...biological and social needs that integrates many motivational concepts. According to Maslow individual needs are set in a hierarchy, and everyone must satisfy their basic needs before they can satisfy their higher needs. The hierarchy is portrayed as a pyramid beginning with physiological needs at the bottom and self-actualization at the top. The 'Hierarchy of Needs' theory has four different levels before one can come to full self-actualizing. Beginning with the most basic, the needs are physiological, safety, love and belonging, esteem and lastly, self-actualization. Physiological needs refer to the literal requirements for human survival, such as breathing, food, water, sleep, and metabolic activities. Safety needs are all things providing humans with a sense of security, such as protection from the elements, financial stability and personal health. Furthermore, love and belonging refers to the interpersonal relationship, in which relationships with family, friends, lovers, and others are drawn; providing humans with a sense of acceptance and attachments. Esteem refers to the need to be respected and accepted and, most importantly, the need of self-respect. People develop their esteem as they are recognized by others, gaining a certain level of social status and thus build their own self-respect. The last is about the self-actualization, in which an individual realizes his or her potentials. Because the human brain is driven by a basic instinct to survive, this need trumps all others...
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...It is interesting and admirable how Dr. Abraham Maslow has created a formula that marketing companies can use to inspire such thought out commercials as Chevrolet's "100 Years of Chevrolet - Then & Now", 2011 Harley-Davidson Sportster Superlow and Mercedes Benz "Faithful" Commercial. Maslows hierarchy of needs were highlighted to appeal to prospective customers in each commercial. Understanding that safety and protection are key irreplaceable factors in car ownership, Mercedes referenced that significant tier in the pyramid by showing its "faithful" abilities, through the outcome of a collision - lives spared. Braving the elements of an Alpine winter suggests the need for shelter and warmth that this vehicle can provide in the time of need. Adding to that, there is the appeal of social needs, this category is clearly emphasized throughout with expressions of love and belonging. The ego needs were certainly on display in this commercial, as the Danish Ambulance Service, so heroically achieved through their emergency efforts, the status of having an unbeaten world record, and the prestige of chauffeuring heads of states. Harley-Davidson on the other hand, through Maslow's concepts, emphasized safety by wearing helmets while riding. The ad demonstrates a feeling of belonging to a group as friends take to the open road together. For years there has been a prestige status linked to being in such a bikers club as respect is given...
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...Maslows Hierarchy of needs was particularly interesting. The idea that everybody’s needs are ranked and can be categorized is unique but makes perfect sense. I agree how Maslow’s needs start off with the basics for life. We categorize basic human needs such as food, water, and breathing to be number one. I agree with this concept for instance, if I was working on a paper and I was extremely hungry, I would proceed to stop writing and make sure I grabbed something to eat. Next on Maslow’s hierarchy safety is also agreeable. If I wasn’t comfortable in the way I was seated, I would move till I reached a certain position that allowed me to continue my work. Maslow’s hierarchy is very reasonable in the sense that it proves that human nature can be analyzed and studied, yet be general enough that most people can understand the logic behind it. Maslow’s hierarchy of needs is a classification system that bases human needs in a systematic yet prioritized manner. Starting with the biggest and most important category, physiological needs come first. This category explains that the most important thing to human nature is biological needs such as water, breathing, and food. These human needs take priority over all other needs. The second most important need is safety. This category is classified with needs such as safety, pain. I think a better way to understand the safety category would be by asking yourself are you comfortable with your environment. Are you in a secure area where you are...
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...Date Maslow’s Hierarchy of Needs Introduction In connection to motivation, Maslow identified a hierarchy of needs that needed to be satisfied. He arranged these needs in a hierarchy manner starting from the lowest going to the highest. These needs were arranged in a pyramid where the lowest needs had to be met first before meeting the highest needs. He divided these needs in seven categories where the lowest four comprised of the deficiency needs while the upper three comprised of the growth needs. It is mandatory to meet the deficiency needs before a person is motivated to meet the growth needs. Deficiency needs include emotional desires, self-worth, adoration, and belonging needs and safety and security needs. While the growth needs include, needs to know and understand, self-actualization and aesthetic needs. Physiological Needs These are the most fundamental and important needs, and they must be met first before one is motivated for other aspirations. These needs comprise the basic needs, which include food, shelter, and clothing. Individuals cannot perform well if they have not taken food. For example, a student who has not taken break first or supper has difficulties in concentrating in class. This is because his mind is thinking of how he will get food to satisfy his need for hunger. Owing to this, various schools have started programs where food is given to students or offered at an affordable price for them to meet this need. It is appropriate...
