...Henderson Printing Case Study Henderson Printing is a small-to medium sized firm that manufactures account books, ledgers, and various types of record books that are used in business (Long, 2010, p. 512). This company’s compensation system will be analyzed based on the five contextual variables as discussed in the textbook. The environment in which Henderson Printing operates can be classified as stable, as well as simple. This can be justified, as the company produces stable annual sales, thus it can be concluded that product lifestyles are not short, and product and service demand is constant (Long, 2010, p. 40). Additionally, the product/service provided is fairly simple, and the technology is not complex (Long, 2010, p. 512). The corporate strategy this company operates under can be classified as defender. This is evident as the company focuses on a fairly narrow product and service segment, and excels in it as they aim to produce only high quality products (Long, 2010, p. 41). At times this firm operates under an intensive technology, as the owner allows individuals to customize their products to best suit their needs. Hence, customized orders deviate from the standard operating process, and as a result require more time and money (Long, 2010, p. 43). However, it also appears that under Woodward’s Typology of Technology this firm practices unit/small batch technology, as the company produces extremely high quality unique products, even though it is mentioned that there...
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...Inside General Motors: Communicating through the crisis By Marc Wright http://www.simply-communicate.com/case-studies/internal-communication/inside-general-motors-communicating-through-crisis Katie McBride had the hottest seat in internal communications last year as car giant General Motors filed for Chapter 11 in one of the most dramatic melt-downs of the economic crisis. She came to the IABC World Conference to a sell-out session where she relived her experiences of the last 12 months. This was no small deal – General Motors was – and still is – one of the world’s leading automakers. From its global headquarters in Detroit it directs business in 157 countries around the world, employing some 205,000 people. The company produces cars and trucks in 31 countries, including the US, China, Brazil, Germany, the UK, Canada and Italy selling such brands as Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. McBride has now moved onto other roles at GM but as Head of Employee Communications back in 2009 she drove through a three part strategy. “Our aim was to keep leaders visible and accessible to instill confidence in their direction and the company’s future through open, honest communication that involved the entire leadership team and not just the CEO. Secondly we wanted to reach our whole audience globally in a way that was meaningful and relevant and thirdly use employees as ambassadors for our products.” The first part...
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...Sport Marketing Project for Sport Planning and Promotion Spring 2009 Sean Waple Sports Exercise Science: Sport Management University of Akron TABLE OF CONTENTS PAGE 1.) Cover Page PAGE 2.) Table of Contents PAGE 3.) Team Logo PAGE 4.) 4 Ps of Marketing PAGE 5.) Our Consumer PAGE 6.) Mission Statement PAGE 7.) Marketing Objectives PAGE 8.) Duties and Positions PAGE 9.) Salaries of Marketing Team PAGE 10.) Demographics PAGE 11.) Map of Las Vegas PAGE 12.) Competitors PAGE 13.) Stadium Layout PAGE 14.) Ticket Prices PAGE 15.) Sponsorships and Promotions PAGE 16.) Signage PAGE 17.) Bibliography 4 Ps of Marketing Product: The nature of the product or service, including decisions as to a product line, product extensions, and meeting new consumer needs within the designated group of customers. Price: A fair price that also reflects the image you want to portray about your product or service. Consideration includes competitor’s prices, available discounts, and market share. Place: The actual distribution of your product or service. This could include means of transporting goods to wholesale and retail outlets or references to the geographic location of your stadium or health club. Promotion: Getting your message about products and services to potential consumers. This can be attained through publicity, advertising, or other means of communication. Our Consumers Our Consumers are classified in one of the following categories based on...
