...Segmentation in B2B Markets A White Paper by Paul Hague and Matthew Harrison of B2B International WHAT IS MARKETING IF IT IS NOT ABOUT SEGMENTATION? CVS Pharmacy is one of the most successful drug store chains in America. What is the reason for this success? They understand their market and have approached it through segmentation and targeting. The company looked at its customer base and found that 80 percent are women. With this in mind, CVS redesigned 1,200 of its 6,200 stores to meet the needs of busy, multi-tasking women by offering shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products. In doing so it fulfilled the requirement of all good marketing orientated companies – it identified the needs of its customers and organised its offer to better meet them. This is at the heart of all good marketing – meeting customers’ needs profitably, and allocating finite resources in such a way that profit is maximised. This means not wasting time or resources on customers who would be less profitable, and treating the key targets not as one homogenous population but as distinct groups with distinct needs. It is very rare for even two customers to have identical needs to each other. In a perfect world, we would identify those customers that we deem to be profitable, and then treat each one of those individually according to their unique needs. In any market with a sizeable target audience, even this is likely to require more resources...
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...ADIDAS 1.Introduction Adolf Dassler founded Adidas on 18 August 1949. Following a family feud at the Gebruder Dassler Schuhfabrik Company between him and his elder brother Rudolf. In 1949, Adolf named his new company Adidas (originally it was lowercase like that) after his nickname Adi and his last name Dassler. So Adi Dassler became Adidas. Rudolf did the same thing with his company name, calling his new company Ruda (Rudolf Dassler), though, later on he changed the name of the company to Puma, which became the rival of Adidas. Adidas is a multinational company that designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurch, Bavaria, Germany .It is the holding company of the Adidas Group, which consists of the Reebok a sportswear company, Taylor Made –Adidas golf company that also includes Ashworth, 9.1% of FC Bayern Munich and Runtastic a former-Austrian fitness company. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike. In 2005, the company announced that it had reached a merger agreement with Reebok International Inc., the world's number three-sportswear brand. The resulting company will post revenues of more than $9.5 billion, creating a true competitor for Nike (world’s largest company of sportswear) ($12.5 billion in...
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...[->21] · [->22] · [->23] · digital humanities[->24] · [->25] · [->26] · · [->27] · [->28] · play[->29] · [->30] Home[->31] › Blogs[->32] › SerendipUpdate's blog[->33] › Theories of Aggression && Submitted by SerendipUpdate on Fri, 01/11/2008 - 10:20am · Biology 202[->34] Biology 202[->35] 1999 Final Web Reports[->36] On Serendip Theories of Aggression Alexandra K. Smith "Two Gunman at Colorado School Reportedly Kill Up to 23 Before Dying in a Siege." On Tuesday, April 20, 1999, two students, Eric Harris and Dylan Klebold, of Columbine High School, shocked the nation when they entered the school armed with guns and explosives, killing fellow students and a teacher before...
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...9 -5 1 2 -0 8 5 REV: MAY 25, 2012 ANAT KEINAN JILL AVERY FIONA WILSON MICHAEL NORTON EILEEN FISHER: Repositioning the Brand Hilary Old, vice president for communications, was one part excited and one part nervous, so she took a moment to adjust her scarf before she entered the meeting. It was January of 2010 and she and her colleagues were about to review the first retail sales results following a major strategic initiative to reposition and evolve the EILEEN FISHER brand. 2009 marked the 25th anniversary of EILEEN FISHER and the occasion gave the company the impetus to pause and assess its history. The company had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the strong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. The company was consistently recognized as one of the best companies to work for and had an impressive environmental sustainability and social responsibility record. However, a startling discovery had emerged. The median customer age was currently at 59 and increasing each year, keeping pace with the age of the company’s visionary founder, Eileen Fisher. Despite the company’s best efforts to design age-less clothing to appeal to multiple generations, as Fisher herself aged, so too had the customer base. The company found itself stereotyped as a brand for older, and, to some extent, customers with larger body types. Old...
