...Instructions This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 14. The second 15 questions cover the material in Chapter 15. Be sure you are in the correct Chapter when you take the quiz. Question 1 4 out of 4 points Correct Which is an example of a technician sales person? Answer Selected Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Correct Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Question 2 4 out of 4 points Correct What is included in the sales force task of allocating? Answer Selected Answer: Deciding which customers will get scarce products during shortages. Correct Answer: Deciding which customers will get scarce products during shortages. Question 3 4 out of 4 points Correct Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer Selected Answer: viral marketing. Correct Answer: viral marketing. Question 4 4 out of 4 points Correct A part-time paid employee who makes sales calls from a company office is part of a: Answer Selected Answer:...
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...Course Health Services Marketing Test Quiz 8 Started 8/31/13 11:47 PM Submitted 9/1/13 12:04 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 16 minutes out of 1 hour. Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz. Question 1 4 out of 4 points Correct In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity? Answer Selected Answer: Horizontal marketing system. Correct Answer: Horizontal marketing system. Question 2 4 out of 4 points Correct A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy? Answer Selected Answer: Exclusive distribution. Correct Answer: Exclusive distribution. Question 3 4 out of 4 points Correct Wholesalers and retailers are examples of what type of intermediary? Answer Selected Answer: Merchants. Correct Answer: Merchants. Question 4 4 out of 4 points Correct When a single firm uses two or more marketing channels to reach one or more customer segments, it is called: Answer Selected Answer: multi-channel marketing. Correct Answer: multi-channel...
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... Time and Place: Mondays from 6:40- 9:10 PM Room C & F 228 Day One = August 25, 2014 Instructor Information : Instructor: Dr. Thomas Mawhinney, Ph.D. Office: C & F Room 217 Office Hours: Class meeting days 4:00 to 6:00 p.m. & by appointment at other times Phone (text enabled cell): 313 205-7590 Email: Thomas.Mawhinney@udmercy.edu College of Business Information : Emergency Phone: 313 993-1200 Ask for Wendy FAX (U of D, running most of the time): 313 993-1673 UD Mercy Bookstore Textbook Information & Online Purchase Options Follow either link below, first is bookstore “in general” second is for our specific text book: CAUTION and ADVICE : DO NOT use an “international edition” of this text book or any other edition unless it is THIS text in paperback or electronic format. The campus bookstore will have the exact text we will use in class. There is a good chance that if you use a different edition, e.g., international edition, it will differ in some important ways from the text described above. Please use the following: Title: Organizations: Behavior, Structure, Processes Fourteenth Edition Authors: James L. Gibson, John M. Ivancevich, James H. Donnelly, Jr., Robert Konopaske Publisher: Published by McGraw - Hill, Copyright © 2012 ISBN 978-0-07- 811266 -9 ( soft cover : alk. or hard cover, whichever you like if available) REVISED July 26, 2013 Disability Support Services and Accommodations Information Disability Support Services and Accommodations: It is very important...
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... Chrisann Merriman Parker Academic Center Office 144 254.295.4647 chrisann.merriman@umhb.edu Monday, Wednesday, & Friday: 10 am – 11 am Monday: 1 pm – 4 pm Tuesday: 5 pm – 6 pm Thursday: 9 am-1 pm Other times by appointment Description of the Course Course Name, Number and Section: Principles of Marketing, BMKT 3311 01 Term: Spring 2013 Catalog Description: Introduces students to basic concepts, practices, and techniques of contemporary marketing. Time/Location Course Meets: MWF @ 11:00-11:50 pm in PAC 222 Course Objectives: By to end of this course you should have accomplished the following learning objectives (LO): LO1: Define, explain and differentiate between the four strategy elements of marketing (4Ps), as well as explain how they work together in the "marketing mix" LO2: Define marketing including such concepts as product/service development, efficient distribution and consumer segmentation LO3: Explain why marketing decision-makers must be aware of the constant flux of the mix variables and the dynamic nature of environmental forces LO4: Explain the differences between the various approaches to marketing Credit Hour(s): This is a traditional, 3-credit hour course. Each credit hour earned in this course requires at least fifteen (15) contact hours, as well as a minimum of thirty (30) hours of student homework. Textbook and Materials: 1. Marketing: An Introduction. Armstrong ISBN 978-0-13-274403-4 Copyright 2013 Publisher Pearson Edition 11 with access to MyMarketing...
