...Inside General Motors: Communicating through the crisis By Marc Wright http://www.simply-communicate.com/case-studies/internal-communication/inside-general-motors-communicating-through-crisis Katie McBride had the hottest seat in internal communications last year as car giant General Motors filed for Chapter 11 in one of the most dramatic melt-downs of the economic crisis. She came to the IABC World Conference to a sell-out session where she relived her experiences of the last 12 months. This was no small deal – General Motors was – and still is – one of the world’s leading automakers. From its global headquarters in Detroit it directs business in 157 countries around the world, employing some 205,000 people. The company produces cars and trucks in 31 countries, including the US, China, Brazil, Germany, the UK, Canada and Italy selling such brands as Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. McBride has now moved onto other roles at GM but as Head of Employee Communications back in 2009 she drove through a three part strategy. “Our aim was to keep leaders visible and accessible to instill confidence in their direction and the company’s future through open, honest communication that involved the entire leadership team and not just the CEO. Secondly we wanted to reach our whole audience globally in a way that was meaningful and relevant and thirdly use employees as ambassadors for our products.” The first part...
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...Sport Marketing Project for Sport Planning and Promotion Spring 2009 Sean Waple Sports Exercise Science: Sport Management University of Akron TABLE OF CONTENTS PAGE 1.) Cover Page PAGE 2.) Table of Contents PAGE 3.) Team Logo PAGE 4.) 4 Ps of Marketing PAGE 5.) Our Consumer PAGE 6.) Mission Statement PAGE 7.) Marketing Objectives PAGE 8.) Duties and Positions PAGE 9.) Salaries of Marketing Team PAGE 10.) Demographics PAGE 11.) Map of Las Vegas PAGE 12.) Competitors PAGE 13.) Stadium Layout PAGE 14.) Ticket Prices PAGE 15.) Sponsorships and Promotions PAGE 16.) Signage PAGE 17.) Bibliography 4 Ps of Marketing Product: The nature of the product or service, including decisions as to a product line, product extensions, and meeting new consumer needs within the designated group of customers. Price: A fair price that also reflects the image you want to portray about your product or service. Consideration includes competitor’s prices, available discounts, and market share. Place: The actual distribution of your product or service. This could include means of transporting goods to wholesale and retail outlets or references to the geographic location of your stadium or health club. Promotion: Getting your message about products and services to potential consumers. This can be attained through publicity, advertising, or other means of communication. Our Consumers Our Consumers are classified in one of the following categories based on...
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...The Fall of Lloyd George * When Bonar Law resigned in 1921 Lloyd Georges relations with the conservatives started to break down * In 1922 Lloyd George was accused of selling peerages to finance his own party in the ‘honours scandal’ * In the ‘Chanak Affair’ Lloyd George was accused of ordering British troops into action without consulting government * The Conservatives believed that they could stand for election successfully without Lloyd George after their success at Newport * In the famous Carlton Club meeting of 1922 they decided to go into the election independently * Bonar Law and Baldwin made key speeches in the meeting * The conservatives won the following election which was in 1922. The Asquithian Liberals and Lloyd George won 116 seats between them. Labour managed to win 142 seats which was the first sign of the Liberal decline and Labour becoming the key party to battle the Conservatives for government The Conservatives and Labour Governments 1923-9 * As the British political described is often described as a two-horse-race with the fall of the Liberals fall came the rise of the Labour Party * Labour managed to get into power under Ramsay MacDonald in 1923-4 and 1929 but these were minority governments * After eight months Bonar law had to resign due to illness and was replaced by Baldwin who called an election on tariff reform and lost * The Labour party went some way to prove they could be adequate in office by introducing...
