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Hertz finalised its acquisition of Dollar Thrifty in 2012, giving it a much larger presence in the North American market. The deal increased its presence in the off-airport leisure segment and has given it a mid-tier brand, thereby allowing it to continue to position the Hertz brand as premium. Brazil and China are new areas of interest for the company, as it continues to consolidate its position as a global player.
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Euromonitor International's report on Hertz Corp, The delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Hertz Corp, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hertz Corp, The.

This report examines: * Company share by region and sector * Brand portfolio * New product developments * Marketing and distribution strategies

A detailed SWOT analysis of Hertz Corp, The provides strategic intelligence on: * Strengths and weaknesses * Category and country opportunities for growth * Challenges and threats from current competition and future prospects * Global and regional market positions
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Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

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