Free Essay

Henkel Group

In:

Submitted By connic
Words 977
Pages 4
1. Einleitung
Diese Fallstudie hat das Ziel, das Geschäftsportfolio der Henkel-Gruppe zu illustrieren.
Auf der historischen Entwicklung der Henkel-Gruppe aufbauend, werden die unterschiedlichen
Geschäftsfelder der Gruppe kurz vorgestellt sowie deren Bedeutung für den Konzern aufgezeigt.
2. Vorstellung der Henkel-Gruppe
2.1 Historische Entwicklung
Den Grundstein der Henkel-Gruppe bildet die im September 1876 in Aachen von
Fritz Henkel und zwei weiteren Kaufleuten gegründete „Universalwaschmittelfabrik“
Henkel & Cie. Bereits 1878 verlegte Fritz Henkel seine Firma nach Düsseldorf, wo heute noch der Sitz des Konzerns ist. Ab 1907 eroberte Henkel & Cie mit dem
„selbsttätigen“ Waschmittel Persil die unangefochtene Führung auf dem deutschen
Waschmittelmarkt. Der Erfolg von Persil ließ die Mitarbeiterzahl von 494 im Jahre
1909 auf 1799 im Jahre 1918 ansteigen und prägte das Unternehmen insgesamt als
Markenartikelhersteller.
In den ersten Jahrzehnten seines Bestehens wurde das Unternehmen durch die
Entwicklung der Geschäfte im Deutschen Reich dominiert, wobei Fritz Henkel frühzeitig die Chancen und die Bedeutung einer länderübergreifenden Geschäftsausweitung erkannte. Von Beginn an (1878) verkaufte Henkel seine Waschmittel im Ausland, was auf der einen Seite durch firmeneigene Außendienstmitarbeiter erfolgte.
Auf der anderen Seite schloss Firmengründer Henkel Verträge mit ausländischen
Firmen ab, die die Erzeugnisse aus Düsseldorf importierten und auf den jeweiligen
Märkten absetzten. Im Jahre 1886 entstand die erste eigene Filiale in Wien. In den folgenden Jahren wurden, teilweise aus den Vertretungsfirmen heraus, vermehrt auswärtige Vertriebsniederlassungen, Verkaufsbüros und Agenturen gebildet. Um
Transport- und Zollkosten zu sparen und um die Märkte besser bearbeiten zu können, folgte die Verlagerung der Produktion ins Ausland, welche – neben der Vergabe von Lizenzen – zunächst über „Lohnaufträge“ aufgebaut wurde. Somit wurden die
Produkte von Fremdfirmen vor Ort produziert und auch vertrieben. Im Folgenden wurde der Einfluss durch den Erwerb von Beteiligungen und/oder die Übernahmen bzw. Neugründungen von Gesellschaften unmittelbarer. 1914 waren in allen wichtigen europäischen Ländern Vertretungen für Henkel tätig.
Die Weltkriege behinderten bzw. beendeten die Auslandsaktivitäten Henkels (z.T.
Verlust des Auslandsvermögens bzw. der Markenrechte), welche in den Nachkriegsjahren unter großem Aufwand wieder aufgenommen wurden. So waren nach 1945 die internationalen Aktivitäten deutscher Unternehmen durch den erneuten Verlust ihrer internationalen Markenrechte stark eingeschränkt. Nur auf Grund hoher Ablösezahlungen für die Markenrechte erhielt Henkel in den fünfziger Jahren des zwanzigsten
Jahrhunderts nach und nach die Markenrechte zurück, bspw. an der Marke Persil.
Dies geschah teilweise in Verbindung mit dem Rückerwerb alter Produktionsstätten
(verloren blieben die schwedischen und norwegischen Gesellschaften sowie alle osteuropäischen Henkel-Firmen). Die Markenrechte für Persil in Frankreich und
Großbritannien konnte Henkel nicht zurückerlangen; diese sind seither im Besitz des
Konkurrenten Unilever. Diese Probleme erklären die auffällige Abwendung vom Markenartikelbereich in den Folgejahren und die anfängliche Konzentration auf Chemieprodukte in zahlreichen Auslandsmärkten. Im Jahre 1951 gründete Henkel in Südaf3 rika die erste Übersee-Firma, worauf auf dem amerikanischen Kontinent Brasilien
(1955), Mexiko (1959), die USA (1960) und als damals schon wichtigster asiatischer
