TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED
SUBMITTED BY PRIYANKA S. TELANG
UNDER THE GUIDANCE OF SAMADHAN KHAMKAR
IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES
UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010
CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62
1
CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063
CERTIFICATE
This is to certify that PRIYANKA SHASHIKANT TELANG OF T.Y.Bachelor of Management studies VI (2009-2010) has successfully completed the project on “BRANDING STRATEGY OF HUL” under the guidance of SAMADHAN SIR.
COURSE CO-ORDINATOR
PROJECT GUIDE/INTERNAL EXAMINAR
EXTERNAL EXAMINER
2
CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063
DECLARATION
I, PRIYANKA TELANG OF Patkar –Varde College of TYBMS (semester VI) hereby declare that I have completed this project on “BRANDING STRATEGY OF HUL” during the academic year 2009-2010. The information submitted is true and original to the best of my knowledge.
DATE: SIGNATURE OF STUDENT PLACE: MUMBAI
3
ACKNOWLEDGEMENT
I wish to express my profound gratitude to PROF.SAMADHAN KHAMKAR for his kind support and valuable guidance for the completion of this project. I also express my sincere thanks to my principal and BMS co-coordinators who guided, instructed and encouraged me.
I would also like to acknowledge the assistance and encouragement of the various professionals and persons whom I visited for sharing their insight and experience with me and also sincere thanks to my family and friends for supporting me throughout the completion of this project.
