...Venture Creation – DuVal Russell Simmons – Case Study 1) Early on, Simmons decided that he wanted to make his own way in the world. He wanted to live a fast-paced life and call his own shots. Even though he did not like school, he still enrolled at the City College of New York as a sociology major. 2) The target market that Simmons is trying to appeal to is that of urban teens and young adults. He understood that his target market valued authenticity and “keeping it real”. In his words, “You have to tell the truth. It endears you to the community. The people can smell the truth, and they’re a lot smarter than the people who put the records out.” 3) By growing up while being heavily influenced by hip hop music and culture, Simmons had a distinct advantage in reaching out to and understanding his target market.; as he is/was one of that target market. This is advantages for him because he can know and understand what artist and styles will make it big when it reaches the public due to his experience in hip hop music and culture. This can also be a limitation, because he may not have as much experience in other cultures and music styles, thereby limiting him strictly to hip hop and preventing him from spreading his musical venture. 4) Hold a charity basketball game in the New York City community that features appearances from professional athletes. The market research necessary to ensure that it would be a success would be researching the traffic flow of...
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...Teachers’ guidance to the youth plays a vital role to help them understand the real meaning of a hip-hop song. The impact of rap to the urban youth in not only from the ideas of resistance to the violent culture identified by race and class but also the liberation to the people stereotype to the people with colored skin. Giroux, argues that the education on Hip-hop music is very important to urban youth since it contains many messages with social knowledge. Different people interpret the messages in different ways that the information can be read as good or ill. Also, Hip-hop music and lyrics are the good education source to youth that it contains a lot of rhetorical devices, the special tone of a song and perspective (Morrell and Duncan-Andrade,...
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...movement. For the music genre, see Hip hop music. For other uses, see Hip hop (disambiguation). Graffiti of "hip hop" in Eugene, Oregon Hip hop is a form of musical expression and artistic subculture that originated in African-American and Hispanic-American communities during the 1970s in New York City, specifically the Bronx.[1][2][3] DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, B-boying and graffiti writing.[4][5][6][7] [8] Since its emergence in the South Bronx, hip hop culture has spread to both urban and suburban communities throughout the world.[9] Hip hop music first emerged with disc jockeys creating rhythmic beats by looping breaks (small portions of songs emphasizing a percussive pattern) on two turntables, more commonly referred to as sampling. This was later accompanied by "rap", a rhythmic style of chanting or poetry presented in 16 bar measures or time frames, and beatboxing, a vocal technique mainly used to imitate percussive elements of the music and various technical effects of hip hop DJ's. An original form of dancing and particular styles of dress arose among fans of this new music. These elements experienced considerable refinement and development over the course of the history of the culture. The relationship between graffiti and hip hop culture arises from the appearance of new and increasingly elaborate and pervasive forms of the practice in areas where other elements of hip hop were evolving as art forms, with a...
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...Rap Culture in Comparison to the Tone of Hughes and Brooks Today it is hard to get into a car and turn on the radio without hearing a song about money, sex, or fame. Modern day rap culture tries to force those three things on our population through their music and lyrics. They have changed many people’s perception of the perfect life through their tone, music, and lyrics. Many poems help express and can relate to the tone of the modern day rap culture. The tone in the poems, “Red Silk Stockings” by Langston Hughes, and “We Real Cool” by Gwendolyn Brooks, can be tied to the tone in rap culture and express many modern American values. Rap culture in the twenty first century has exponentially grown and in turn has influenced daily American live. Today, everyone is exposed to this new rap culture that is developing everywhere. Rap culture started in about the 1970’s in New York City (Sullivan). In those days rap was about everyday life and race but has greatly change since then. Rap songs these days are all about sex, money, drugs, women, cars, and practically any material thing. Many songs talk about how rich the rappers are and the extravagant ways they live. Most songs in rap culture have poor grammar and language. These songs are crude and talk about women only as sex. The view points of modern day rappers are extremely clouded because of what they talk about and how they live. The tone of the Hughes and Brooks poems help to show the tone and expression of modern day rap culture...
