Premium Essay

Himalaya Case

In:

Submitted By Aabed
Words 3551
Pages 15
9B13A018
HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE
Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com.
Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21
Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned.
The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. In a present-day context, consumers had to choose between the propositions of “synthetic” brands and the “natural benefits” of the “herbal” brands, despite the fact that some degree of processing was required even for brands that contained natural ingredients.
As a late entrant in the Indian market, the Himalaya brand of herbal

Similar Documents

Premium Essay

Student

...Nepal (i/nɛˈpɔːl/ ne-pawl[8] Nepali: नेपाल [neˈpal] ( listen)), officially the Federal Democratic Republic of Nepal,[9] is a landlocked sovereign state located in South Asia. With an area of 147,181 square kilometres (56,827 sq mi) and a population of approximately 27 million (and nearly 2 million absentee workers living abroad),[4] Nepal is the world's 93rd largest country by land mass[10] and the 41st most populous country. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India. Specifically, the Indian states of Uttarakhand, Uttar Pradesh, Bihar, West Bengal, and Sikkim border Nepal, while across the Himalayas lies theTibetan Autonomous Region. Kathmandu is the nation's capital and largest metropolis. Nepal has a rich geography. The mountainous north has eight of the world's ten tallest mountains, including the highest point on Earth, Mount Everest, called Sagarmatha (सगरमाथा) in Nepali. It contains more than 240 peaks over 20,000 ft (6,096 m) above sea level.[11] The southern Terai region is fertile and humid. Hinduism is practised by about 81% of Nepalis, making it the country with the highest percentage of Hindu followers; Buddhism is linked historically with Nepal and is practiced by 9%, Islam by 4.4%, Kirat 3%, Christianity 1.4%, and animism 0.4%.[4] A monarchy throughout most of its history, Nepal was ruled by the Shah dynasty of kings from 1768, when Prithvi Narayan Shah unified...

Words: 365 - Pages: 2

Premium Essay

Unit 9 Outdoor and Adventurous Expeditions

...describe is an individual expedition. These expeditions are set up and planned by the individual. The motivation for carrying out an expedition is to achieve something different individually, The general age range for the people who take part in this form of expedition are between 18-45 and provide learning in different aspects as well as allowing the person to gain experience. The time for an expedition of this type is usually around a couple of days up to a week in length. An individual expedition can take many forms in their activity such as climbing, trekking and caving. This involves going to an appropriate place where such an activity can be completed, for example mountaineering would need you to go to a place such as the Alps or the Himalayas. If you are going mountaineering then you are expected to be within a mountainous region with the possible inclusion of snow and low cloud covering. The aims of this type of expedition are for personal development as a person with increased experience within a skill such as climbing and navigating. The objectives of this type of expeditions are that for them to increase their experience in climbing they would need to be able to complete the climb. There can be a range of methods of funding such as sponsors, grants and...

Words: 929 - Pages: 4

Free Essay

Project

...Analysis of Uttarakhand Floods as to what are the reasons why it happened Flash floods warnings unheeded: Geologists Geologists had repeatedly warned that sedimentary rock structure of the Himalayas comprising shale and siltstone is extremely pliable and construction of structures close to the rivers is a precursor for disaster Several Himalayan geologists have repeatedly expressed apprehension against the massive road  and dam-building construction activity taking place in Uttarakhand which had resulted in the hillsides “crumbling. States oppose Model Flood Bill Even as floods play havoc in Uttarakhand, several states have opposed the provisions of a 38-year-old Model Flood Bill aimed at minimising losses to life and property in the natural calamity. The CWC had circulated the model bill to all the states to help the state governments enact the legislation. Except for Manipur and Rajasthan, no state legislature has enacted the 'Model Bill on Flood Plain Zoning'. Human hand behind flood disaster Ecologists point out that the huge expansion of hydro-power projects and construction of roads to cope with the lakhs of tourists in Uttarakhand and Himachal Pradesh has compounded the scale of the disaster. There are of course links between climate change and extreme weather events as has happened with the torrential rain in Uttarakhand. But this has been exacerbated by the reckless construction of buildings, dams and roads in a fragile environment. Many of the settlements...

