...| Fortalezas | Debilidades | | 1) Reconocimiento imagen y nombre fuertes. 2) Hershey comenzó en primer lugar, el renacimiento de fabricación de chocolate. 3) Diversidad de productos. 4) Atrae personas todas las edades. 5) Lealtad de sus consumidores. 6) Fusión de compañías de renombre. 7) Variedad de marcas y participación en varias industrias. 8) Excelente promoción y campañas publicitarias. 9) Motivación empleados | 1) Mayor deuda a largo plazo. 2) Inversión millonaria 3) Control de productos. 4) Gastos de Publicidad aumentaron 46%. 5) Costos operacionales altos. | Oportunidades | FO | DO | 1) La adquisición de otras compañías. 2) Clientes quieren nuevos productos. 3) Expandir los programas de educación. 4) Aprovechar su localización en Pensilvania y promoverla al mundo. 5) Enfocarse en productos saludable y sabrosos. 6) Derogar leyes explotación infantil. 7) Resaltar lo importante de las fechas conmemorativas. | 1. Crear una campaña fuerte y poner a competir a escuelas, entidades e individuos para que creen un nuevo producto. (F1, F3, F4, F8, con 02, O5)2. Escuelas en países en desarrollo donde envíen los niños a estudiar y ofrezcan trabajos a sus padres para evitar la explotación infantil. (F9, O6)3. Crear paquetes de vacaciones para que el mundo conozca y visite Hershey Town en Pensilvania. (F4, F8, O4) | 1. Mantener los niños cautivos creando alianzas e inclueyendo programas con Canales Televisivos como Discovery Channel...
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...Statement 10 SWOT Analysis 11 Organizational Structure 14 Company’s Capabilities and Processes 14 Industry environment 15 Customers 15 Who are they 15 Any recent or expected changes in behavior, attitudes, composition of the customer base 16 What are they purchasing from your company 16 Why are they buying company’s product 16 Describe order qualifying and order winning characteristics of your company’s product(s) 17 Context 17 Industry 17 Economics 19 Technological 21 Societal 22 Legal 24 Competitors 25 Kind Healthy Snacks 25 Nature Valley 28 Kellogg’s 31 Financial Ratio 34 Collaborators 35 Growth Strategy 36 Detailed description of the growth strategy 37 Goals/Objectives 37 Segmentation 37 Targeting 38 Positioning 38 Strategy Execution 40 Product 41 Goals and Product Description 41 Process Description 42 Life Cycle Stage 43 Place 43 Goals and Market Exposure 43 Channels Used 44 Supply Chain System 45 Promotion 46 Goals 46 Promotional Blend 47 Price 50 Goals 50 Value Proposition and Price Sensitivity 50 Pricing Strategy (Short Term/Long Term) 51 Breakeven Analysis 52 Implementation and Control 53 Timing and Implementation Activities 54 Sales Estimates (Forecast) 54 Forecast/Estimates 56 Scenario Analysis and Discussion 57 Sensitivity Analysis and Discussion 59 Comprehensive Financial Analysis 64 Conclusions 65 Appendix 67 Citations 75 Executive Summary The Hershey Company...
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...The Hershey Chocolate Company Table of Contents Board of Directors 1 Introduction 2 Report 3 Financial Report Card 9 Annual Report Board of Directors Pamela Arway- Senior Advisor to Chairman and CEO of American Express Robert Cavanaugh- Managing Director of DLJ Real Estate Capital Partners Charles Davis- CEO of Stone Point Capital, LLC James Nevels- Director of Tasty Baking Company Thomas Ridge- President and CEO of Ridge Global, LLC David Shedlarz- Vice President of Pfizer, Inc David West- President and CEO of The Hershey Company Leroy Zimmerman- Senior Counsel of Eckert, Seamans, Cherin, And Mellott, LLC The Hershey Company The Hershey Chocolate Company is one of the leading producers of chocolate and confectionary products. Hershey produces such chocolates as: the Hershey Kiss, Hershey Chocolate Bar, Mounds, Almond Joy, Reese’s Peanut Butter Cups, Kit Kat, and York Peppermint Patty. In this report we will give you the company’s mission, the description, the background and history, highlights of major news events, the SWOTS, their marketing strategy, their commitment to social responsibility, and the financial report card. Business 100 Project Amanda Milgim Ava Winckler Hossai Rahimpur Karen Montoya The Hershey Chocolate Company When you think of Hershey what is the first thing that comes to mind? Chocolate right? Right! Hershey is one of the largest and oldest producers...
