...MARKETING MANAGEMENT Case Study 2 “Hips Feel Good” – Doves Campaign for Real Beauty July 9, 2009 TABLE OF CONTENTS Executive Summary…………………………………………………………………………………………….. 2 Problem Statement…………………………………………………………………………………………….. 3 Data Analysis………………………………………………………………………………………………………. 3 Alternatives Analysis…………………………………………………………………………………………… 8 Key Decision Criteria…………………………………………………………………………………………… 9 Recommendations……………………………………………………………………………………………… 10 Action and Implementation Plan………………………………………………………………………… 12 Implementation Roadmap....................................................................................... 13 Executive Summary Unilever is a multi-national corporation, formed of British and Dutch parentage that owns many of the world’s consumer product brands in foods, beverages cleaning agents and personal care products. Unilever employed 174,000 people and had a worldwide revenue of €40.5 billion in 2008. Unilever's main competitors include Procter & Gamble, Nestlé, Kraft Foods, Mars, Reckitt Benckiser, Henkel and Spotless Group. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that includes advertisements, videos, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with them. The campaign...
Words: 3300 - Pages: 14
...Lets turn a little more into the future with the 2003 film the hulk this is a incredible remake of the original film form the 80’s. All this man was doing is getting angry and it triggered him to become viscous monster but why does anger have to make him evil anger can make strong to defeat anger out of evil not a good hearted anger an anger reveled to the audience that he was the monster that stopped monsters.. moving forward years later another yet great remake the incredible hulk 2008 film directed by great man who directed other successful action films created hulk fighting a monster so big and crazy that his name was literally the abomination a scary animal with a spine like dinosaur back then he became outta hand but what can we say the hulk the incredible hulk comes in and saves the day once again. Lou was also in the avengers as the years went on all those nnede3d Mr. Ferrigno back in action!! Now let us get real here and talk about how he managed his hearing loss and ear infection all his life with it being a surprise that he can never hear again...
Words: 1662 - Pages: 7
...If you're looking for the best sounds of your life enter the planet of Hip-Hop. In my opinion Hip-Hop is the best music you can listen to on this here planet. I love Hip-Hop because the lyrics are good, it's fun to dance too, and it has a good message.One of the main reasons I love Hip-Hop music is that the lyrics are good. Whenever i hear Hip-Hop i always here the lyrics come together and create a message. I am not the only one who feels this way for example James McBride stated in his essay that It is a music that defines definition, yet defines our collective societies in immeasurable ways. Another reason why the lyrics are great is that it inspires me to do something with my life. I find that when I play the music I want to get active and move around, which is great for my health. This reason really confirms why hip hop music is the best thing around....
Words: 450 - Pages: 2
...Dione Sibley English 106 16, September, 2014 Hip Hop’s Betrayal of Black Women Hip-hop has been around since the 1970s and has been listen to by many but some see it as a burden to society. Hip-hop is criticized for its content and the “appearance” artists but also on the conspiracy of black women. Women today are being degraded in hip hop songs that lyrically distinguish women through the lyrics of rappers. In Jennifer’s Mclune article “Hip Hop’s Betrayal of Black Women”, she addresses an audience with the different sexism opinions towards women in our society, though many men feel that some of their statements or opinions are not affecting women. Mclune uses ethos, pathos, and logos by giving the audience multiple reasons why hip-hop has become so negative over the years and also explains how some women do not make the situation any better by being ignorant. Within the reasons, the article begins to give very descriptive issues. Mclune’s article, “Hip-Hop’s Betrayal of Black Women”, which appeared in Z magazine in the July 2006 issue, is a response to Kevin Powell’s opinion in “Notes of a hip-hop head”, “socio-economic” explanation for the sexism in hip-hop. Powell states “just as it was unfair to demonize men of color in the 60’s solely as wild-eyed radicals when what they wanted, amidst their fury, was a little freedom and a little power, today it is wrong to categorically dismiss hip-hop without taking into consideration the socioeconomic condition...
