...INTRODUCTION ………………………………………………………………………. 2 * Message Chosen for In-Depth MTS analysis * Overall Findings and Recommendations METHODOLOGY ....…………………………………………………………………….. 3, 4 READERS AND CONTEXT OF USE ……………………………………………… 5 * Primary and Secondary Audience * Context of Use CONTENT ANALYSIS ………………………………………………………………… 6 OUTSIDE SUPPORT …………………………………………………………………….. 7 RECOMMENDATIONS …………………………………………………………………... 7 DISCUSSION ……………………………………………………………………………… 8 CONCLUSION …………………………………………………………………………….. 8 REFERENCES ……………………………………………………………………………. 9 INTRODUCTION This report examines the main reasons why certain messages “stick” and are memorable, compared to those messages that don’t. The purpose of this report is to show an example of a not so successful commercial, and how it could be revised to make it successful. Message Chosen for In-Depth MTS analysis The message I have chosen is a commercial for Life Alert, showing an older woman appearing to have fallen down stairs screaming for help. Although it could have been a successful commercial, the way they went about it gives off a very creepy and dark appearance, making it an unsuccessful commercial. Below I have posted the link to my message. * https://www.youtube.com/watch?v=J4JzxG0cnpg (LifeAlert, 2014) Overall Findings and Recommendations Although this message did meet some of the needed criteria in order to be sticky, it missed out...
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...Cory Monteith dies at 31. What an early age to die right? I was never a Glee fan but for a short period, ummmm say 1 season, I actually enjoyed it because of Noah! Of course, I never did discount the talent of Rachel and Finn. Cory Monteith's life was cut tragically short on Saturday, July 13. The Glee star, who celebrated his 31st birthday on May 11, was found dead in a hotel room at the Fairmont Pacific Rim Hotel in Vancouver, Canada, police announced in a press conference. According to Vancouver PD, emergency personnel arrived at the hotel shortly after noon, at which point Monteith was pronounced dead on the scene by paramedics. The coroner is investigating cause of death. Foul play is not suspected. "We are so saddened to confirm that the reports on the death of Cory Monteith are accurate," the actor's rep said in a statement to Us Weekly shortly after news broke of the tragedy. " We are in shock and mourning this tragic loss." PHOTOS: Stars gone too soon Monteith had recently completed treatment for substance addiction. On March 31 of this year, he announced via his rep that he had voluntarily checked himself into rehab, buoyed by the support of his girlfriend, Lea Michele, and others. "Cory is a beloved member of the Glee family, and we fully support his decision to seek treatment," 20th Century Fox TV said in a statement at the time. "Everyone at the show wishes him well and looks forward to his return." In recent weeks, the actor had seemed happier...
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...How Mrs. T Made Public Sector Procurement Respectable News Info: How Mrs. T Made Public Sector Procurement Respectable. Colin Cram: public service.co.uk, 18th April 2013. Based on the news online title How Mrs. T Made Public Sector Procurement Respectable which the writer is Colin Cram, managing director of March1 Ltd stated his views on the role played by Mrs. Thatcher who is the Britain’s former prime minister. She is widely known as a major contributor in transforming the public sector procurement as she managed to bring it to the whole new level as by selecting committees and established National Audit Office (NOA). Margaret Thatcher’s government positioned a certain basis for the procurement system where the transformation is from being lower paid and skilled functions in the public sector to the currents well respected and remunerated. In the beginning the focus of the writer is on the importance of securing value for money and delivering government policies where it plays a very significant role in the public sector procurement. In achieving its aim in improving the performance, the first initiatives taken is by hosting an EU Procurement Directives in 1983 where it succeeded in bringing a greater discipline into procurement. Thus, as the complexity of the procurement and projects increasing, outsourcing became a government policy and the Private Finance Initiative (PFI) was introduced in the late 1980swhere all of this leads to a main factor in which it forced people...
