...Hewlett-Packard and the Marketing Mix Jonathan Boone MKT/421 Marketing October 10, 2012 Hewlett-Packard and the Marketing Mix Introduction Hewlett-Packard is one of the best computer companies in the technological industry. Created in January 1939 from two Stanford University classmates, Bill Hewlett and Dave Packard and Hewlett-Packard were incorporated in 1947. The foundation of the company was based on technology in software and services. In the early stages of Hewlett-Packards development, the organization concentrated on handheld calculators. As the company grew, Hewlett-Packard expanded with the first personal computer in 1980 to service individuals from personal to the business environment alike, in addition with inkjet printers. The organization feels that personal computers were the light of the future. Hewlett-Packard strove on using the marketing mix to achieve high standard goals and profitability and to develop the organization’s marketing strategy and implementation. The marketing mix that Hewlett-Packard uses is a very important element in the business’s success. How a marketing mix is used determines the strength, growth, and survival of the organization. If used properly and carefully, the four elements will help the marketer to achieve the business’s primary goals. The marketing mix plays a vital role in the growth and survival of the organization. A proper and carefully evaluated mix of these elements enables the marketer in achieving a...
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...Ugochukwu Mbagwu Brad Koman Dr. Yufeng Han BUSN6640 WACC Project Write-up Introduction: The Hewlett-Packard Company, which is a technology corporation in California, specializes in developing and developed computing, storage, network hardware, software and services. The main product lines contain personal computing hardware, activity servers and linked storage. This enterprise is one of the biggest technology companies in the world. We chose Hewlett Packard because of their significant position in the technology industry. HP has been a powerful driving force in the technology industry for a very long time, and it is fascinating how a company that started in 1939, still remains substantial and dominant in an industry that seems to change daily. We wanted to observe if HP is still staying relevant when it seems companies like Apple and Microsoft have taken over the industry. As we know, Hewlett Packard popularly called HP is a company that provides technology solutions to consumers, businesses and all forms of institutions worldwide. The company later expands its operations to IT infrastructure, personal computing and access devices, global services and imaging and printing services. Moreover, the company is known throughout the world by operating in more than 170 countries around the world. The mission of the company is to facilitate how technology and services can assist individuals and institutions in addressing their problems and challenges so as to realize their...
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...Apple Computer Incorporated Barbara Hebron MGT/521 September 19, 2011 Apple Computer Incorporated When conducting a business analysis it is important to take into consideration the company’s business strategies, financial health as well as technological advantages the company has over its competitors within the industry. Apple incorporated has the talented Steven Jobs and Jonathan Ives along with other top idealists. Acquiring such brainpower clearly gives Apple an advantage over competitors. It is the collaborative efforts of the leaders at Apple that gives them a clear strategic advantage. The goal of Apple is to stay ahead of its competition. To accomplish this goal, workers within Apple spend long hours determining what consumers will want and design their products based on the outcome. Attention to detail focused on the future is the key to their success. A good example is the development of the iPhone. The smart phone derived from a display of information presented to Jobs of the iPod on a bigger touch screen, hence the development of the smart phone. The vision did not stop there Apple began thinking further into the future toward a concept for applications. After realizing that the iPhone was a personal computer in a pocket, three years later Apple introduced the iPhone and its application ecosystem. Competitors are chasing Apple, every personal computer vendor and handset maker is trying to catch Apple. Apple raises the bar with every new generation...
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...| Hewlett-Packard. Strategic Analysis. | | Yatsenko Dmitriy, Sultanov Teymur, Iskenderov Vasif 4/30/2012 | Contents History 2 Mission Statement Analysis 2 Customer Loyalty 2 Profit 2 Market Leadership 2 Growth 2 Employee Commitment 2 Leadership Capability 2 Global Citizenship 2 Industry and Competitive Analysis 2 Dominant Economic Characteristics 2 Driving Forces 2 Key Success Factors 2 Five Forces Analysis 2 Rivalry Between Firms 2 Force of Buyers 2 Force of Suppliers 2 Force of New Entrants 2 Force of Substitutes 2 Company Situation Analysis 2 Corporate Strategy 2 Generic Strategy 2 How Well Is This Strategy Working? 2 SWOT Analysis 2 Cost Competitiveness 2 Diversification Efforts 2 Financial Analysis 2 Market Share 2 % Change in Sales 2 Operating Margin 2 Net Profit 2 Net Profit Margin 2 Working Capital % Change 2 Long Term Debt % Change 2 Shareholders Equity % Change 2 Return on Total Capital 2 Return on Shareholders’ Equity 2 Gross Profit Margin 2 Operating Profit Margin 2 Net Profit Margin 2 Return on Total Assets 2 Return on Capital Employed 2 Earnings Per Share 2 Current Ratio 2 Quick Ratio 2 Inventory to Net Working Capital 2 Debt To Asset Ratio 2 Debt To Equity Ratio 2 Long Term Debt to Equity Ratio 2 Times Interest Earned 2 Inventory Turnover 2 Fixed Asset Turnover 2 Total Asset Turnover 2 Accounts Receivable Turnover 2 Average Collection Period...
