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Health Promotion Agency's Campaign Paper

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Where/how is this issue being tackled/intervened?

The agency’s campaign aims to provide women the awareness that it is not safe to drink any alcoholic beverage, any amount or anytime during pregnancy. They formulated primary prevention strategies through communication and media such as advertisements through television, print and radio, e-campaigns and social networking. This provides information and advice to prevent and lessen harm brought by drinking alcohol (AlcoholNZ, 2015).

The campaign also gives support to the woman who is struggling with alcohol use by creating a group with similar experience as the other person, they call it Peer support work or (PSW). The PSW model enhances clients’ self-efficacy and self-esteem and supports clients to engage with the wider community. They work together with pregnant women and parents of children under three years of age, regardless of custody issues, and who are poorly connected to health and social services (AlcoholNZ, 2015). …show more content…
They are the one who are expected to give advice and support as they are seen to have expert knowledge of the health issues. Health care professionals are provided with a simple guide called ABC alcohol for pregnancy which involves the following steps:
• � ask women who are planning a pregnancy or are pregnant if they are drinking alcohol (Health Promotion Agency, 2015).
• � provide brief advice about not drinking alcohol when planning a pregnancy or when pregnant and explain why (Health Promotion Agency, 2015).
• � refer to Counselling if women need more support because they are pregnant and finding it difficult to stop drinking (Ministry of Health, 2010).

What inequalities exist in this health area and how did the inequality occur?

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