Markt, Japan (1957), folgten. In den Folgejahren wurden die Auslandsaktivitäten intensiviert, was dazu führte, dass die Antriebskräfte des Wachstums des Gesamtunternehmens seit den siebziger Jahren im Ausland stärker waren als im Inland. Die internationalen Geschäfte wurden quer durch alle Geschäftseinheiten (siehe folgende
Abschnitte) ausgebaut, wodurch Henkel in den achtziger Jahren zu einem der international am stärksten ausgerichteten deutschen Unternehmen wurde und sich damit vom deutschen Markenartikelhersteller zum weltweit tätigen „Spezialisten für angewandte Chemie“ (wie sich das Unternehmen bis Ende der neunziger Jahre definierte) entwickelte. Die sich in den letzten Dekaden weiter intensivierende internationale
Ausrichtung des Konzerns – sowie die strategische Neuausrichtung auf Markenartikel und anspruchsvolle Prozess-Chemikalien und Technologien – wird nicht zuletzt in der Wahl eines in englischer Sprache formulierten, seit 2001 gültigen, neuen
Unternehmensleitsatzes „Henkel – A Brand like a Friend“ dokumentiert.
2.2 Unternehmenskennzahlen und Geschäftsfelder
Im Jahre 2009 erwirtschaftete Henkel einen Umsatz von 13.573 Mio. Euro (Umsatz
2008: 14.131 Mio. Euro; 2007: 13.074 Mio. Euro). Übersicht 1 gibt einen Überblick über die historische Umsatzentwicklung der Henkel-Gruppe.
1.903 2.693 3.271
4.333
5.201
7.597 7.892
8.975 9.410 9.656 9.436
10.592
11.974 12.740
516 834
1.445
1.811
2.058
3.312 3.469
3.804 3.650
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
1975 1980 1985 1990 1995 1998 1999 2000 2001 2002* 2003 2004 2005 2006
Umsatz des Fortgeführten Geschäftes Umsatz des Chemiegeschäftes
* Veräußerung des klassischen Chemiegeschäfts im Jahre 2001
(Cognis & Anteile am Joint Venture Henkel-Ecolab)
Umsatzanteil in Mio. Euro
Übersicht 1: Umsatzentwicklung der Henkel-Gruppe (in Mio. EUR)
Quelle: Henkel
Der Verkauf des klassischen Chemiebereichs signalisiert den Fokus auf das Markengeschäft und technologienahe Produkt- und Systemgeschäfte. Henkel ist in drei strategischen Geschäftsfeldern aktiv: Wasch-/Reinigungsmittel, Kosmetik/Körper4 pflege sowie Klebstoffe, Dichtstoffe und Oberflächentechnik. Die Geschäftsfelder sind wiederum in drei weltweit tätige Unternehmensbereiche gegliedert: Wasch-/Reinigungsmittel (z.B. Persil, Somat, Pril), Kosmetik/Körperpflege (z.B. Fa, Theramed, Taft, Dial), Klebstoffe, Dichtstoffe und Oberflächentechnik (z.B. Pattex, Ceresit, Pritt, Loctite).
Übersicht 2 zeigt die Umsatzverteilung der Unternehmensbereiche. Die Internationalisierung der einzelnen Bereiche – gemessen am erzielten Umsatz außerhalb Europas
– weist Unterschiede auf: Adhesive Technologies – insbesondere das Industrieund
Systemgeschäft – ist am weitesten globalisiert, die Akquisitionen von Sovereign,
Orbseal und National Starch unterstreichen dies. Mit dem Erwerb von Dial und ARL sowie dem Erwerb verschiedener Körperpflegemarken von Procter & Gamble (bspw.
Right Guard, Soft & Dri und Dry Idea) wurde jedoch auch das Markenartikelgeschäft in Nordamerika ausgebaut und die Internationalisierung des gesamten Konsumgütergeschäfts vorangetrieben. Übersicht 2: Umsätze der Unternehmensbereiche 2009 (in Mio. EUR)
Quelle: Henkel
*Corporate = Umsätze die nicht den Unternehmensbereichen zugeordnet werden können
Generell verfolgt Henkel die Strategie, dass nur Geschäftsfelder, in denen eine führende
Position auf den jeweiligen Märkten erreicht werden kann, bearbeitet werden.
Der Fokus in den Bereichen Markenartikel und Technologien liegt auf der Intensivierung der Auslandsaktivitäten. Auf Grund der hohen Marktpotenziale war Henkel z.B. eines der ersten Unternehmen in China und plant, dieses Engagement weiter zu intensivieren