Words: 2541 - Pages: 11

Free Essay

What It Do

...The Yeti is the Tibetan name for Abominable Snowman. The Yeti is one of several unidentified creatures that live in the highlands of Southern Asia. There have been many different sightings of the Yeti and all of the descriptions have been different. The Yeti was described as a large variety as a hybrid of a man and ape standing over two meters tall and having black or brown fur. Another type of Yeti was described smaller than an average man with a reddish-brown fur. But these different types of Yeti have two things in common; they both walk upright and are very hard to pin down. In 1832, a British representative named B.H. Hodgson was in Nepal and he published an article in a scientific journal about a strange mountain creature that he came upon off in the mountains. He described the creature very hairy and it attacked his servants. The village people named it “rakshas” which means demon. This was the first ever report of the Yeti by a westerner. In 1913 a group of Chinese hunters were reportedly wounded and captured a hairy man like creature. The creature was imprisoned in Patang at Sinkiang province for five months until it died. It was described having a black monkey like face, large body covered with silvery yellow hair several inches long, and its hands and feet were very man like. The creature was also incredibly strong. In 1954, the London Dialy Mails went on an expedition to hunt and catch the Yeti alive. They discovered authentic Yeti scalps and zoologists...

Words: 695 - Pages: 3

Free Essay

Pakistan Food

...Pakistan is situated in the western part of the Indian subcontinent, with Afghanistan and Iran on the west, India on the east, and the Arabian Sea on the south. The name Pakistan is derived from the Urdu, which is the national language of Pakistan, words Pak which means pure and Stan which means country. It is nearly twice the size of California. The northern and western highlands of Pakistan contain the towering Karakoram and Pamir mountain ranges, which include some of the world's highest peaks. The Baluchistan Plateau lies to the west, and the Thar Desert and an expanse of alluvial plains, the Punjab and Sind, lie to the east. The 1,000-mile-long Indus River and its tributaries flow through the country from the Kashmir region to the Arabian Sea. With the exception of the temperate coastal region, most of Pakistan suffers from seasonal extremes of temperature. From June to September, Pakistan has its monsoon season, with warm weather and heavy rain in some areas. A monsoon is actually a seasonal shift in wind direction and pressure distribution that causes a change in precipitation. The temperatures drop considerably in December through February, while spring tends to be very warm and dry.  Of course, the Karakoram and Hindu Kush mountain ranges are snowbound for much of the year, due to their high altitudes. Temperatures even at lower elevations may drop below freezing during the winter, while summer highs of 106 degrees are not uncommon. The climate changes here pose additional...

Words: 315 - Pages: 2

Free Essay

Stoty

...Dwarika’s Story The history of The Dwarika’s Hotel is intertwined with the life and times of its founder, Dwarika Das Shrestha. Dwarika Das Shrestha was an extraordinary human being – a true visionary who was acutely aware of his own identity, the changing world around him and his responsibility towards it. His story is one of inspiration borne out of struggle and torment, the relentless pursuit of an aesthetic ideal, and one man’s determination to make a difference. Early beginnings Being born into a relatively affluent Newar family, Dwarika Das Shrestha was sent to school in India at the tender age of six. With less than one percent of the Nepali population being literate, in the early 1950s, as Nepal took its first steps towards democracy, it was ill equipped to face the challenges of modernisation. It stood at a position where it could neither fully embrace the dramatic changes that modernity brought, nor fully comprehend the value and potential of its ancient cultural heritage. Dwarika Das Shrestha completed his education with a degree in law and commerce in the early 1950s, and returned to Nepal with the dream of helping Nepal regain its past glory. His first business was the establishment of the first hotel in Nepal, Paras Hotel, in 1952, at a time when Nepal was yet to establish itself as a tourist destination. The hotel’s primary patrons were Indian and Nepali pilgrims who came to visit the Pashupati Temple. Back then, charging religious pilgrims for shelter was considered...

