...could buy a Hello Kitty or Dear Daniel doll for $2.60 Singapore dollars caused such a frenzy (and a ruckus too) that it has caught the interest of both the media, global marketers and academics alike. In the end, this Hello Kitty McToy promotion increased the interest and sales for McDonalds; but with a different consumer; and not the intended target group - the prepubescent girls and boys! The reasons for this unexpected and overwhelming appeal for this McToy campaign in Singapore and the rest of Asia can be postulated to the following. They are however divided into two categories – the first covering the Asiatic region in general; and secondly, specifically to the Singapore market only: A) Across Asia: i. The Growth, Charge and Impact of the Kawaii Concept: Kawaii is a key concept that characterizes the modern Japanese culture. Literary translated as “cute” in English or figuratively as “things that are desired”, this culture originated with the 15 to 18 year old girls in Japan. Soon, marketers and advertisers in the fashion, publishing and the cute-little-gadgets industries recognizing the wide potential and appeal of this niche segment began to leverage on it. As this market segment is typified by the characteristic “not how much they spend” but “it’s that they all buy the same things”, hot items (like Hello Kitty) when caught by the wave can easily reach 100% market penetration in weeks! In short, kawaii became a complementary force in proliferating the Kitty mania....
Words: 1349 - Pages: 6
...stores with licensing or wholesale, we can say that the power of supplier brand its low inside the Sanrio factories around the world but high for the different stores that sell Sanrio Inc. products. The company is not limited to character promotion through their products but also through publishing and movie productions. The company also partners with various food establishments of which it also shares franchises. Sanrio has rights to Peanuts characters in Japan and owns an animatronics establishment known as the Kokoro Company, Ltd. whose most popular android is known as Actroid. Taiwan's second largest airlines, Eva Air, decided in October 2005 to use the Hello Kitty brand on flight routes between Taipei, Tokyo and Fukuoka. By paying Sanrio a franchisee fee, Eva Air has dedicated an entire Airbus A300-200 to the Hello Kitty brand and its cutie-like universe. The Power of Buyers The power of buyers is high. Since Sanrio Inc. produces its owns products, the potential buyers are franchisee stores. Inside these ones the main buyers are women from all ages and also men that buy items for women or for...
Words: 642 - Pages: 3
...1. Introduction In 2014, Hello Kitty will be celebrating its 40th birthday. And to celebrate this milestone, on 18th April 2014, McDonald’s Singapore announced that they will once again collaborate with Sanrio to launch a set of six Hello Kitty dolls named as Hello Kitty Bubbly World. In this latest series of collaboration, Hello Kitty will be dressed up as six of her friends. And they are, ‘Pompompurin’, ‘Osaru No Monichi’, ‘My Melody’, ‘Kerokerokeroppi’, ‘Bad Badtz-Maru’, and ‘Tuxedo Sam’. And furthermore, it is also announced that Singapore will be the first in the world to launch the Hello Kitty Bubbly World. 1.1 Target Audience In this new collaboration, the target audiences are, the toy collectors and fans of Hello Kitty. 1.2 Main Objective The main objective of this new collaboration is not only to celebrate Hello Kitty’s 40th Anniversary, but it is also aim to push the sales of McDonald’s Singapore. In doing so, both Sanrio and McDonald’s have employed the co-branding strategy. However, unlike previous years, where the plush toys are made available over the counter and delivery, for the first time, McDonald’s Singapore will introduce the online order system, partnering Singpost. In doing so, McDonald’s Singapore aim to decrease the amount of people queuing overnight for the plush toys and also the fracas that happened in the previous collaboration. The aim of this essay is to analyze the marketing communication effort of McDonald’s Singapore. 2. Pre-Launch...