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...The Fall of Lloyd George * When Bonar Law resigned in 1921 Lloyd Georges relations with the conservatives started to break down * In 1922 Lloyd George was accused of selling peerages to finance his own party in the ‘honours scandal’ * In the ‘Chanak Affair’ Lloyd George was accused of ordering British troops into action without consulting government * The Conservatives believed that they could stand for election successfully without Lloyd George after their success at Newport * In the famous Carlton Club meeting of 1922 they decided to go into the election independently * Bonar Law and Baldwin made key speeches in the meeting * The conservatives won the following election which was in 1922. The Asquithian Liberals and Lloyd George won 116 seats between them. Labour managed to win 142 seats which was the first sign of the Liberal decline and Labour becoming the key party to battle the Conservatives for government The Conservatives and Labour Governments 1923-9 * As the British political described is often described as a two-horse-race with the fall of the Liberals fall came the rise of the Labour Party * Labour managed to get into power under Ramsay MacDonald in 1923-4 and 1929 but these were minority governments * After eight months Bonar law had to resign due to illness and was replaced by Baldwin who called an election on tariff reform and lost * The Labour party went some way to prove they could be adequate in office by introducing...
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...Abstract In the opinion of most Bonnie and Clyde where the most famous and most romantically involved criminals in American history, Bonnie Elizabeth Parker and Clyde Chestnut Barrow were two young Texans having and early 1930s crime spree before my time of birth would forever leave their legacy to be criticized by many and envied by most. Most people only live to tell the story of what was expected, but I am here to state the facts of who Bonnie and Clyde really were, grasping your attention, making your mind run full with imagination and placing yourself in the era owned by Bonnie and Clyde the 1930's. Bonnie Elizabeth Parker born October 01, 1910, Clyde Chestnut Barrow born March 24, 1909, both from Dallas, Texas and ambushed in Bienville Parrish, Louisiana on May 23, 1934 killed at least nine officers and other civilians, leaving Bonnie to always have her name placed first in the matter, as do to respect that ladies always come first. As most would lead you to believe by all the hype, what they say was a reality for the two young lovers, this let's the listener carry the idea of Bonnie and Clyde in all their fancy clothes, and broke all the rules of the norm. Bonnie and Clyde never feared the law and lived a life of infamous luxury keeping them on the run. Reality was different, Bonnie and Clyde and the Barrow gang lived a hard, uneasy life left by narrow escapes, botched robberies, injury, and murder. They became one of the first outlaw media stars after...
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...Alexander O’Brien 195 Trenier Dr. Henderson, NV 89002 Cell: 702-752-5608 Email:obrienzion@gmail.com Marketing & Promoting / Performer / Public speaker To whom it may concern, You may be wondering why a former Tour guide with Communication experience is applying for this position. If so, please take a moment to review my qualifications. You'll see that I have the required skills to transition into this new role. I am ready for this career change and guarantee that my work will exceed your expectations. Here is how my experience and skills meet your requirements: My personal qualities combined with my diverse experience in promoting will contribute to not only the facility but to enhance the customer’s experience with in this business. My communication skills combined with my performing experience and marketing ethics are a perfect match for this self-motivated position. This enclosed resume outlines my experience and skills. I look forward to taking the next steps with you. I appreciate your consideration! Sincerely, Alexander O'Brien 702-752-5608 obrienzion@gmail.com Alexander O'Brien | obrienzion@gmail.com Tel: 702-752-5608 | | Qualifications · Promoting experience | · Customer service expert | · Marketing experience | · Public speaking experience | · Professional musician | · Computer experience | | | | Experience Flyboard Las Vegas, Lake Las Vegas, Nevada 89011 ...
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...DEADLY UNNA? CHAPTERS 29-34 Drawing on events from the above chapters, respond to the following questions in full sentences. 1. What is the attitude of the people of the Port to Dumby Red’s shooting? (chaps.29-30) 2. Explain what Blacky means when he says on p. 201, “That’s exactly how everything looked after the shooting. That’s how I felt, too. Inside and outside. Grey and heavy, like lead, like a sinker.” 3. In chapter 32 Blacky receives negative feedback from various people when he mentions Dumby’s funeral and suggests that: a. He wants to go to the funeral b. That something should ‘be done’ What reasons can you provide to explain their lack of enthusiasm for Blacky’s suggestions? 4. By the end of chapter 32, what conclusions has Blacky come to as far as his feelings for Cathy and Dumby? 5. What advice does Blacky get from The Brady Bunch and how does it help him? (chap.33) 6. When Blacky arrives at the Point, he realises that at least one of the things said about Aborigines in the front bar is wrong. What is it? 7. Explain what happens to Blacky while he is viewing Dumby’s body. 8. When Blacky returns home after the funeral, his mother does not punish him for ‘disappearing’ even though she’s ‘been worried sick’ about him (p.234). Why do you think she doesn’t punish him? 9. Was there ever a time when you seriously disobeyed your parents? a. What did you do? ...