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...KIMBER MADERAZZO 662.12 MARKETING COMMUNICATIONS FALL 2014 TUESDAYS 6:00-‐10:00 P.M. MALIBU CAMPUS SYLLABUS 662.12 MARKETING COMMUNICATIONS FALL 2014 Day/Class time: Tuesday’s 6:00 to10:00 p.m. Location: MALIBU CAMPUS Professor’s Name: Kimber Maderazzo Cell Phone # 310-‐801-‐1893 E-‐mail address: kimber.maderazzo@pepperdine.edu COURSE DESCRIPTION This course is designed to introduce, or reacquaint, the student with the subject of marketing communications. The emphasis in this course will be on the role of an Integrated Marketing Communications (IMC) program in both building and maintaining the brand image and health of an organization. Attention will be given to the various IMC tools used in contemporary marketing, such as advertising, direct marketing, Internet and interactive marketing, sales promotion, publicity and...
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...with. This project explains in detail everything they need to research, as well as, giving them real world insight into what to expect in a career in terms of education, job duties and responsibilities and income. I begin by having them take a reality check quiz on the Jump Start Coalition website. This little quiz helps them determine how much money they will need to earn in order to live the lifestyle they would like to have. This income amount in turn helps open their eyes to the type of job necessary to achieve that income and what amount of education is involved. It was a real wake up call for many of my students. In this package I have also included a grading rubric for the project and a list of possible career choices for their assignment. Student Instructions You will be writing a research paper on a career chosen from the attached list. Think carefully about which career you chose to research. Read through these directions and the requirements for this assignment BEFORE making your choice. Materials needed for this project - ---note cards (preferably 3x5 lined) ---folder with pockets to keep all research materials in ---access to internet and reference books A. Take reality check quiz at http://www.jumpstartcoalition.org/realitycheck to determine the amount of money you will need to earn to live the lifestyle you want. B. Choose a career from the attached list. C. You will be required to have three sources for your paper – at least...
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...ASSUMPTION UNIVERSITY MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF MARKETING COURSE SYLLABUS SEMESTER 2/2015 |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ VISION | |Leading International Business School in ASEAN Region | |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ MISSION | |Shaping Graduates toward Global Business Excellence | |ASSUMPTION UNIVERSITY’S UNIQUENESS | |An International Catholic University | |IDENTITY OF AU STUDENTS | |Ethics, English Proficiency, Entrepreneurial Spirit | |COURSE ORGANIZATION ...
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...in the Brown health drink segment with a market share of over 17 %. This is a brand that has sustained over time and competition. Cadbury's - true to its reputation has managed to sustain this brand over these years. The brand has sustained because of Cadbury's invested in the brand and also ensured that the brand changed in tune with the times. Bournvita is a chocolate flavored health drink. When the brand was introduced in the market, it tried to solve a perennial problem that mother's face : a need for a healthy food which is tasty. Bournvita offered that unique combination of health and taste.. The brand used the tagline : Goodness t hat Grows with You. During 1980's the brand changed its focus from Upbringing to Intelligence. The tagline was changed to : Brought Up Right, Bournvita Bright. In 1990's the brand felt that it should be focusing on the overall health of the kid thus changed its focus on Body and Mind. The brand also took Energy as a main focus and thus evolved the famous VO ( voice over) : "Bournvita has proteins, minerals and carbohydrates" . Along came the famous tagline : Tan Ki Shakthi , Man Ki Shakthi. During 1998, the brand faced intense competition from Milo from Nestle. At this time, the brown health food drink segment was facing issues of stagnation because of lack of value addition. Bournvita then changed its positioning on the health platform. The brand used a marconym RDA ( Recommended Dietary Allowance) to reinforce the health positioning...
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...Summit (Summit), PSYSC Science Olympiad (PSO), and I Teach Science Seminar (ITSS). The National Science Clubs Summit (SUMMIT) is a one and a half-day gathering of high school science club affiliates, conducted simultaneously in different regions. The event is an opportunity for the different science clubs to learn from lectures, workshops, and plenary session. The SUMMIT brings the camp experience closer to our affiliates who are not able to attend the National Youth Science Technology and Environment Summer Camp (NYSTESC). Exciting trademark activities of SUMMIT include Sub-camp Quiz Competition and fun-filled Science workshops. SUMMIT also offers the chance to experience MathSciAKA, an event which provides set of interactive workshops. Date: September 5-6, 2015 The Philippine Society of Youth Science Club Science Olympiad (PSO) is an inter-school quiz competition for elementary and high school students all over the country. This Olympiad consists of two rounds: (1) the National Eliminations, conducted simultaneously in different regions, which will be a written exam that will challenge the students’ knowledge on various science categories,...
