...HECTOR BEVERAGES To study the product strategy followed by Hector Beverages in beverages category to achieve a position of dominance in the target market. Group 2 Beverage Industry : An overview Beverages is a $230 million industry in India Industry is further classified as carbonated drinks, fruit drinks and energy drinks Indian soft drink market is expected to be the fastest growing global market Coca-Cola and PepsiCo are leaders in the soft drink segment Red Bull dominant in the energy drinks segment Beverage Industry : An overview Consumers have started to be more inclined towards healthier options Fruit Drinks segment expected to grow in the future Industry giants customizing products by focusing more on nutritional values Porter’s 5 Forces : Beverage Industry Porter’s 5 Forces : Beverage Industry Hector Beverages : An overview FMCG company in the functional beverages industry Launched by former Coca Cola executives Neeraj Biyani, Neeraj Kakkar, Suhas Mishra and James Nutall Launched its first energy drink Tzinga in 2011 Entered the non energy drink segment with Paperboat Market Offering Product Features and Quality Features Sells classic Indian drinks in hygienic and attractive plastic pouches, and also the energy drink Tzinga Wide range of drinks such as chilled rasam, aamras, jaljeera Quality Marketing campaigns equate the brand with childhood memories thus creating a sense of nostalgia Strong brand...
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...will be on book twenty two “The Death of Hector.” No more words-he dashed toward the city, heart racing for some great exploit, rushing on like a champion stallion drawing a chariot full tilt, sweeping across the plain in easy, tearing strides-so Achilles hurtled on, driving legs and knees. (Page 542 line 26) Here we see Achilles on his way to Troy in order to take on his arch nemesis Hector. His strides that he is taking are very similar to the gliding of a thorough bread horse. His power is shown in the way in which he races without tiring. Hector is seen awaiting Achilles with his fate already determined. The next passage from the book in my eyes is a very powerful message in that it positions Achilles and Hector into categories. There are no binding oaths between men and lions-wolves and lambs can enjoy no meeting of the minds. (Page 550 line 309) Here with this statement, Achilles is affirming that Hector is a mere mortal while Achilles should be considered a god because of his abilities. In the same passage he is considering his abilities to that of the wolf and Hector being the prey that is the lamb. He is showing that these two particular species will never co-exist without fighting to the death. And on that resolve he drew the whetted sword that hung at his side, tempered, massive, and gathering all his force he swooped like a soaring eagle. (Page 551 line 363) Here the men are poised for battle. Hector realizing that his fate of death is almost...
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...Troy the film and myth The myth referenced in the film Troy is about how the Greeks, led by the Greek king, Agamemnon, defeated the kingdom of Troy, whose king was Priam. The story has it that Helen, the queen of Sparta, was seduced by Paris, Prince of Troy, to go to Troy and leave Menalaus, king of Sparta and her husband. Because of this betrayal Agamemnon, brother of Menalaus and king of the Greek city-states assembled a great army to sail across the Aegean to conquer Troy and take Helen back to Menalaus. The legend says, the city of Troy had a thick impenetrable wall that could not be breached by conventional means. Every army that stood to fight in front of the walls continuously failed. After 10 years of fighting, the Greeks finally had a plan to get their armies inside the walls of Troy. They made it appear as they had left. Before they left they built a great wooden Trojan horse. Inside the horse were Greek soldiers, who quietly waited until the horse was brought into the walls of Troy. After the city fell asleep, the Greeks opened the main gate and let the Greek armies into the city. After the city was sacked, Helen was taken back to Menalaus, and Achilles, the Greeks greatest warrior was killed in battle with a poison arrow to his heal. The movie revolves around Achilles and his struggle with Agamemnon which is documented in the myth. The movie had only a few similarities to the character of Achilles. He was definitely portrayed as a great, and inspirational...
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... A persuasive essay is a sound argument of a position backed up with facts, details, examples and one additional element—appeal. Persuasion is the kind of writing that depends on the reader’s reaction to what the writer says. One should remember that the goal of persuasive writing is to make the reader change from his viewpoint to the writer’s viewpoint. Therefore, the writer must present his argument in a way that will not offend his reader. • TOPIC: In the epic poem Iliad, who best fits the traits of the hero? Hector or Achilles? In your essay, persuade your audience that either Achilles or Hector is the better example of the archetypal hero. I. Introduction • Begin your introductory paragraph by discussing the fact that heroes have many characteristics. • List some possible heroic characteristics. • Include the title of the epic and the author (Homer). • State your thesis at the end of the paragraph—Achilles or Hector is the better hero II. Body Paragraphs • Begin each body paragraph with a topic sentence—an example of an archetypal/epic hero trait that the hero possesses • Include specific examples from the Iliad. • End each paragraph with a Clincher/Transition sentence that wraps up this idea and moves us to the next idea. Warning **Pitfalls to avoid in body paragraphs: stereotypes, name-calling, slanting the truth, quoting out of context, and distortions of the oppositions’ views. Remember: Using unfair persuasive techniques...