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...I. The Hershey Company’s Background The Hershey Chocolate Company was first founded by Milton S. Hershey in 1894 as a subsidiary of Lancaster Caramel Company. Hershey’s products are sold in sixty countries currently worldwide. Hershey currently employees roughly 13,000 employees. Hershey manufactures, distributes and sell a variety of chocolate and confectionery products, gum and mint products and pantry items. Hershey is one of the oldest chocolate companies currently in the United States and are well-known as an American icon for its chocolate bars. With this, Hershey’s has a competitive advantage in the market of the United States and continue to make strides in order to keep this advantage. (Hershey) Hershey’s vision statement is, “Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality HERSHEY’S products while conducting our business in a socially responsible and environmentally sustainable manner.” Hershey’s promotes its employees to follow the value that it stand by and the value is distributed into four categories: (Hershey) Environment: to minimize impact while meeting functional requirements Marketplace: to engage in an ethical and fair business dealings Community: to positively impact the local communities and society where we work and live Workplace: To foster a desirable workplace II. Take 5 Challenge After the initial launch of Hershey’s Take 5 in 2005, the candy bar was popular along candy bar...
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...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...
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...beginning there was milk, sugar and cocoa; these three main items combined were the beginning of an empire. With this empire comes a long laundry list of marketing strategies that helped get a company known as Hershey to the top of the list when it comes to candy manufacturers. Market Force 1: Description and Analysis of impact on product/service Milk, Sugar, Cocoa and the Cost of It All. Product cost of these particular items tends to increase consistently. In order to keep the ability to sell the product the companies have to ensure that they remain competitive. Despite that Hershey obtains their cocoa from across seas it appears to becoming harder for the company to produce the chocolate at the price that it was being produced at just over a year ago. In results, Hershey decided to make the weight of the candy bar lighter while keeping the price the same. Of course in this day and time remaining competitive isn’t exactly easy. Consumers may begin to fear that because of this, the taste of the candy may begin to suffer. Market Force 2: Description and Analysis of impact on product/service Distribution Cost If a company can figure out how to keep the cost of distribution to a minimum the product will become easier to get out to the consumers. This means that Hershey will have to locate other options that are cheaper to ensure a good product makes it way to the...
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...Management 306 The Hershey Company Introduction Trying to make chocolate chip cookies without eating all the chocolate chips first. Finally achieving the ever elusive perfect peel of a Reese’s cup wrapper. Breaking off a piece of a Kit Kat bar only to eat the whole thing anyways. These are all things everyone associates with one of the world’s leading candy companies, and that company is Hershey’s. The Hershey Company is one of the world’s leading manufacturers of chocolate and chocolate confectionary products. Hershey is a publicly owned company with over 14,000 employees and locations in over 90 countries. Hershey is known to manufacture many different products, including but not limited to Hershey Chocolate Chips and Chocolate Syrup; Kit Kat, Reese’s, Heath bars, Milk Duds, Goodbar, and many more. Hershey is a very interesting company, with a storied history, and proven business success. History The Hershey Chocolate Company began as a wholly owned subsidiary of Milton Hershey’s Lancaster Caramel Company in 1893. Soon after that William Murrie was hired to sell the excess product to other confectioners and he quickly turned the Hershey Company into a successful venture on its own. By 1895 the Hershey Company was making more than 114 chocolate products, and marketed several specifically to women and athletes. Hershey then realized the real market was in milk chocolate; he just needed to find a way to produce large quantities quickly and efficiently. Hershey worked relentlessly...
