...Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design...........................................................................................................13 1. Preliminary investigation…………………………………………………….14 2. Collection of Quantitative Data……………………………………………...14 1. Measurement and Scaling Procedures 2. Questionnaire Design 3. Survey 3. Sampling Process………………………………………………….................15 1. Target population 2. Sample Size 3. Sampling technique 5. Fieldwork………………….…………………………………………………………15 6. Data Interpretation and analysis ……………………………………………………..16 1. Data Analysis Plan…………….……………………………………………16 2. Methodology………………………………………………………………..18 3. Analysis and Interpretation………….......………………………………… 19 7. Results ……………………………………………………………………………….28 8. Limitations and caveats ………………………….…………………………………..29 9. Exhibits………………………………………………………………………………31 10. References……………………………………………………………………………54 List of Exhibits Exhibit 1: T-test on the influencing factors ……………………………………………..31 Exhibit...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | | | | ...
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...TEST Health Drinks Making Milk Richer The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. (After all, even a leading burger chain is desperately seeking ‘nutritional’ status for its fare.) With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. More often than not, it is the ‘health’ tag that becomes their ‘open sesame’ to the consumer universe. Certainly there is ambiguity to the whole thing and while companies may be tempted to use it to their advantage, as consumers we will be better off if we are aware of what we are consuming. So, over to the health drinks corner. A t an estimated Rs 2,000 crore for the year 2009, it is a big, fat corner, though (and is poised to get bigger as the market for malt beverages in India is expected to reach US$ 1.4 billion [roughly Rs 7,840 crore] by 2016). India is claimed to be the world’s largest malt-based drinks market and accounts for about 22 per cent of the world’s retail volume sales as per reports. 8 Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children. Interestingly, several malt-based hot drinks – such as Boost, Complan and Bournvita – have repositioned themselves as health drinks. This...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | ...
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...actions are right if they are useful or for the benefit of large number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on people making their choice since it would...
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...actions are right if they are useful or for the benefit of large number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on people making their choice since it would...
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...And therefore some say let us eat, drink and be merry. Surely we must eat, drink and be merry now that we believe that we live only once, but must live like men and women, free from health hazards, free from unnecessary cares and worries. So, eating and drinking is alright as long as we know what to accept and what to avoid. Unfortunately many of us do not have discrimination. Like the notorious Epicurus, we mistake one for the other and do not know what we do. So we substitute that fluid which nature provides us so bounteously with something else and invite ills unspoken of and live like wrecks, with untold miseries. The urban elites drink to the health of their friends and fall of their foes. They drink for old times, to ring out the old year and to ring in the New Year. They drink when they set out to negotiate for a big contract as a good omen, drink during negotiations and drink again when they win it as a token of joy and success; and yet once again, to win more such contracts. When they welcome their friends, or bid them farewell, when in company for the sake of company, when alone to end the monotony of loneliness, before dinner as an appetizer, after it as a digester, it is a must. No time frame, no time schedule, any time is drink time. No prohibitions, no inhibitions. His counterpart in the village or the slum dweller in the city is not far behind. He may sometimes worry about his next meal, but nothing of the type as far as his drink is concerned. In fact, it is to...
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...Mount Franklin has the core product where it has produced for people who want to drink convenience of fresh, cold water where they can bring it out anytime, anywhere they want. The launched of this product doesn’t mean to replace tap water in Australia. People choose to drink bottled water as an alternative to other beverages in the shop fridge, not as an alternative to tap water ( Mount Franklin | Think Positive | Environment | FAQ). The packaging for the Mount Franklin bottled water dominant with blue lids and bottle which look fresh. In the last October, they turning out the pink lids to celebrate Breast Cancer Awareness Month in support of the McGrath Foundation (Ccamatil,2010). Mount Franklin is so concern about the product for customers to choose, ranging from 350mL kids pack to 2 litre pack that will suit any occasion. Handy multi packs also available for customers that would like to stock up. Customers can pick appropriately from this varieties pack. However , the actual product needs to be outstanding considering the abundance and simplicity of the core product. When talking about the bottle water price it is subjective to say whether the price for the Mount Franklin is high or not. They selling it with higher price compare to others bottled water. That is the way they want to communicate their product is a high-quality as Mount Franklin become a number one brand bottled water in Australia. At this time the retail price for the one litre bottle of water was $1.98...
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...Underage Drinking Heather Myers DeVry University Annotated Bibliography for Underage Drinking The author stares that, “39% of current 8th graders, 58% of 10th graders, 72% of 12th graders, and 85% of college students have tried alcohol” (Bowersox 2013). Now think in eighth grade the teen is only fourteen years old! That is seven years under the state designated drinking age of twenty-one years. Why is the community allowing teens to drink under the age of twenty-one? Maybe because they think it makes them “cool” parents. This shouldn’t happen there are many reasons on why adults should become less lenient and should not allow their children, friends or family to drink underage the legal drinking age. Our community should be aware of the effects that alcohol has on teens, families, school, and communities. Our young generation does not need alcoholic beverages because those years leading up to the 21st birthday are years to cherish that don’t involve alcohol. After the 21st birthday adults have their whole entire lives to go out and drink minimally without damaging their bodies. Bowersox, J. (2013, March 29). NIH Fact Sheets - Underage Drinking. Retrieved September 22, 2014. This source is categorized in past, present and future facts. It shows different facts about underage drinking in the United States. For example, in the year 1960 to 1970 the legal drinking age in the U.S. was only 18 years old. Later, it was raised to 21 years. This kind of example goes for each category...