Words: 913 - Pages: 4
...Hip Hop Culture and its effects on today’s society Ebony Lee COM/220 Research Writing 12/14/2011 Jessica Bryan Hip Hop music has influenced many things in American culture. According to a survey done in 2002-2011, many Americans believed that hip hop music promoted violence, demeaned women and condoned drug use. Although some people say that the lyrics in some hip hop music is violent and promote the wrong values, Hip hop “has positively affected” the way people think act and dress. In a recently taken survey, I found that many people think that rap or Hip Hop music lyrics promote violence. Do you think that Hip-Hop condones violence among its listeners? | [Writing suggestion: Unless in a quote or a title, avoid rhetorical questions in academic writing. A good idea is to provide answers, not questions] Yes | (3; 50%) | No | (3; 50%) | | | Do you think that the Hip-Hop culture demeans women? | Yes | (5; 83%) | No | (1; 17%) | | | Do you think that Hip-Hop culture condones drug use? | Yes | (6; 100%) | ...
Words: 1681 - Pages: 7
...Research Project ‘Does Hip-Hop have a negative influence on young people?’ Introduction This research project will explore the impact that hip-hop culture has on young people in society today. From examining current literature and conducting a quantitative study the project will aim to answer the question ‘does hip hop have a negative influence on young people?’ There has been lots of controversy surrounding this subject in recent years. Some say hip-hop is responsible for the rise in youth violence whilst others say hip-hop is just an accurate representation of a violent society. This paper will give an insight into what young people in the Teesside area who live and breathe this popular culture think. Action Plan Project Management Plan Research Project | | Timeline | Start | Finish | Weeks Needed | Task number | Task detail | | 1 | Agree Topic with supervisor | On-going | 2 | Literature review | 15/01/2015 | 05/02/2015 | 3 weeks | 3 | Decide on research design | 20/01/2015 | 27/01/2015 | 1 week | 4 | Develop Data Collection Tools | 06/02/2015 | 20/02/2015 | 2 weeks | 5 | Distribute/Conduct Data Collection Tools | 23/02/2015 | 02/03/2015 | 2 weeks | 6 | Collect and Analyse Data | 02/03/2015 | 16/03/2015 | 2 weeks | 7 | Draw conclusions | 16/03/2015 | 30/03/2015 | 2 weeks | 8 | Write Report | 20/03/2015 | 15/04/2015 | 3 weeks | Sources Both primary and secondary sources of research will be undertaken throughout this project. The...
Words: 2499 - Pages: 10
...How do I Connect to Hip Hop\ Rap music? The way I connect to hip hop music is not the same as the author article opinion of hip hop music and black females, Its a positive tool to me. This paper will explain my point of view as a black female that have lived and learned much of what the rappers are raping about, in this generation. The rhythm of the beat in Rap music is what I enjoy the most; When I began to feel the beat I become one with the music ; and notice that my body began to rock unconsciously. Some people many not enjoy the lyrics of rap music because they don't understand the message or the language that rappers speak. when people don't understand rap/ hiphop music they should not downgrade the artist or their music, before they educate themselves about the music, style and history of the artist....
Words: 608 - Pages: 3
...Let’s look at muscular tension first, All muscular tension means is as you go down in the splits position your muscles panic because the position is new territory to them and they think (oh I don’t think this is a good idea, this is going to hurt or injure me) The result is as soon as the fear of pain kicks in or your muscles feel uncomfortable they will contract or tense up with all their might to stop you going any further. You have to admire the little buggers because they are only trying to protect you but the fact is your own muscles deliberately stop you from doing what you want to do. So what’s the answer? It is simple all you have to do is learn to control muscular tension so that you can delay and eventually stop your muscles from contracting. How do you control muscular tension? There are several methods and you will use all of them in the 6 weeks to splits plan. One, Waiting out the tension, This one is great because it is so easy but works like magic. All you have to do is slide into your splits position and keep going until your muscles tense up and act like breaks to stop you going any further. When this happens and it will unless you can already do the splits perfectly and I’m guessing you can’t or you wouldn’t be reading this article, then the solution is easy you simply stay in the same position and do nothing but relax and wait out the tension (by the way the muscular contraction that stops you going any further is know as the stretch reflex). When I say relax...