Similar Documents

Free Essay

Dove Marketing

...Dove Brand Analysis * Brand Description Dove is the world’s number one personal care brand owned by Unilever, selling products such as beauty bar, deodorants, hair care products and facial cleansers in more than 80 countries. Brand History Dove launched its first product — beauty bar in 1957 and then became a leading brand. In 2000, Dove became a Masterbrand of Unilever and expanded to personal care category. Since then Dove started series of new revolutionary campaigns such as “ the Campaign for Real Beauty”, which triggered hot social discussion and attracted considerable social attentions. Product Characteristics Functional: Dove’s products are characteristic of mild, moisturizing, and one-quarter cleansing cream. Dove stays with the claim not to dry skin the way any other personal care products do and is widely endorsed by dermatologists. Emotional: Consumers can become more beautiful on their own way, feel more confident and self-esteem, and celebrate their individuality and unique real beauty. Brand Values and Personality Dove values real beauty, self-esteem, inclusion and diversity, and social responsibility. Dove tries to change the traditional way society views beauty and highlights real beauty. Dove wants to be considered as a real, confident, innovative, and unique brand. In consumers’ minds, Dove is always associated with naturalness, purity, sincerity, youth, high self-esteem and real beauty on own way. * Consumer Description Target Audience ...

Words: 612 - Pages: 3

Free Essay

Should Unilever Sell Flora

...Shoud Unilever sell its underperforming Flora margarines business and buy more personal care companies? Jiayin Lyu, University College Dublin Executive Summary Flora is a famous brand of margarine. Sold in most places over the world. It is produced by Unilever and sold in other parts of the world under the brand name of Becel. However, people start to doubt about the safety of margarine. And in this essay, it will be analyzed that why Unilever should sell the Flora margarines business but purchase personal care brands especially high-end personal care companies. Health The initial problem of Flora margarines was called health crisis. Initially, Unilever claimed that Flora is absolutely healthy. Even its slogan said “Flora love your heart”. However, is that really means Flora, which is man made butter good for people’s health? Expert hold different opinion. In Dr. John Briffa’s essay The facts about why margarine is worse for us than butter. Margarine is made from chemically processed vegetables oils which have generally been bleached, coloured, deodorised and flavoured to make them ‘edible’. That means it is not a very proper food for people have it in daily life. The recent Food and Chemical Toxicology study seems to be nothing more than the usual pro-margarine propaganda. (John, 2006) So the advice of John is do not eat any Flora Margarine. Initially, even though the Food and Chemical Toxicology study found margarine had lower cholesterol levels. But that does not...