Words: 1984 - Pages: 8
...Japanese popular culture has been around for many years and is the leading wave of Asian popular culture. It includes a variety of media such as manga, anime, film and music. Japanese popular culture is also portrayed through physical forms such as products, celebrities, personalities, maid cafes and may others. SMAP is a Jpop boy band with immense popularity from Japan and is one form of Japanese popular culture. Darling-Wolf suggests that SMAP's popularity is due to its careful construction of appeal and masculinity. SMAP is not well-known for their talents in singing, but rather for depicting Japanese personalities. Darling-Wolf refers to SMAP members as 'life-sized' pop idols (Aoyagi) who personifies a typical Japanese boy or girl which allows audiences to relate to them well. This is supported by Yano's research which highlights that fans form emotional bonds and connections with celebrities due to their charisma and personalities. Darling-Wolf that SMAP is popular is due to its intertextuality from appearing in TV shows, movies, talk shows and many more media forms which allows fans to feel a proximity or closeness. Intertextuality allows SMAP to be able to portray their personalities better and reach out to more audiences, which enables them to connect with their audience. Darling-Wolf argues that SMAP's fame is highly due to its constructed appeal of masculinity, which creates the 'perfect female fantasy'. SMAP members portray pluralities of masculinities which involve...
Words: 1243 - Pages: 5
...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
Words: 3792 - Pages: 16
...number. I knock with force three times, and wait patiently. After about ten quick seconds, the door flies open and startles me a little. “Hey! Sorry my room is a little bit messy, I was gone all weekend, and I got back not too long ago” Jennah says. I explain to her that I totally understand, as I was gone all weekend too. I look past her a little bit as I am entering her dorm room. It is a little bit plain, and not equipped with much. As I look to my left at her bed, I do notice something that catches my interest: a Hello Kitty bed comforter. “No way! Jennah, I adore your comforter” I say excitedly. “Hello Kitty is the bomb” she agrees. I am not surprised at the fact that she has a comforter with a character popular among young elementary-aged girls. For the week that I’ve known her, she seemed very free-spirited, and young at heart. I observe her outfit and see something I, for some reason, did not notice when I first entered. She was wearing a Hello Kitty t-shirt. Accommodating her shirt was a pair of black cut-off shorts that looked like she may have chopped them into shorts herself. She was also wearing a necklace with a small metal skull, and few black and white rubber bracelets. The two most prominent things about her, however, were the two lip piercings (known as snake bites), and the blue shoulder-length hair. “So yeah, this is my dorm!” she exclaims in a uniquely...
Words: 1255 - Pages: 6
...Hydro-electric power Hydroelectric power or hydroelectricity is electrical power which is generated through the energy of falling water. Hydro electric power systems work by converting potential energy stored in water held at height into kinetic energy to turn a turbine in order to produce electricity. This is a mature technology with water mills already extensively used by the time of the industrial revolution. Pumped storage: Reusing water for peak electricity demand Demand for electricity is not constant. Demand goes up and down during the day, and overnight there is less need for electricity in homes, businesses, and other facilities. For example, during the day on a hot August weekday in Australia the demand for electricity to run air-conditioning will be high but during the night the demand will be lower. Hydroelectric plants are more efficient at providing for peak power demands during short periods than are fossil-fuel and nuclear power plants, and one way of doing that is by using "pumped storage", which reuses the same water more than once. Pumped storage is a method of keeping water in reserve for peak period power demands by pumping water that has already flowed through the turbines back up a storage pool above the powerplant at a time when customer demand for energy is low, such as during the middle of the night. The water is then allowed to flow back through the turbine-generators at times when demand is high and a heavy load is placed on the system. Advantages: ...
