On reading Malcolm Gladwell’s “The Science of Shopping”, one student, Hillary Chatswin wrote, “This guy Paco Underhill is like a voyeur, and what he and people like him do is creepy.” Paco Underhil is a retail anthropologist and urban geographer who studies of shopping behavior have become valuable guides to store managers looking for the best ways to move the goods. Hillary Chatswin calls Underhill “creepy” because Underhill invading privacy, looks through camera footage, and manipulates consumers mind. Paco Underhill might respond to Hillary Chatswin's claims about his chosen profession in a resistant manner. Paco Underhill knows that he is just simply doing his job. There is no reason to fear from Paco Underhill. Paco Underhill’s study