Conclusion

The finance industry is in a considerable period of change at the minute with the credit crunch implications meaning “The public sector has provided massive liquidity support, injected capital and improved deposit insurance. Looking further ahead, wide-ranging reforms are under way aimed at increasing market and institutional resilience. It is an open question how wide the financial safety net will be cast. The future financial sector can be expected to be smaller and operate with higher capital and liquidity buffers than before the crisis.”
This quote by M.Gudmundsson, basically says that that credit will not be as easy got by consumers from the pre 2007 levels, with the governance of banks meaning finance will be harder to get thereby meaning that people who are credit risks will struggle to get credit and so therefore economic growth will be slow for a few years until consumer confidence and bank capitol rises again with the economy.
The introduction of payday lenders, easy to obtain credit cards with high interests and poor credit acceptance and the fact that online banks are now challenging banks on both finance and banking respectively mean that the finance industry is changing.

In our research we looked at the PESTEL, Porters' 5 forces and blue and red ocean frameworks and applied them to the finance industry.
We found some common trends and threats, with all models linking up to show common trends and interlinking the 3 frameworks, examples of this were, In PESTEL the legal environment and it's effect on the finance industry provided similar points as in the porter's 5 forces bargaining power of suppliers.
Other common links such as in the Red and Blue ocean theory was the presences of competitors and the similar threat of substitutes/new competitor entry in the sector.

These 3 frameworks are interlinked and compliment one another as