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...try-hard, and swag-fag are attached to the idea of people climbing the popularity ladder. Being popular didn’t always have these horrible ideas attached to it. Being known and friendly shouldn’t be a bad thing, but we’ve made it into a horrible idea after people have been influenced by peer pressure to do drugs, drink, and dress uncomfortably less. I feel that people in my school around me are too concerned about being known and popular rather than being themselves and really experiencing high school, therefore; they are falling into influences that lead them to accept “in” whether they like it or not and reject “out things”. The “in” things at my school are include raves, lightshows, clubs, crop tops, maxi skirts, bandanas breakdance, hip hop, shady, thirsty, and swag. These things tend to act as pull factors for high school students looking for a clique to belong in. Students want to be classified as popular and cool, therefore they purposely do these things and wear these things. The “out” things at my school include Flip phones, Funk music, Disney Channel, Roller Backpacks, Nintendo, and Rock bands. These things were very trendy when we were younger in grade or from the 1990s. These things are often classified as lame and uncool in my school, therefore people with a high reputation don’t choose to use these...
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...Dominican bachata can represent various emotions such as joy, laughter, sadness and anger and more to complement the delicious savor involved our music representing the Caribbean environment that you fascinated everyone. Today there are many artists who represent this kind of music even globally famous as the author sings (Antony Santos-Bachatero). it can be one of the most important figures of the genre or the young man known as Romeo Santos giving it a more modern touch to the genre in question. If we had to go back to a date and an important artist Rafael Encarnacion would talk about was the one who managed to place this pace in the taste of people in the sixties. Incarnation debuted in October 1963 with the topics ( "yo muero por...
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...The singer was also the Executive VP of A&R at Def Jam. Stewart was the president of A&R at Epic Records, but he left his position too. Dream and Stewart both claim they saved each other from their executive positions at major labels. When the singer was asked about his time as an recording artist on Def Jam, Dream didn't hold back on his true feelings. "Unfortunately if you're on the Toyota car lot, you shouldn't take Bentleys over there to sell them," Dream told Billboard. His last project as a Def Jam artist was his 2013 release, IV Play. The album reached the Number 2 position on the Top R&B/Hip Hop Albums chart, and Number 16 on the Billboard 200. "It was my last album period in a contract obligation. It's kind of hard for anyone to put that much into it," Dream told Billboard. He added, "I wouldn't expect Def Jam to put that much into it at that particular point, the same way I wouldn't put that much into it, not from a musical standpoint but from a marketing standpoint." The Dream concluded, "I had to make the record or I couldn't get out the contract. IV Play was my get out of jail free...
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...Jazz Jennings is an amazing teen activist, she is transgender and fights for all the people who are also transgender. People look up to her some other people who are transgender are saying they were going to commit suicide because of bullies and other stuff but they didn’t because they remembered Jazz. Jazz is amazing and you will learn about her. She was born on October 6, 2000, in South Florida to parents Greg and Jeanette ("Jennings" is a pseudonym). She is now 17 years old. The family is Jewish, and their last name is "a very Jewish, long last name." Jennings has an older sister, Ari, and two older brothers, twins Sander and Griffen. Jennings was assigned male at birth.When she was just four years old, she received a gender identity...
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...Running head: REFERENCE GROUP ANALYSIS Reference Group Analysis MKT510 - Week 3 – Assignment #1 Prof. Wei Song REFERNECE GROUPS Reference groups are groups whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior. These groups are used as a guide for behavioral patterns is specific situations. These reference groups are classified according to the number of variables, and are used to identify consumption patterns and assist in marketing efforts. There are four criteria that have been found particularly useful; the first criteria is membership criterion is dichotomous; either one is a member or their not. Some members are more secure in their membership than others. The second is strength of social ties identifies the closeness and intimacy of the group linkage, the primary groups are considered family and friends which involve strong ties and frequent interaction while professional and neighborhood associations with weaker ties and less frequent interactions are considered secondary groups. The third criterion is the type of contact and weather it is direct group (face-to-face) or indirect group (internet, social networking). The forth and last is the attraction or desirability that memberships in a given group has for the individual. A dissociative reference group is a group with negative desirability and can influence behavior just as those with positive desirability. Non-membership groups...