Words: 1621 - Pages: 7
...bya per Informatiper Informati per Informati per Informati per Informati per Informatiper Informati per Informatiper Informati per Informatiper Informati per Informati per Informatiper Informativvvper Informativper Informatiper Informatiper Informatiper Informatiper Informativ vper Informativvper Informatiper Informatiper Informatiper Informativ bya per Informatiper Informati per Informati per Informati per Informati per Informatiper Informati per Informatiper Informati per Informatiper Informati per Informati per Informatiper Informativvvper Informativper Informatiper Informatiper Informatiper Informatiper Informativ vper Informativvper Informatiper Informatiper Informatiper Informativ bya per Informatiper Informati per Informati per Informati per Informati per Informatiper Informati per Informatiper Informati per Informatiper Informati per Informati per Informatiper Informativvvper Informativper Informatiper Informatiper Informatiper Informatiper Informativ vper Informativvper Informatiper Informatiper Informatiper Informativ bya per Informatiper Informati per Informati per Informati per Informati per Informatiper Informati per Informatiper Informati per Informatiper Informati per Informati per Informatiper Informativvvper Informativper Informatiper Informatiper Informatiper Informatiper Informativ vper Informativvper Informatiper Informatiper Informatiper Informativ bya per Informatiper Informati per Informati per Informati per Informati ...
Words: 321 - Pages: 2
...The two articles that got my attention is number one and four. Article number one mentioned about how a little girl got suspended for threatening another student with her Hello Kitty bubble gun. When I read this I flipped a table because for starters its a BUBBLE gun, literally water and soap are the only two components coming out of it. I mean how is that going to hurt anyone? I can understand the student getting in trouble for threatening someone, but suspension isn't necessary especially for a child. The one that really got me upset is a child got in trouble for a pop tart that looked like a gun. I find this topic to be very sad because the school system needs to improve in many areas and instead of focusing on those issues the administrative...
Words: 261 - Pages: 2
...hi For other uses, see Hello (disambiguation). "Hallo" redirects here. For other uses, see Hallo (disambiguation). Hello is a salutation or greeting in the English language. It is attested in writing as early as the 1860s.[1] Contents [hide] * 1 First use * 2 Etymology * 2.1 Telephone * 2.2 Hullo * 2.3 Hallo and hollo * 2.4 Cognates * 3 "Hello, World" computer program * 4 The Apple DOS HELLO program * 5 Perception of "Hello" in other nations * 6 See also * 7 References * 8 External links ------------------------------------------------- First use Hello, with that spelling, was used in publications as early as 1833. These include an 1833 American book called The Sketches and Eccentricities of Col. David Crockett, of West Tennessee,[2] which was reprinted that same year in The London Literary Gazette.[3] The word was extensively used in literature by the 1860s.[4] ------------------------------------------------- Etymology According to the Oxford English Dictionary, hello is an alteration of hallo, hollo,[5] which came from Old High German "halâ, holâ, emphatic imperative of halôn, holôn to fetch, used especially in hailing a ferryman."[6] It also connects the development of hello to the influence of an earlier form, holla, whose origin is in the French holà (roughly, 'whoa there!', from French là 'there').[7] As in addition to hello,halloo,[8] hallo, hollo, hullo and (rarely) hillo also exist as variants...
Words: 698 - Pages: 3
...meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all this smells like farts yes it does cuz English is a piece of poo and I hate it so much I would rather do math than this is hate this thank god im almost done with English this year meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all this smells like farts yes it does cuz English is a piece of poo and I hate it so much I would rather do math than this is hate this thank god im almost done with English this year meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all...
Words: 595 - Pages: 3
...our ally way like Papa Johnny tells me to, while the herd is out grabbing food. Then, the Junk Yard Cats came. Papa and Mama always told me about them and how they were the only pack they’ve seen around that was my kind, but they didn’t want me to ever be one of them. They had this kind of label on themselves. Well, Junk Yard Cats pretty much explains where they come from. Papa Johnny told me a few stories about them; like how they would do stupid stunts on railroad tracks, or jump off high places like bridges. Papa also told me they weren’t that intelligent. Mama Nita told me how they would walk around thinking that they owned the place. I always told them I’d be strong enough to take them on, but I was wrong that day. “Here kitty kitty kitty kitty!” said Bobby, one of the members. “He ain’t no cat Bobby; he’s a pretty boy now. With his precious bunny ears that his hoppin’ mama gave him!” said Sean, the leader. “Where’s your jumpin’ family? Doing all the hard work while they leave the weak link at home?” “You guys can go...