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...Abstract In the opinion of most Bonnie and Clyde where the most famous and most romantically involved criminals in American history, Bonnie Elizabeth Parker and Clyde Chestnut Barrow were two young Texans having and early 1930s crime spree before my time of birth would forever leave their legacy to be criticized by many and envied by most. Most people only live to tell the story of what was expected, but I am here to state the facts of who Bonnie and Clyde really were, grasping your attention, making your mind run full with imagination and placing yourself in the era owned by Bonnie and Clyde the 1930's. Bonnie Elizabeth Parker born October 01, 1910, Clyde Chestnut Barrow born March 24, 1909, both from Dallas, Texas and ambushed in Bienville Parrish, Louisiana on May 23, 1934 killed at least nine officers and other civilians, leaving Bonnie to always have her name placed first in the matter, as do to respect that ladies always come first. As most would lead you to believe by all the hype, what they say was a reality for the two young lovers, this let's the listener carry the idea of Bonnie and Clyde in all their fancy clothes, and broke all the rules of the norm. Bonnie and Clyde never feared the law and lived a life of infamous luxury keeping them on the run. Reality was different, Bonnie and Clyde and the Barrow gang lived a hard, uneasy life left by narrow escapes, botched robberies, injury, and murder. They became one of the first outlaw media stars after...
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...Alexander O’Brien 195 Trenier Dr. Henderson, NV 89002 Cell: 702-752-5608 Email:obrienzion@gmail.com Marketing & Promoting / Performer / Public speaker To whom it may concern, You may be wondering why a former Tour guide with Communication experience is applying for this position. If so, please take a moment to review my qualifications. You'll see that I have the required skills to transition into this new role. I am ready for this career change and guarantee that my work will exceed your expectations. Here is how my experience and skills meet your requirements: My personal qualities combined with my diverse experience in promoting will contribute to not only the facility but to enhance the customer’s experience with in this business. My communication skills combined with my performing experience and marketing ethics are a perfect match for this self-motivated position. This enclosed resume outlines my experience and skills. I look forward to taking the next steps with you. I appreciate your consideration! Sincerely, Alexander O'Brien 702-752-5608 obrienzion@gmail.com Alexander O'Brien | obrienzion@gmail.com Tel: 702-752-5608 | | Qualifications · Promoting experience | · Customer service expert | · Marketing experience | · Public speaking experience | · Professional musician | · Computer experience | | | | Experience Flyboard Las Vegas, Lake Las Vegas, Nevada 89011 ...
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...DEADLY UNNA? CHAPTERS 29-34 Drawing on events from the above chapters, respond to the following questions in full sentences. 1. What is the attitude of the people of the Port to Dumby Red’s shooting? (chaps.29-30) 2. Explain what Blacky means when he says on p. 201, “That’s exactly how everything looked after the shooting. That’s how I felt, too. Inside and outside. Grey and heavy, like lead, like a sinker.” 3. In chapter 32 Blacky receives negative feedback from various people when he mentions Dumby’s funeral and suggests that: a. He wants to go to the funeral b. That something should ‘be done’ What reasons can you provide to explain their lack of enthusiasm for Blacky’s suggestions? 4. By the end of chapter 32, what conclusions has Blacky come to as far as his feelings for Cathy and Dumby? 5. What advice does Blacky get from The Brady Bunch and how does it help him? (chap.33) 6. When Blacky arrives at the Point, he realises that at least one of the things said about Aborigines in the front bar is wrong. What is it? 7. Explain what happens to Blacky while he is viewing Dumby’s body. 8. When Blacky returns home after the funeral, his mother does not punish him for ‘disappearing’ even though she’s ‘been worried sick’ about him (p.234). Why do you think she doesn’t punish him? 9. Was there ever a time when you seriously disobeyed your parents? a. What did you do? ...
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...In July of 2011 a Nevadan family’s rights were violated by the City of Henderson Police department. Michael, Lisa and their son Anthony had their homes violated by police without a warrant. After receiving a call from the Henderson Police department saying that the police needed to occupy Anthony’s home, Anthony then refused. The Police arrived in response to a domestic violence call that involved a neighbor of the Mitchells. The Police then forced themselves into the home of Anthony Mitchell after he did not give permission and the police lacked a warrant. The police had wanted to gain entry to watch the neighbor that was accused of domestic violence. Anthony was arrested and held in a detention cell for at least nine hours. After the police were done searching Anthony’s home, they moved on to his parent’s home across the street. The police arrested Anthony’s parents and stole food and enjoyed other luxuries the houses had to offer. Police officers had also reportedly waved guns around and pointed them at the Mitchell family, and they had shot the frightened dog with a non lethal shot called pepper balls which leave massive bruises upon impact. This case is a violation of the Mitchell’s first, third and fourth amendment rights. The actions taken by the police were unconstitutional because of: searching a house without permission or a warrant, not allowing the Mitchell’s to give permission, and quartering themselves in a home without the consent of the...