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...Addison Kogami Professor Frederick Lau Music 407 23 June 2014 Hip-Hop Music This research paper will be discussing the origins and development of hip-hop music, some of the characteristics that define hip-hop as a musical genre, and the social significance of hip-hop from its creation up until current day. The purpose of this paper is to inform and enhance the understanding of hip-hop music, drawing connections between musical stylistic origins and social influence throughout history on hip-hop music to create an unbiased, accurate account of how hip-hop music came to be what it is today. The genre of hip-hop music formed in the 1970s amongst African American Groups in urban New York City, during a time when “block parties” and it’s associated music started to become extremely popular. Credited with founding hip-hop music, DJ Kool Herc, an immigrant from Jamaica, started to extend the percussive breaks in popular funk and soul music (Dyson). This new sound became so popular that DJs needed to start using two turntables to lengthen percussive breaks, effectively creating an entire new sound and new genre of music (Bekman). Hip-hop music is characterized by four main elements: rapping, scratching (DJing), break dancing, and graffiti (Chang). Because music is dynamic and constantly changing, hip-hop started to develop sub-genres within hip-hop, such as southern trap music or west coast gangsta rap. Hip-hop music in different regions started to develop their own unique...
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...9-798-062 REV: FEBRUARY 25, 2006 PANKAJ GHEMAWAT JAN W. RIVKIN Creating Competitive Advantage Some companies generate far greater profits than others. The pharmaceutical maker ScheringPlough produced an economic profit of more than $10 billion during the period 1984-2002. That is, the accounting profit it generated exceeded its cost of equity capital by that amount. Over the same period, U.S. Steel produced an economic loss of nearly $500 million; its cost of capital exceeded its accounting profit by a wide margin. Such large differences in economic performance are commonplace. Understanding their roots is crucial for strategists. Differences in industry structure shed some light on such differences in performance. To a certain extent, Schering-Plough has generated more economic profit than U.S. Steel because the pharmaceutical industry is structurally more attractive than the steel industry. Rivalry in the pharmaceutical market is muted by factors such as patent protection, product differentiation, and expanding demand; in contrast, rivalry in the steel industry is fierce—fueled by excess capacity, limited differences across products, and slow growth. Many pharmaceutical users hesitate to switch among products or brands, while steel customers are usually willing to switch among producers to get a better price. Many pharmaceuticals are made from commodities with little labor input, while unions exercise such power in the steel industry that labor costs often account for...
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...Fraternity Hazing Google App Integrated Collab https://www.google.com.ph http://www.planetpapers.com http://www.gannett.cornell.edu http://www.termpaperwarehouse.com 1. Hazing (subjecting newcomers to abusive or humiliating tricks and ridicule) has always been seen as a secretive campus activity when it comes to fraternities and pledging. As a result, Dr. Mark Taff resorted in his article that, "..a series of 168 cases of injuries and deaths related to fraternity hazing activities...[occurred] in the United States between 1923 and 1982" (2113). Young college men are being hospitalized and even worse, dying, just for a couple of friends that give them a sense of belonging. The major causes of hazing are the students' wanting a sense of belonging in a big college campus, the college's infrequent knowledge of what occurs in fraternities, and the unwillingness of fraternities to change tradition. Since hazing has been around for more than a century, one cannot expect the practice of hazing to stop all together. It will probably take years before hazing perishes from the fraternity scene. Nevertheless, until an end is put to hazing, solutions can be used to make hazing less common, until it no longer exists. These solutions that may be able to put an eventual stop to hazing, in the long run, are better education about fraternity hazing, stricter laws to prevent hazing from occurring, and more intervention from college administrators. Stories of hazing incidents are...
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...HOW TO MAKE AT LEAST $100,000 Or More A Year As A Used and Rare Book Seller On The Internet BY YOUR NAME BY YOUR NAME Web Site: http://www.your-web-site-here.com Email: yourname@your-web-site-here.com ( Copyright 2006. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission. Excerpts may be used with proper credit and contact information (address, telephone number or website URL of the publisher) No responsibility is assumed by the Publisher for any injury and/or damage and/or financial loss sustained to persons or property as a matter of the use of this report. While every effort has been made to ensure reliability of the information within, the liability, negligence or otherwise, or from any use, misuse or abuse of the operation of any methods, strategies, instructions or ideas contained in the material herein is the sole responsibility of the reader. The reader is encouraged to seek competent legal and accounting advice before engaging in any business activity. Introduction Not only am I going to show you step-by-step how to make $100,000 each year with your own business on the Internet I'm going to share with you exactly how I do it! Now, you can copy exactly what I'm doing- dealing in out-of-print and...
