporation-financial and," 2011). The second important strength of the Kimberly-Clark Corporation is that they maintain substantive placement in geographically diverse markets ("Kimberly-clark corporation-financial and," 2011). Their products are distributed in over 150 countries, and Kimberly-Clark has manufacturing facilities in more than 36 of them. Asia, Latin America, and Europe are among the main contributors of revenue aside from North America ("Kimberly-clark corporation-financial and," 2011). The Kimberly-Clark Corporation is in a strong position regarding brand recognition; the company’s existence in diverse markets eliminates the risk and impact of possible economic decline in a single...
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...Oshima Tsubaki, Inc. has increased significantly. In 1977, due to the overwhelming sales, production and distribution departments were separated into two entities which were managed under the same owner. By 2009, Oshima Tsubaki’s sales and marketing arm has 53 employee and net worth of 180 million yen and the 大島椿 Honpo Co.’s production arm has 49 employees and net worth of 60 million yen. (oshimatsubaki.co.jp 2009) Oshima Tsubaki, Inc. has thus achieved to be the number one product for treatment category with Oshima Tsubaki Camellia Hair Care Oil. (Refer to appendix 1) Oshima Tsubaki Camellia Hair Care Oil is made from 100% Camellia Japonica seed oil from Japan. The oil is extracted from the seeds of Tsubaki or camellia flower. Oshima Tsubaki Camellia Hair Care Oil is packed with oleic acid which is extremely good for the skin. As Camellia oil is closest to the human skin's natural emollient, it could be use also for the body and hair. Thus, Japanese men and women commonly use Camellia oil to moisturize their skin, face and hair. Just a few drops are required to nourish dry hair. Upon which one can style as per normal. 1. OBJECTIVES FOR NEW MARKET Constantly the number one brand for hair treatment in Japan, Oshima Tsubaki Camellia Hair Care Oil is proven to be well formulated to reach the needs of Asian men and women. To date, besides Japan, only Hong Kong has this...
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