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...1: There are more than 12 000 veterinarians in Canada. Canada has approximately 3000 veterinary practices: large or/and small animal practices. The majority of veterinarian practice in the provinces: Ontario, Quebec, Alberta, and British Columbia. (Promote and distribution to veterinarians because they are the target market) 2: Ted Henderson has $40,000 + $10,000 = $50,000 to self-invest. 3: The prices offered by manufacturers in China range from $3.44 to $3.60 per boot. The order from the company with the lowest price has to be a minimum of 6000 boots. The main problem is that Ted Henderson needs to put together a marketing plan in order for him and his friend, Brett Welch, to make a decision on whether to proceed with the business of...
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...The Henderson School Board Meeting was intended to discuss many topics over HISD policies, programs, and spending. Anybody is welcome to come and listen out to what the board members have to say. The meeting began with Chairman Clay Wilder calling the meeting to order and welcoming guests. Also, Terry Everitt introduced the dual credit students and students involved in the CNA program who attended the meeting. The first program to be recognized was the Latino Family Literacy Program which has been an integral part in the development of young Hispanic children. Another topic brought up was the CNA program which seemed like a really good first step towards practice in the medical field. Students were given the clinical training of...
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...Women in the Pulpit? In churches today women outnumber men in the congregation and women have been teaching classes, heading ministries, and are evangelist. Even though women have filled these roles in the church why is there controversy in the church about women having the right to be ordained preachers. Before doing research and reading my sources I had only heard of a few women preachers who were pastors of churches and I have come in contact with many male pastors who do not believe that a woman is able to preach the word of God in the pulpit. They address them as speakers and evangelists but, not as reverend or pastor. Many male pastors I have come in contact with will not even let a woman stand in their pulpit. They often set a podium on the side of the pulpit. Pastor Marie Nutall of College Station, Texas has body guards because of the death threats that she has received (Nutall). I was not aware of the violence that some women preachers face while trying to preach God’s word. According to Reverend Richard Allen, women were not called to preach for the simple fact that Jesus chose twelve men to be his disciples (Booth 109). This argument has been heard throughout the church, but Professor William H. Myers argues that there are twenty-two different instances where women had been called to preach the word (112). Many people use scriptures to validate their points on why women should not and cannot be preachers. Believers of the word tend to follow along with...
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...and beliefs that control your life. It explains how (with help and practice) new, more appropriate behaviors and beliefs can bring the positive aspects of your life into focus (Henderson & Thompson, 2011). This type of therapy approach can be used in everyday situations where there are unwanted actions or beliefs occur with a corresponding response. Many types of conditions have been known to show improvement using this type of approach, for example, mood disorders, personality disorders, social phobias, obsessive-compulsive disorders, anxiety, addictions, and sleep difficulties. The goal of cognitive behavioral therapy is to learn to distinguish between thoughts and emotions. It is a way to look at those things and make some changes internally and then externally (Henderson & Thompson, 2011). One of the main reasons I identify with this therapy theory is because I want to be able to encourage children to be the best they can be and to see that they are important. Ephesians 4:29 states, “Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers” (KJV). I want to be the type of counselor who encourages and lifts up my clients as the Lord provides them to me. As I read The Defense Never Rests case study I was surprised at the way things turned out with the client, Ed. Ed seemed to be a very difficult child, with many deep emotional problems. When I began reading, I was certain...
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...Preparation to English Term Paper on December 15th, 2015Appendix 1 English in Norway Few outside Norway can speak Norwegian. This means that Norwegians have to use English or other foreign languages when they travel or study abroad, or work in firms or organizations with international contacts and activities. Many Norwegian firms even use English as the main language at work. The same is often the case in workplaces with foreign bosses or foreign co-workers. Besides that, workers in Norway often have to read manuals and other documents in English. If you look at the job vacancies in our largest Norwegian newspapers, you will find that many firms and organizations advertise jobs in English. They obviously expect the job applications to be written in the same language. Actually, all you have to do is turn on a computer and access the net to find out how important English really is. Another example is higher education. At your upper secondary school, all of the textbooks you use, except for those in language classes, are written in Norwegian. However, if you decide to go on to college or university, many of your textbooks will be in English, even if you are studying medicine, social studies or engineering in Norway. An increasing number of courses are also being taught in English, often because of international students or because the lecturer does not speak Norwegian. Just at the University of Oslo, for instance, there are more than 800 courses taught in English. ...
