...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working populations drive personal...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working...
Words: 3142 - Pages: 13
...Your Security, Our Priority Your Security, Our Priority SPYTECH LTD SPYTECH LTD BUSINESS PLAN 2014 BUSINESS PLAN 2014 Contents EXECUTIVE SUMMARY 3 THE BUSINESS 3 Mission 4 Vision 4 Core Values 4 Objectives 4 MANAGEMENT TEAM 5 COMPANY STRUCTURE, OWNERSHIP & INTELLECTUAL PROPERTY 5 Structure 5 Ownership 6 Personnel Plan 6 Patents 7 INDUSTRY ANALYSIS 7 Competitive Edge 7 Porters Five Force Analysis 8 MARKET ANALYSIS 9 Target Market 9 Market trends and needs 9 Main Competition 9 MARKETING PLAN 9 Product Description 9 Pricing strategies 10 Promotion: 11 Place: 11 Milestones 12 WEB PLAN SUMMARY 12 Website Marketing Strategy 13 Development Requirements and Design 13 OPERATIONS PLAN 13 Operating Hours 13 Daily Operations 13 Distribution Channels 13 FINANCIAL PLANS 14 Pro Forma Profit and Loss 14 Pro Forma Balance Sheet 15 Pro Forma Cash Flow 16 APPENDIX 17 Startup Summary 17 Startup Funding 18 Break Even Analysis 19 Business Ratios 20 EXECUTIVE SUMMARY SpyTech Limited is a Private Limited Company that wants to ensure the safety of all the citizens. Security is a crucial aspect for everyone. Various companies offer this security service, but it still does not stop a large percentage of crime actually taking place. We are still a long way from actually preventing the crime before it happens. SpyTech Ltd provides a software that will be using behavioral analytics...
Words: 3014 - Pages: 13