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...Bioenergy Technology Development in Nigeria – Pathway to Sustainable Development TERM PAPER SUBMITTED BY ATTABO, AMEH M.Engr Mechnical Engineering Covenant university ota Nigeria ABSTRACT A major factor affecting Nigeria’s economical progress is power. And this has been a major discuss in the country for a long time. A reliable and sustainable energy source is greatly desired to power the nation’s economy and this need cannot be overemphasized, due to the epileptic power supply to the national grid, it has become absolutely important to explore other cheap sources of power to meet our urban and rural energy need. This will in no small measure support our national grid and reduce rural-urban drift. The heavy dependence on gas generated by the Nigeria National Petroleum Co-operation (NNPC) to power our turbines at our gas plants often exposes the country to power outage due to high cost of maintenance and vandalism. Applying biomass technology to generate power can help the country develop its energy sector more rapidly as the raw material needed to feed the Bioenergy plants are almost everywhere in the country some are mere waste such as agricultural and domestic waste. The focus of this paper is on the use of bioenergy to alleviate the poverty rate in Nigeria especially in the rural areas where there is large amount of Lands and biomass material. Developing the bioenergy strength of the country also creates wealth and employment...
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...Andrey Artemenkov, The department of economic measurements, GYY artemenkov@rambler.ru Modern Portfolio theory (MPT) and Financial Economics: a theory of lesser turf?♣ “In this age, which believes that there is a short cut to everything, the greatest lesson to be learned is that the most difficult way is, in the long run the easiest.” Henry Miller “[These are colossal] disproportions that have accumulated over the last few years. This primarily concerns disproportions between the scale of financial operations and the fundamental value of assets, as well as those between the increased burden on international loans and the sources of their collateral. … In effect, our proposal implies that the audit, accounting and ratings system reform must be based on a reversion to the fundamental asset value concept. In other words, assessments of each individual business must be based on its ability to generate added value, rather than on subjective concepts. In our opinion, the economy of the future must become an economy of real values. How to achieve this is not so clear-cut. Let us think about it together.” From the Address of Vladimir Putin, Prime Minister of Russia, at the Davos Economic Forum (February, 2009) This Part analyzes the pre-analytical foundations and macro-economic impact of the Modern Portfolio Theory1 (MPT) tenets, on which much of the present Western investment theory and financial economics is erected. Our general inference is that while the former are tautological...
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...Just in Time for the Holidays * Eric J. McNulty FROM THE DECEMBER 2005 ISSUE * SAVE * SHARE * COMMENT * TEXT SIZE * PRINT * 8.95 BUY COPIES Just in Time for the Holidays VIEW MORE FROM THE December 2005 Issue EXPLORE THE ARCHIVE RECOMMENDED * ------------------------------------------------- ------------------------------------------------- Just in Time for the Holidays (HBR Case Study and Commentary) ------------------------------------------------- TECHNOLOGY & OPERATIONSHBR CASE AND COMMENTARY * ------------------------------------------------- Eric McNulty, M. Eric Johnson, Horst Brandstatter, Warren H. Hausman, Anne Omrod ------------------------------------------------- 8.95 ADD TO CART * ------------------------------------------------- SAVE ------------------------------------------------- * ------------------------------------------------- SHARE * ------------------------------------------------- ------------------------------------------------- Just in Time for the Holidays (HBR Case Study) ------------------------------------------------- STRATEGY & EXECUTION HBR CASE * ------------------------------------------------- Eric McNulty ------------------------------------------------- 8.95 ADD TO CART * ------------------------------------------------- SAVE ------------------------------------------------- * ------------------------------------------------- ...
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...and others in need. Day after day, representatives of these groups told about their worthy causes and collected donations. Each group had its own pocket in the giant wallet. "Our hope is that the big crimson wallet urges folks to open their wallets to help address the needs of the underserved community," says Alexandrov, who also arranged for the Big Skinny website to stream live videos from historic Harvard Square of all those who participated. Those groups served include the Jose Mateo Dance Theatre, Salvation Army, Pediatric Aids Treatment Solutions, Harvard Square Homeless Shelter, Old Cambridge Baptist Church, Solutions at Work, Earthen Vessels, Molecular Frontiers, Cycle Kids, Cambridge Arts Council and Medulla Thyroid Cancer Research at John Hopkins. The Big Skinny Wallet, conceived by Alexandrov, solves the top five wallet problems. It is made of ultra-thin nylon micro-fiber and its unique design results in a 50 percent reduction in size. www.macedonian.org Entrepreneur Holiday Gift Ideas Under $50 by Margie Zable Fisher December 16, 2010 Selecting the perfect holiday gifts for employees is different for each small-business owner. Perhaps you don't have clients that offer great employee gifts. Maybe you want to shop around for a more affordable or personalized option. What follows is a comprehensive list of gift ideas --...