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...Make or Buy, Insourcing, and Outsourcing Chapter 6. Need Identification and Specification Chapter 7. Quality Chapter 8. Quantity and Inventory Chapter 9. Delivery Chapter 10. Price Chapter 11. Cost Management Chapter 12. Supplier Selection Chapter 13. Supplier Evaluation and Supplier Relations Chapter 14. Global Supply Management Chapter 15. Legal and Ethics Chapter 16. Other Supply Responsibilities Chapter 17. Supply Function Evaluation and Trends Other Facts101 Titles 2 3 Title Textbook Outlines, Highlights, and Practice Quizzes Purchasing and Supply Management by P. Fraser Johnson, 14th Edition All "Just the Facts101" material written or prepared by Cram101 Publishing 4 Copyright Information Just the Facts101 ®, Cram101® Textbook Outlines, Cram101 e-StudyGuides and Cram101.com are Content Technologies Inc. publications and services. All notes, highlights, reviews, and practice tests are written and or prepared by Content Technologies, Inc. and Cram101 Publishing. Copyright © 2014 by Content Technologies, Inc. All rights reserved. eISBN 9781490281032 E-5 23479 www.Cram101.com 5 LearningSystem "Just the Facts101" is a Cram101 publication and tool designed to give you all the facts from your textbooks. Visit Cram101.com for the full practice test for each of your chapters for virtually any of your textbooks. Cram101 has built custom study tools specific to your textbook. We provide all of the testable information and ...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...Introductions Product Development Overview Break Project Descriptions Team Activity 30 min 45 min 10 min 20 min 60 min PhD in Electrochemistry from UT Austin (1985) IBM: Research and Development (1985 ‐ 1992) 3M (1992 – 2011) ◦ Semiconductors for Solar Energy Conversion ◦ T J Watson Research Center ◦ ◦ ◦ ◦ DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai) 3M Taiwan Technical Director (Taiwan) Electronic Solutions Global Technical Director (Singapore) Adjunct Professor NUS Department of Engineering & Technology Management Founded JRW Consulting (www.jrwconsulting.com.sg) (2011) Enjoy distance running, diving, hiking, photography To prepare you for making business decisions, for new businesses, products and services, by providing you with the necessary knowledge and tools. The Basics Technology &Design The Business Sessions 1‐4 Sessions 5‐8 Sessions 9‐13 NPI Systems QFD Intellectual Property Stage Gate Robust Design Business Models Lean NPD Data Analysis Finance Market Assessment Prototyping Value Chain Predictive Engineering Project Management Technology Planning Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Lecture or Presentation on a project relevant topic ◦ Project team preparation ...
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...CBM Course Outline For Session 2012 - 13 ------------------------------------------------- Batch: PGDM 2011 - 13 Term: IV ------------------------------------------------- ------------------------------------------------- Course: Commercial Bank Management (CBM) Credits: 3 ------------------------------------------------- ------------------------------------------------- Course Instructor: Prof. D N Panigrahi Objectives of the course: The course inputs are designed to accomplish the following objectives. * To help students to understand the role and functions of Commercial Banks, main strategic issues in retail and corporate banking and the risks faced by the Banking Industry in India. * To familiarise the students with the new Banking Practices and Processes including new banking technologies. * To familiarise the students with the legal and regulatory framework for banks in India. * To equip the students with the tools and techniques used in interpreting and evaluating the performance, profitability, productivity, and efficiency of the Commercial Banks. * To equip the students with the in-depth knowledge of Bank Financial Management Process including Treasury, Investment, Asset Liability Management & Risk Management. * To equip the students with the in-depth knowledge and skills in Credit Analysis & Appraisal Processes relating to the banks’ lending decisions like Working Capital Financing, Term Loan &...
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...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the...
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...Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required. SYNOPSIS MKT101 has been designed to provide students with an introduction to the field of marketing. The subject focuses on the relationship between organisations and the consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to satisfy needs and wants of consumers. While the subject has a theoretical base, practical application of the marketing concepts to 'real world' situations via a specific project is an essential part of the subject. LEARNING OBJECTIVES Upon completion of this subject, students should be able to: Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businesses; Demonstrate knowledge of the broad range of marketing skills necessary to build profitable relationship with customers; Develop a better understanding of the present and future environment including international setting and implementation of information technologies; and Analyse range of marketing situations and prepare written...
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