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History of Publishing

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The Written Word

01 Once upon a time, in lands not so far away, the written word emerged in a form of cave paintings. This happened in Spain some 42,000 years ago.

Footage from here: https://www.youtube.com/watch?v=UnSq0c7jM-A

02 They were closely followed by the first known books, 3000 bc in Mesopotamia, in the form of clay tablets and papyrus scrolls in Egypt.

Footage from here: http://youtu.be/c26O6gk2fs8?t=16m38s

03 Later on, 1,300 years bc the Chinese start using bamboo strips and wood to form the shape of books.
PICTURE: http://2.bp.blogspot.com/-FmKv_ZC_dwk/UpOfseMKE1I/AAAAAAAAGWY/SBFf5Dz4KVE/s1600/Bamboo+Book.jpg

04 In 100 bc Another important trend came from the Romans, where the scriptoria start selling books and turning them into a symbol of distinction and prosperity. https://www.youtube.com/watch?v=5NWyruNYILw 05: Now, the Chinese have a huge role in publishing over the next thousand years:

In year 8 BC, the first recorded use of paper as we know it appeared in the land of the rising sun.

It was closely followed by the invention of the first “printing” device, which consisted from woodblocks.

In 1040 the Chinese created the World’s first movable type printing technology.

Footage: Background Chinese flag and text with the years. No video.

06: Ten years later, on the other side of the globe, Gutenberg improves the movable type printing device and now we know it as The Printing Press.
Footage: https://www.youtube.com/watch?v=9HAj9tSfORE

07 In 1605 something that will change the world culturally happened – This, next to me is the first newspaper printed in history – The German “Relation”
Picture: http://upload.wikimedia.org/wikipedia/commons/6/61/Relation_Aller_Fuernemmen_und_gedenckwuerdigen_Historien_%281609%29.jpg

08: And thus the start of official news publishing begins: https://www.youtube.com/watch?v=l9L6gcQJolA

09 About 100 years or so after that the first magazine was born in England – “The Gentleman’s Magazine”
Picture: http://upload.wikimedia.org/wikipedia/commons/6/6e/The_Gentleman%27s_Magazine%2C_May_1759.jpg

10: Now, gentleman’s magazines and journalism would have not been the same if in 1796 lithography was not invented so we can print high quality images!
Footage: https://www.youtube.com/watch?v=JHw5_1Hopsc

11 The 19th century came and went, leaving a variety of important innovations. First of all, the steam-powered printing press made mass production possible at a much lower cost. FOOTAGE: https://www.youtube.com/watch?v=ZcGWYKg23VA Linotype machine was invented, reducing labour and revolutionizing the typesetting by adding the first form of a keyboard! Footage: https://www.youtube.com/watch?v=nf0hDWOrnWA Following up the four-color rotary press gave much needed shades to our world! http://upload.wikimedia.org/wikipedia/commons/1/18/First_lithographic_print_in_the_primary_triad_of_colors_Red_by_Boston_Public_Library.jpg http://en.wikipedia.org/wiki/File:First_lithographic_print_in_the_primary_triad_of_colors_Blue_by_Boston_Public_Library.jpg

http://en.wikipedia.org/wiki/File:First_lithographic_print_in_the_primary_triad_of_colors_(yellow)_by_Boston_Public_Library.jpg

http://en.wikipedia.org/wiki/File:First_lithographic_print_in_the_primary_triad_of_colors_by_Boston_Public_Library.jpg

* 12 Last, but not least, photojournalism was born when an unknown photographer snaps a scene during the Mexican-American war. http://1.bp.blogspot.com/_cMPQoFSayQM/TQBvswJZyBI/AAAAAAAAAAw/NiRF_TPL7fU/s1600/1d.jpg

* 13: From the end of the XIX century to the 50’s of the XXth publishing as we know it began. The National Geographic started publishing. (1899) Readers Digest debuts (1922) Time Magazine arrives (1923) An explosion comes with Newsweek, Esquire, Seventeen and Rolling Stone magazines (25-67).
Footage: Pictures of the magazines with years

* 14 Jumping forward a decade or so, in the 80’s TCP/IT protocol is standardized, which leads to the era of desktop publishing, computerized production techniques and layout software. FOOTAGE: https://www.youtube.com/watch?v=0xbi3U6G7iA

* 15: Desktop publishing was revolutionized after the invention of the laser printers, so now universities not only can put their scientific work into computers but take it out on paper as well. (1985) Footage: https://www.youtube.com/watch?v=DC5Y2V0qV0M

* 16 After that came the boom of the WWW. In 1996 the leading newspapers began digitalizing their formats, and Jacobson and Comiskey patented their E-ink technology which In the future will provide the basis of the e-readers which we are holding now. Footage: http://www.teleread.com/wp-content/uploads/2013/04/top.jpeg

* 17: The 90’s didn’t only give us an era of amazing music and weird clothes but they also gave us Google, which revolutionized data retrieving technology, the first methods for self-publishing with the creation of Blogger and sales of physical books via the Internet with the launch of Amazon.com. Footage: Logos of companies

18: The last 10 years have been truly fast-moving. Facebook, youtube and twitter came to be, along with news & information blogs like Mashable and Huffington post. Footage: Screenshots from the websites.

19: A long time ago we used to logon into the internet via a telephone. In 2007 Apple provided us with this ability again with it’s iPhone. Amazon released the E-Ink tablet, which gave us the opportunity to hold a book in our hands again. In the next 5 years a surging boom of tablets and applications came to be, giving us unlimited possibilities to find information and read read read. Footage: Pictures of the things

20: In 2011 Amazon reported that the sales of e-books surpassed of physical books for the first time in history. Footage: https://www.youtube.com/watch?v=y9DXdlewgwA

21 Current and future

22: You can see that for a meagre 40,000 years we have revolutionized publishing from blowing paint, with our mouths, on a cave wall to swiping a finger to send a database of text to the other side of the world.

23 Who knows what’s hidden in our future!
Footage: http://vimeo.com/17574435

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