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...Business Analysis Business Analysis In this paper, an overall business analysis of Apple Inc. will discuss the company’s financial statements, the company’s financial health and how it compare to other companies in the industry and globalization and how it has affected the company’s business strategies. Lastly, a benchmarking analysis will be conducted in the following comparison with other companies in the same industry. Apple Inc. has the talents of Steven Jobs along with other top idealists. Having such talent clearly gives Apple the advantage over other competitors in this industry. The collaborative efforts of the leaders give Apple Inc. a clear strategic advantage. Apple main goal is to stay on top of its competition. In order to accomplish this goal, the employees have to spend long hours determining what the consumer’s want and how to design their products based on that outcome. A good example would be the development of the iPhone. The iPhone was derived from a display of information of the iPod. This included a bigger touch screen that helped in the development of the smart phone. This vision didn’t stop there; Jobs began to think in the future toward concepts of applications for the smart phone. Once it was realized that the iPhone was a personal computer, three years later Apple Inc. introduce the iPhone and its application system. According to (Bajarin, 2011) Apple raises the bar with every new generation of the iPhone. Apple’s new version of the iPad has stood out...
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...Hewlett-Packard Company Company Profile Publication Date: 16 Apr 2010 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Hewlett-Packard Company ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
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.................................................................................................18 Marketing MIX......................................................................................................20 IMC Campaign......................................................................................................28 Contingency Strategies..........................................................................................29 Reference................................................................................................................30 AT A GLANCE Name: Hewlett-Packard Company Type: Public Traded as: NYSE: HPQ S&P 500 Components Industry: Computer hardware Computer software IT services IT consulting Founded: January 1, 1939 Founder(s): Bill Hewlett, Dave Packard Headquarters: Palo Alto, California, United States Area served: Worldwide Key people: Ralph Whitworth (Interim Chairman) Meg Whitman (President and CEO) Revenue: US$ 112.298 billion (2013) Operating income: US$ 7.131 billion (2013) Net income: US$ 5.113 billion (2013) Total assets: US$ 105.676 billion (2013) Total equity: US$ 27.269 billion (2013) Employees: 331,800 (2013) Divisions: Financing, Hardware, Services, Software Website: www.hp.com...
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...Octavia Brown MGMT303 – Professor Runyon July 29th, 2011 SWOT Analysis Introduction Hewlett-Packard is a global technology company that provides various products, software, and services to a range of customers, including data storage, servers and solutions to business customers as well as a consulting services segment that offers information technology integration solutions for a range of technology issues. After its merger with Compaq, it became the world’s biggest computer hardware company, ranking number 20 in the Fortune 500 list. HP is doing business in more than 170 developed and under-developed countries. Being a large company gives HP many advantages such as dominating the market for printers (laser and inkjet), both for consumers and businesses using the economies of scale. The company is also taking an active role in developing the capacity of new markets all around the world, engaging with other multinational corporations, non-governmental organizations, and other world governing bodies to reignite the competitiveness at home and abroad through policies and strategies that can support free-market economies. This is one of the reasons HP a leading technology company in the growing IT markets (HP Annual Report, 2003). (S) Strengths Hewlett-Packard generated nearly $6.1 billion in cash flow from its operations and increased its cash and equivalents by 3 billion in 2003 (Datamonitor, 2004). Debt levels in this year were also very low which was significantly...