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...Kayla Romine Mr. Kaplan English 12 P.4 25 October 2011 Heroes Essay “Hero” is one of the thousands of words a person is capable of looking up in the dictionary and the definition is not exactly described what it is stated as. Many Americans believe that the definition they are capable of getting out of the dictionary is the most correct and reliable definition. However, that is not the case because everyone in the world as their own definition of a hero. On the website of The My Hero Project by Ashley from Fredericksburg it is stated, “ When asked "What is a hero?," Christopher Reeve replied that he used to believe a hero was someone who commits a courageous action without considering the consequences. Now he believes that ‘A hero is an ordinary individual who finds strength to persevere and endure in spite of overwhelming obstacles.’ ” A hero does not have a specific definition that could be set in stone for each individual to comprehend. As in the Iliad with Achilles and in the epic of Beowulf, both were heroes in different ways. Whether it be them being main characters or being a male. Beowulf's’ heroic strengths and weaknesses versus the strengths and weaknesses of Achilles’ will be further described. Although the characteristics between the two are widely different, they are both fueled by pride and glory. The only reason Achilles goes to Troy is to enhance his own glory. On the other hand, Beowulf is not as persistent, but the value of glory in his society implies...
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...* DASAR-DASAR MANAJEMEN KARIER Kita dapat mendefinisikan manajemen karier sebagai proses untuk membuat karyawan dapat memahami dan mengembangkan dengan lebih baik keahlian dan minat karier mereka, dan untuk memanfaatkan keahlian dan minat ini dengan cara yang paling efektif. Pengembangan karier ialah serangkaian aktivitas sepanjang hidup (seperti workshop) yang berkontribusi pada eksplorasi, pemantapan, keberhasilan, dan pencapaian karier seseorang. Perencanaan karier adalah proses yang penuh pertimbangan saat seseorang jadi memiliki pemahaman mengenai keterampilan, pengetahuan, motivasi, dan karakteristik pribadi lainnya; dan memantapkan rencana tindak untuk mencapai tujuan spesifik. Fokus Tradisional Versus Pengembangan Karier Aktivitas SDM | Fokus Tradisional | Fokus Pengembangan Karier | Perencanaan sumber daya manusia | Menganalisis pekerjaan, keterampilan, tugas-saat ini dan di masa datang. Memproyeksikan kebutuhan. Menggunakan data statistik | Menambahkan informasi kepada data mengenai minat orang, pilihan dan sejenisnya. | Pelatihan dan pengembangan | Memberikan kesempatan untuk mempelajari keterampilan, informasi, dan perilaku yang berhubungan dengan pekerjaan | Memberikan informasi jalur karier. Menambahkan orientasi pertumbuhan perorangan. | Penilaian prestasi | Memberikan peringkat dan atau penghargaan | Menambahkan rencana pengembangan dan penetapan sasaran perorangan | Perekrutan dan penempatan | Mencocokkan kebutuhan organisasi dengan orang yang memenuhi...
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...as a boy is murdered by Achilles’ mate, Patroclus. The boy and Achilles maintain eye contact during the murder, showing a connection. Achilles watches helplessly as he is “stunned as if the blow was to himself” (13). The boy’s death, as well as Achilles’ mother’s, is forever attached to him. Achilles and the boy are connected “darkly, flesh to ghost” (15). Instantaneously, Achilles is bonded with Patroclus, but in a different way. Achilles losing control of his agency is a common occurrence throughout Malouf’s Ransom. Even as Achilles protests that Patroclus not face Hector, he finds himself “suddenly drained of all will” (18). He can now only watch as Patroclus faces his certain demise. Patroclus’ death began the internal death of Achilles as well, as Achilles referred to Patroclus as a “man who was half himself” (18). As Achilles is mourning, he is visited by Patroclus’ ghost. After, Achilles determines that Hector must pay with his life...