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...Behavior Advertising and the Hierarchy of Needs Dr. Maryann Lamer 26 January 2014 Our text defines Maslow’s Hierarchy of Needs as, “A theory of motivation that postulates that individuals strive to satisfy their needs according to the basic hierarchical structure, starting with physiological needs, then moving to safety needs, social needs, egoistic needs, and finally self-actualization needs” (Schiffman, Kanuk, 2010). In the marketing and advertising world it is so important to understand your consumer base but at the same time to present your company in the way that you will grab viewers attention while maintaining the culture of what your company stands for. “Successful marketing persuades a prospective client to purchase the product or service you are selling. One of the most effective ways to accomplish this is to appeal directly to one or more of his basic needs” (Thompson, 2013). Mercedes Benz "Faithful" Commercial: The first commercial was beautifully made. It definitely pulled at my heartstrings as I listened to the soft music while it took me through the visual storyline. The ad highlights Mercedes Benz as a global leader appealing to people from all walks of life and from all age groups across the globe. From the bushes in Africa to the suburbs in the United States, Mercedes Benz is a “faithful” and trusted product. This commercial definitely uses high emotion to capture the audience. When it comes to Maslow’s Hierarchy of Needs, I would categorize this commercial...
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...Extended Need of Hierarchy Motivation Theory takes a look of what drives people to do the things they do and the way that they behave. Moreover, it paints a clear map of motivation, needs, satisfaction and the ultimate goal. Abraham Maslow believed that each person is born with the same set of instinctive needs that enables us to grow, develop, and fulfill our potential. With this believe, he created the Hierarchy of needs, which is composed of four different levels before reaching “Need for Self-actualization.” In the video clip, she explained an extended version of the hierarchy of need. Hierarchy Needs The first four are the basic needs or the deficiency needs. This name is attributed to them, because if we are deficiency of these needs, it motivates the individual into action. These needs helps...
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...Chandan (pg 35-36 According to Maslow Hierarchy of needs there are five stages of needs which are Physiological needs, Safety and security needs, love and belongingness, self esteem and actualization needs Maslow’s hierarchy of need applied to work places implies that managers have the responsibility’ firstly to make sure their workers deficiency needs are met. The basic needs of this approach is to increase the organizational effectiveness of its human resources, which could be properly taking care of human needs Being an administrative officer in a Transport Company where there is low motivation among employees I will advice the management to apply the five hierarchy of needs according to Maslow so that to redress the problem of employees’ dissatisfaction in our company ,as follows Physiological needs, this is the lowest stage in the Maslow’s hierarchy of needs which should be met first to put an employee in a good position to exercise his daily responsibility accordingly. as administrative officer I will advice the management to ensure that the employees are satisfied with physiological needs, by making sure that employees are paid reasonable salaries and non salaries packages like housing, overtime payments and sitting allowances to allow them to fulfill their basic requirement such as food, clothes and water which are crucial to human survival. Safety and security needs, this is the second stage of Maslow Hierarchy of needs, In order for employee to feel secured...
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...Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs Abraham Maslow, an American psychologist, has been known for his conceptualization of "hierarchy of human needs" and this has made him become the father of humanistic psychology. His theory of personality is very practical that it has influenced a number of different fields. Maslow has changed the way that modern physiologists have understood the world around them with his creative mind that critically looks at the situations that surrounded him. He created a hierarchical model for his theory and the lower the needs in the hierarchy, the more fundamental and important they are and, the more that a person abandons the higher needs in order that the lower needs will be satisfied. The five levels in the hierarchy are the following: 1. Physiological needs are the basic fundamental needs of man and have to do with the maintenance of the human body. Organizations apply this concept by giving their employees lunch and rest breaks and sufficient wages. 2. Safety needs are also important to human beings. They pertain to security, protection and stability and in the workplace; examples of these needs are job security, safe working environment, retirement, seniority, pensions, insurance, and hospitalization. However, a person needs to satisfy his physiological needs before he can move to the next level of the hierarchy. 3. Social needs refer to man's need of belongingness, love, affection and other examples in the workplace...
