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Hershey’s Sweet Mission

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Assignment 1: Hershey’s Sweet Mission

Lauren Edmondson
Dr. Matthew Gonzalez
Human Resource Management Foundations – HRM 500
April 28, 2013

Introduction
Milton S. Hershey came from humble beginnings were he expired several disappointed business attempts, however this did not hinder his determination and gave him a more focused driver to start his business. After dropping out of school at age 14, Milton S. Hershey began apprenticing with a confection making which triggered his love of candy making and also was the beginning of the company that we have all grown to love, Hershey’s. In 1900, the first Hershey’s bar was presented to the world and is a continued favorite amongst American’s today. The Hershey’s Company became a success through the support of local townspeople and farmers, which solidified the philosophy that Milton S. Hershey believed in and a motto that the company continues today. Milton Hershey believed that workers who were treated fairly and who lived in a comfortable, pleasant environment would be better workers and at this time he was determined to build a town, not just a company (Hershey’s, 2013). As a result of his philosophy he was determined to establish an infrastructure to take care of the people who were employed by his company, from which built housing for executives and ordinary workers alike, schools, churches, parks, recreational facilities and a trolley system. Hershey’s concern for the welfare of the people in his community provided him with the drive to establish the Milton Industrial School for orphan boys in 1909, which later was named the Milton Hershey School.
Performance Management System and Diversity
The philosophy of Milton S. Hershey has lived on and provided the foundation for The Hershey Company for more than 100 years, making them the leader in making a positive difference in the communities where its employees live, work and does business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities (Hershey, 2013). The company is committed to being all-inclusive and to realizing their vision of “Great People Building Great Brands” and that these great people come from all diverse background. Hershey’s has developed and established their very own Diversity Councils and Affinity Groups which provides their employees an arena in which they can provide recommendations on ways to increase productivity, along with the quality of their work environment. They continuously provide opportunities for all employees to learn, grow and incorporate their best into the work environment, some of the opportunities that they provide are: * An annual companywide Inclusion Day celebration emphasizing the diversity of local communities * Lunch & Learn speakers who discuss topics ranging from new immigrant experiences to personal empowerment for minorities and women * An in-depth website employees can use to find information about a vast array of diversity subjects * Diversity email newsletters designed to educate employees on specific aspects of diversity as well as to inform them about why those differences are important to our business.
All of the extensive strides that The Hershey Company has made towards the welfare of their community and employing a diverse workforce is a result of the company’s success. Due to the vast diversity that the company employees it is critical for them to have an extensive performance management system in place. The organization has redesigned the systems allowing them to appeal to younger generations that are eager for challenge, autonomy and results, as part of this redesign they have allowed employees to contribute to the goals that they would like to achieve for the company and they have been able to assess the results themselves. This is an essential contribution to strengthen employee moral because it allows them to see the benefits of their labor and fell that they have a sense of ownership in the work that they perform. Providing their employees with adequate training will also assist Hershey in the redesign of their performance management system because it will ensure that all employees contain the essential skills needed to ensure that they are able to abide by and comply with the organizations core values that have been around since the 1900s. Through the implementation of the aforementioned opportunities that Hershey has provided all of their employees they are establishing a relationship with them that allows them to succeed with the company and their customers. The Hershey Company has outlined a vast array of objectives in which they require from all of their employees but in addition to their expectations they have provided them with a plethora of resources to utilize.
Values
Based on the foundation of core values that were established by Milton S. Hershey in the early 1900s to be a Hershey’s employee today are stepping into some big shoes. The core values of Hershey reiterate the importance of being one team and making a difference, which is a huge responsibility for all employees regardless of their position with the company. Essentially all employees must respect all other employees along with all customers, weather their interaction is direct or indirect. These values are not fair fetched or difficult to achieve, because they are the foundation that everyone should live by. They are essentially the definition of ethical behavior, treating people the way that one wants to be treated.
Trends
The labor force is evolving, meaning that there are a larger number of older people currently employed or seeking employment, a more diverse workplace and an increase in skill deficiencies within the workplace. Hershey can relate to all of these trends within the workplace, however, I believe that the aging workforce maybe the larges trend affecting them currently. In reviewing the Hershey case, they mention baby boomers who statistically should be looking into retirement are still working. Because more and more of these baby boomers are continuing employment it means that Hershey must not only ensure that they core values are focused around diversity but that they address the growing topics that are associated with older employees. Due to technological advances, many underestimate the technological competencies of an older employee. Hershey has to be able to ensure that they will provide the essential training needed to ensure that all employees are provided with the means necessary to effectively and efficiently be a productive member of the team. For those employees that Hershey already has that are part of the aging trend, they must be willing to make the appropriate human resource adjustment needed to retain these individuals such as efficient health care. Health care benefits are a hot topic but it is fact that health care cost are normally higher for older individuals that those employees that fall into the millennium category and without providing the appropriate health care benefits that many of the baby boomers are looking for, Hershey could face losing these experienced and talented employees.
Mentoring
During the redesign of Hershey’s performance management system they implemented a procedure that allowed older employees to mentor new hire employees that were essentially much younger than them. This procedural change, allowed the older employees to gain a sense of accomplishment and that they were making a lasting mark on the organization by training these new employees. Mentoring is a wonderful way to increase employee morale and can show that the company values the work that every employee contributes to the organization. By incorporating mentoring into the management system of the Hershey organization they have the potential to boost employee productivity, along with streamlining their resources which will allow them to incorporate cross training throughout the organization.

References
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2011). Fundamentals of Human Resource Management (4th ed). New York, NY; McGraw-Hill
The Hershey Company (2013). Milton S. Hershey, retrieved April 28, 2013 from
http://www.thehersheycompany.com/about-hershey/our-tory/milton.aspx?HG_ID=HCOMP1011

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