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Health Promortion

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Submitted By kangethe
Words 3818
Pages 16
EXECUTIVE SUMMARY
This paper has information on the role of mass media in health promotion. It looks at the advantages of the application of mass media in health promotion, the educational approaches, production of ICT health promoting programs, disadvantages of its use, as well as the emerging trends in the field of health promotion.
Mass media refers to all the channels used to pass information to people. This includes print materials, films, broadcast or computer related sources such as internet.
The use of mass media has benefits such as reaching many people at ago so it becomes cost effective in terms of resources like time and capital. Those with chronic illness get emotional support through interactive programs, the management of patients has improved with better imaging and scanning facilities as well the possibility of doctors sharing knowledge all over the globe through sky, teleconferences.
Educational approaches include use of schools, religious organizations, government and nongovernment agencies which include community health and social workers. Advocacy and entertainment are also useful in health promotion.
Production of mass media health promotion programs should be well planned to know the right target, the resources available and time schedule. For instance radio programs are more effective in rural areas compared to television in urban centers.
Disadvantages include lack of capital to purchase, high health illiteracy, and negative attitude of some medical personnel. Some people also post erroneous information on the internet which poses a danger to the recipients.
In conclusion mass media is been very vital in boosting health care for example doctors can lease with their colleagues all over the world. Diagnosing and treatment of patients is improve by way of scanning and imaging services. However additional research and advanced technology

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