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...How long untill newspaper vanishes from our breakfast tables? No doubt, the recent years had been though for print. Internet as a newsplattform is always available and updated and there seems to be no reason for buying newspaper anymore.. but will printed papers really die out? It was barely 20 years ago, when the first newspapers went online, and it is no more then ten years ago, when the editors of leadings newspapers realized how threathful a new invention called „web 2.0“ actually was. It was the time when bloggers all over the world started to share their politcal experiences and opinions, when every internet user got a voice and when an user could download and share millions of information or photos for free. There had been voices that claimed that print would vanish within years. Several newspapers died, and many others struggle untill today with sinking readership. There is one question stiring up the traditional journalism: Does the printed newspaper as we know it from our breakfast table even have a future? Most of the readers are not willing to pay money for information they can get for free in the internet. And there are more reasons: informations are always updated, they are always and everywhere available and, thanks to web 2.0, every user can comment or sent an article to his friends. Additionally, the author can link his article to other mediaplattforms such as youtube or twitter. Compared to the printed newspaper, there are only few drawbacks left. Some...
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...The Chronicle Gazette Consultation Report INTRODUCTIONS AND GOALS OF THE REPORT All businesses are concerned with the rapid pace of change they face today, including the largest and most profitable. Reacting to change has been apart of doing business since the beginning of time. Today’s pace of change is unprecedented. Consider the retail arena where online sales went from nothing in the mid 90’s to a projected 242 billion in 2010. Retail stores have been greatly affected. EBay and Amazon are just a couple of examples of the opportunity for online sales and exchanges of products. A major goal of strategic planning is the ability to anticipate changes in the economy, social, political, governmental arena and to be prepared to deal with the changes. The goal of this report is to identify ways and means to explain the current state of newspaper publishing and where it is headed over the next decade. To provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. I will also identify strengths and weaknesses of the Gazette and try to provide the publisher with suggestions on how to remain competitive in the newspaper industry. Current State of the Newspaper Industry Over the last year the newspaper...
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...* Traditional Costing * * Under Traditional Costing, all operating expenses are allocated by percent of sales. This causes the larger segments to carry more cost automatically. For Southlake, Textbooks generate the most income, however the gross profit percentage is only 26%. Clothing has one of the best gross profits and generates the 2nd most income. With traditional costing, computers are operating at a loss. Under Traditional Costing, all operating expenses are allocated by percent of sales. This causes the larger segments to carry more cost automatically. For Southlake, Textbooks generate the most income, however the gross profit percentage is only 26%. Clothing has one of the best gross profits and generates the 2nd most income. With traditional costing, computers are operating at a loss. ABC Costing * When allocating the operating costs based on cost driver rather than percentage of sales the segments performance differs. Depending on management’s choice of cost driver, results will vary. We allocated all costs to each product line but used different drivers. Under ABC costing, less cost is allocated to the biggest segment, textbooks. Textbooks still create the most income, but both supplies and computers are operating at a loss. When allocating the operating costs based on cost driver rather than percentage of sales the segments performance differs. Depending on management’s choice of cost driver, results will vary. We allocated all costs to each...
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...Printmaking is the process of making artworks by printing, normally on paper. Printmaking normally covers only the process of creating prints with an element of originality, rather than just being a photographic reproduction of a painting. Except in the case of monotyping, the process is capable of producing multiples of the same pieces, which is called a 'print'. Each piece produced is not a copy but considered an original since it is not a reproduction of another work of art and is technically (more correctly) known as an 'impression'. Printmaking (other than monotyping) is not chosen only for its ability to produce multiple copies, but rather for the unique qualities that each of the printmaking processes lends itself to. Prints are created by transferring ink from a matrix or through a prepared screen to a sheet of paper or other material. Common types of matrices include: metal plates, usually copper or zinc, or polymer plates for engraving or etching; stone, aluminum, or polymer for lithography; blocks of wood for woodcuts and wood engravings; and linoleum for linocuts. Screens made of silk or synthetic fabrics are used for the screenprinting process. Other types of matrix substrates and related processes are discussed below. Multiple impressions printed from the same matrix form an edition. Since the late 19th century, artists have generally signed individual impressions from an edition and often number the impressions to form a limited edition. Prints may also be printed...
