Premium Essay

History of Sony

In:

Submitted By mmishev1
Words 365
Pages 2
On 7 May 1946, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged Shirokiya department store building in the Nihonbashi district of Tokyo. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo[1] (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.[1] In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor.[1] He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka and Morita looked to apply it to communications. Although the American companies Regency Electronics and Texas Instruments built the first transistor radio as joint venture, it was Ibuka's company that made them commercially successful for the first time.

In August 1955, Tokyo Tsushin Kogyo released the Sony MK-55, Japan's first commercially produced transistor radio.[3] They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties.

In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.[1]

University of Arizona professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was

Similar Documents

Premium Essay

Sony History

...History of Sony The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson and Sony Financial Holdings. Audio, video, television, information and communications, semiconductors and electronic components are its major products. As a semiconductor maker, it is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's previous slogan is "Like.no.other". Its current slogan is "Make.believe", which is the Sony's commitment to inspire and empower their consumers. For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create...

Words: 421 - Pages: 2

Premium Essay

Sony

...researchandmarkets.com/reports/551559/ Sony Corporation - SWOT Analysis Description: The Sony Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Sony Corporation (Sony or ‘the group’) is one of the largest consumer electronics manufacturers in the world. Its operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employs about 167,900 people. The group recorded revenues of JPY7,213,998 million ($77,911.2 million) during the financial year ended March 2010 (FY2010), a decrease of 6.7% compared to 2009. The operating profit of the group was JPY31,772 million ($343.1 million) in FY2010, as compared to the operating loss of JPY227,783 million ($2,460 million) in 2009. The net loss was JPY40,802 million ($440.7 million) in FY2010, as compared to the net loss of JPY98,938 million ($1,068.5 million) in 2009. Scope of the Report - Provides all the crucial information on Sony Corporation required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Sony Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Corporation -Data is supplemented...

Words: 763 - Pages: 4

Premium Essay

Sony Tech and Innovation

...the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may face. ...

Words: 1504 - Pages: 7

Premium Essay

Sony

...SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes the company’s founding prospectus of the spirit of freedom and open-mindedness. (Sony Corp. Info) Sony concentrates its business efforts towards achieving corporate social responsibility, community involvement, volunteerism and its environment. Sony Corporation is home based in Tokyo Japan and has global subsidiaries located worldwide in the East Asia, Pan-Asia, North America, Europe, and Latin America. The Sony Corporation of America, located in New York is the United States headquarters for Sony. The businesses that operate from the Sony Corporation of America include Sony Electronics Inc., Sony Mobile Communications Inc., Sony Computer Entertainment America, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Online Entertainment. (WHO WE ARE) Sony emphasizes employee relations. Sony has made it a priority to develop a healthy relationship with their employees. Morita claimed that a large portion...

Words: 1333 - Pages: 6

Premium Essay

Sony Background

...Sony Background In 1946, Sony was founded in Tokyo by two men, engineer Masaru Ibuka and physicist Akio Morita. During that time, Sony was named Tokyo Telecommunications Engineering Corp. As by the year 1958 Sony only adopted its present name. At nowday, Sony acted as the major Japanese manufacturer of consumer electronics, the world’s top media company and a leading supplier of video game console. As the five major businesses of Sony, includes entertainment (music and motion pictures), game, financial services and electronics. Sony’s a media conglomerate type of company as Sony own a large numbers of companies such as television (Sony Pictures Television), DVDs (Sony Pictures Home Entertainment), film (Sony Pictures Entertainment and Sony Digital Production) besides that, Sony also has a several financial services businesses and an advertising agency in Japan. (Company History, 2013) Compared Sony’s organizational structure to other companies such as Google and Microsoft, Sony is a lot simpler. Sony’s organizational structure consists of the Chairman Osamu Nagayama and Kazuo Hirai the President, Chief Executive Officer and Director. Lastly Masaru Kato is the Chief Financial Officer, Director and Executive Vice President of Sony. Nineteen groups were reformed and divided into eight divisional companies within Sony, each with its own president that helped and make Sony’s endless efforts. Their jobs were to foresee and supervise what was happening and report back the profit...

Words: 449 - Pages: 2

Premium Essay

Playstation Network

..................4 Relation to DB communications……..........................................................................................4 Features…………………………………………….....................................................................5 The Dashboard……….…………………………………………………....................................6 How it works……………………………………………………………………….………….6-7 Online Gaming……………………………………………………………………..……………7 The PlayStation Store………………………………………………………………….……...7-8 Sony is Hacked…………………………………………..……………………….……………8-9 The Return of PSN……………………………………..………….…………………...……9-10 Conclusion……………………………………………………………………………….……...10 Bibliography…………………………………………………………………………..…..…11-12 Executive Summary The PlayStation is the foundation of the PlayStation Network. So, this process basically started its reality transition in 1994. The PlayStation Network operates similarly to the definition of what database communications is. There are many features that make the gaming console itself, as well as the network, attractive. Sony collaborates with many other companies to make this product more versatile. The dashboard is similar to the Xbox Live’s in a sense that if gives the user total control but in its own unique way. The way the PlayStation Network actually works is not complicated. It is in fact very similar to a computer. The...