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...Figurative language can come in many ways, such as personification or an idiom, but mostly focused using similes and metaphors. By using this Homeric simile, Homer can further convey, and slightly intensify, what was going on in the story. Going back to before Hector’s death, Achilles was on his way to avenge his dear friend Patroclus, who was slain by Hector. Homer relates the two as predator and prey, with Achilles as a fierce hawk and Hector as a peaceful dove, writing “As a snake in the hills, guarding his hole, awaits a man bloated with poison, deadly hatred seething inside him,” (Book 22 5-6). In the excerpt, Achilles was described as a warrior with both fiery rage and overwhelming power. Meanwhile, the chase starts, with Achilles the hawk charging at Hector. “And Achilles went for him, fast, sure of his speed as the wild mountain hawk, the quickest thing on wing, launching smoothly, swooping down on a cringing dove and the dove flits out from under, the hawk screaming over the quarry, plunging over and over, his fury driving him down to beak and tear his kill- so Achilles flew at him, breakneck on fury with hector fleeing along the walls of troy, fast as his legs would go,” (Book 22 58-66). In this part of the book, it is seen that Achilles means to be taken seriously, and has no room for debate about what he will do next. He was the merciless protector, with the contrast of the cowardice prince who stands up to defend his city. This is a primary example of the fight-or-flight...
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...Joshua Wyatt 5256417 Clas1P97 February 14th 2013 The Heroes Death Patroclus is introduced to the Iliad as no more then a friend of Achilles but dies as one of the great Achaean heroes of the Trojan war. Like many Greek Heroes it is because he dies that he achieves his heroism in the eyes of the ancient Greeks. His death leads to him being immortalized within the pages of the Iliad along side the likes of Achilles, Hector and Ajax. Patroclus death comes in the 16th book of the Illiad and with his final moments being an exchange of words between him and his killer Hector of Troy (Iliad,16.870-897). The exchange between Hector and Patroclus is one where heroes mock each other explaining why the other one is the fool. Before death takes Patroclus from the world he is given a gift, he is able to see into the future and gaze at the death of Hector. This is a privilege not granted to many heroes even Hector the greatest of all the Trojans is not granted this when Achilles forces him to Hades. Patroclus achieved what all heroes want a glorious death. Death on the battlefield is what a great shoulder need in order to instill his name into history. Even Achilles the greatest of the Greeks was told that he would be forgotten if he did not fight and die in the Trojan war. Through his death Patrolclus was able to achieve his heroism, as he went into battle knowing that he could die, wearing Achilles armour and was even fool people into thinking that he was Achilles. In the end a great...
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...The story of the Odyssey starts with Odysseus, a Greek war hero in the Battle of Troy. He is trying to make his way back to his home in Ithaca. His wife, Penelope, is waiting for him to return home from war. She does not know if her husband is still alive, but still remains faithful to him. Even with all of the suitors that have bombarded Odysseus’ home trying to take his place, Penelope still remains loyal to her husband. Their son, Prince Telemachus, is still at the home with all of the suitors. He desperately wants to remove them from the home, but does not have the will power or fighting experience to take down all of the men. Many men want to take over the palace, especially Antinous. He plans to kill Telemachus and control the palace. Odysseus meanwhile is alive on the island of Ogygia. He is bound here under the control of Calypso. The Greek goddess, Athena, wants to help Odysseus out. She goes to his son Telemachus disguised as Laertes. She persuades him to approach the suitors in a meeting, and also prepares him to journey to Pylos and Sparta. Nestor and Menelaus tell him that his dad is still alive but stuck on Calypso’s Island. Zeus sends Hermes to save Odysseus from the island. Hermes talks Calypso into letting Odysseus build a ship and leave. While sailing, Poseidon sends a storm to stop him from getting home. Athena saves him once again and lands on Scheria. He spends the night recalling all the adventures he had experienced on his trip. After he tells his...
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...Hector and Achilles There are many comparisons between King Agamemnon, Achilles, and Prince Hector. All three of these men set out for a common goal of gaining respect of others, glory, honor, and they all show some type of leadership to acquire these personal goals. Each is willing to fight for what they desire, but go about gaining their desires in different ways. During the battle of Troy, the different character flaws set one another apart. Agamemnon, King of Mycenae and commander-in-chief of the Achaean army, shows much more of a resemblance to Achilles than he does of Hector. Even though Agamemnon is not as strong as Achilles, he shows the same hot temper and prideful streak as Achilles. Due to the demand of Agamemnon for Achilles to give up his war prize, Briseis, Achilles decided to sit out the war to repay the anger Agamemnon makes Achilles feel. Both these decisions result in many Greek losses that is owed to each mans stubbornness. Agamemnon’s pride makes him more arrogant than Achilles. Agamemnon makes others feel the effects of his pride at every opportunity possible, whereas Achilles’ prideful nature flourishes when something is done to anger or frustrate him. So normally when Achilles is in the presence of the King, things result that hurt the armies moral and make it difficult for the Greeks, who were more numerous than the Trojans, to defeat the opposing Trojan army and obtain the city of Troy. Due to these personalities, Achilles and Agamemnon also differ...