Words: 1776 - Pages: 8

Premium Essay

Retail

...Research and Markets: Understand Hindustan Unilever Limited's Strengths, Weaknesses, Opportunities and Threats Along with Business Strategy Business Wire, Jan 24, 2008 • 1 • 2 • Next DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c80475) has announced the addition of "Premium Company Profile: Hindustan Unilever Limited" to their offering. Introduction Hindustan Unilever Limited (HUL), a subsidiary of Unilever, is a fast moving consumer goods (FMCG) company based in India. The company focuses on efficient delivery to consumers with an improved supply chain, brand building initiatives and innovation, which has helped the company to sustain its leadership position in the overall FMCG category in India. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Hindustan Unilever Limited (HUL) is a packaged mass consumption fast moving consumer goods (FMCG) company based in India. It offers foods, beverages, home care, and personal care products. Its operations are divided into seven reportable divisions: soaps and detergents, personal products, beverages, foods, ice creams, exports, and other operations. Its brands are spread across 20 consumer product categories. Hindustan Unilever...

Words: 269 - Pages: 2

Premium Essay

The Role of Hosekeeping Quality

...The Role of Housekeeping Quality The responsibilities of housekeeping quality are to achieve the maximum possible efficiency in ensuring the care and comfort of the guests. The aims are to: a) Establish a welcoming atmosphere and ensure courteous, reliable service from all the staff of the department. b) Ensure a high standard of cleanliness and general upkeep in all areas for which the department is responsible. c) Provide linen in rooms, food service areas and maintain an inventory for the same. As we know, housekeeping department has four main functions which are to do the cleaning and maintenance, training of its personnel, requisition and control of the necessary supplies and equipment and to provide the paperwork, schedules and reports. These four principal functions must have its own quality that may affect to the customer satisfaction. According to Sudhir Andrews, author of "Hotel Housekeeping: Training Manual," the housekeeping department is vital to attracting and keeping guests through its role of maintaining top quality decor, cleanliness and service. The quality of housekeeping in every hotels are efficiently managed to ensure the cleanliness, maintenance, and aesthetic appeal of lodging properties. The housekeeping department not only prepares clean guestrooms on a timely basis for arriving and staying guests, it also cleans and maintains everything in the hotel so that the property is as fresh and attractive as the day it opened for business. The tasks...

Words: 521 - Pages: 3

Free Essay

Case Study

...Kalurghat, Chittagong. Over the years the company introduced many affordable brands which won the hearts of consumers across the country. Today, our brands are present in almost every household in the country. UBL is the market leader in 7 of the 8 categories it operates in, with 20 brands spanning across Home Care, Personal Care and Foods. Its operations provide employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99.8% of UBL employees are locals with a large number of local UBL employees now working abroad in other Unilever companies as expatriates. * Type of Business: First moving customer goods with local manufacturing facilities, reposting to regional business groups for innovation & business result. * Operation: Home and personal care, foods etc. * Constitution: Unilever 60.75% of govt. Bd. 39.25% share. *...

Words: 831 - Pages: 4

Premium Essay

Database

...DATABASE ASSIGNEMENT ONLINE STORE DATABSE TABLE NAME * STUDENT/CUSTOMER * ENROLLMENT * COURSES * CATEGORY * ORDERS * ORDER DETAILS * PAYMENT * PRODUCT * SHIPPERS * SUPPLIER/COMPANY TABLES ATTRIBUTES STUDENT/CUSTOMER STUDENT table contain attribute such as: * STUDENT ID-PRIMARY KEY * FIRST NAME * LAST NAME * ADDRESS * POSTAL CODE * CITY * STATE * COUNTRY * PHONE * EMAIL * PASSWORD * CREDIT CARD * CREDIT CARD TYPE ID * BILLING ADDRESS * SHIP ADDRESS * DATE ENTERED ENROLLMENT ENROLLMENT table contain attribute such as: * STU ID-PRIMARY KEY * COURSE ID-PRIMARY KEY * SEMESTER-PRIMARY KEY * INTAKE COURSES COURSE table contain attribute such as: * COURSE ID-PRIMARY KEY * COURSE NAME * FACULTY CATEGORY CATEGORY table contain attribute such as: * CATEGORY ID-PRIMARY KEY * CATEGORY NAME * DESCRIPTION * PICTURE * ACTIVE ORDERS ORDERS table contain attribute such as: * ORDER ID * STUDENT ID * PAYMENT ID * SHIPPER ID * ORDER NUMBER * ORDER DATE * SHIPDATE * REQUIRED DATE * SALE TAX * TIME STAMP * TRANSACTION STATUS * FULFILED * DELETED * PAID * PAYMENT DATE ORDER DETAILS ORDERDATAILS table contain attribute such as: * ORDER IDs-PRIMARY KEY * PRODUCT IDs * ORDER NUMBER * PRICE * QUANTITY * DISCOUNT * TOTAL * IDSKU *...