Words: 2191 - Pages: 9

Premium Essay

Security Breach

...Running Head: SECURITY BREACH Security Breach faced by Sony Corporation Introduction In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that operates its business in global market and belongs to Japan and produces electronic products for the customers (Sony Corp. Info, 2011). There will be discussion about products information, contact information, internet marketing strategies, privacy policy of the firm, etc. Evaluation of Website Sony Corporation provides whole relevant information on the website of the firm about its products, services, etc (Sony Corp. Info, 2011). Areas that are evaluated for the firm are as follow: Product information: Sony Corporation has developed its website effectively that attracts the customers to purchase products. The firm provides all relevant information about the products on its website. Additionally, the firm also has made a list of its products that includes various categories of products...

Words: 1807 - Pages: 8

Premium Essay

Performance Management

..."beeper speaker" whos only role is indicate critical errors in the boot sequence when video output is not available. COMPUTER HARDWARE The disadvantages and advantages of Speakers? Advantages  · They are provided with the computer.  · They're very simple to operate.  · They help blind people who would otherwise have difficulty using a computer.  · They can be useful for alerting computer users, even when they're busy, such as in pop-ups.  Disadvantages  · They can take up a fair amount of desk-space, compared to headphones.  · They can distract people around you therefore disrupting a communal work area. ------------------------------------------------- History of Sony company From Wikipedia, the free encyclopedia For other uses, see Sony (disambiguation). Sony Corporation (ソニー株式会社 Sonī Kabushiki Gaisha?), commonly referred to as Sony, is a Japanesemultinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan.[3] Its diversified business is...

Words: 1340 - Pages: 6

Premium Essay

Case 11: the Launch of the Playstation 31

...Case 11: The Launch of the PlayStation 31 Submitted by: Braga, Cris Jefferson Camacho, Paolo Miguel Castro, Raven Gamalong, Jedalynn Joie Herrera, Stanley Maeda, Dianara Submitted to: Ms. Donna Abrina, MBA January 9, 2015 I. Problem Defined What should Sony do to maximize the value of the PS3 to meet the consumer’s satisfaction? II. Analysis and Recording of Current Situation i. Environment Technology: In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one of most successful company in producing radios. And also, Sony has a great innovation in terms of making the video game player, such as the Playstation 3. Social: The company has caught the attention of the consumers about their technology, special the release of play station and the company’s radios. In the case of the Play station 3, the company failed to keep the interest of the consumers because of their limitations, like the games. And because of their limitations, retailers tend to cancel orders due to lack of demand. Economic: The company experience a higher rate of return because the company did not achieve the demand of the consumers. The release of the Play Station 3 was not maintained interesting because of the lack of games....

Words: 1073 - Pages: 5

Premium Essay

Current Market Conditions Competitive Analysis

...been selected to be a part of a strategic planning team at Microsoft. They are the worldwide front-runner in software, services and solutions that support individuals and companies to realize their full potential ("A History of Windows", 2014). Microsoft is thinking about developing a new TV line. The marketing director directed our team to do a competitive market analysis and figure out the TV’s possible success. Our analysis will include an emphasis on Microsoft’s primary challenger (Sony) in the TV market. This report will look at the company as it relates to the current market settings and as it pertains to Microsoft concerning the marketplace structure, knowledge, price elasticity of demand, and participants. Tec-view vs. Sony HD Television Microsoft has developed a new television that will be an all in one component called Tec-view. This product will take the place of your computer and various digital devices while maintaining the expected functions of a television. Microsoft has brought superior upgrading to the line of visual experience. The competitor Sony HD television, is also working on improvement. However, they have yet to develop superior market technology to dominate sales, giving leverage to their competitors. History of Sony Sony was developed by two phenomenal individuals Masaru Ibuka was an engineer and Akio Morita a physicist. Both men started the company in Tokyo, 1946. As this company has greatly improved becoming one of the major telecommunications...