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...Thatcher Government was concerned over the general power that the unions held and had taken action to curb union powers with the introduction of the Employment Act 1982. Source 1 highlights the fact that the strike was the culmination of a long conflict between the Conservative Party and the mineworkers union. The National Union of Minors (NUM) was the strongest and most powerful union and it was widely accepted that it had been responsible for bringing down the Edward Heath Conservative Government following the minors’ strike of 1973-74. In 1972, the NUM led by Arthur Scargill had put forward a joint bid to gain wage increase and to highlight the increasing number of pit closures that threatened its members livelihood. In order to succeed Scargill had used minors from across the country to bring the movement of coal to a standstill. Heath believed that the government would survive the strike longer than the miners. He cut electricity which led to ordinary people being without light and heating for long periods. Heath held an election as to who ran the country, the miners or the government. The answer of the electorate was not what he expected and the Conservatives lost power with the mood of the public showing some sympathy towards the unions. It might be considered that this provided a motive for Thatcher to take on the NUM and Arthur Scargill. However, there were more specific issues that related to the future of coal mining in Britain. As Source 2 confirms, Thatcher believed...
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... Known as one of the greatest queer romances in cinematic history, Brokeback Mountain is a film adaption of Annie Proulx's short-story of the same name which tells the story of two cowboys, Ennis Del Mar and Jack Twist, living in the Midwest during the early 1960’s. The two, whilst stewarding sheep across “Brokeback mountain,” fall in love but must face the challenge of going back to their heterosexual lifestyles following an early snowfall that forces them to leave the mountain prematurely. From this point on, the characters are separated by time and space as the film weaves throughout their lives outside of the mountain as they try to navigate their identities and relationship in a time that forbids their love. In terms of gender and sexuality, both play a crucial role in this film, as Ennis and Jack both represent masculine non-heterosexuality, in a time that actively persecuted queer-identified persons. Violence against queer-identified peoples is hinted at in dialogue throughout the movie, specifically, when Ennis tells the story of his father taking him to see the ‘dead queer,’ who was “drug around until his penis was torn off” and then murdered by blunt force trauma with a tire iron to the head. This scene is iconic within the movie itself, as it comes to influence the way that Ennis approaches his relationship with Jack and foreshadows Jack’s final death in one of the films last scenes. Jack, in being the more open of the two in expressing his non-heterosexual identity...
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...How are the following sociological themes explored in the film “The Iron Lady”? For each refer to societal problems and change and use as many sociological concepts as you can. The opening scene of the Iron Lady shows a frail and old Margret Thatcher. You can see the loss of ambition in the way she shuffles across the corner shop and the perception of her is that of a typical old lady who is very slow in movement. As the young, boisterous man pushes in front, you could argue that from a feminist point of view this is the typical behaviour of a man in today’s society. The man in this scene would, for a lot of feminists, be seen as very rude and patriarchal and would strengthen the argument that many feminists believe, a patriarchal society where the men are seen as the dominant gender through the idea of patriarchal ideology. Further on into the film, now a young women, Thatcher, after acquainting and furthermore flirting with a young Denis Thatcher, is seen at a meeting where she is patronised and condescended by the local Tory party grandees or high ranking Tories as a result of not taking Mrs Thatcher’s application to become a candidate for parliament seriously, this is undoubtedly due to the fact that she is a women. This, from a feminist point of view, would be seen as very much patriarchal and shows the complete disregard for Thatcher and her application, supposing that women are inferior to men and that even the attempt of a women trying to get a position in parliament...
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...As I was gathering information, I noticed that geographic determinism and lyrical pastoralism could go hand in hand. Reading the story made me feel like the land was beginning to represent the emotions of the two characters. After Ennis and Jack have an argument about what they want to do with their relationship, Annie Proulx writes, “Like vast clouds of steam from thermal springs in winter the years of things unsaid and now unsayable—admissions, declarations, shames, guilts, fears---rose around them” (42). Ennis is the more masculine character between the two, and he does feel ashamed of the relationship, he hates what it is, and he is afraid of what can happen to him. Unlike other movies where, usually in the background we see other supporting...