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...Maslow Maslow’s Hierarchy of Needs Tatiana Cadle-Taylor Barry University Abraham Maslow founded a movement—that valued individuality, creativity, and personal freedom— called the humanistic movement in the late 1950s. Maslow, born April, 1, 1908 (Abraham Harold Maslow, 2013), was the son of poor Russian-Jewish immigrants who came to the United States in the early 1900s seeking an escape from the Czarist persecution. His parents settled in New York City, where he attended public schools in a multiethnic, working-class neighborhood (Hoffman 2008). Maslow’s youthful experience was extremely typical for those of his background, and they inevitably shaped his worldview. This viewpoint remained vital to Maslow throughout his life. Although Maslow acknowledged his admiration of Freudian psychoanalysis at an early age, his own view of human nature varied greatly from Sigmund Freud's. Maslow thought Freud's theory was unnecessarily pessimistic with respect to our human potential for decency and kindness. He disagreed strongly with Freud's contention that we are essentially selfish beings, with little regard for others (Mullins 2010). Freud's view of human nature portrayed human potential as a fight to keep our instincts in check. Maslow believed that we are capable of becoming fully human through a process of self-actualization (Mullins 2010). Maslow agreed that we do not always show our most fully human side; but Maslow also believed that any of those reactions...
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...Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business. Maslow identifies human needs in a pyramid that is formed from five layers. He presents these layers as physiological needs, safety needs, social needs, esteem needs and self-actualization needs. These needs are structured in hierarchical order (Sultan, 2004). Depending on Maslow’s theory, every need must be met so that individuals can develop to a higher stage. Managers can stimulate their staff by offering special returns that help meet the need. If a need has been met, it will not act as a strong impetus. After that, employees shift to a higher tier in the hierarchy of needs and concentrate on meeting those needs. An individual will meet basic-level needs before altering behavior to satisfy high-level needs. As Geren (2011) states, employees in contemporary Chinese business also have low-to-advanced levels of needs. Despite the fact that Maslow had not thought over cultural diversity that exists in human requires, the theory can be well applied to understanding employee motivation in current Chinese companies if it is adapted to accommodate the varying circumstance, and it provides insights for Chinese managers into what motivates employees. This essay is going to talk about the assessment of Maslow’s theory as way of understanding employee motivation in current Chinese business, and show in which situation that the theory can be well applied to Chinese...
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...Maslow’s Hierarchy of Needs Richard Kapp Grantham University . Maslow’s Hierarchy of Needs History of the Theory The Hierarchy of needs theory was discovered and put into action by Abraham Maslow. He is a known pioneer of human psychology. Maslow believed that the humans are to understand and accept oneself as much as humanly possible. In his view, humans who realize and actualize oneself will have multiple peaks of human experiences. Unlike, those humans who seldom do the self-actualization stand point. This theory is very important to managers because it helps to realize the needs of humans in the workplace and their need for self-acceptance awareness. Needs The five basic needs described by Maslow are often shown in the form of a pyramid and are: 1. Physiological Needs - these are our biological needs such as oxygen, food, water, etc. These are the strongest needs because without them we could not survive . 2. Safety Needs - these are our needs for safety and security. Most adults do not think about their safety needs unless they are in a time of emergency, but children often worry about their safety. 3. Love, Affection, and Belongingness Needs - these are our needs to overcome feelings of loneliness and alienation. We have a need to give and receive love and affection. We need to feel a sense of belonging. 4. Esteem...
