1. What motivational forces and factors can you see in this case study? The biggest motivation factor for the protagonist and his friends to undertake ‘The Hellespont swim’ was its reputation of being a difficult, rare and almost impossible act. The whole swim thing had great mythological stories attached to it and the belief that it was swimmable by Gods only added to their conviction to do the same. The protagonist said about it on numerous occasions and had a strong desire of doing it himself. The fact that Byron, who was club footed due to a physical deficiency, was able to do it in his second attempt, pushed them even more. Also they were not professional swimmers and by doing this they wanted to enter this elite club of few people. They might have thought that being the amateur swimmers, if they are able to do this, the achievement will be even more glorified. Later in the case study, once they committed to it by depositing the amount, they never looked back. They started giving it their best and practiced it to their capabilities. Once they reached the Cannakale, their organiser ‘Huseyin’ made it into a big event and informed it to the media. The fact that media will be covering their swim and a lot of people will come to know about their success or failure made them even more determined. His comment that “failure would not be private” clearly reflects that they were committed to do it by all means.

2. What motivational theories and concepts are illustrated in the account - for example, Maslow's Hierarchy of Needs, McGregor's X-Y Theory, Herzberg, any other that you can think of . . . . etc.? Maslow's Hierarchy of Needs – Maslow divided the needs in a five level hierarchy being Physiological Needs, Safety Needs, Social Needs, Esteem Needs & Needs for Selfactualization. Here in case study of protagonist, the first 3 needs seems to have been already met and