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...The Hershey Foods Corporation commonly called Hershey's, is the largest chocolate manufacturer in North America as well as the oldest. Milton Snavely Hershey founded a candy shop in Philadelphia, which failed after six years. After trying unsuccessfully to manufacture candy in New York, Hershey returned to Pennsylvania, where he founded the Lancaster Caramel Company, whose use of fresh milk in caramels proved successful (Hershey). In 1900, Hershey sold his caramel company for $1,000,000(Hershey). 1903, Hershey began construction of a chocolate plant in his hometown which later was named after him. The milk chocolate bars manufactured at this plant proved successful, and the company grew rapidly thereafter (Hershey). While his company was successfully selling sweet chocolate products, Milton Hershey knew that going down the path of creating and selling milk chocolate products would be better. Milton built a milk-processing plant in the year 1896, to be able to create and refine a recipe for milk chocolate candies (Hershey). In 1899, three years later, he developed his own way of making milk chocolate called the Hershey process (Hershey). In 1907, Hershey introduced "Hershey's Kisses", which were initially individually wrapped by hand in squares of foil, and the introduction of machine wrapping in 1921 made the process easier while adding the small paper ribbon to the top of the package to indicate that it was a genuine Hershey product (Hershey). The product was trademarked...
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...Hershey’s Sweet Mission The Hershey Company is the number one chocolate and non- chocolate confectionary manufacturer in North America (www.datamonitor.com). Founded in 1894 by Milton Hershey, the Hershey Company has managed to withstand the ever changing economy and manage its workforce in a way that has resulted in extreme success. Companies often undergo organizational restructure as a means to keep up with today’s shifting workforce and in an effort to attract and maintain the best talent. Especially in the United States, which is now being considered the world’s melting pot, the workforce is becoming much more diverse and great effort is required to address these changes. This paper discusses recommendations for the redesign of Hershey’s performance management system in order to appeal to its diverse workforce. Also discussed is how an employee would interpret the Hershey Company’s values in relation to their role. Workforce trends will be examined and how they could impact Hershey. Finally, the mentoring program that Hershey has implemented will be discussed along with the effects that this program has on integrating the culture at the Hershey Company. Recommend the redesign of Hershey’s performance manageir ment system to appeal to the diverse groups that it employs. A performance management system is a system put into place that makes certain that the employees’ outputs and activities align with the goals of the company or organization (Noe et al, 2011)...
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...Valentine's Day Poem One _________, __________ wanted a __________, so he took his old lady, Mrs. _________ on the corner of _____ ________ & Clark. He began to feel her _________ and to him that was an _________. which made his __________!! Then, he let out some __________ and slipped his __________ up her _________, which of course caused a _________! She screamed "__________!", and she squeezed his Peter Paul, and said "you're better than the __ _________!" She soon became a bit _________ & 9 months later gave birth to _____ ________. Hershey Mr. Good bar 5th Avenue 3 Muskateers Mounds Bit-O-Honey Almond Joy Payday Milky-way O-Henry Snickers Butterfinger Kit Kat Baby Ruth Tootsie Roll Chunky Valentine's Day Poem I've spent many nights looking at the ________ _______, watching the _________, thinking about my ____ ______, my __________. Missing the way you run outside naked to shoot ________ with your _________. But I think I'm gonna like being a _____ _____. We've been down a ______ _______. Sometimes you're a __________, a ______, and a ________. But you're still my ___________, and I'll stay your _______ ______. your little __________, if you'll stay my _______ _______, my _____ ______ _______. And I love you to _______ ______, _____ ____ ______. Now, let's take a ________ and get _________. I've been waiting to _______, and I want it ______ ____ ______. Don't ask for _______, or a _______ ____, just break out your ________...
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...believe will impact Hershey's the most. As more and more of the workforce reaches retirement age, some companies have set up mentoring programs between older and younger workers so that knowledge is not lost but passed on (Noel, 2011). Mentoring could affect the Hershey’s culture in a positive way, and through mentoring it will provide a transition of senior workers knowledge and understanding of company to their younger peers. I believe that through mentoring it helps tackle the value that Hershey’s stand for, for instance their first value. Their first value reads “We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement” (Noel, 2011). This value is right along the terms in what Hershey is trying to integrate in their...