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...Student Name: Project Title: |BUDGET ITEM | | | | |TOTAL (FROM BUDGET | | | |WORKSHEET) | | | | |EXPLANATION | | | | | |Salaries & Wages | | | | | | | |List Positions, with % of time | |The Terepsy program does not have full time employees. The position | |devoted to project | |are volunteer that provide a small honorarium; choreographers, | | |$0.00 |costume designers, set designers, master of ceremony, chaperone, and | | | |lighting ...
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...When I read a claim in a newspaper or magazine that is unsubstantiated, I usually just view it as a marketing strategy or someone’s opinion. Most present day newspaper articles or stories are mostly aimed at grabbing reader’s attention with the ultimate aim of increasing sales. Some reported stories and articles are based in facts and real events, however, reporters and journalists still add their opinions or touch to it. Similarly, Magazines, especially the Tabloids, entice readers with attention grabbing titles but most of the stories and reports more often than not turn out to be false and completely bogus. I approach my research papers by carefully thinking about my audience and also the topic of the research. Also, I think about everything I would need for this research and try to have all of my resources at my fingertips. Knowing I will solely depend on the internet, library, & books I will focus on each of them for reliable sources. My biggest challenge in doing a research paper, will probably be the whole process, considering the amount of time it will take to do an actual research paper. The research paper has to contain facts and sources that has been peer reviewed. It can’t be full of your personal opinions. I would say looking for reliable resources for the research paper would also be a challenge. Some tips that I think would help myself and other people while doing a research paper would be to make sure we understand the research assignment. Prepping...
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...CHAPTER 1 PROJECT SUMMARY 1) Highlights of the Study 1.1 Capsule View The Filipinos are known for being sentimental and appreciative of the things they liked, especially when things are given to them or personalized items, consequently our group decided to do the project, mug printing. We also chose this business because of its nature, which we can show and express our artistic side. We decided to do this project because it can be bought at different times. Mugs printing have multiple uses. They can be gifts, which you will offer to someone dear, can be used as promotional materials that will be offered for free for you clients, or as a marketing tool. A business mugs printed is a simple way to increase our income with a little investment. We can buy the necessary tool to print such objects and then we can develop this idea into a multitude of incredible possibilities. 1.2 General Description Mugs printing mean that you print on a mug certain images, logos of businesses, certain names, or you can simply personalize it with certain details. In this project the consumer will have the opportunity to design as they wish to design, they just need to explain the design and they can also put their photos or names. People love to make use of a product, especially if it was given as a gift from someone. Mug artwork is inkjet printer using special dye-sublimation inks and transfer paper. The transfer paper is only a temporary stop for the printed image. Once printed...
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...1: Draw a diagram that illustrates the textbook supply chain from the publisher’s point of view. Author Text editor’s graphic artist’s commercial printers transportation suppliers Distribution centers Bookstores. 2: There are a variety of customers that buy the textbook before it even reaches the student, someone has to decide what textbook the students are going to be using for which particular course. Business school curricula is changing and therefore their textbooks needs are changing, they want textbooks that cover a variety of information and data in one single, easy to transport textbook. Some school that were moving the modular course structures wanted books that were easy to cover in a course that lasts sometimes as short as a week-long. And now, more and more students are buying their textbooks in non-traditional bookstore, in places such as Amazon.com and ebay.com. These students want textbooks that are affordable as well as the correct copy for their course. Some professors want textbooks in “packet” from with chapters and cases from several different sources. And finally, some customers are purchasing e-books, which makes reading their textbooks convenient and easy to transport. Bookstores and online retailers are also large customers of textbooks and possibly the most critical, seeing how they are the ones that ultimately sell the books to the end consumer, the student. 3: The major players in the supply...
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