...A BRIEF STUDY ON MARKET SRUCTURE AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER TABLE OF CONTENT Sl.no | Content | Page no. | 1.2.3.4.5.6. | Executive summaryIntroductionObjectives and MethodologyFindingsProduct LineSWOT AnalysisCompetitors AnalysisPerformance AnalysisFuture OpportunitiesFuture Projects of HULConclusionBibliography | 34-56789-1213-1515-18192021 | EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company, Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. The idea behind...
Words: 2418 - Pages: 10
...Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Course Name: Marketing Management Assignment Title: Unilever Brazil Write-up Submitted by: G14 Name of Group member PGID Sudheendra Raj Bajpai 61610263 Soumya Thakur 61610042 Ashish Poddar 61610746 Omni Nishar 61610806 Table of Contents TABLE OF CONTENTS........................................................................................................................................ 2 1. EXECUTIVE SUMMARY............................................................................................................................. 3 2. SITUATION ANALYSIS .............................................................................................................................. 4 3. MARKET SEGMENTATION ........................................................................................................................ 5 4. STRATEGY OPTIONS ANALYSIS ................................................................................................................ 6 5. MARKETING MIX ..................................................................................................................................... 9 5.1 5.2 5.3 5.4 PRODUCT ................................................................................................................................................. 9 PRICE...........................
Words: 1756 - Pages: 8
...Price War Between MNC’S, Growth of Ghari Threatens Small Detergent With Washout The company that has been operating primarily in Uttar Pradesh for two decades started distribution in eight new states last year. It now covers 20 states across the country. "We are also setting up a new plant in Karnataka to cater to newer markets," Gyanchandani added. This may help Ghari challenge Hindustan Unilever's Wheel as the largest detergent brand in the country. But the multinational giant is in no mood to cede any ground. "We have taken several actions to strengthen our leadership position," a company spokesman says. "We have invested on our brands, be it in terms of innovation, product quality or marketing spends." Last year, Hindustan Unilever added more than 600,000 outlets despite having the largest network of a million retail outlets already. It increased its sales across the portfolio. Wheel reported the highest growth. Its multinational rival P&G too gained the most from Tide's low-priced variant launched a year and a half ago. Meanwhile, the fall in regional brands fortune is dramatic because many of them were seen as a threat to national brands just two years ago. Market experts expect them to return to the market when the crude oil prices bottom out. That will help them sell cheaper detergents. The trend of strong and established players gaining momentum is similar to 2004 when Nirma, the second largest detergent brand then, found itself caught in the crossfire between HUL and...
Words: 296 - Pages: 2
...Introduction Unilever was made in 1930 and its headquarters are arranged in the United Kingdom. Unilever has setup its business in various creating nations like Russia, China, USA, India, Canada and South Africa with generation offices in very nearly 160 areas and utilizes more than 17400 employees (Mohanmmed Fikri's Blog, 2010). Unilever has a turnover of 49.3bn in 2013 and in a day more than 2bn individuals utilize its items consistently. Give or take 57%of its business is carried out in developing markets. Since 2011 Unilever has lessened the waste effect by 11% the delivered sold in 190 nations. The business methodology of Unilever is to bring reasonable development. Unilever consider the issues like shortage of water, carbon dioxide emanation, constrained vitality, and so forth as circumstances and attempt to address these issues. Unilever has a compass method for headway and change of the plan of action and their three columns i.e. buyers items and operation, these columns are then joined with the compass methodology to achieve the objectives and goals set by the organization. The novel gimmick of Unilever is the Unilever economical living arrangement (USLP) arrangement with its vision articulation. The techniques, which prompt both manageability and benefit development, are worthy to Unilever. Organizations now a day must be imaginative and generative of thoughts that will diminishes expense, procure more edges and diminished the danger connected with it (Unilever's...
Words: 1743 - Pages: 7
...HINDUSTAN UNILEVER LIMITED (HUL) QUESTION 1. EXTERNAL ANALYSIS OF THE ORGANISATION HUL is one of the largest FMCG Company with more than 100 factories all over India. It is 75 year old and touches every second Indian’s life, out of three. Its mission statement is- “add vitality to life” (<http://www.hul.co.in/aboutus/introductiontohul/>) One of the most effective tools for analysing external environment of an organisation is PEST ANALYSIS. 1.POLITICAL FACTORS: These factors affect the organisation in many ways. Depending on the situation, these factors can generate opportunities for organisation or may be disadvantages too by imposing taxes and duties. Indian political system is going through various changes. In India, FMCG market can be categorised into rural and urban. Rural sector is mainly dependant on agriculture as its main source of living is with generally lower penetration levels and more unorganised part. Whereas, urban sector has high penetration levels and more spending power. That is why rural sector was the main area of focus for government for development in the recent past. There were many schemes run by government to generate employment and major investments were made in infrastructure development. Because of all this, there was an increase in disposable income level in rural sector and hence rise in FMCGs demand. (<http://www.hul.co.in/>) HUL has its own set standards to deal with political issues. It applies its rapport and experience to...
Words: 3778 - Pages: 16
...[pic] INDEX |SR. NO. |TOPIC |PAGE NO. | |1 |ABOUT THE COMPANY |03 | |2 |BRANDS OF HUL |04 | |3 |AWARDS AND RECOGNITION |06 | |4 |FINANCIAL ANALYSIS |08 | | |TRENDS AND FORCES | | | |COMPETITION | | |5 |NOTES TO STATEMENT |10 | | |BALANCE SHEET | | | |INCOME STATEMENT | | | ...