Words: 6577 - Pages: 27
...Rhetorical Analysis The title of this article is “Hip hop’s betrayal of Black Women” which first appeared in 2006, and was written by Jennifer McLune a librarian, activist, and writer living in Washington D.C. Although, the author makes valid points in her response she does not demonstrate enough knowledge on the subject of hip hop culture. The author argues black women in today’s hip hop culture are unfairly made out to be inferior to their male counterparts. The article can be broken down into five divisions. The author writes in response to the “socioeconomic” (297) reasoning given for the current state of affairs. The author disagrees with Powell’s response calling it a way to silence feminist critiques of the culture. The author argues that hip hop owes its success to the ideology to women-hating and that poverty is argued to be an excuse of it. The author addresses a range of issues from contemporary artists being too inconsistent, to female artists not being as united when it comes to standing up for a change. For this reason “Hip hop’s betrayal of Black Women” should not be considered by PopMatters and the National Council of Teachers of English (NCTE) for the top prize for persuasiveness due the author’s use of rhetorical analysis and logical fallacy in addressing opposing viewpoints In “Hip-Hop’s Betrayal of Black Women” the author uses three kinds of rhetorical techniques in the article logos, pathos, and ethos. Logos is used to show facts, reasons, and statistics...
Words: 958 - Pages: 4
...Shall Always Remain the Same: Hip-Hop from a Protagonist’s Point of View The Hip-Hop culture and all it stands for has saturated a generation in an unprecedented way. It has begun to shape and unify a diverse population of people. Hip-Hop, for many, provides an outlet to express your thoughts and for others, Hip-Hop is a lifestyle. The influence of Hip-Hop has become universal. It has transcended from a cultural genre to having a larger audience not made up of solely African Americans. It has gone from the slums, to the suburbs, and into larger corporate rooms. McDonald’s, Addidas, Nike, Coca Cola, Sprite, and other corporate giants have capitalized on this phenomenon. Although critics of Rap music and the Hip-Hop culture seemed to be fixated on the messages of sex, violence, and harsh language Hip- Hop has potential to unify individuals and promote change. This genre of music has transformed generations across the country. Hip- Hop possesses a level of maturity and a sense of cultural belongingness that has become a protest form for people all over the world. The art form, now simply known as Hip- Hop, began with three New Yorkers: Busy Bee Starski, DJ Hollywood, and DJ Afrika Bambaataa; they are credited for creating the term Hip-Hop. It all began in the early 1970’s with house parties and basement beat shaking music in upstate New York. The beats were very melodic, Africanized, and soulful. Hip-Hop is music for Blacks and...
Words: 3392 - Pages: 14
...Hip-hop culture is everywhere. The culture, which encompasses rapping, deejaying, break-dancing and graffiti-writing, has become so popular that it has entered mainstream fashion and modern language. It doesn't stop there. The culture permeates everything from TV commercials to toys to video games. Currently, there is even a hip-hop exhibit at the Brooklyn Museum of Art. You name it, and hip hop is there representing. However, hip hop's most potent form is its rap music--embraced by urban Blacks and suburban Whites alike. It is raw self-expression that sometimes features profane lyrics, misogyny and violence. The music, along with rap videos that often present a disturbing mix of rap, hip-hop dance styles, fashion and language, leave many people asking: Is hip-hop culture harming our youth" "The hip-hop culture is just like electricity," civil rights leader the Rev. Al Sharpton told JET. "It can be used negatively or positively. The same electric current that lights up your house can also electrocute you. It is the misuse of hip-hop culture to attack our women and promote violence. We must encourage the proper use of hip-hop culture. We are all influenced by the hip-hop generation." Sharpton, who recently hosted a special summit on social responsibility in the hip-hop industry, labeled gangsta rappers "well-paid slaves." Advertisement "Don't let some record executive tell you that cursing out your mama is in style. Anytime...