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...care about. That’s because of the performances, because of the direction, because of the writing, and because of the superlative technical quality of the entire production. This film, and to a lesser degree “Iron Man,” redefine the possibilities of the “comic-book movie.” “The Dark Knight” is not a simplistic tale of good and evil. Batman is good, yes, The Joker is evil, yes. But Batman poses a more complex puzzle than usual: The citizens of Gotham City are in an uproar, calling him a vigilante and blaming him for the deaths of policemen and others. And the Joker is more than a villain. He’s a Mephistopheles whose actions are fiendishly designed to pose moral dilemmas for his enemies. The key performance in the movie is by the late Heath Ledger, as the Joker. Will he become the first posthumous Oscar winner since Peter Finch? His Joker draws power from the actual inspiration of the character in the silent classic “The Man Who Laughs” (1928). His clown's makeup more sloppy than before, his cackle betraying deep wounds, he seeks revenge, he claims, for the horrible punishment his father exacted on him when he was a child. In one diabolical scheme near the end of the film, he invites two ferry-loads of passengers to blow up the other before they are blown up themselves. Throughout the film, he devises ingenious situations that force Batman (Christian Bale), Commissioner Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart) to make impossible ethical decisions...
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...Sales are used by the business to increase revenue and cash flow. With the potential for manipulation of order quantities, price, delivery locations, creation of false customers and misappropriation of funds or merchandise the area of sales requires control to ensure proper cash and a consistent flows of capital (Louwers, Ramsay, Sinason, & Strawser, 2007). The proposed controls for sale are: 1. Create an organizational chart of how is responsible for selling, authorizing sales, approving credit, entering orders, custody of products, recording sales in accounts receivable, collecting cash, recording receipt of cash, and entering sales into the ledgers. 2. The following files should be created to help control sales. • Credit check files • Price list master file • Pending order file • Sales detail 3. General ledger master file. 4. Record all sales on pre-numbered forms. 5. All sales require an accompanying customer purchase order. 6. Sales are documented on sequential numbered forms. 7. Perform credit checks on customers. 8. Vouch address, and phone number of customers 9. Establish credit limits for each customer. 10. Date all sales orders. 11. Training of individuals is performed and documented in regards to their duties. (Dickinson, July) (Louwers, Ramsay, Sinason, & Strawser, 2007) Segregation of duties: 1. Authorization of credit sales approved...
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...The Dark Knight came out in 2008, when George W. Bush was President, so I was 14 at the time and Emily was 12. I remember going to the theater the day it came out because I was never more excited for a movie. I have been a fan of the Batman franchise since I was a kid; my older sister and I would constantly watch the Batman VHS's that we had until they were too scratched up from use. Emily watched the film with all of her boy cousins because they wanted her to see it with them. I was so intrigued to see a new interpretation of an already golden performance by Nicholson, and since this role was different than anything Heath Ledger had done before, I knew it was going to be either incredible or awful. Emily noted that the powerful emotions between the characters and the brooding cinematography created an intense viewing experience for the audience, which helped them connect to the story. The scene that we chose is an essential part of the movie. It is one of the first and most significant interactions between the Joker and Batman. To set the tone, prior to this scene, the Joker was finally in police custody after wrecking mass chaos in Gotham, and Lieutenant Gordon begins an interrogation with the Joker to try to find information regarding the disappearance of District Attorney Harvey Dent. However, the Joker is unwilling to provide any valuable information, so Gordon leaves the rest of the interrogation up to Batman, who of course had been hiding in the shadows of the dimly...
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...Imagine growing up in a negative home situation where the father figure severally mistreats the vulnerable child. In “A Good Man is Hard to Find” by Flannery O’Connor, the Misfit’s actions display an unconscious love through sociopathic tendencies. Flannery O’Connor once said “It’s better to be young in your failures than old in your successes.” It is alright to fail when an individual is young. The time of youth is about making mistakes and learning and growing from them in order for a person to become the best version of him or herself. Most people pick up from their error and move on in life. Unfortunately that’s not the case for everyone. The Misfit and his pack are on the run from the police while the Grandmother and her family are on a road trip and they make a stop at Red Sammy’s Diner. While there the monkey is picking at his own fur. He’s “catching fleas on himself and biting each one carefully between his teeth as if it were a delicacy” (O’Connor 9). This is foreshadowing the Misfit’s appearance. It displays the Misfit as a self-satisfied person who feeds on his own parasitic pests in order to survive. To him society is a ticking time bomb waiting to erupt. Also after Bailey’s death the Misfit tells the family a little bit about his past. He states “I was never a bad boy that I remembered of… but somewheres along the line I done something wrong…” (O’Connor 18). The Misfit’s a sociopath because of his small moral conscious and lack of empathy for others. He’s hostile...
