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Hidden job Market Assignment

The purpose of this assignment is to identify my own personal strategies to find unadvertised job opportunities. There are three networking techniques that I will be practical in assisting me in my desired job search and maintaining the contacts thereafter, they are Push, Pull, and Maintain.

Part 1:

Push: Reach Out to the “Hidden Job Market”
Simply defined, this means to “reach out to potential employers and potential co-workers, but reach out socially as a student, colleague, business colleague, or mentor not as a job seeker.” (Job-hunt.org)

It is said that most jobs are not advertised on the classified or Web job boards, which create the “Hidden Job Market.” In my strategic plan to Push I will consider the following ideas:

Volunteering (Internships)
I personally find volunteering one of the most beneficial strategies to reach out because not only will I gain skills and experience, but also the ability to network among peoples in the field that I find interest in. I currently hold a part time job and since I am getting near my graduation with in six months, it is a good time to seek an internship at a company that I am interested. I will inquire information in person or either calling or writing a letter to them and telling them why they would benefit from allowing me the opportunity to intern. If I am lucky I might even get paid a decent wage as an intern, that sounds cool to me, plus it will sound good in my resume also.

The Media and Business Press
I recently enrolled to a subscription to the Los Angeles Times from Thursday to Sunday for only $4 dollars a week only to keep up with current events and to read the Business section. I had been advised to keep up with current business news such as company ratings and forecasts by one of my previous professors at DeVry University. The professor stated that he was once a hiring manager at a company, and during interviews he would ask the interviewees a question on business related current. He says it was sad to witness that they were totally unaware on current business trends and news that resulted in a poor interview for them based on his interviewing methods. Where I am getting at is that I am aspiring to be a contributor to a company by having my own opinions on current news and the ability to forecast because there are always companies entering into new markets, announcing new products and services, and leading new marketing campaigns. If I speak of these things to a networking acquaintance or at an interview they will see that I have a competitive edge to me and can be fruitful to a company with my competitive ideas.
Pull: Bring the “Hidden Job Market “ to You
To Pull means to “become visible to potential employers so that they come to you.” (Job-hunt.org) A tactic to pulling is to build my own “personal brand,” making you appealing to employers and have them come to you such as through the Internet; we are more competitive today and becoming more dependent on the Internet. My ideas to Pull potential employers towards me include:

Develop and Make My Own “Personal Brand” Visible
In order to market myself I plan to create a networking file with LinkedIn as I am learning that it is becoming more and more important and useful to job seekers. “LinkedIn is a business-oriented social networking site that enables users to connect with colleagues, look for a job or business relationships and get answers to industry questions. LinkedIn users invite people they know and trust to become "linked in" to them, and the business connections of invited users are in turn linked. However, in order to reach connections down the line, request for introductions have to be made.” (TechEncyclopedia)

Post Public Comments on Blogs and News Sites
In my opinion, this is a good strategy to demonstrate my knowledge and intelligence by posting relevant and sometimes controversial comments in public places to build my credibility and personal brand.

Contribute to Amazon Reviews, Lists, and Guides
Since I like to write and consider my writing skills to be adequate I can benefit from posting reviews on books or other items on Amazon.com. I will write a review based on personal experience and opinion with intelligence; it is recommended that I use my “Real Name” for my Amazon alias to build my brand recognition, and if done carefully it will build my professional credibility.

Maintain: Keeping My Network Alive
It is important to maintain the network that I have built, even after I have landed a job. Networking is a part of my professional life, so I will always need it therefore will continue practicing it; after all, it is the door of opportunity to the Hidden Job Market and unadvertised opportunities. In order to maintain my network of contacts I plan on doing the following:

Staying Active in Business-Related Social Media
I think that staying active in my LinkedIn account will keep me in the loop, if I am not looking for a job I can be available to help others and keep in tough with my contacts. I also plan to continually improve on my person brand and stay active because there may come a time when I may need assistance from my network again.

Continually Expanding My Network
I plan to continue to expand my network overtime as I make a name for myself. This will be made possible as I meet new people, and joining an association with my professional field.

Part 2:

Due to assignment due dates I was lucky to be able to interview Edward Torres, a real-estate agent. Although Edward is an another industry different than the one I am pursuing in business management, Edward had some great advice to share when we discussed the importance of networking.

Informational Interview Questions:
Job Related: * What do you like best about your position as real estate agent? * Being self employed, making as much as you put into your profession. * What kind of impact has this position had on your lifestyle? * I was able to buy my own house and rental properties, and be financially stable. * What advice would you give to someone just entering this career track? * Learn the real-estate fundamentals (red tape) and you will succeed. * What kinds of tasks do you complete during a typical day or week? * On an average day I pull expired property listings to become the new agent on the property, also I pass out flyers to market myself from 9 to 12pm. Thereafter I follow up on leads and call the expired listing contacts. * What types of advancement opportunities are available for entry-level candidates in this career track? * To become an assistant to the top-producers (100k+) and intern.

Company Related: * What is the corporate culture of this company? * Family oriented. * Does the company promote or encourage continuing education? * Yes, they encourage to continually improve yourself, and acquire additional certifications such as lender, appraisal, notary, or investor, etc. * What types of training does the company offer? * To become a partner with the owner of the company. * What are some of the goals of the company for the next few years? * To open another office and launch more effective marketing strategies.

Industry Related: * What kinds of challenges is the industry currently facing? * The current economic situation, new lending laws, and finding qualifying buyers. * Who are some of the major and minor competitors in the industry? * Century 21, Coldwell Banker, basically the larger corporations, we are just a mom and pops office. * Are there any likely changes that may affect the industry in the next few years? * Lending laws have changed about compensation, later down the road it depends on government legislation. * Any advice on networking? * Join an association related to your profession, I am a member to the Board of Realtors Networking, NAHRE, and Multiple Listing Service MLS.

Sources:
Job-Hunt.org (2011). Hidden Job Market. Retrieved on April 8, 2011 from http://www.job-hunt.org/hiddenjobmarket3.shtml

TechEncyclopedia (2011). LinkedIn. Retrieved on April 8, 2011 from http://www.answers.com/topic/linkedin

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