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Hersheys

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Purpose of the Loan Hershey’s has been successfully expanding factories and products to meet the needs of consumers. From the early 1900’s to the present Hershey purchased several companies and manufactories located in the Norwegian areas, Brazil, Japan, Italy, and several other locations. In the early 2000 year Hershey “announced a pre-tax restructuring charge of $275 million…supporting initiative to enhance the future operating performance of the Company” (“Key corporate events,” 2012). Currently Hershey owns and operates 11manufacturing plants in the United States. In 2007 the company decided to transform its global supply chain so they will disembark on a plan to reinforce cocoa by developing community programs in West Africa. Hershey will “expand and accelerate programs to improve cocoa communities by investing $10 million in West Africa and continuing to work with experts in agriculture, community development and government over the next five years” (“Hershey expands responsible,” 2012). These cocoas farms are generally operated through family farms so this venture will improve farming in West Africa and increase the family’s income. As the CEO J.P. Bilbrey of Hershey stated, the company will invest in education, health, and various economic opportunities for the farming families (2012). Hershey will work alongside the Rainforest Alliance to monitor labor to avoid illegal practices. Training programs will be offered to educate those in the legal matters of operations. In 2011, Hershey introduced a mobile phone program, CocoaLink, to communicate with a numerous number of farmers about health and cocoa farming. This allows Hershey to send texts and messages to farmers to learn methods to “improve farming practices, understand issues related to pests and adverse weather conditions, improve labor practices and ask questions of cocoa experts in real time” (“Hershey expands responsible,” 2012). The loan will allow Hershey to continue this expansion and bring forth health clinics for families of farmers, education for high-tech learning, mobile devices to relay information, and education for farmers and families. The loan will help establish 25 community-based farmer organizations to improve living standards in West Africa. Child labor is also being target becaue the education classes that will be offered from the use of the loan will support a public-private sector that Hershey is partnering with the U.S. Department of Labor. The company estimates that by 2017 $10 million will be investing in West Africa, child labor will decrease or cease to exist and the farming of cocoa will positively impact 750,000 families.
References
Hershey expands responsible cocoa community programs in west africa. (2012, January 30). Retrieved from http://www.thehersheycompany.com/newsroom/news-release.aspx?id=1653877
Key corporate events. (2012). Retrieved from http://www.thehersheycompany.com/assets/pdfs/hersheycompany/FactBook-July-2012.pdf

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