Words: 4382 - Pages: 18
...HINDUSTAN LEVER LTD. About HUL Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Products Brand & Product Mix With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. Fig. Major Brands/Products of HUL The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary...
Words: 1206 - Pages: 5
...INTRODUCTION Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst...
Words: 3540 - Pages: 15
...PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_ 1 | P a g e We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. First and foremost, we would like to thank Prof. Pitamber Dwivedi for her constant guidance and support throughout this project. During the project, we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. We would also like to thank our batch mates for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. Last but not the least we would like to thank God and our parents for their ...
Words: 6892 - Pages: 28
...Kissan Ketchup in India were from sustainable sources. Significant progress made in reducing the amount of salt, calories and trans fat in our portfolio. By the end of 2012, 66% of our Foods portfolio (by volume) was compliant with the 5 g per day salt target. More than 60% of our children’s ice cream portfolio in India contains 110 kilocalories or fewer per portion. More than 45 million people gained access to safe drinking water from Pureit globally by end of 2012. About 47 million people reached through Lifebuoy hand washing programmes by end of 2012. OUR BRANDS IN ACTION HINDUSTAN UNILEVER IS KNOWN FOR SOME OF THE MOST LOVED BRANDS. TO FIND OUT MORE, GO TO WWW.HUL.CO.IN/BRANDS-IN-ACTION/ CONTENTS OVERVIEW 02 04 05 06 07 08 09 10 12 14 16 18 20 Operational Highlights Financial Performance Performance Trends Chairman’s Letter Board of Directors Management Committee Our Business Model Unilever Sustainable Living Plan Winning with Brands and Innovation Winning in the Marketplace Winning through Continuous Improvement Winning with People Awards and Felicitations REPORTS 21 Notice of the Annual General Meeting 24 Profile of Directors and other Directorships 28 Directors’ Report and Management Discussion and Analysis 50 Corporate Governance Report 66 Secretarial Standards Report Secretarial Audit Report FINANCIAL STATEMENTS Standalone...
Words: 76845 - Pages: 308
...has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic, herbal and anti dandruff, the shampoo market in Indiahas managed to tap users of the various segments according to their requirements and preferences.Due to the continuous efforts of the top shampoo brands in India penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The topthree most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It is said that HULearns almost 8% of its revenue from the sale of these products The other recent brand thathas taken the Indian personal care industry by storm is Pantene. Since its very inceptionthe brand was a best seller. A product of FMCG giants Proctor and Gamble Pantene hasslowly and steadily managed to capture quite a large amount of the Indian market.Proctor and Gamble the second top shampoo brand in India holds a market share of around 25% in the Indian shampoo industry. The revenue earned from the ale of shampoos from Proctor and gamble is almost 17%.Together these...
Words: 2304 - Pages: 10
...November 06, 2006 case 1-428-604 Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed Published by GlobaLens, a division of the William Davidson Institute at the University of Michigan. Research Assistant Maulin Vakil and Professor Ted London of the University of Michigan developed this case. They thank Vijay Sharma and Rohithari Rajan of Hindustan Lever for their assistance.© 2008, Ted London. Unauthorized reproduction and distribution is an infringement of copyright. Please contact us for permissions: Permissions@GlobaLens.com or 734-615-9553. DO In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan an ambitious blueprint outlining the company’s growth strategies for the 21st century. The Millennium Plan was a part of the company’s renewed emphasis on business focus and operational efficiencies. Additionally, a core aspect of the Plan was to identify and nurture businesses of the future. Over 150 new businesses were proposed before the list was narrowed down to nine. These included a foray into drinking water, a plan for network-based marketing (along the...
Words: 9344 - Pages: 38
...Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring, and operating changes that HLL underwent in the 1990s had helped profits grow through 2003, the company’s top-line growth had remained more or less stagnant over the past few years, causing some analysts to re-align their portfolios. In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan - an ambitious blueprint outlining the company’s growth strategies for the 21st century....
Words: 9305 - Pages: 38
...Rural Marketing Post the economic slowdown, policymakers and companies are busy designing strategies to sell products and services to larger markets. While boosting profits quickly is no longer the essential parameter, Atmanand, MDI Dean of Executive Post Graduate Programs, believes that revisiting age-old management theories and sticking to basics is the most cost-effective marketing tactic. The rural focus “The strategy taken by Hindustan Unilever Ltd. (HUL) to enter the rural sector, which has remained insulated so far, is a good one,” says Atmanand. “In states like Maharashtra, Gujarat, Andhra Pradesh, Delhi and Haryana, the company is expanding steadily by expanding their network of dealers and making themselves household names.” Of course, replicating the HUL model may be difficult for a startup, but it does serve as a valuable lesson in marketing: Don’t put all your eggs in one basket. The entire gamut of white and brown goods has found a place in the rural market, driving several industries to actively explore it. “In the current scenario, companies should change their strategies for market-ing. For market sustainability, we have to look at the rural markets. This would include products that have been especially designed for these markets at prices that will suit the sector,” says Atmanand. Tailor-made products for rural India The company should provide rural folk with products and services that would meet their requirements. Take Cavin Care, for instance, which...
Words: 1760 - Pages: 8
...PLC EXTENTION OF LIFEBUOY Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast-moving consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)[ Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products PRODUCT : LIFEBUOY Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy landed on Indian shores in 1895, when the country was in the grip of...
Words: 651 - Pages: 3