Words: 289 - Pages: 2

Free Essay

Lua Stuff

.... Introduction top next gema actions are enough for everyday usage but occasionally you may need more power to define a complex transformation. You might, also, want to use the superior matching capabilities of gema to drive your program. GeL is a Lua 5 library that: allows the execution of Lua function (and hence of a C function) in a gema action provides the powerful text matching mechanisms offered by gema as a set of Lua functions it has been tested with Lua 5.0.2. Refer to the detailed documentation to build gel togheter with gema, . 1.1 Status GeL is not as mature as gema or Lua, please report any bugs you may find using SourceForge bug tracking subsystem (you don't need to log in as a SourceForge user) or sending an e-mail to Remo Dentato. 1.2 Licence GeL is released under the same licence of Gema. No specific reference needs to be made to GeL as long as the due reference to Gema and Lua have been made. 2. Usage prev top next 2.1 Gema like Gel may be used exactly as if it was gema, any valid gema script should work when executed by gel: gel [gemaopts] [-f rules.gema] [-l script.lua] [infile [outfile]] . The only differences are: The @lua{} function is available to execute lua scripts in actions Text enclosed between "![" and "!]" is considered lua code and is immediately executed Rules specfied with '-f' are loaded, the lua script specified with '-l' is executed (possibily defining lua function...

Words: 1294 - Pages: 6

Premium Essay

Reflective Journal

...experience. My seminar topic was about examining the imagery that appeared in the play Hamlet. A skill I developed was using technological equipment to present a presentation.Each group had to pick a topic that was in their interest to research online for information. The requirements started with presenting the information in front of the class informing the audience what imagery means and discuss using concrete examples from the play. This presentation gave me the opportunity to work with PowerPoint and Excel and then to present my information. I believe that in order to communicate effectively with the audience you have to have a well prepared presentation that will capture their attention so that you can present your ideas clearly. A skill that I had trouble was to be able to work as a team. The imagery seminar was a great opportunity for me to develop my team work skills because we were put in to pairs to complete the seminar. Each member in the group had specific responsibilities to the team in order for the seminar to be successful. Being in the group to work on the seminar was a great experience for me because I was able to see where my strong and weak points are in group work. I found that it was easier for me to communicate my ideas with Rachna than to the whole class. A big part of group work is good communication between Rachna and I. Communication is also a big part of my learning experience because I will need to be able to get my ideas out by communicating well...

Words: 585 - Pages: 3

Free Essay

Euthyphro

...Inequalities Thomas Cunningham MAT221: Introduction to Algebra (GSO13360) Instructor: Justin Hazel Inequalities In this assignment I will be showing you how you can find out how to use Inequalities to find out how much you may or may not be overweight. You can use my equations and the examples of my work to find out exactly what category you might fall in. In this equation we are asked to use our own height to find out exactly if I might have a longer life span than the usual person. Before we start remember that W=my weight, and then H=my height. W=178.2 and then H=67 In this first compound inequality, I had to take the equivalent inequality and replace it with the BMI formula. My height and weight has been added in to replace the current H^. The next steps for this compound inequality I had to multiply all the terms by the denominator. There was some cancellation done towards the first phase of the problem. I then all three terms where divided by 703 to isolate W. People’s height of 67 might be different life span of those whom might weigh between 108lbs and 128lbs. 17<BMI<=22 17<703W/67^<22 17<703W/4489<22 17(4489) <703W<22(4489) 76313<703W<8978 76313/703<8978/703 108<W<128 In order to solve this second inequality, what I need to do is solve for W and place the values of W. The very first thing that happens is I multiply all the terms by H^ in order to take out...