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...people don’t have clear understanding about the health effect of caffeine and took in excessive caffeine daily. In fact, caffeine is not as harmless as people think, it is a chemical substance that can harm our health. One of the main reason why coffee is so popular is its effect on promoting people’s concentration. Many people would choose coffee as a kick-start of...
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...The effects of consuming energy drinks Woodbury University ISC-TELP program 03/24/2011 Nowadays energy drinks become more and more popular, especially among young people. They drink it because it helps to get rid of fatigue and sleepiness. It is also tasty like any carbonated beverage, what makes it more popular. And influence of advertisement is also high. But people do not care about negative effects of energy drinks such as different diseases and sleeping problems. The only one positive thing is filling the body up with energy. First of all, consuming energy drinks may cause many diseases. One of them is headache. I felt it from my own experience and it was really awful. The second is gastritis. The person can get it because of gases and concentrates which this beverage contains. But this fact does not make people stop to consume it. One more the most dangerous treat is possibility of getting heart diseases. It may become the reason of death, so it is very important to think before drinking any energy beverage. Secondly, consuming energy drinks may cause problems with sleeping, what is also dangerous. If person does not sleep enough he can get stressed and not concentrated. As a consequence may be a resonant problems with studying or important activities. Finally, energy drinks have one positive side. It is giving more energy. It can be very useful during exams or working on important project. Human's...
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...Running Head: Phizz Beverages of Switzerland Phizz Beverages of Switzerland Learning Team C University of Phoenix November 30, 2009 Ruth Admal SWOT Analysis STRENGTHS: The company Phizz Beverages is a reputable business with strong marketing background and dedicated employees. The company has been in existence for over 20 years therefore has built a strong history with the general public as a family oriented business. The company continues to work on its management team to promote exceptional customer satisfaction and quality decision making to increase profits. Provide loyalty to customers and employees. WEAKNESSES Build stronger relationships with customers. Excel at continuing to keep the cost per can at a stable rate so that profits would remain constant but competitive with other competitors. Build new client services to increase product sells, there is a lack in advertising of the product being offered. OPPORTUNITIES Expanding products and providing more services to customers than just sales. Provide opportunity for growth and upgrade to a bottle container. Increase marketing strategy to increase sales and revenue. Provide marketing training. THREATS Local competitors with lower prices. Targeting employee strengths and weaknesses regarding customer service. Developing price war with new competitors in the local area. Justification of Selected Country The international country selected is Switzerland. Switzerland...
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...Why Sports Drinks are a Bad Idea Most people believe that sports drinks are the best alternative to replenish lost fluids and electrolytes when exercising, but that’s simply not true. Many sports drinks contain as much as two-thirds the sugar of sodas. They also typically contain high-fructose corn syrup (HFCS), artificial flavors and food coloring, none of which contribute to optimal health. Sugar After Exercise Furthermore, consuming sugar after exercise will negatively affect both your insulin sensitivity and your human growth hormone (HGH) production. Ironically, while these drinks are often referred to as “energy” drinks, in the long run the sugar they contain does just the opposite. After causing a quick explosion of energy, your energy...
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...Mr. Marchionne will attempt to integrate Fiat and Chrysler by developing Fiat’s newer models with Chrysler for a number of brands, as well as sharing parts, platforms and plants to become a more efficient manufacturer. Another attempt by Mr. Marchionne is to take advantage of Chrysler's dealership network in the U.S. to sell its own cars and reduce its exposure to Europe. The integration of Fiat and Chrysler will augment its economies of scale to have an advantage in competing against their rivals in the global market. Mr. Durban's reputation is known for being savvy with technology. This reputation was given to him because of his deal to take Dell private. If it becomes approved by Dell shareholders, it would be the largest corporation privatization since the financial crisis. Mr. Durban works for Sliver Lake Partners, a private-equity firm which focuses on investing exclusively in the tech industry, saw value in Dell's software and services operations, which allows him to gain knowledge about technologies. Another reputation that Mr. Durban is known for is being a “deal junkie”. He invested in companies, such as Zynga, Groupon, and Skype and all have turned out successful. Mr. Durban urges all investors to make calculated financial decisions rather than emotional ones. The approach is Alcatel-Lucent taking to stabilizing the organization is by pursuing a plan called, “Project Secular”, which allows the company to buy time by mortgaging key assets. This plan raised the...
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...Coca-Cola Company, Glacéau. It aims to provide nutrients drinks to meet people needs throughout the day. Its bottles are colorful, which targets at the youth currently. To achieve the goal of rising popularity of Vitaminewater in local marketing within 5 years with a consumer expand and sales increase, marketing plan is proposed. Vitaminwater is recommended to expand the target customers to people who concerned with their health, not just the youth in Hong Kong. Thus, repackaging Vitaminwater is essential in attracting potential customers and stand out from other drinks manufactures like Pepsi. Moreover, Vitaminwater is suggested to engage into different advertisement channels and distribute to different selling locations. Therefore it can increase awareness among Hong Kong people. Ultimately, Vitaminwater improves the sales performance to meet sales target at HK 200,000 by 2014. SWOT Analysis Figure 1 shows the internal and external factors affecting the marketing opportunities for Glacéau-VitaminWater since 2007 when it became the subsidiary of Coca-Cola Company. Figure 1. SWOT Analysis for Glacéau-VitaminWater Internal Factors Strengths Weaknesses Management Purchased by Coca-Cola Company, Glacéau can utilize Coke’s well developed system with experienced management Conflicts between financial management and shareholders Offerings Good taste, healthy, high-quality, high-price products Major low-price soft drinks and beverage manufacturers like Pepsi have a strong hold...
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