...www.hbrreprints.org TOOL KIT Companies routinely exaggerate the attractiveness of foreign markets, and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0108K TOOL KIT Distance Still Matters The Hard Reality of Global Expansion The Idea in Brief Why did U.S. media giant Star TV lose $500 million trying to deliver TV programming to Asia? Like many companies, it was so dazzled by the foreign market’s immensity that it ignored the difficulties of pioneering new territories. For example, it assumed—wrongly—that Asian viewers wanted English-language programming. How to avoid this fate—and select the right targets for your firm’s global expansion? Look beyond a country’s sales potential (as expressed by national wealth or propensity to consume)—and analyze the probable impact of distance. But don’t focus only on distance’s geographical dimension. Consider three other dimensions as well: cultural factors (religion, race, social norms, language); administrative factors...
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...www.hbrreprints.org TOOL KIT Companies routinely exaggerate the attractiveness of foreign markets, and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0108K TOOL KIT Distance Still Matters The Hard Reality of Global Expansion The Idea in Brief Why did U.S. media giant Star TV lose $500 million trying to deliver TV programming to Asia? Like many companies, it was so dazzled by the foreign market’s immensity that it ignored the difficulties of pioneering new territories. For example, it assumed—wrongly—that Asian viewers wanted English-language programming. How to avoid this fate—and select the right targets for your firm’s global expansion? Look beyond a country’s sales potential (as expressed by national wealth or propensity to consume)—and analyze the probable impact of distance. But don’t focus only on distance’s geographical dimension. Consider three other dimensions as well: cultural factors (religion, race, social norms, language); administrative factors...
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...To purchase a paperback copy please visit: http://www.cafepress.com/hanmilounge Thinking of starting your own online business or writing career? Try My Favorites: Internet and Computer Tutorials Newbie Club *** LOW COST - HIGH QUALITY! Websites and Domain names Netfirms *** E-Book Creation Software E-book Gold *** Sell your books and more. CafePress Self Publishing House *** Personalized Merchandise You create it, they sell & ship it! Zazzle *** Many resources for writers The Writers Store *** Search hundreds of Literary Agents in seconds! FirstWriter English Korean Phonetic Dictionary ROMANIZED Travel Companion Edition A beginner’s guide to the Korean language By D.L. Bangerter Emergency Word List ambulance bleeding breathless (not breathing) choking doctor food poisoning headache heart heart failure help hospital injured medicine pain painful painkiller pharmacy poison sick unconscious urgent g(k)oo-guuhp-chah pee-nah-yoh soom-ah-moht-sae-oh soom-mahk-hee-dah uuhee-sah s(sh)eek-joong-d(t)ohk d(t)oo-tohng sheem-jahng sheem-jahng-mah-bee d(t)oh-ah-choo-sae-oh b(p)yuhng-wuhn d(t)ah-chee-dah yahk g(k)oh-tohng ah-puuhn j(ch)een-tohng-jeh yahk-gook d(t)ohk-yahk mah-nee-ah-puuh-yoh moo-uuhee-sheek g(k)een-guuhp-hahn 구급차 피나요 숨 못쉬어요 숨막히다 의사 식중독 두통 심장 심장마비 도와주세요 병원 다치다 약 고통 아품 진통제 약국 독약 많이아프다 무의식 긴급한 Public Places airport bank downtown hotel immigration office market (small store) money changer police station post office...
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...Memphis is known for its transportation and shipping. This city is also known for its m anfacturing companies and goods. There are three Fortune 500 companies in Memphis w hich includes Fed Ex, Autozone, and International Paper Company. With that being said there are more careers in manufacturing rather than government and state jobs. There are currently 607,900 jobs in Memphis manfactufing companies. The population of the city of Memphis is 655,155. Despite of all the negative opinions of Memphis City Schools, t he city has some of the most intellectual students, however these students are rarely reco gnized or discussed. There are currently 110 Elementary Schools located in Mempbis, 34 Middle Schools, 29 High schools and 11 Academic schools....
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...demanding new leadership (1 Samuel 8:1). Samuel had grown old, and apparently his age was beginning to affect his ability to lead the nation. It appeared he would not live much longer and the people feared that the nation might slip back into the lawless days. A corrupt leadership and judicial system was a reason for demanding a new system of government (1 Samuel 8:2-3). Because of his age, Samuel had appointed his two sons to succeed him: Joel, which means "the Lord is God," and Abijah, which means "my father is the Lord." With Samuel as their father, they had received a godly upbringing. But they lived hypocritical lives: they did not follow in the steps of their father. They turned away from God and became greedy for money. They accepted bribes and perverted justice. In determining controversial cases, they accepted bribes and ruled in favor of the oppressor or guilty party. This wickedness reminded the people of Eli's two sons, and they feared returning to the lawless, corrupt days of the judges. Thus, a desire arose within the people for new leadership, the leadership of a king. A desire to be like the surrounding nations was another reason the Israelites requested a king (1 Samuel 8:4-5). Note that the tribal leaders of Israel gathered together and traveled to Ramah. In conference with Samuel, they laid out their three reasons for desiring a king: Samuel was old, and his sons did not walk in his godly ways; therefore, they desired to have a king just "like all the nations...