Words: 542 - Pages: 3

Free Essay

Management Structures

...to be successful in terms of assistance in these particular areas. Matrix organizations are kinds of structures that a categorized flexible and responsive and are characterized by employees having more than one supervisor and in order for them to perform at their highest level of productivity, they must have some area of expertise that is disciplined. The project team happens to become a creation of several highly imaginatively intelligent groups of people that are formed to collaborate with each other and strive at creating more diverse ideas, or putting a different take on some of the many already formed ideas and the opinions of those more diverse ideas. The collegial model works flawlessly when each member is able to be independent, but equally share management responsibilities or work out a specific rotation that meets each individuals peer or colleagues needs. The need or want for freedom or independence in the aforementioned paragraph has little merit when they must come together to satisfy matters that affect the entire group....

Words: 270 - Pages: 2

Premium Essay

Accounting

...the initial stage of a team. In this part a team gets formed and the members of the team get through the icebreaking process. Forming is a stage in which group members try to assess ground rules applying to a task and to group interaction (Bartol et al., 2005, p.476). In the first tutorial of organisation and management, all the team members were unfamiliar and unknown to each other. There was diversity because students of many nations and cultures came together. Everyone was confused about what to do. There was no one who wanted to be the first spokesperson. In this situation team members were all divided into some little groups to complete the first tutorial task. As every team member were unknown to each other, one of the team members spoke out and discussed the tutorial task. After that everyone started to contribute and gave ideas, with that the group was working very effectively. Members completed the task and then submitted it to their tutor. In the first tutorial the team members were totally unclear about the team goals. Individuals did not know what their role in the team is. Some students were really nervous as they were not able to cope up with the other team members. It was a negative site of the team, as the team was not able to work effectively. After selecting the team leader the team was divided into sub-groups like- Marketing, Public Relation, Finance and IT. All the students...

Words: 252 - Pages: 2

Free Essay

Lab 5

...Lab 5.1 The Condition | True or False | attAverage >= verizonAverage | True | tmobileAverage == 868 | True | verizonAverage < sprintAverage | False | sprintAverage != attAverage | True | Lab 5.2 The Condition | Expected Output | If tmobileAverage > 800 AND verizonAverage> 800 ThenDisplay “Both have average downloadrates over 800”ElseDisplay “One or both of the averagesare less”End If | Both average download Rates over 800 | If sprintAverage == 800 ThenDisplay “Sprints download rate is 800”End If | No display | If attAverage >= 1300 OR tmobileAverage>=900Display “Select either carrier”End If | Select either carrier | Lab 5.3 Main Module() //Declare variables on the next 3 lines Declare Integer testScore = 0 Declare String category = “ “ Declare String interview = “ “ //Make Module calls and pass necessary variables on the next 4 lines Call getScore(testScore) Call employCat(testScore, category) Call interviewPoss(testScore, interview) Call displayInfo(testScore, category, interview) End Main Module getScore(Integer Ref testScore) //Ask user to test score Display “Please enter test score” Input testScore End Module Module employCat(Integer testScore, String ref category) //Determine what employment category they are in based on their test score //Similar to if the score is less than 60, then category is “No” //Otherwise, if score is less than 70, then category is “Maybe” //…and so on if testScore => 85 then Set...