Words: 3415 - Pages: 14

Free Essay

Abc Ltd.

...Concurrent Events : 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 The 8th International Exhibition on Asian Pharmaceutical Industries THE GATEWAY TO THE SOUTH ASIAN PHARMA MARKET Join with Expected Exhibiting Companies 450 Over Trade Professionals 9000 On sq. mt. Floor-space 8500 From Countries 28 VENUE : Bangabandhu International Conference Centre, Dhaka. Bangladesh ORGANISED BY SUPPORTED BY Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity OFFICIAL ONLINE MEDIA If South Asia is your market, APE 2011 is your show www.asiapharma.org 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity ORGANIZING COMMITTEE CHAIRMAN Mr. Salman F Rahman PRESIDENT'S MES SAGE Vice-Chairman, Beximco Group CONVENOR Mr. Adbul Muktadir We, Bangladesh Association of Pharmaceutical Industries (Bangladesh Aushad Shilpa Samity) are delighted to inform you about the forthcoming international exhibition on South Asian Pharmaceutical industry – ASIA PHARMA EXPO- 2011 to be held in Dhaka from 24 to 26 February 2011. The South Asian Pharmaceutical market is currently experiencing unprecedented growth and as a result the ASIA PHARMA EXPO provides unlimited opportunity to all related business and trade professionals. In all our previous Asia Pharma Expo events, the participants from neighboring countries and other parts of the world...

Words: 3538 - Pages: 15

Free Essay

Parable of Sadhu

...The Parable of the Sadhu Introduction: The Parable of the Sadhu is the story of a man, Bowen McCoy, who traversed the Himalaya Mountains on a business sabbatical program. On his journey he encounters a sadhu (an Indian holy man) who has passed out from exhaustion on the path. He checks the man’s pulse and gets the others in his group to help him out, and carries on. When he reached the top, the rest of his team caught up to him and informed him that they did not take the sadhu all the way down to the village, and are not sure whether he lived or died. Dilemma: Bowen’s decision was based on many factors. Some of these factors were personal, such as his own physical fatigue, his goal to reach the summit, and the fact that this opportunity was “once-in-a-lifetime” (Curtis, 156). Other factors included the fatigue of his fellow climbers, the danger of the pass, the advise of his team and, most importantly, the well being of the sadhu. While reading this article, I found Bowen’s decision to be mostly based on his own personal issues. Although he rationalized his decision later with his fears of the other members of the group’s heath and the fact that the pass may not be passable later, I had the feeling that deep down that’s not why he pushed ahead. I believe that he, somewhat selfishly, was only interested in finishing the climb for his own personal gain and for his ego. Evidence of this lies in his exhilaration of reaching the top, even an hour later when he sees...

Words: 578 - Pages: 3

Free Essay

Great Wide Open Toursim

...Embrace the Outdoor Activities across India: Feel the Thrill Perhaps no other country is as beautiful as India; a country that is blessed with the linear diversity of landscape and natural vegetation. The exotic land has remained the dream forte of nature lovers for years. India is really a melting pot where people of different tastes and cultures, race and creed have been crowding for years. Cultural distinctions, multiple regional languages, and the integrity among the people – all these unique aspects have made India worth visiting and an attractive tourist hub. Over the years lifestyle has evolved and so has the taste of tourists. No one nowadays is restricted to making only a trip that ends up with visiting temples or biting local cuisines. Tourists nowadays prefer having fun rather than visiting the popular sites that books recommend. What can be better than some outdoor activities that can make your adventure travel India Memorable? Endowed with biodiversity and natural vegetation, India is the ideal place for Jeep safari. If you are a novice, yet, full of enthusiasm, you may consider this traditional adventure tour. There are many jungles, forests and sanctuaries in India, such as, Corbett National Park, Jaldapara National Park, Kanha National Park, Sundarban, etc. You have to just rent a jeep and take necessary bits and pieces for your adventure travel India journey. You can even consider elephant safari, horse riding and many such outdoor activities to get the...