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...HOW DO IN W OES NFLAT TION AFFE ECT ECO ONOM GROW MIC G WTH? EC CON30 01 ASSO OC.PRO OF.DR Ayla OĞUŞ O Gör rkem To opuz 07 7020111 13 A Abstract t; T This pape examine relation er es nship betw ween infla ation ,defl lator and current GDP o econom growth with usi econometric tec on mic h ing chniques w that provide with p approp priate proc cedures fo estimati and in or ion nference.Fo many c or country, in nflation has an importan effect in econom situatio n nt n mic on.Moreov ver,inflatio is used for to on d see how much countries developed. w d .But in my case i us inflatio for how much y sed on w it effec cted econo omic grow wth.And a also i follo up oth variabl with in ow her les nflation to show how the effect economic g w ey growth. T mode include a poten The el es ntial impa of inf act flation on growth ,current , GDP, inflation effect on consume prices via anuua % valu and in er al ues nflation on deflator(an nnual %). effect o GDP d T mode highlig The el ghts if inf flation inc creses dir rectly ther is a negative re n impact on grow t wth.When inflation above th percent he tage of … …then gro owth is affect in a nega ative way.Below tha rate inf at flation does not hav any ef ve ffect on h y ve tly e growth or it may even hav a slight positive effect. S So,in this paper inc clude both negative and posi h e itive affec of inflation on ct econom grow but mostly neg mic wth m gative aff fect, and also incl lude time series e eviden about how muc inflatio...
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...Domestic Fares & Ticketing Schedules Guide & Tariff Schedules Guide & Tariff Domestic Fares & Ticketing Provided for Australian College QED with permission by Pacific Travel Training. Important Notice: Pacific Travel Training has used it's best endeavours in collecting and collating the material contained in the schedules guide but cannot warrant that the information contained is complete and does not assume and hereby disclaims liability to any person for any loss or damage caused by errors or omissions in this schedules guide whether such errors or omissions result from negligence, accident or any other cause. Neither the whole nor part of any of this schedules guide shall be copied without the express prior approval in writing of owner, Pacific Travel Training. Specially prepared by Pacific Training Limited, February 2005 (5.1.1) © Pacific Travel Training Page 2 Australian College QED Domestic Fares & Ticketing Schedules Guide & Tariff TABLE OF CONTENTS TERMINOLOGY ....................................................................................................................................... 5 Airline Designator Codes ...................................................................................................................... 5 Aircraft Codes........................................................................................................................................ 5 City/Airport Code...........................
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...From Cases &Exercises in International Business Charles A. Rarick 13 CASES TED & HARRY'S ICE CREAM FACTORY: THE RUSSIAN EXPERIENCE In 1975 Ted Cooper and H arry Gr eenberg be gan selling ice cream in a converted church in Little Rock, A rk ans as. Th e two you ng m en, who had rec ently completed a correspondence cou rse in ice cre am making, see med an unlikely p air to even tually lead a multimillion-dollar en te rp rise , which would ch allenge corp ora te America 's se nse o f socia l responsibility . The co m p an y b egan to manufactu re, an d se ll on th e ret ail level, a premium ice cr eam with unusual so u n di ng n ames suc h as Silly Strawberry Surprise and Harry 's Ver y Berries. The pair so ld th eir product through retail shops, w hich they call ed Ted & Harry's Ice Cream Factory, and consumers could order ice cream b y th e scoo p, or in packaged form for home cons u m p tion. By 1985 Ted & Harry 's was a publicly tr aded company with ov er 50 retail oper ations in the United Sta tes . Gross sa les w er e in excess of $35 million an d th e company had taken a very proactive s ta nce in the are a of social respon sibility. The compan y e m p loyed di sadvantaged member s of society and d on at ed 15% of its pret ax profit to va rious ch arities . Ted and Harry w ere also actively in v ed in a w orldwide peac e mo v ement and ope n ly su p ported th e vol bilateral di sarmin g of th e United States and the Sovi et Uni on. In 1989 Ted...