Words: 288 - Pages: 2

Free Essay

Pdc Dull Grading

...PDC Dull Grading System Inner 1 Outer 2 Dull Char 3 Location 4 Bearing Seals 5 Gauge 6 Other Dull Char 7 Reason Pulled 8 1: Inner Cutting Structure 2: Outer Cutting Structure 3: Primary Dull Characteristic 4: Location of Primary Characteristic 5: Bearing Seals (XXX for PDC. Only used for roller cone) 6: Amount Under Gauge 7: Other / Secondary Dull Characteristic 8: Reason Bit Was Pulled Inner & Outer Cutting Structure • • Rating for both inner and outer cutting structure is given in a scale of 1 to 8. A rating of 1 states that 1/8 of the cutter’s diamond table has been worn. A rating of 8 would mean that there is no effective diamond table left. An average rating for both the inner and outer cutting structure is entered for the first 2 positions of the dull grading code. • Inner & Outer Cutting Structure Outer Inner The inner cutting structure consists of the inner 2/3 of the bit diameter whereas the outer consists of the final 1/3. A general rule of thumb is the inner number represents the cutters inside the nose and the outer represents those outside. Inner & Outer Cutting Structure Rating: Wear 8 7 6 5 4 3 2 1 When dull grading pure wear, the 1 through 8 rating system can be followed exactly. However, in many cases, a wear flat less than 1/8 of the diamond table can be called a 1. Inner & Outer Cutting Structure Chipping Spalling Delam 2 3 8 When dull grading cutters with characteristics other than pure wear, take into...

Words: 857 - Pages: 4

Premium Essay

Chabot Wallpapaer

...1. Introduction - What are the major issues and problems facing Chabot? Background – current situation – future plan - challenges confronted – problems need to be solved Chabot is facing a lot of issues and problems in the wallpaper industry. As the number of wallpaper manufacturers is highly decreasing over last years the competition among remaining companies becomes fiercer. Some manufacturers face difficulties supplying large and powerful retailers. So does Chabot as a privately owned, small company selling products with short life cycles and highly valued at a reasonable price. Due to fashion orientated product industry and broad range of product preferences other types of wall covering are favored by consumers as well. To keep up with competitors Chabot is providing new items every 4 month but speeds up obsolete wallpapers as well. When wallpaper pattern and designs become obsolete, markdowns are necessary to help get rid of old inventory. Problems with inventory turnover lead to mark downs which decrease profits. Caused by inaccurate demand forecasting Chabot has to deal with a high amount of obsolete inventory and a resulting low turnover rate. Since customers base their decisions on style and appeal of the design as well as on in stock availability retailer want low inventory and expect quick order fulfillment. But Chabot cannot keep up with demand and causing a low level of customer service due to long production runs and lack of flexibility in manufacturing process...

Words: 427 - Pages: 2

Premium Essay

School Profile

...2: Unwrapping ISLLC Standard 1 This week’s assignment was very interesting. I had not participated in an unwrapping activity since a workshop I attended in 2004. At the beginning of the exercise I was worried about being a part of an online team. I was especially wary of using the online group forum for coordinating the completion of the group project. I am, by nature, a worrier, but I should not have been stressed. The team quickly responded to my original message, we exchanged numbers, divided the assignment into manageable pieces, and one teammate volunteered to put the assignment together. At first, I was confused with the requirements, but after receiving guidance from the professor, I understood the expectations. Once the parameters of the assignment were agreed upon and set, everyone has met the established deadlines. I view this exercise as basic-training for when I am charged with larger projects as an administrator and I fully expect that the personality conflicts and obstacles to the effective completion of the assignments will be repeated in future projects. The leadership skills acquired as a part of the cooperative learning group will translate and be useful in my future role as an administrator. For the future, I need to trust the established protocols for completing scheduled tasks. Although I am quick to take on leadership responsibilities, I need to resist the urge to reinvent the wheel. I need to acknowledge that in a long-standing...

Words: 282 - Pages: 2