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...Ans 1: Canada has the world's highest per capita membership in the credit union movement, with over 10 million members, or about one-third of the Canadian population. They should definitely improve their current banking systems which can prove to be a powerful competitive weapon that can be used to capture market share, improve customer service, reduce operating costs, and create new products and services. Management perspective: It is highly unproductive for managers to be spending time collecting, processing, or even locating data and information necessary for decision making. Instead, managers should be spending their time applying information and bringing to bear their knowledge and experience in solving problems. This is possible only if information is readily accessible as and when necessary and in a format that is readily applicable to the problem at hand so that managers can use the information to enhance the quality of decisions that they make. Organizational perspective (Employee, Customer/Client): Better Management Information Systems will ensure more efficiency. Thus, Employees as well as Customers will be elated by them. Upgraded Management Information System will lead to improved processes resulting in lesser errors, easy processing and time saving. Further, customers can be elated by improved CRM system. CRM system can be used to track and organize the current and prospective customers. Information about customers and customer interactions can be entered, stored...
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...zone, state, country, district or urban/rural area which one lives. Demographic Segmentation is based on the race, religion, community, language, gender, marital status, occupation, and income of the individual. Psychographic Segmentation is based on individuals who have the same interest and by similar or same products. Divides individuals based on social class, lifestyle, or personality traits. Behavioral Segmentation divides buyers into groups based on their knowledge or responses to a product. Description of Each of the Target Markets One of the target markets that I would like to reach will be the demographic segmentation. That’s because looking at some of the products that the Hershey Company products they are based around the females. One product in particular is the Hershey Bliss, which is a square piece of chocolate, which are targeted to women in the age group of 25-49 years of age. This allows women in this age bracket to seek chocolate as a means of personal reward, comfort and indulgence. Analysis of Two Competitors and their Positioning Two of Hershey’s competitors are: M&M/Mars, which is their biggest competitor and the other one is Nestle. M&M/Mars has made a promise to save...
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...Giant Center: Day of Observation Prepared for Professor Treva Clark Organizational Communications Prepared by Dylan Kapp March 22, 2013 Memorandum To: Professor Treva Clark From: Dylan Kapp Date: March 22, 2013 Subject: Day of Observation Paper Dear Professor Clark, The attached report is my Day of Observation paper. Throughout this paper I am going to discuss some of the communication events that I encountered in my time with Amy Rhine from The Giant Center. The Giant Center is a multi-purpose arena operated by Hershey Entertainment and Resorts Company. The Giant Center is located in Hershey, Pennsylvania. The day of my observation was on Sunday, March 3, 2013. My observation took place over a weekend; therefore, I did not need to get permission to be excused from classes to complete this assignment. I lived in Annville, Pennsylvania my whole life, which is just a few miles away from Hershey. I was already familiar with the Giant Center before we were assigned this project. Alex Sweeney, a former student in the Organizational Communications class, made me aware of this opportunity. This is the source of where I got the necessary contact information to get in contact with Amy Rhine. I contacted her via email and she replied with a date that would be suitable for the both of us. Within the report you will find three different communication events that I was able to observe. I will present them using the Harvard Case Study Method...
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...Life Is Like a Box of Chocolates. In everyone’s life, people go through steps, obstacles, and challenges that shape them into the individuals they are. Common obstacles in everyone’s life are their adolescent years. As everyone can attest, the adolescent years may be the most fun but also the hardest, most emotional, and most rough times in everyone’s life. To become individuals, we all have to go through our own journey, which includes the letdowns and miracles because it is what builds us to be the person we grow up to be. Some people may waste life, some may rush through it, but the ones who cherish every moment and live every minute as it was their last, get the richest experience life has to offer. Life is a mystery, and you never know what is going to be handed to you. Just like when Tom Hanks said, "Life is like a box of chocolates, you never know what you're going to get". To get life’s richer experiences, take risks, have fun, and take on critical decisions instead of being afraid of them. In my life, there have been several people who have made the most impact in my life, and my number one fan, although our relationship has been up and down is my mother. My mother has never pushed me aside, and has always kept me under her angelic wings like the precious son I am to her. I have disappointed her time after time, but she has never given up on me. Although there have been times where she said she’s one incident shy, but I know my mother’s strength, and she’ll never...
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