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...Exploring the Web BYP 13-3 Financial Accounting- ACC 557 Date: 05/24/2012 Overview Business Summary | | Dell Inc. provides integrated technology solutions in the information technology (IT) industry worldwide. It designs, develops, manufactures, markets, sells, and supports mobility and desktop products, including notebooks, workstations, tablets, smart-phones, and desktop PCs, as well as servers and networking products. The company offers storage solutions, including storage area networks, network-attached storage, direct-attached storage, and various backup systems. It also provides IT and business services comprising transactional services, such as support, managed deployment, enterprise installation, and configuration services; outsourcing services, including data center and systems management, network management, life cycle application development and management, and business process outsourcing services; and project-based services consisting of IT infrastructure, applications, business process, and business consulting services. In addition, the company offers third-party software products comprising operating systems, business and office applications, anti-virus and related security software, and entertainment software; and peripheral products, such as printers, televisions, notebook accessories, mouse, keyboards, networking and wireless products, and digital cameras. Further, it provides financial services, including originating, collecting, and servicing...
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...Hewlett Packard- Business Analysis Part 2 Dalia Alawami MGT/521 July 09, 2012 Ms. Sandra Griffin Hewlett Packard- Business Analysis Part 2 Introduction In order to take a decision of investing at any company it is important to determine the financial health of that company. Thence, it is mandatory to review some financial documents such income statement, balance sheet and cash flow statement, which help to get full image about the financial condition of a firm. In this respect I have accessed financial details of Hewlett Packard to support my previous opinion of investing in that organization. Financial Health: According to the annual report of Hewlett Packard total revenue during 2011 was $ 127.2 billion with around 1% increase from the previous year. While there was slight decrease in the net income at the amount at about $ 1,687 billion from 2010. In 2011 the most active regions were USA, Canada and Latin America with 45% from the total revenue while the least active region was Asia-Pacific with 19% only. Personal system group achieved 31% of the total revenue, while there was lack in sales of HP software with only 3% of the total revenue. After reviewing income statement of 2011 it seems that HP has passed through up and down periods from first quarter were revenue was $ 32.3 billion then it been decreased during second and third quarter to $ 31.6 billion, to get increased again to $ 32.1 billion at the fourth quarter. In comparing to its competitors...
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...Mutual Fund Manager (Apple) MGT/521 V5 Management Susan Coke University of Phoenix Online October 3, 2011 Financial statements are historical documents. They tell us what has happened during a particular period. It is essential to try and predict what will happen in the future. Financial ratios help assess the financial health and future prospects of a company. I have reviewed Apple, Hewlett Packard and IBM’s income statements, balance sheets and cash flow. I will review my findings along with their statements that I have included that were found on Yahoo Finance. Apple increased revenue from 32,479,000 in 2008 to 65,225,000 in 2010. Hewlett Packard had an increase in revenue of 118,364,000 in 2008 to 126,033,000 in 2010. IBM’s revenues went from 103,630,000 in 2008 to 99,870,000 in 2010. There is a direct correlation between Apple’s innovative technology and diversified business is a direct contributor to their increased revenues. While Apple spent 782,000 on research in 2007 they spent 1,782,000 in 2010; Hewlett Packard spent 3,543,000 in 2008 compared to 2,959,000 in 2010 and IBM spent 6,337,000 in 2008 and 6,026,000 in 2010. Apple was the only one of the three companies to increase their spending on research in the last few years. Because of increased research they have been able to broaden their spectrum and have more innovative products which in turns lead to increased revenues. One of the concerns I see is that Apple overall seems to...
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...Introductory Articles (2010-11/ Semester Two) Sources: 1. “Hewlett-Packard to buy Palm for $1.2 Billion” (Bloomberg news, 29th April, 2010) 2. “Actual Analysis: HP buys Palm, and the Earth does Move” (Betanews, 28th April, 2010) 3. http://www.hp.com 4. http://www.betanews.com 5. http://www.palm.com Hewlett-Packard to Buy Palm for $1.2 Billion By Connie Guglielmo and Ari Levy /Apr 29, 2010 Hewlett-Packard Co. agreed to buy Palm Inc., the money-losing handset maker that was once a Silicon Valley icon, for $1.2 billion to challenge Apple Inc. in the smartphone market. Palm’s common shareholders will receive $5.70 a share in cash, a 23 percent premium over the closing price, Hewlett- Packard said in a statement today. Elevation Partners LP, Palm’s biggest investor, gets $485 million for its preferred shares and warrants. The Palm deal moves Hewlett-Packard back into contention with the world’s biggest smartphone makers, including Nokia Oyj, Apple and Research In Motion Ltd. Hewlett-Packard’s current iPaq device hasn’t kept up with competitors. The company also gets a team headed by ex-Apple engineers and a Palm patent lineup that spans mobile hardware, software and power-saving technologies. “This is a low-price, low-risk way for them to at least attempt to penetrate the smartphone market,” said Brian Alexander, an analyst for Raymond James & Associates Inc. He has a “strong buy” rating on Hewlett-Packard’s stock, which he doesn’t own. “We always wondered why...