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...Question no. 1 What is manliness? How is it shown in the journey of Odysseus and in the tragedy of Achilles and Hector? When talking about manliness, the very first thing that comes into my mind is being powerful. Powerful in a positive sense but when power being abused, thus manliness can be subjected to negativity. Powerful, where one possesses an enormous amount of strength, full of courage, confident with his ability and own attributes of being a true man, man of virtue. Connoting manliness as being powerful, we can relate it to being a good and respected leader wherein he is independent, strong and has no room for weakness in his heart. He wanted to develop not just his own personality but also ego of others. Shows consideration for others. An assured leader and logical thinker. We live in a world that is full of challenges and competitions and we are all fixated in achieving perfection, we all aim for victory and excellence. Thus, manliness is also about never ending courage. The brave heart one possesses. In the softer side, manliness is about being humble, patient, supportive and helpful. A man, who is good, knows what is right from wrong. A man by virtue, who do good not for the sake of being good, but doing well because that is what he wants. He is morally upright in the eyes of the others yet doesn’t exalt himself. Looking at the other side of the moon, manliness can also be subjected to negativity. When we are being so much attached in aiming excellence, sometimes...
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...Module 1 Lab Report For this module, I have chosen the movie Taken to analyze. In it, Bryan Mills’ teenage daughter, Kim, travels to Paris with a friend to follow a band on tour. Shortly after arriving, the two share a taxi with a stranger who works in a human trafficking ring. The two are profiled and abducted soon after, but Kim is on the phone with her father at the time of the abduction. Using very limited clues and training as an ex-CIA operative, he tracks down these men all over Europe and rescues his daughter. This modern-day myth shares a very powerful cultural truth-value that we can see in ancient myths such as The Iliad and The Odyssey. The characters in these stories are driven by a strong love for somebody else and will do anything for those they love. This is true in society today, as we would do anything for those we love. In Taken, we only see this portrayed in one character. In these other myths, however, we see a multitude of heroes perform grand acts for those they love. In The Iliad, Menelaus brings together the Achaean armies to attack and conquer the mighty city of Troy for one reason: Love. His beloved wife, Helen, had been taken away by Paris of Troy to be his wife. In an effort to save his wife, he traveled across dangerous land and oceans to Troy where the Greeks fought in a war for 10 years. If not for love, a 10 year war because of a single man’s desire would seem absolutely absurd. However, we all can sympathize with Menelaus because we would...
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...Achilles is an epic hero because he was noble, brave and was admired by the Greeks for his achievements. There are many characteristic traits that make an epic hero; going on a quest/mission, having god-like powers and dying a tragic death are just a few of the many traits. All of which fit Achilles and makes him and epic hero in Greek mythology. Going on a mission is one of the many epic hero traits that fits Achilles. Achilles set out on this mission because Hector had killed his best friend, Patroclus in battle, thinking it was Achilles. " 'I who did not help my comrade in his sore need. I will kill the destroyer of him I loved; then I will accept death when it comes' " (Hamilton 197). The epic hero was determined to kill Hector, and that...
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...Greece. The basis of the movie tells the story of the war, which begins because of Helen ( king of Greek’s wife) falls in love with prince of Troy, Paris. After peace has been between Troy and Greece ,this sparks an uproar and the Greeks go to Troy via ships to attack, behind their best fighter Achilles. In summary, in the end the Greeks conquer Troy by entering hiding in a giant Trojan horse. The main character of Troy and the Trojan War was Achilles, who was the greatest warrior. He was also the son of Thetis and said to be immortal. Other main characters include Paris and Hector, both princes’ of Troy, Achilles killed Hector and Paris killed Achilles. These played significant roles in the dynamics of the far and sparked certain events of the war. Two other main characters are the kings, king of Troy, Agamemon, and king of Greeks, Menalous. Another important character was Prious, the cousin of Hector and Paris. Achilles and Prious fall in love. The movie Troy was created to display events of the Trojan War, however it is controversial on if the war or events of the war ever really happened. With no written records, it is hard to compare the movie with actual historical events. Scientists are believed to have found Troy , which could give more insight on the said Trojan war. The major event in the movie is the Greeks entering Troy by hiding in the Trojan horse, however there is no evidence to prove that fact. It is however not very believable that the Greeks were able to...
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