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...The rules of life Rules for you: 1. Keep it under your hat. (no one likes a smart ass). DON’T PREA CH, PROPA G ATE, OR EVEN MENTION THIS. 2. WISDOM ISN’T ABOUT NO T MAKING MISTAKES BUT ABOUT LEARNING T O ESC APE AFTERW ARD WITH OUR DIGNITY AND SANITY INTA C T. learn to forgive yourself for the mistakes you made, and look out for new ones. Learn from your mistakes. 3. Accept What Is Done Is Done, keep moving on with your life. 4. Accept Yourself. YO U D O N ’ T H A V E T O IMPRO VE OR CHANGE OR STRIVE F OR PERFEC TION. QUITE THE OPPOSITE. JUST A CCEP T. 5. Know What Counts and What Doesn’t. THERE ARE SOME THINGS IN THIS LIFE THAT ARE IMPORTANT AND A WHOLE LO T O F T H I N G S T H AT AREN’ T. 6. dedicate your life to something. IT’S A Y ARDSTICK TO M E A S U R E (A) HO W I’M DOING, (B) WHAT I’M DOING, AND (C) WHERE I’M GOING. To be happy for family and God. 7. Be Flexible in Your Thinking. TRY T O SEE LIFE NO T AS THE ENEMY, BUT AS A FRIEND LY SPARRING PA R T N E R . be adventurous. Don’t be in a rut. 8. Take an Interest in the Outside World. TA K I N G A N I N T E R E S T I N THE OUTSIDE W ORLD IS ABOUT DEVEL OPING Y OU, RATHER THAN F OR THE WO R L D ’ S B E N E F I T. makes you an interesting person. Keeps u young. 9. Be on the Side of the Angels, Not the Beasts. WE GET T ORN BETWEEN WHAT WE W ANT AND WHAT IS GOOD F O R OT H E R S . 10. Only Dead Fish Swim with the Stream. AND THAT’S WHAT LIFE IS, WHAT IT IS MEANT T O BE: A...
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...er nat ional Financing ( HBS 9- 287- 057) The case is set in t he cont ext of RJR’s 1985 financing of it s $4.9 billion acquisit ion of Nabisco Brands I nc. To finance t he acquisit ion, RJR was pr oposing t he issue of $1.2 billion of 12 year not es and t he sam e am ount in pr efer r ed st ock . I t had alr eady funded $1.5 billion of t he acquisit ion leav ing $1 billion m or e t o finance. Challenges facing RJR: Of t he $1.5 billion t hat had been funded, $500 m illion cam e from cash and t he r em aining was t hr ough bank bor r owings and com m er cial paper. These borrow ings added t o t he debt t hat RJR had issued in 1984 and br ought t heir debt rat ings dow n t o A. The r em aining $1 billion financing w ould hav e t o k eep t his in m ind as w ell as t he $1.2 billion of 12 - y ear not es t o be funded. To det erm ine t he financing, w e need t o consider t he following choices: Debt vs. Equit y : RJR is a m at ur e com...
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...511-060 Nike Football: World Cup 2010 South Africa Nike Football revenue had grown from $40 million in 1994 to more than $1 billion in 2008. In just under 15 years, it had reached a sales level that took some of its competitors over 50 years to achieve. Although not the end goal, the 2010 World Cup was another unique moment in time for Nike to create separation between the company and its competitors. Edwards knew he had to seize this opportunity and pull his team together to deliver a campaign focused on delivering innovative products and compelling consumer experiences. Creating deep consumer connections during the World Cup would be vital for fueling continued growth for Nike football in the years ahead. Football and the FIFA World Cup Some people believe football is a matter of life and death . . . I assure you, it is much more serious than that. — Bill Shankly, Scottish footballer and legendary Liverpool Manager1 Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with a round ball, on a rectangular grass field (often referred to as the “pitch”) with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner. Football was the most popular...
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...In this chapteryouwill learnabout: o The purpose a research proposal quantitative qualitative of in and research . Howto structure research proposal a o Howto writea research proposal Keywords: conceptual framework, data anatysis,data processing, hypothesis,limitations,titeraturereview, research design, research , problem, sampling,studydesign, studyobjectives, theoreticatframework, time-frame. The researchproposalin quantitativeand qualitativeresearch All researchendeavours, both qualitative and quantitative research, every academic and in in professional field are preceded by a researchproposal.It informs your academicsupervisor or potential researchcontract provider about your conceptualisationof the total .esearchprocess that you ptopot! to undertake so that they can examine its validity and appropriateness.In any academicfield, your researchproposal will go through a number of committees for approval. Unless it is approved by all of them, you will not be able to start your research. Hence, it is important for you to study closely what constitutesa research proposal. You need to write a research proposalwhether your research study is quantitative or qualitative and in both cases you use a similar structure.The main differenceis in the propor.Jp.oceduresand methodologies for undertaking the researchendeavour. When pro*riditrg details "t 2*"* ME RESEARCH THODOLOGY you will detail quantitative proposal,for quantitative studies, for different parts of the research...