Words: 1384 - Pages: 6

Premium Essay

Assessment Activity Assignment

... International and U.S Presences SONY Sony Corporation usually referred, as Sony is a Japanese multinational corporation that is headquarters in Konan Minato, which is located in Tokyo Japan. I chose Sony as my organization because I truly believe that it is a very diversified business and that it is primarily focused on the consumer and the professional electronics. The company is one of the leading manufacturers of electronic products for the whole consumer market and the professional. Sony is ranked in the 116th company in the 2015 list of the Fortune Global 500. The History On May 7th of 1946, the company was founded in Tokyo Japan. The founder of the company is Masaru Ibuka and Akio Morita. What I think is great about SONY is that it has U.S. territories where it operates such as New York City, Mount Laurel, Huntington Station, and Philadelphia. The parent company for SONY is Sony Group, which is very well engaged in the business in four different operating segments. These four segments have made the company the most comprehensive entertainment companies in the whole world. The president and congress work very hard in stimulating the economy in our country by presenting Sony as a principal business, such as electronics, picture entertainment, computer entertainment, Sony music entertainment, Sony mobile communications and Sony financial. If Congress wont act on helping our economy, the president and can...

Words: 1123 - Pages: 5

Free Essay

Assignment 4: Internet Technology, Marketing, and Security

...someone outside of that business relationship between the business and the consumer interferes, or hacks, that information flow. An entire industry has been created to protect that information flow from being “hacked”. In 2011, Sony went through what is known as the largest security breach in history. The breach affected 77 million PlayStation Network users, 24.5 million users of Sony Online Entertainment and many more customers across the nation. All this was caused, according to Sony, by an “outdated database from 2007” (Lina, 2011). Assignment 4: Internet Technology, Marketing, and Security In 2011, there were more than 300 corporate security breaches. Sony, Citigroup, and Morgan Stanley Smith Barney are among the major firms that have reported to their customers that they have been hacked (Mintzer, 2011). Hacking is continuously happening to companies all over the world. Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony Corporation was founded on May 7, 1946. The headquarters is located at 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan. Its corporate executive officers include Howard Stringer, Chairman, and Kazuo Hirai, President and CEO. The...

Words: 1284 - Pages: 6

Premium Essay

Sony Playstation 3

...9-508-076 REV: APRIL 14, 2008 ELIE OFEK Sony PlayStation 3: Game Over? [W]hen you look at the history of the video game industry since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. — Kaz Hirai, President and CEO, Sony Computer Entertainment of America, November 17 20061 It was a picture that was reminiscent of the launch of the original PlayStation nearly a dozen years before. Some eager customers had arrived as early as 6am and from as far as New Jersey to a video game store in Manhattan with the hope of purchasing one of the newest and most sought after video game consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2 In one sense, long...

Words: 10292 - Pages: 42

Free Essay

Sony Marketing Plan

...Market……………………………………………………………………11 Competitive Benefits………………………………………………………………12 Positioning Statement…………………………………………………………….12 Promotional Plan…………………………………………………………………………12 Gaming Conferences…………………………………………………………….13 Online Promotion and Advertising………………………………………………13 Beta Release for Critics……………………………………………………………14 Product Marketing and Cost………………………………………………………14 Conclusion…………………………………………………………………………………15 Bibliography……………………………………………………………………………….16 Executive Summary Sony Corporation offers a variety of innovative products and services to consumers in multiple market segmentations. Sony’s product design expertise, high quality products, innovation, and competitive pricing are some of the companies well known attributes that keep them in a competitive position. Sony Corporations most profitable market, video games, continues to grow selling video game counsels at record numbers. Introduction of Sony’s new virtual reality system, Project Morpheus, will help Sony satisfy repeat customers, advance technology in gaming, and increase profits by being the first to offer a highly desired immersive gaming experience. The intentions of the proposed marketing plan include; increasing exposure of the Project Morpheus by 30%, familiarizing potential target markets with virtual reality technology, and creating a working...

Words: 3426 - Pages: 14

Premium Essay

Sony

...introduction: Background to SONY ‘s road to Internationalize 1. A brief history of SONY Corporation: * General information: SONY Corporation commonly refer to as SONY, is a Japanese multinational conglomorate corporation headquartered in Tokyo, Japan. The company is one of the leading manufacturers of electronic products for consumers and professional markets. * Name ( đây chỉ là ý chính, còn vào report thì sẽ chi tiết hơn về tên Nhật đầu tiên, sau đó go international thay đổi ntn): went through some changes. Its current name is the combination of “ SONUS” (origin Latin for SONIC, meaning sound), and “SONNY” ( small size or a youthful boy). It was chosen for its simple pronunciation that is the same in any language. * Where/ Who to established: founded in Tokyo in 1946, SONY was the brainchild of two men, an engineer and a physicist. + Start-up capital: 190,000 yen for the research and manufacture of telecommunications and measuring equipment. + Emloyees: (just) 20! * Industry: manufacturing videos, electronic, information technology, video games consoles and commications products. ( tạm thời ntn nhé, khi viết sẽ kĩ hơn về quá trình thành lập nên cty! ) 2. Its major sectors of operation ( services/ products, nature of the industry it operates within): SONY offers a number of products in a variety of product lines aound the world. A. Electronics: TV, cameras, camcorders, home audio, personal audio, mobiphones... * Audio: + SONY produced world’s first...

Words: 492 - Pages: 2