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...Maslow’s Hierarchy of Needs Maslow’s Hierarchy of needs is a theory that was proposed by Abraham Maslow. The hierarchy of needs is a pyramid that shows what types of food a normal human has or needs. The bottom of the pyramid is what a human needs the most to survive and the top is the least important. The needs are physical, sensory, psychological, social, and food symbolism. Physical needs are foods that you need to survive. For the physical needs I put things that are good for the human body. I put foods like fruit, vegetables, meats, and water. Fruits and vegetables are needed because they provide nutrients and vitamins that are essential to the body. Water is the most important because you need hydration. Meats have protein that is also good for the body. Sensory needs are foods that you crave when you hear or see it. I put things like bacon, pizza, burgers, chips, and soft drinks. The sound of sizzling bacon and the pop of the soft drink cans make me crave the food. Psychological needs are foods that make you feel comfortable and confident. I put foods like chocolate, cupcakes, ice cream, and chips. These foods make me feel safe and feel at home. They are considered “junk foods” Social needs are food that are influenced by others and eaten with others. In this category I put lobster, coffee, and cakes. Lobster is usually eaten with another person for a date or a special occasion. Coffee is a drink that is used to talk. People say “lets grab a coffee” but...
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...Assignment 1 | Maslow’s Hierarchy | | Julie DeVries | 7/29/2014 | | Behind everything thing we do is a need that wants to be satisfied. We have instincts that keep us alive and continue our species throughout the world, in all cultures. But there are other needs that go beyond our body's instincts. Maslow's Hierarchy of Needs starts at the basic physiological needs we need just to stay alive. Once these are made we have a need for safety, then we want love and affection. Within our group we want to have self-esteem. Finally we have a need of satisfying our full potential that Maslow calls Self Actualization. The five needs in Maslow's Hierarchy include: 1.) Self Actualization -Fulfillment Needs (full potential) This is the rare level where people have need of purpose, personal growth and realization of their potentials. People on this level are fully functional, acting purely on their own volition and have a healthy personality. 2.) Ego -Self Esteem Needs (self-respect, personal worth, autonomy) on this level, people act from their ego needs. They value the options of others, in order to believe in themselves. It is a matter of self-respect through respect from others. 3.) Social - Love and Belongingness Needs (love, friendship, comradeship) On this level, people need to feel loved. Here loving one's self has not been fully discovered. Some families are tightly bond. If this need is very strong, there can be a rush to fulfill this need resulting in less...
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...------------------------------------------------- NAME: COSMAS KANCHEPA QUESTIONS 1. Define and Explain Scheins classification of Motivational Assumptions. 2. What are Maslow's hierarchy of needs and why is it important in the study of motivation. 3. What are the characteristics of Theory X and Theory Y people? ANSWERS Question1 I. The rational-economic model is the mental picture held by managers who consider workers to be primarily motivated by economic incentives as manipulated by the organization. The worker is essentially passive, lazy, and unwilling to take responsibility, and must therefore be controlled by the manager. This is the basis of Fredrick Taylor’s approach to management which is clarified by McGregor as Theory X. This approach led to the possibility of mass-production industry but broke down when unions became powerful and jobs became more complex, requiring more of an employee than being just a pair of hands. II. The social model developed from awareness of the worker’s needs for identity through relationships with others, particularly the working group. The group’s norms and pressures have much more power over production than do formal incentive systems and management. III. The self-actualizing model is a further development that underlines the fact that, Typically, organizations remove the meaning of any work that employees do. The inherent need of workers to exercise their understanding, capacities, and skills in an adult way is thus frustrated, and alienation and dissatisfaction...
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...Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs was developed by Abraham Maslow in the year 1943. Maslow sought to recognize what encourages people. He understood that society retain a set of inspirations methods separate to unconscious recompenses or unconscious needs. His philosophy contends that as people seek to fulfill consecutively higher needs that inhabit a set pyramid. Maslow studied typical society such as Eleanor Roosevelt, Jane Addams, Albert Einstein, and Frederick Douglass somewhat than intellectually ill or anxious public, writing that "the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy." (Motivation and Personality, 1987) retrieved from www.psychologistany whereanytime.com/famous_psychologist_and_psychologists/psychologist_famous_abraham_maslow.htm The original and best general kind of Maslow's hierarchy of needs contains five motivational essentials, often described as categorized points inside a pyramid. Physiological needs, which includes: sleep, shelter, sex, food, air, drink and warmth. Safety needs, which includes: safety, command, and shelter from elements, law and strength. Love and belongingness needs, which includes: love, intimacy, amity, friends, romantic relationships, and affection. Esteem needs, which includes: mastery, achievement, self-confidence, respect, freedom, position, dominance, supervisory responsibility. Self-Actualization needs, which includes: crowning...
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