Words: 479 - Pages: 2

Free Essay

Great Himalayan National Park

...Great Himalayan National Park (GHNP) is a major source of water for the rural and urban centres of the region with four major rivers of the area originating from the glaciers in the Park. It is also a source of sustenance and livelihood for the local community living close to GHNP. In addition to lumber, the forest environment provides local people with Non- Timber Forest Produce (NTFP) such as honey, fruit nuts, bark of birch and yew, flowers and fuel wood. In 1980, the Himachal Wildlife Project (HWP) surveyed the upper Beas region to help establish the boundaries of the park. An area comprising the watersheds of Jiwa, Sainj, and Tirthan rivers became the Great Himalayan National Park in 1984. Starting from an altitude of 1,700 metres above mean sea level, the highest peak within the Park approaches almost 5,800 metres. The area of the National Park at the moment is 754.4 sq kms and it is naturally protected on the northern, eastern and southern boundaries by permanent snow or steep ridges. Creation Of GHNP It took twenty years from inception to inauguration for GHNP to be realized as part of the Indian National Park system. The initial survey of the watersheds of Tirthan, sainj, Jiwanal in Banjar area of Kullu district took place in the year 1980. In the year 1983 survey continued in the Banjar area of Kullu district. The following year a notification was sent by the state of Himachal Pradesh to create the ‘Great Himalayan National Park’ with buffer zone...

Words: 1439 - Pages: 6

Free Essay

Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully

...Uttarakhand Landslides and Flood: a Man Made Crisis The Himalayan State of India, Uttarakhand on 16 June 2013 faced one of the toughest situations of the century in form of a natural disaster with landslides and flash floods. Landslides are one of the major forms of natural disaster in the Himalayan ecosystem as it lies in Seismic Zone 5 (the area that is most prone to Earthquake in India). This landslide and flashflood in the state have been termed as a manmade disaster by several environmentalists and the region behind the blame is speed of mining activity and construction of roads and hydropower projects in the area, which is not supported by the kind of biodiversity of the region. The recent natural calamity in Uttarakhand took lives of thousands as per official and recorded data, but as per the survivors of the crisis, the story is completely different with more than ten thousands dead. Rescue operations (Operation Surya Hope) is in process to save the survivors of the disaster. The Indian Air Force, Army, ITBP personnel are engaged day and night to help the people struck in the Himalayan state. Whereas, when seen from the perspective of geologists, if stricter regulations would have existed then the losses from the destructions would have been lesser. Every section of the society is having a different story to say following their scientific knowledge, belief in God and nature and many more things. Few are blaming the central and the state government for turning their...

Words: 663 - Pages: 3

Free Essay

Uttarakhand Landslides and Flood

...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Social Issues Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully In: Social Issues Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully Uttarakhand Landslides and Flood: a Man Made Crisis The Himalayan State of India, Uttarakhand on 16 June 2013 faced one of the toughest situations of the century in form of a natural disaster with landslides and flash floods. Landslides are one of the major forms of natural disaster in the Himalayan ecosystem as it lies in Seismic Zone 5 (the area that is most prone to Earthquake in India). This landslide and flashflood in the state have been termed as a manmade disaster by several environmentalists and the region behind the blame is speed of mining activity and construction of roads and hydropower projects in the area, which is not supported by the kind of biodiversity of the region. The recent natural calamity in Uttarakhand took lives of thousands as per official and recorded data, but as per the survivors of the crisis, the story is completely different with more than ten thousands dead. Rescue operations (Operation Surya Hope) is in process to save the survivors of the disaster. The Indian Air Force, Army, ITBP personnel are engaged day and night to help the people struck in the Himalayan state. Whereas...

