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1. Explain how Talon helps Harley Davidson employees improve their decision making capabilities.
Talon is a very successful ERP system. It integrates information from every Harley-Davidson store and performs routine tasks. The former allows employees to focus on customer satisfaction because critical, detailed information is available, thus saving time because the information is already available which facilitates a customer oriented environment that builds strong relationships and customer loyalty. The latter allows for more saved time and money, once again freeing up employees to be dedicated to strategic goals, plans, and the five core values, especially value five (encourage intellectual curiosity). With all of this free time and the massive amounts of detailed customer information employees can make better decisions about specific customers, stores, or regions. All of this thanks to Talon.
2. Identify a few key metrics a Harley Davidson marketing executive might want to monitor on a digital dashboard.
The key to Harley-Davidson’s success is its ability to initiate and maintain relationships with customers, suppliers and itself via CRM, SCM, and ERP. Marketing is most closely related with CRM and therefore metrics related with that system are the best approach. A few might be: variance in sales during peak purchasing periods with a particular marketing strategy, number of customers that respond to e-mails regarding sales custom tailored to what goods they purchase and exactly what customers in particular regions are purchasing compared with the amount of that good available in stores near them.
3. How can Harley Davidson benefit from using decision support systems and executive information systems in its business?
Harley can benefit from DSS and information systems. It can help reduce their inventory and their production costs. These systems can

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