Words: 1907 - Pages: 8
...comments History of HIP-HOP Hip Hop was born in the United States, more precisely in the Bronx, New York City in the early 70's. Clive Campbell, aka. DJ Kool Herc, THE INVENTOR OF HIP-HOP, started to play some hip-hop music at block parties and that's how it all began. The music itself comes from Disco Rap, which is a lighter and funnier version of the hip-hop we know today. In the beginning the DJ's would only take the instrumental parts of songs and mix them while keeping a constant beat. After, the lyrics came in and TADAAA here is hip-hop you now know. But what were they singing about? Well before, people were trying to express their opinions their main theme was an ideal of equality and also as always, how bad their government was corrupted while today to be honest is only about women and how big their breast or their "derrière" are even though we can still find some really good music. WHAT ARE THEY FIGHTING FOR? Originally, hip-hop was about bringing a whole community together. That's why it started the poor Black and Latino communities, they had to face poverty and their exile from the rest of society: it was one of the only ways to stay united. Today, with the popularization of Hip-Hop and its massive investments in massive culture, Hip Hop music has lost more and more of its original aim to become more appreciated by a larger part of the population. Is it good or bad? Your choice. OLD SCHOOL HIP VS NEW SCHOOL HIP HOP Old School Hip Hop started in the early...
Words: 1142 - Pages: 5
...117D 03 March 2012 “…I feel like murder but hip-hop you saved me…” (Lupe Fiasco) But what is Hip Hop? No one really has a concrete classification for this term, though many have their own opinions on what the culture of Hip Hop is. Some view the culture of Hip Hop as a door into a different culture, something one has never experienced first hand. While others claim that “…hip hop is primarily responsible for every decline and crisis world-wide except the war in Iraq and global warming…” (Rose) because of the negative influences it has on many people. Numerous parents believe their children shouldn’t be listening to this type of music due to the explicit lyrics. There are countless opinions of what Hip Hop means, but no one really converses about one actual definition. To me, Hip Hop is a way for people to express their opinions and experiences within their music. Hip Hop is distorted throughout history. It originated in the streets of New York City during the late 60’s early 70’s, specifically in the Bronx. Back then it was just a style of poetry, like a type of freestyle that young black men performed. Quickly this style started to become popular and the black youth began “…engaging in verbal duels with contenders like a linguistic match…” (Gates). Due to the geographic location of this formation of Hip Hop, it is considered a “black art form”. Other ethnicities such as the Caribbean and Latin peoples probably had some contribution towards Hip Hop, but it’s still considered...
Words: 1604 - Pages: 7
...writes, genres have certain conventions by which audiences recognize them, and particular genres attract particular audiences (p. 32-33). A rap artist, then, necessarily follows certain conventions that allow the artist and the listeners to call the music “rap”. At the same time, a rap artist’s interaction with the established conventions of the genre will determine how he, or she, is perceived by audiences. Macklemore, then, is acknowledged to make music in a historically black genre whose conventions, for many audience members, mandate superficiality and various forms of violence. An interpretation of Macklemore must begin with fixing this artist’s relationship to the genre in which he works, in an attempt to understand his own position in hip-hop and how the audience fixes him in relation to their understanding of rap...
Words: 3203 - Pages: 13
... he or she is considered a part of the "Hip Hop Generation". Music is a gift that has been given to us, but the question is, "where is hip hop music going?" Hip-hop is now one of the biggest and fastest growing businesses in the world. It's creativity in sound, and its lyrics has empowered many of today's youth. Lyrically, some of hip-hop's most popular songs and musicians have negatively influenced violence, drugs, alcohol, sex, disrespect for authority, and disrespect for women. For many young children and teenagers, this type of music can create an environment that can become very interfering to their lives and education. Parents always teach their children to “say no” to drugs but the rappers that children look up to are rapping mostly about using drugs and implying to children that it's okay to use them. Therefore, children will listen to the side that has the most influential power to them. Many children, who constantly rewinds songs and memorize the lyrics, are just as equally influenced just as if they were placed directly in front of the violence and sex and observed them. Statistics has proven that many nightclubs that have had violence occur in them have been playing "violent" hip-hop music. Hip-hop is like a strong tornado that constantly sweeps us up and spits us back out. But whom it's sweeping up are the ones who cannot handle the fall once they are thrown back out. Although rap and hip-hop music can be a force for good, they can also have an extremely negative...
Words: 488 - Pages: 2