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...Com put er Fundam ent als: Pradeep K. Sinha & Pr it ii Sinha Com put er Fundam ent als: Pradeep K. Sinha & Pr it Sinha Ref Page Chapt er 9: I nput - Out put Dev ices Slide 1/ 58 Com put er Fundam ent als: Pradeep K. Sinha & Pr it ii Sinha Com put er Fundam ent als: Pradeep K. Sinha & Pr it Sinha Le a r n in g Obj e ct ive s I n t h is ch a pt e r you w ill le a r n a bou t : § I nput / Out put ( I / O) devices § Com m only used input devices § Com m only used out put devices § Ot her concept s relat ed t o I / O devices Ref Page 148 Chapt er 9: I nput - Out put Dev ices Slide 2/ 58 Com put er Fundam ent als: Pradeep K. Sinha & Pr it ii Sinha Com put er Fundam ent als: Pradeep K. Sinha & Pr it Sinha I / O D e vice s § Provide m eans of com m unicat ion bet ween a com put er and out er w orld § Also known as peripheral devices because t hey surround t he CPU and m em ory of a com put er syst em § I nput devices are used t o ent er dat a fr om t he out side world int o prim ary st orage § Out put devices supply r esult s of processing from prim ary st orage t o user s Ref Page 148 Chapt er 9: I nput - Out put Dev ices Slide 3/ 58 Com put er Fundam ent als: Pradeep K. Sinha & Pr it ii Sinha Com put er Fundam ent als: Pradeep K. Sinha & Pr it Sinha Role of I / O D e vice s Input data from external world Input Devices CPU and Memory Output Devices Results of processing in human acceptable form Input data coded in internal...
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...Airlines Promotional fare as low as MYR 1 Started 1993 Boought by tony Fernandez in 2001 AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was quickly losing money. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing Boeing 737-300 jets (9M-AAA and 9M-AAB) and US$11 million (RM40 million) worth of debts, for one ringgit (about 26 US cents), and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all its debts DRB-HICOM assembles cars in Malaysia for Honda, Isuzu, Suzuki, Mercedes-Benz[1] and Volkswagen,[2][3] with plans for expansion. REFERENCE http://www.airasia.com/ask/template.do?id=429 PARIS, 19 JUNE 2013 – AirAsia is named the World’s Best and Asia’s Best Low Cost Airline for the fifth consecutive year at the 2013 World Airline Awards. AirAsia X, the low cost, long haul affiliate carrier of the AirAsia Group also received the World’s Best Low Cost Airline – Premium Class and World’s Best Low Cost Airline – Premium Class Seat title. The Skytrax World Airline Awards is the global benchmark of airline excellence and one of the most prestigious accolades for the airline industry. This annual global survey is conducted over a 10-month period, covering over 200 airlines from the largest international airlines to smaller domestic carriers and travelers from over 160 countries took part in ranking quality standards across...
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...United Nations World Tourism Organization 5 ICAO and UNWTO Affirm Cooperation on Joint Aviation and Tourism Goals 5 Description of Etihad Airways: 6 Partners and Alliances: 10 Chartered & Scheduled Flight Services: 20 Etihad Airport Services 23 EAS-Ground 23 EAS-Cargo 24 EAS-Catering 24 Aircraft Type & Passenger Capacity: 25 World's Top 3 Airlines 2013 Profiles and Etihads Direct Competitors: 28 Importance of Branding and General Airport Operations: 29 Movement of Passengers at Abu Dhabi Airport: 31 Communications Utilized by Etihad: 33 Conclusion: 35 Recommendations: 35 Bibliography: 35 Introduction: This assignment requires the author to type a written report on one organisation in the aviation industry which covers learning outcomes 4, 5, 8, 9, 11, 16 & 17 as per the module component. This report is to identify and research an airline related product or service that meets a particular consumer need. Finally the Author will evaluate the findings, draw conclusions and recommendations. Aims & Objectives: * Evidence of understanding and application of Airline Studies. * Detailed Exploration of the chosen topic. * Use / selection of relevant research / survey techniques, sources of information, referencing. * Effective use of Presentation / display / design / creativity / problem solving / evaluation skills Brief Description of Civil Aviation and Relationship with UNWTO: ------------------------------------------------- ...
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