Words: 382 - Pages: 2

Premium Essay

Geological Survey of Nainital, India

...CE332A Survey and Geology Camp Geology Report Submitted by: Aaditya Verma 11002 Group no. 1 Group Members: 1. 2. 3. 4. 5. Aaditya Verma Ajay Kumar Sattavan Amanpreet Singh Daksh Langan Prakhar Singh Karol 11002 11046 11075 11230 11540 Contents Introduction…………………………………………………………………….…Pg. 3 Objectives………………………………………………………………………… Pg. 8 Day wise schedule of activities and observations … … ………………...………Pg. 9 Major learnings from the camp…………………………………………………..Pg. 21 Introduction This report is based on the camp conducted in Nainital, Uttrakhand conducted by Department of Civil Engineering, IIT Kanpur under the guidance of and Dr. Rajiv Sinha from 12th December, 2013 to 16th December, 2013.The camp was a part of the course CE332A (Survey and Geology camp). Nainital is one of the most famous hill stations in north India, especially known for the distribution of beautiful lakes in the region. The seven lakes in the region are Sattal Lake, Khurpatal Lake, Bhimtal Lake, Naukuchiatal Lake, Nal Damantital, Pannatal Lake and Naini Lake. It is spread over an area of 94 sq. km., which marks the catchment of all the seven lakes. Nainital is situated at 29º23’ N latitude, 79º30’ E longitude at an elevation of 2262m (7421ft) above sea level. The climate of the area is typical monsoonal with the three main climatic seasons being rainy (mid-June to mid-September), winter (November to February) and summer (April to mid-June). The transitional periods spring and autumn are March...

Words: 2631 - Pages: 11

Free Essay

Mount Everest Case

...[pic] Executive Summary: The Mount Everest case can be summed up as inefficient distribution of leadership, skills and resources in the face of imminent natural disaster. Teamwork consist of interdependency, mutual accountability and understanding common goals and working with respect to each other’s complementary skills. Effective team’s consist of understanding perceptions of others and help motivate each other to continually work towards the common goal. Working towards a goal in a team usually does not run a straight course. In order to offset these issues that can come into play one may need to optimistically receive suggestions, abstain from narrow perceptions and outlook and trust on the team. Trust helps to create path for communication, collaboration, competence, commitment and ideas. Problem Statement: The goal was to reach the summit of Mount Everest and return safely. However the teams were unable to accomplish the task and this failure eventually led to human casualties. Causes: In the case Mount Everest -1996, Roberto and Cardioggia, factors that contributed to failure would include 1. Ineffective leadership (overconfidence, ego, and personality issues) 2. Lack of planning, 3. Poor communication 4. Poor teamwork. Precisely in this case, one of the main cause of catastrophe was that both Mountain Madness and Adventure Consultants proved to be a group but not a team. The members of the team did not share...

Words: 1432 - Pages: 6

Premium Essay

Heritage Of Assam Essay

...Heritage meets people, here in Assam One of the vibrant states from the NorthEast, Assam is spread across 2.39% of the Indian landmass. Assam shares its boundaries with Bangladesh, West Bengal and Bhutan. The state overlooks the Barail hill range between the two valleys of Brahmaputra and Barak. Its wide range of species in flora and fauna, immaculate tea and terraced gardens make her a nature’s delight. Assam also called the Ahom is the biggest and the most accessible amongst its six sisters (Northeast states Arunachal Pradesh, Mizoram, Tripura, Nagaland, Meghalaya, Manipur ans Assam are called the seven sisters). Assam offers spectacular views, hospitable locals, delectable - aromatic cuisines, artistic heritage and the religious shrines. Assam is a melting pot of varied cultures. Assam boasts a mix of neighbouring Bengali and Oriya culture. The people here don a special costume. The men are usually seen wearing their ‘Gamosas’, a red and white scarf around the neck, while, the womenfolk wear the ‘Mekhola Sador’, the traditional saree. As for the foodies, the Fish Tenga, a sour curry is the region’s speciality. Dispur is the capital of the state located in Guwahati. Sip the best flavours in tea, sit back, dip your feet in the waters and relax. Assam is home to the country’s best variants in teas exported all across the globe. Assam is known for the Kaziranga National Park that conserves the endangered Indian one- horned rhinoceros and the Muga, golden silk which is the...

Words: 1668 - Pages: 7