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...Hewlett-Packard: The Flight of the Kittyhawk (A) Company Overview: Hewlett-Packard Corporation is a very prevalent brand name recognized globally. Headquartered in Palo Alto, California, the company is one of the world's largest information technology companies that specializes in developing and manufacturing computing, data storage, networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, industry standard servers, related storage devices, networking products, software, printers, and a diverse range of imaging products. With many divisions that specialize in certain manufacturing products, such as data storage or networking software development, Hewlett-Packard strives to produce quality products at an affordable price targeted for household consumers and other businesses. In June of 1992, Hewlett-Packard invested a portion of capital into developing the world’s smallest and quality hard disk drive at that time for other businesses to adopt. They desired to take advantage of the market’s first-mover position by introducing their infamous Kittyhawk drive. Rick Seymour, the Kittyhawk project leader, addressed goals and timelines for the implementation of the hard disk drive. Aiming to be a market mover, they only gave the Disk Memory Storage Division (DMD) a twelve month time to finalize the product. Rigid hard disk drives are basically “magnetic information storage and retrieval devices used...
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...Table of Contents Company Profile 1 Industry Environment 3 Competitors & Competitor Market Share 3 Products & Services Produced by Firms in the Industry 3 Which Strategies are these firms pursuing? 4 Porter’s 5 Forces 5 Threat of New Entrants 5 Buyer Power 5 Supplier Power 6 Threat of Substitutes 6 Rivalry Intensity 7 Strengths 7 Innovation 7 Size and Scale 8 Synergies among products and services 8 Brand name 9 Product manufacturing 9 Weaknesses 9 Acquisitions 9 Supply Chain Dependencies 10 Flat R&D spending and less patents 10 Financial Performance 11 HP vs. Industry 12 Non-Financial Performance 13 Opportunities 13 Cloud Computing 14 Emerging Markets 14 Supply Chain Improvements 15 Threats 15 Rivals 15 Smartphones 16 Economic Slowdown 16 Current Strategy 17 Business Level Strategy 17 Corporate Level Strategy 19 Recommendation 20 Risks 22 Implementation 24 Appendices 26 Appendix A: HP Company Mission Statement 26 Appendix B: Worldwide Portable PC Shipments (2011-2012) 27 Appendix C: Worldwide Desktop PC Shipments (2011-2012) 28 Appendix D: Worldwide Tablet Computer Shipments (2011) 29 Appendix E: SWOT Analysis 30 Appendix F: The Pathfinder Model 31 Works Cited 32 Company Profile Hewlett-Packard first began its modest operation in 1939, when its founders Bill Hewlett and Dave Packard began making its first product, the audio oscillator. In the early years, the company often...
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...Residual stress • Conclusions HP In 1938, two Stanford graduates in electrical engineering, William Hewlett and David Packard, started their own business in a garage behind Packard’s Palo Alto home. One year later, Hewlett and Packard formalized their business into a partnership called Hewlett-Packard. HP was incorporated in 1947 and began offering stock for public trading 10 years later. Annual net revenue for the company grew from $5.5 million in 1951 to $3 billion in 1980. By 1997, annual net revenue exceeded $42 billion and HP had become the world’s second largest computer supplier. HP posted net revenue in 2009 was $115 billion, with approximately $40 billion coming from services. In 2006, the intense competition between HP and IBM tipped in HP's favor, with HP posting revenue of US$91.7 billion, compared to US$91.4 billion for IBM; the gap between the companies widened to $21 billion in 2009. In 2007, HP's revenue was $104 billion,] making HP the first IT company in history to report revenues exceeding $100 billion In 2008 HP retained its global leadership position in inkjet, laser, large format and multi-function printers market. Also HP became #2 globally in IT services as reported by IDC & Gartner. The company, which originally produced audio oscillators, introduced its first computer in 1966. In 1972, the company pioneered the era of personal computing by introducing the first scientific, hand-held calculator....
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