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Herifer International

In:

Submitted By arphome
Words 461
Pages 2
To: Pierre Ferrari, CEO of Herifer International
From: xxx- Senior Consultant
Subject: Suggestion to how best to use aid to help the poorest

Dear Mr. Pierre Ferrari: My name is Quan Sun, a specialist in worldwide charity money giveaway program. I have been asked to provide analysis and suggestion to you as Heifer International is looking into using aid to help the poorest. At this time, I will suggest Heifer International may look into Conditional cash transfers (CCTs) and Unconditional cash transfers (UCTs).
Currently, there are three main approaches to give away money. They are: Traditional aid; CCTs; UCTs. Due to high cost and less effectiveness for the traditional aid, CCTs and UCTs seem very attractive to aid donors.
I have summarized the following points to help you understand my analysis:
CCTs:
Purpose: CCTs usually has very distinctive priorities, such as supporting individual household with health, education and helping woman (The Economist, 2013).
Pros:
1) CCTs can focus on helping the children improve their education and cut future poverty (Mohan, 2013).
2) CCTs usually works better when dealing with the root causes of poverty and, it can help families escape from poverty once for all (The Economist, 2013).
Con:
1) Some recipients eligible for CCTs fail to meet the conditions due to some unmanageable condition (The Economist, 2013).
UCTs:
Purpose: It simply handing out cash to the poor without condition attached and relieves people from poverty (Mohan, 2013).
Pros:
1) UCTs is cheaper than CCTs to run (The Economist, 2013).
2) UCTs is best suitable when the money is the main issue (Mohan, 2013). .
3) UCTs seem has better results than the traditional aid program (such as job-training programs) (Mohan, 2013).
Con:
1) There is no long term effect has been able to assessed (Baird, 2013). Heifer International’s donors’ profile includes both large companies and individual donors. Most donors like to make sure that the poor are not getting something for nothing (The Economist, 2013). Thus, CCTs can be the most effective way to gain support from all levels of donors. I will suggest Heifer start with a pilot program which mainly towards CCTs approach and implement in one specific poor region (such as Laos). Once the effective results can be identified, Heifer can start its global implementation. By then, Heifer will also have sufficient evidence to show your donors for more donations.
Please let me know if you will like further discussion of my suggestion.
Sincerely,
xxxx
Senior Consultant

Reference:
T T Ram Mohan,November 18, 2013(4:25 PM), “Cash transfers- conditional versus unconditional” , http://ttrammohan.blogspot.com/2013/11/cash-transfers-conditional-versus.html

http://www.economist.com/news/international/21588385-giving-money-directly-poor-people-works-surprisingly-well-it-cannot-deal, The Economist, Oct 26th 2013

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