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Hero's Journey Rhetorical Analysis Essay

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“Hero’s Journey” Analysis
The advertisement “Hero’s Journey” by Kia Motors America is effective at persuading the audience to invest in their cars. The star of the commercial, Melissa McCarthy, comically demonstrates how the 2017 Kia Niro is integral in her efforts to be an “eco warrior” (Kia). This commercial successfully takes advantage of timing, humor, and its audiences concern about the environment to promote the vehicle.
Part of the commercial’s success is due to its use of pathos: the rhetorical strategy that influences emotion (Aristotle). Pathos, in the form of humor, is used to hold the attention of the audience. When Melissa McCarthy gets catapulted into the side of a boat while trying to save the whales, the audience gets drawn …show more content…
This advantageous air date is an example of kairos, the utilization of time and setting to support one's argument (Aristotle). Additionally, climate change and global warming are ever growing concerns. Having environmental issues as the setting of the advertisement enhanced its ability to market the vehicle.
Melissa McCarthy is a well known actress and comedian. Having her endorse the Kia Niro is a guaranteed way to let the audience know they’re going to enjoy the commercial right from the start. Kia is also a well known automobile company. This adds to the overall credibility, or ethos, of the advertisement (Aristotle).
The combined use of rhetorical strategies in this advertisement make it extremely adept in marketing the Kia Niro to its target audience. Melissa McCarthy’s credibility as a comedian adds to the success of the use of humor to draw the audience in. The emotional appeal of helping the environment is supported by reality of the car’s capability to do just that. These factors, together with the commercial’s air date allowing it to reach an enormous number of people, create the perfect method of advertising this

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