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...Effects of Drugs A Term Paper Presented to the Faculty Of the English Department Of Hope Christian High School By: Aldrin Aaron M. Agulan High 4 - Purity February 27 2013 Table of contents……… Acknowledgement……………………………..…. Introduction …..………………………………..…….1 Definition of terms …………………………….…....2 Effects of Drugs ...……….……………………..….3 Complication of addiction ....……….………………14 Conclusion …………………………………………15 Findings …………………….………………………21 Bibliography………………………………………...23 Appendix……………………………………………24 Acknowledgments I would like to thank God for his unyielding guidance on my path through this term paper. I would also like to extend my gratitude to all my family members who have supported me through the long hours. This paper would not be possible if not for the endless mentoring of my teacher Dr. Bella Divina Lastly, I would like to give thanks to my one and only almamater who have been my home since the start of my education and the wealth of knowledge she has given me. -Aldrin Introduction Many people do not understand why individuals become addicted to drugs or how drugs change the brain to foster compulsive drug abuse. They mistakenly view drug abuse and addiction as strictly a social problem and may characterize those who take drugs as morally weak. One very common belief is that drug abusers should be able to just stop taking drugs if they are only willing to change their...
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...2.3 Effects of Different Types of Drugs Review There are several types of drugs. Never drive a motor vehicle after taking a substance which alters the central nervous system. This includes over-the-counter, prescription, and of course, illegal drugs. The following categories of drugs have known side effects that include impaired attention, reaction time, and vision: * Antihistamines * Pain Relievers * Tranquilizers * Hallucinogens * Stimulants * Narcotics It is very dangerous to combine alcohol and other drugs. Synergism occurs when the effect of one drug is enhanced by the presence of another drug. A multiplying rather than additive effect may occur. It takes more ounces of beer than whiskey to become impaired, but people tend to drink more beer (total ounces) than whiskey. Regarding the servings of assorted alcohol beverages, they all have differing amounts of alcohol. Beer actually has more alcohol than whiskey and coolers are even stronger. There are also an infinite number of ways to mix alcoholic beverages so a drink by drink comparison can only be made when size and alcohol content of the drinks involved are known. Alcohol is a toxic substance. The use of alcohol has no benefit to the body or society. Abuse or excessive consumption of alcohol or other drugs affects the physiology of the body in many ways. If a body becomes accustomed to the presence of alcohol continuously, a physical dependence develops and changes in...
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...Do The Deep Information Computer Technology Author Musisi Boney 2013 EDITION Authored by Musisi Boney; +256788489095 2 Table of contents Topics Page Introduction To Computer …………………………………………………….. 5 History & Evolution Of Computers ………………………………………….... 7 Computer Generation …………………………………………………………. 11 Computers Today ……………………………………………………………... 15 Computer Classification ………………………………………………………. 19 Computer System ……………………………………………………………... 25 Computer Hardware ………………………………………………………….. 27 - Input devices/hardware .………………………………………………..27 - Output devices/ hardware..…………………………………….…….....39 - Storage hardware /devices ……………………………………………..49 - Processing devices/hardware …………………………………………..63 - Communication devices/hardware…………………………………….. Computer Software …………………………………………….……………...69 - Utility program …………………………………………………………70 - Operating system ……………………………………………….………72 - Programming languages ………………………………………………78 - Terminologies Used in Software ………………..……………….…....80 Powering A Computer ……………………………………………….………..83 Uninterrupted Power Supply……………………………………………….....85 Computer Configuration…………...…………………………….……………87 Computer Viruses ……………………………………………….……………89 Communication ………………………………………………………………95 Internet ………………………………………………………………………113 Web Design …………………………………………………………………121 Computer Ethics …………………………………………………….………125 Computer Crimes …………………………………………………….……..129 Authored by Musisi Boney; +256788489095 3 Authored by Musisi Boney; +256788489095 4 A COMPUTER ...
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