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...MGMT 3720 Assignment #1 An evaluation of this selective case study reveals a work environment at the Wilson Construction Company with a discussion between an employee and his supervisor. The employee, Walt Henderson, works at WCC as a drafting technician. He has brought his personal project from home to work on during assigned work hours. His supervisor, a man, named Ken, feels that this sets a poor precedent for the other employees and reminds him that his actions are inappropriate. Walt counters this by commenting that he has not only already finished his assigned work, but also worked while home to finish other company materials. He feels that this should entitle him personal time at work since he gave up time at home for company work. This case study is an excellent example of how attitudes, mainly Walt’s toward his use of time, play an important part in actions, feelings, and behavior in the workplace. Attitudes at work, such as Walt’s about his use of company time both at home and at work, are evaluative statements about objects, people, or events in the workplace. In this paper, I will evaluate the situation at work concerning Walts attitude related to work, his boss, and his time spent at home and work. I will also evaluate Walt’s discourse in order to try to predict his future behavior at work. In conclusion, I will suggest alternative ways on how Walt’s supervisor, Ken, should handle the manner in which Walt’s attitude affects his performance at work...
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...March 25, 2013 as 10.1136/archdischild-2011-301508 Original article Do television and electronic games predict children’s psychosocial adjustment? Longitudinal research using the UK Millennium Cohort Study Alison Parkes, Helen Sweeting, Daniel Wight, Marion Henderson Medical Research Council/ CSO Social and Public Health Sciences Unit, University of Glasgow, Glasgow, UK Correspondence to Dr Alison Parkes, MRC/CSO Social and Public Health Sciences Unit, University of Glasgow, 4 Lilybank Gardens, Glasgow G12 8RZ, UK; Alison-p@sphsu.mrc.ac.uk Received 7 December 2011 Revised 15 October 2012 Accepted 7 December 2012 ABSTRACT Background Screen entertainment for young children has been associated with several aspects of psychosocial adjustment. Most research is from North America and focuses on television. Few longitudinal studies have compared the effects of TV and electronic games, or have investigated gender differences. Purpose To explore how time watching TV and playing electronic games at age 5 years each predicts change in psychosocial adjustment in a representative sample of 7 year-olds from the UK. Methods Typical daily hours viewing television and playing electronic games at age 5 years were reported by mothers of 11 014 children from the UK Millennium Cohort Study. Conduct problems, emotional symptoms, peer relationship problems, hyperactivity/inattention and prosocial behaviour were reported by mothers using the Strengths and Difficulties Questionnaire. Change in...
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...DISTRACTIONS ON THE STUDY HABITS OF STUDENTS IN CAVITE STATE UNIVERSITY–CAVITE CITY CAMPUS SCHOOL YEAR 2014 – 2015 Clyde Louie M. Brosas ------------------------------------------------- Undergraduate thesis proposal presented to the faculty of the Department of Management, Cavite State University-Cavite City Campus, Cavite City in partial fulfillment of the requirements for the degree of Bachelor of Science in Business Management major in Marketing Management with Contribution No. __________. Prepared under the supervision of Mr. Frinze Al A. Bernal. INTRODUCTION Distractions are the division of the attention of the individual from the chosen object or task; it could be from internal or external forces. This may be attributed to lack of interest or lack of attention given to the object or certain task. Distractions are affecting the daily lives of people. The level of tolerance to these distractions may differ between people. Students are also exposed to different distractions that may affect their study habits. Students are exposed to distractions in and out of the school, every student may have 1 or more distractions and each one of them may differ from each other. Internal forces are forces that act on an object or scenario within the system of the student. Emotions, personal problems, hunger, are some of the examples of internal forces that may cause distractions. While noise extracurricular activities and work are examples of external forces that may...
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