Health Care Marketing Analysis
Charles M. Griggs Jr.
University of Phoenix
HCS
539
Martha Owen
January 08, 2012

Health Care Marketing Analysis Grady Memorial Hospital commonly known as Grady Hospital located in the state of Georgia opened in 1892. “Grady Health System was created by and named for Henry W. Grady, editor of the "Atlanta Constitution," who worried about the lack of quality health care for Atlanta's poor” (Grady, 2010, p. 1). Grady Hospital is the largest public hospital in Atlanta with a specialization in trauma treatment. Grady hospital previously practiced racial discrimination by separating the African American patient from White patients thereby receiving the segregated name of “The Gradys.” Although Grady abolished the historic segregation, some elderly residents of Atlanta, and African American residents still refer to Grady as a hospital “segregated evenly between white and black wards” (Burns, 2011, p. 1). However, despite the alleged racial profiling Grady hospitals mission consist of serving poor Atlanta resident “while rising healthcare costs and the economic downturn threatened its solvency a few years back along with serving patients who can't get care elsewhere” (Burns, 2011, p. 1).

The public recognized Grady Hospital as one of the premier hospitals in the Southern United States that provides trauma care to accident victims, fall victims, patients suffering from self-inflicted harm, and assault victims.

Four P’s of Marketing

Grady is a teaching hospital accredited by The Joint Commission that “shows patient care and safety matters” (Grady, 2010, p. 1). The importance of marketing patients exists in any medical institution that provide urgent care, cardiac, diabetes, and trauma care. Therefore, marketing is an important element of Grady Memorial Hospital’s ability to serve patients by remaining the top