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...Thatcher diligently and faithfully do her homework under the kitchen table during Nazi raids. This lead to a mistrust in Europe and deepened her disposition towards Britain's ally, the United States, against Nazi Germany. In 1943, Thatcher moved to Oxford to attend an all-woman college. She majored in chemistry. She was not prepared socially to move to Oxford, she did not make any friends there. So in turn, she kept to herself and diligently worked to finish her degree in chemistry and joined the conservative association. She was becoming more focused on politics than before. Thatcher finished her degree in chemistry and then left to chase her dream of becoming a Member of Parliament. In 1947, Thatcher began a career as a research chemist. In her spare time, she studied to become a lawyer and joined the young conservatives. Margaret Thatcher was seen by many men as an attractive young woman. Thatcher, at the time, Margaret Roberts, caught the eye of a young man known as, Dennis Thatcher. He was a business man who also had a taste for rugby in his spare time. They seemed to share a mutual, "right wing" outlook. In 1951, they married. They then moved to a town called, Chelsea. Dennis Thatcher was a very busy man, which was absolutely fine with Margaret Thatcher as she was driven to finsih her studies as a lawyer. Not too far after marriage, Dennis and Margaret Thatcher gave birth to twins. Giving birth did not deter Margaret Thatcher from her goals. She continued her studies...
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...How far did ‘luck’ play a part in Margaret Thatcher’s leadership election victory of 1975? As is typical of history, Margaret Thatcher’s leadership election victory of 1975 has produced many differing views from historians on the extent of Margaret Thatcher’s good fortune in her ascent to power within the Conservative Party. The central focus of the debate is whether her election had mainly been due to luck- events that she had no real control over and had ‘fallen her way’, or whether, although some luck may have been involved, it had mainly been Thatcher’s own personal attributes and doing that allowed her to gain an unexpected majority over Ted Heath. Andrew Marr focuses predominately on ideological transitions within the Conservative Party. The general feeling conveyed in his chapter is that it was good fortune that had played the main part in her rise to power. Edward du Cann, and Keith Joseph, in his view, would have been worthier opponents more desirable to the Tory party, and it was their personal failings to stand for election that meant that Thatcher obtained votes ‘by default’; she had been the only reasonable candidate left standing, and thus obtained the votes necessary to win. Marr puts forward the idea that Thatcher essentially ‘adopted’ the Josephite figure and had good fortune as she inherited a policy that he had laboriously created and promoted, and had only received a large amount votes purely due to her association with the increasingly attractive Josephism...
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...was becoming more prosperous and equal. Harold Macmillan captured this in 1957, when he declared that “Britain had never had it so good”; it also highlighted increased consumerism due to greater accessibility to consumer goods throughout the era - Arguments of “relative decline” are unfair and misleading; nations such as Japan and Germany were utterly destroyed after WW2, so it only makes sense for their nations to advance rapidly as they could start from scratch - Arguments of a lack of policy and initiative are misleading. Macmillan tried to gain some coherence by setting up the national economic development council (NEDC). Wilson also set up the department for economic affairs (DEA) that launched an ambitious national economic plan. Heath also was a strong technocrat and had clear policies of an economy based on the “social market”, claims that he was a “proto-Thatcherite” are simply wrong - Thatcher, for all her...
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...Thatcher Government was concerned over the general power that the unions held and had taken action to curb union powers with the introduction of the Employment Act 1982. Source 1 highlights the fact that the strike was the culmination of a long conflict between the Conservative Party and the mineworkers union. The National Union of Minors (NUM) was the strongest and most powerful union and it was widely accepted that it had been responsible for bringing down the Edward Heath Conservative Government following the minors’ strike of 1973-74. In 1972, the NUM led by Arthur Scargill had put forward a joint bid to gain wage increase and to highlight the increasing number of pit closures that threatened its members livelihood. In order to succeed Scargill had used minors from across the country to bring the movement of coal to a standstill. Heath believed that the government would survive the strike longer than the miners. He cut electricity which led to ordinary people being without light and heating for long periods. Heath held an election as to who ran the country, the miners or the government. The answer of the electorate was not what he expected and the Conservatives lost power with the mood of the public showing some sympathy towards the unions. It might be considered that this provided a motive for Thatcher to take on the NUM and Arthur Scargill. However, there were more specific issues that related to the future of coal mining in Britain. As Source 2 confirms, Thatcher believed...
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