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.... Luxury Brand Target: Hip Hop Community According to Diddy, "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder." CIROC ADS Hip Hop Liquor: Three Of Hip Hop’s Most Cherished Brands For years now, rappers have dabbled in everything from clothing lines to the opening of restaurants. But by far the most profitable endeavor has been in the liquor business. RefinedHype.com highlights three popular liquor brands that have received much love in the Hip Hop community and the artists who helped the brands excel. Top 3 • Ciroc • Conjure Cognac • Hennessey http://www.refinedhype.com/hyped/entry/hip-hop-liquor/ Ciroc Vodka is one of the hottest brands in America. The tony alcoholic brand — endorsed by Sean “Diddy ” Combs — has been named one of the nation’s hottest brands by Advertising Age. “Made in France, Cîroc vodka … is one of the first vodkas made from fine French grapes, mauzac blanc and ugni blanc, and it is distilled five times, but what really sets this brand apart are its street credentials,” the brand mag wrote. “ This is a huge honor for us to be included in this illustrious list,” says Diddy, Ciroc Brand Manager/CMO. “It shows that Ciroc Ultra Premium Vodka is a brand America loves and hard work pays off!” Ciroc Vodka – Most Popular Recipes Ciroc Vodka – Most Popular Recipes Ciroc Coconut – Popular Recipe This is a hot one: This might be a good opportunity to cross promote with Dole – Pineapple...
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...| When the Walls Talk: Graffiti and its effects on society | | | Fernando Gomez Cabral | ITT-Technical Institute Corona, CAMrs. DixonEN1320 Composition I | | Graffiti as an art form is a controversial subject in the art world. Is it vandalism, or is it art? Graffiti itself has come a long way from just being scrawls in a bathroom or random tags on a wall. It has been embraced worldwide by the hip hop culture as a legitimate form of artistic expression. An outlet with endless possibilities and absolutely no borders, constantly breaking barriers as it finds its way onto collector’s walls and into galleries as well as being the subject of museum exhibits. Although there are many people who say otherwise, it is so widely accepted that corporate media has utilized it as a successful way to push their products, cashing in off of the works of many prolific graffiti writers. Only making it that much harder to eradicate or buff out its beautiful images. Graffiti art originated in the late 1960’s, and it has been rapidly evolving ever since. Although it was not readily accepted as being art like that found in galleries or museums. Most of the opposition to graffiti art is due to its location and bold, unexpected and unconventional presentation, but its presentation and often illegal location does not necessarily disqualify it as art. On the contrary it draws attention and catches the eye. In most occasions, making a plain building or bad neighborhood look beautiful...
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...ASL 102 Reaction Paper 1 I read an article about a deaf hip hop group called Silent Mob. What I learned when reading this article is that deaf people like to play music just like any hearing person does. They may not be able to hear it or hear it well but they can feel it. They pump the bass up extra loud so that they are able to feel the beet. What surprised me is that one of the members of Silent Mob James L. Taylor III took music classes and sang in the gospel quire. I also learned that when deaf rappers rap they move their arms wildly to the music but aren’t always in sync with the music. Their hand movements spell out the words to those who sign. What also surprised me is that deaf people like music and actually have groups. I wouldn’t expect that since they are unable to hear I wouldn’t expect them to play music on a radio or play music themselves like having their own group. When I read the title of the article I thought that the article was going to be about how deaf people like music and dancing, something of that sort. I didn’t expect it to be about an actual hip hop group made up of deaf individuals. That was pretty interesting. When reading this article titled “Hip Hop For The Deaf And Def” I was excited because I just didn’t expect there to be deaf music groups. I thought it was really cool that James L. Taylor III grew up in a bad area but turned his life around with this deaf hip hop group. I also hope that more people become aware of groups such as...
