...The president of BBC design group, Emil Vicale, had built a successful business using rapid prototyping technology to build wax or plastic models of his clients’ designs. However, this technology would also prove to be innovative in another endeavor, the action-figure doll. Vicale had used this technology for personal enjoyment by creating dolls resembling heroes of September 11, 2001. The stir the dolls on his desk created had inspired Vicale to look further into the possibility of expanding his recently purchased e-commerce toy company. The following information will provide insight into the research that was done to create a successful action-figure business by HeroBuilders.com. However, additional research could have been done to prepare for unexpected media attention and to create new products that would meet customer needs. Background Review Shortly after September 11, 2001, Vicale finalized the purchase of ToyBuilders.com, an e-commerce toy company. This created an opportunity for using rapid prototyping technology to build dolls. Vicale had realized the potential for success after observing the interest his friends and family expressed for the personal heroes he had on his desk. It was then necessary for Vicale to investigate the potential for profitability in the action-figure business. Vicale researched the companies already in the field, and also the retail environment for the dolls. His research sparked his interest further, and he believed creating...
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...D i r Directorate of Technical Education, Maharashtra State, Mumbai Cut Off Merit of CAP Round-I for Admission to First Year of Two Years Full Time Post Graduate Degree Course in Management viz . MBA/MMS & Post-Graduate Diploma Courses in Management viz. PGDBM/PGDM for the Academic Year 2015-2016 MB1005 - Sant Gadge Baba Amravati University,Amravati 100510110 - M. B. A. OPEN GOPENH 9554 (62.125) GSCH SC NT1 NT2 7153 (71.226) OBC 16716 (35.945) 23592 (13.856) GNT1H 13071 (48.593) GNT2H 12215 (51.834) GOBCH GSCO AI 10452 (58.931) GSTH GOPENO SBC/OBC 13095 (48.593) 5903 (76.111) 6846 (72.315) 7526 (69.86) 16240 (37.666) GOBCO 9880 (60.768) AI 6568 (60.785) Legends: AI- All India Seat, End Character H-Home University, O-Other than Home University * Maharashtra State Seats - Cut Off Indicates State General Merit No. ; Figures in bracket Indicates Merit Percentile ** All India Seats - Cut Off Indicates All India Merit No. ; Figures in bracket Indicates Merit Percentile 1 D i r Directorate of Technical Education, Maharashtra State, Mumbai Cut Off Merit of CAP Round-I for Admission to First Year of Two Years Full Time Post Graduate Degree Course in Management viz . MBA/MMS & Post-Graduate Diploma Courses in Management viz. PGDBM/PGDM for the Academic Year 2015-2016 MB1101 - Shri Sant Gajanan Maharaj College of Engineering,Shegaon 110110110 - M. B. A. OPEN GOPENH SC VJ 15171 (41.013) GSCH NT2 14120 (44.912) AI 16140 (37.762) 16593 (36.03) GNT3H...
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...>cases HeroBuilders.com >Abstract Emil Vicale, president of BBC (BBC) Design Group, used rapid prototyping technology (RPT) to build wax or plastic three-dimensional prototypes of his clients’ designs. But this same technology can be used to custom manufacture dolls. Shortly after September 11, 2001, Vicale Corporation, BBC’s parent company, purchased an e-commerce toy company. Vicale’s first action figure was made to honor the heroes who emerged from that event. Using RPT, he crafted a doll with the head of George W. Bush and the body of Arnold Schwarzenegger. Other figures followed. This case is about a design firm that used exploratory research to define a niche in the action-figure business. www.herobuilders.com >The Scenario Emil Vicale, president of HeroBuilders.com Corporation, thinks entrepreneurial. His industrial design company, BBC Design Group, has been operating for more than 20 years. One cornerstone of his design business is an innovative technology called rapid prototyping (RPT). RPT allows a designer to go from 3-D computer model to 3-D plastic or wax prototype in a matter of hours rather than the days, weeks, or months that prototypes using subtraction technology (carving) from wood, metal, or clay might take. As part of a growth strategy implemented shortly after September 11, 2001, Vicale finalized the purchase of an e-commerce toy company, ToyBuilders.com. This was his first venture into the manufacture of toys, although his design firm had done developmental...
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