Words: 801 - Pages: 4
...Ned Kelly is an infamous bushranger from Australia who is considered by some to be merely a cold-blooded killer and thief, while others consider him to be a hero. What is Ned Kelly is he a villain or hero? This interview will give young Ned another shot to prove himself right. Interviewer: Hello and welcome to news at when, when 1879.we are joined by the famous Ned Kelly himself. How are you Ned? Ned Kelly: Fine, thank you Interviewer: So please tell us Ned where and when you born? Ned Kelly: I was born in a shrub not far off Melbourne. Interviewer: How did you feel when your father died? Ned Kelly: It was a real sad moment knowing that there is absolutely no one to give you money to support the family with seven children and losing a member of the family. Interviewer: What were your emotions when returning from jail in 1874? Ned Kelly: Well there was mixed emotions rushing inside me first I was shocked then scared then sad. I realized that my dear sister had passed away ,my other sister married and my mum on the verge of getting married to some strange man I haven’t met .My world had gone up side down but I had to adapt to the new changes Interviewer: What were your intentions when saving the drowning boy? Ned Kelly: I wasn’t just doing so I would get a good name anyone would do that if they so someone dying. Interviewer: Why did you love horses so much? Ned Kelly: I loved my horses dearly because there were pretty my only friends growing up. Riding them made all...
Words: 461 - Pages: 2
...Katie Wallace Psychology 2301 May 9, 2013 Mrs. Strickland Silent Witnesses: The Kitty Genovese Murder 1. After the 1964 murder of Kitty Genovese, John Darley and Bibb Latane were in shock as the rest of the city/world that a 28 year old lady could be stabbed in a neighborhood with about 38 by standers or more and say or do nothing. Why didn’t anyone try and help her? How could people stand by and watch this go on? People speculated that the failure of people to get involved might be due more to the influence (socially) that bystanders have on each other. To test this theory, Darley and Latane, two psychologists, decided to conduct a study. “Diffusion of Responsibility” Everyone hopes that someone else will be the first to step up and take action. When no one does act, seeing there are other people around provides an excuse for the individual not taking any type of action. I truly believe that most people, not all, have a fear of getting involved in anything horrific, domestic, or just plain wrong because they don’t know the outcome or consequences that that may bring upon themselves. Then you have the people that simply don’t believe in getting involved in other peoples’ drama or situations, so they do hope that someone else will do something because no matter what, they’re not taking any interest in what’s happening. 2. A lot of the reasons for the neighbors not getting involved were absolutely ridiculous! “I didn’t want to get involved. I thought two lovers were...
Words: 790 - Pages: 4
...Description: The behavior under consideration in this paper is the murder and sexual assault of Catherine ‘Kitty’ Genovese. This behavior may be manifested in a number of ways by a variety of individuals for a number of different reasons; such as violent attacks on women. While technically defined as a crime by the state or federal statutes the behavior in question is also regarded as deviant, norm-violating and immoral. It is the purpose of this paper to first describe the murder and sexual assault of Catherine ‘Kitty’ Genovese and then to relate it to two chapters in the textbook entitled ‘It’s a Crime: Woman and Justice” by Roslyn Muraskin. In addition to that I will also examine the fact that thirty-eight witnesses heard or watch the thirty-five minute killing of Ms.Genovese and not one of them assisted or called for help until after she was dead. The murder was committed on the early morning of March 13, 1964 at about 3:15am in the New Gardens section of Queens in New York. Catherine, who was also known as Kitty had just gotten off of work, where she was a manger at a bar. She parked her car in a Long Island Railroad parking lot about 20 feet away from her apartment. As she began to lock her door to her car, she noticed a figure in the dark that was moving quickly toward her. Becoming alarmed she began to walk quickly and then ran as she realized the stranger was following her. She must have thought that since the entrance to her building was so close...
Words: 3420 - Pages: 14