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...Social Media i Pop Culture Eric Richardson English Composition Ashley Inguanta August 27, 2012 My absolute favorite musical album is D’Angelo’s album entitled Voodoo, released in 2000. As a musician and vocalist myself, I’d say that I’m usually a bit more critical of music projects than I would be of any other form of art. It’s usually an easy task for me to appreciate the creativity of other art forms because I don’t have any type of bias. With music, however, it has been my lifelong passion. Since I was a child, I’ve been a student and a fan. As a fan, I’ve always looked for an album that could hold my interest throughout the entire list of tracks. I think even the most casual listener wants the best album possible. I can’t imagine anyone would want to spend their hard earned money on a mediocre album, with only a few songs standing out as favorites. Unfortunately, this has likely been the case since the Eight Track Tape was phased out. There was no rewind or fast forward option, so the albums simply had to be good. It’s a lot harder found what I’d consider a good album, present day. In my opinion, a good album evokes just as much emotion as it does provoke those and give the desire to dance, particularly when speaking of R&B and Soul genres. By these standards, most albums fail. Most albums have one ore the other, but very seldom have all of these characteristics. D’Angelo’s Voodoo was a progressive work that had a retro feel. I think what...
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... Our Mission for Club IT (from the owners)"We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." CalendarMonth Featured Acts January Local bands February World DJs March NYC bands April Open Mike May Country June San Francisco bands July Alternative August R&B september Hip-hop October Latin November Jazz December Folk    CalendarMonth Featured Acts January Local bands February World DJs March NYC bands April Open Mike May Country June San Francisco bands July Alternative August R&B september Hip-hop October Latin November Jazz December Folk  Club IT: Employee InformationWelcome Bobby Lee!       Personal InformationJob Title: Assistant ManagerMost Recent Information: Welcome Our New Employee!Willie Herndon, BartenderWillie joined the Club IT team earlier this month, after 3 years experience as the assistant bartender at the Jamba Club. When he's not tending bar, Willie can be found playing soccer for the City A's. Give Willie a welcome SMS at willie@tmobile.com. Employee of the MonthMari Marino, WaitstaffMari is the latest addition to our team of servers. She's also an aspiring singer who has studied voice at the New Age Conservatory. We look forward to some impromptu entertainment from Mari on open mike nights! MMS your welcome to Mari at MariSings@vtext.com More Team ResourcesHere...
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...How the group met and got started Today I am going to talk to you all about an American hip hop group from the mid 1990’s called the fugees. The fugees represent several different elements of music styles such as hip hop, soul Caribbean and reggae. The members of the group the Fugees include Rapper Wyclef Jean, singer/ rapper Lauryn hill and rapper Praas Michael. The name Fugees came from the term refugee meaning someone fleeing from a foreign country, they looked at it as since there are many displaced Haitians who look up to the United States for political and social asylum the term refugee is used as a derogatory term for Haitians in general. Pras and Wyclef were both born in Haiti and moved to the United States as children they are both also cousins. Wyclef is the son of a pastor and Pras is the son of a deacon. They both grew up in Brookyln, New York and then later moved to Newark, New Jersey as teenagers. Lauryn as a child listened to her parents Motown 1960’s soul records. Lauryn came from a musical family, her mother sang at weddings and played the piano, and her brother played the saxophone, guitar, drums and harmonica. Lauren had been singing in her church choir and in gospel groups with her family members since she was a little girl. Her first public musical appearance was at an Amateur Night in a show called its ShowTime at the Apollo she sung her version of a Smokey Robinson song called “who loves you” and was booed for her performance. As a 13 year old freshman...
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