...with numerous interesting plans and executions brought the advancement of Apple, Inc's. OS X family. In order to understand the progress of the older systems of OS X it is necessary to examine the upgraded technology and their interaction with other systems. To protect and troubleshoot the system it is necessary to know and understand the working of OS X technology. The open source core of the system is an operating system called Darwin. Darwin is a variant of BSD Unix running on the Mach 3 microkernel from Carnegie Mellon University and the Open Software Foundation (Singh, 2007). On top of Darwin, Apple utilizes both open source and proprietary code and builds a intricate and complex operating system which resembles the look of classic Macintosh computers with almost no similarity to recorded (1980s) Macintosh underlying innovation. In fact OS X is more compatible with its sibling UNIX systems and with Microsoft Windows than with past Apple computers. OS X is a UNIX 03 system as certified by the Open Group and recorded on their register (The Open Group, 2014). OS X moves forward rapidly and at some point dubiously, grasping new innovations, gadgets, and interfaces. For example:- Animations and graphics used in the system became more classy, then the system requirements started to upgrade hardware graphics capabilities. OS X has likewise exchanged architectures once in its concise history, from PowerPC to Intel, which was...
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...accuracy may be compromised due to out-of-date information. (January 2009) This article reads like an editorial or opinion piece. (September 2011) Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976,[1] and incorporated the company on January 3, 1977,[2] in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple.[3] The following year he became the company's interim CEO,[4] which later became permanent.[5] Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The...
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...Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976,[1] and incorporated the company on January 3, 1977,[2] in Cupertino, California. For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple.[3] The following year he became the company's interim CEO,[4] which later became permanent.[5] Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the...
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...Apple History -Apple was founded in 1976 by Steven Jobs and Steven Wozniak. - They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts. -Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful. - The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It was a breakthrough in PC’s but didn’t have the speed, power or software to compete with IBM’s Pc that was introduced in 1981. - Because Mac was faring poorly in the market Steve Jobs became critical of the company’s president and CEO, John Sculley who was hired by the board in 1983. - In 1985 Jobs devised a boardroom coup to replace him while Sculley was in China but Sculley heard about the plan and cancelled his trip, the board voted to keep Sculley in his position and Jobs who was chairman of the company but was stripped of all decision making authority, soon resigned. -That same year Apple’s problems continued and they laid off one fifth of their employees and had their first quarterly loss. In 1987, Apple released a revamped Mac PC with excellent graphic capabilities. -In 1991, Apple released the PowerBook its first generation notebook. In 1993, the board removed Sculley as CEO and chose chief operating officer, Michael Spindler. - In 1994, Apple released the PowerMac family...
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...environment than ever, and we remain committed to creating products that have the least amount of impact on the environment. Though our revenue has grown, our greenhouse gas emissions per dollar of revenue have decreased by 21.5 percent since 2008. And we’re still the only company in our industry whose entire product line not only meets but exceeds the strict energy guidelines of the ENERGY STAR specification. Environmentally conscious materials. In addition to eliminating toxins and designing products with highly recyclable aluminum enclosures, Apple works with environmentally conscious materials including recycled plastics, recycled paper, biopolymers, and vegetable-based inks. We have also found ways to reengineer secondary materials to the high standard of our designs. For example, our fan assemblies in Mac Pro use advanced materials derived from repolymerized plastic bottles. Speaker assemblies and internal brackets in the Apple Thunderbolt Display are made from recycled PC-ABS. In 2012, our latest achievements included the AirPort Express enclosure, which includes biopolymers derived from industrial-grade rapeseed and recycled PC-ABS. And the aluminum stand on the iMac is made using 30 percent recycled content. Our packaging designs for many products use pulp fiber from post-consumer paper streams, and we use vegetable-based inks for in-box materials. And not only are iTunes Gift Cards recyclable, they are made...
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...Wozniak’s introduced the first Apple computer, which may or may not be popularly known as the Apple I. Wozniak terminated various old style ways of technology and provided society with a real upgrade. In retrospect, of all of Apple’s failures and success, the company continued its performance until 1984, where the first advertisement for Apple’s Macintosh computer came in great success. This was just a step into the future that enhanced from the iPod to the successful product, the iPhone. In April 2003, Job’s expressed his belief that tablet PCs were not good choices as high-demand markets for Apple to enter. He believed cell phones were going to become important devices for portable access, and what was missing was excellent software, that Jobs wanted to show. In 2004, Apple’s CEO Steve Jobs gathered a team of 1000 employees to work on the “Purple Project” to develop the iPhone we use now. The Purple Project was intended to create the device during a secretive partnership; they had to go to the great lengths of loyalty and secrecy among employees and the outside competitors. On 2007, the exciting response to the opening of the iPhone had the media naming the product the “Jesus Phone,” as it went on sale at 6:00 p.m. In the United States hundreds of customers lined up outside the stores nationwide. Purchases ranged from regions such as the UK, to France, and Germany in November 2007, and eventually, Ireland and Austria in the Spring of 2008. Apple sold 6.1 million original copies...
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...T. Ruckski May 6, 2012 TM583 Apple Computer Apple computers has seen a few highs and lows since its inception in 1976. For instance, in 1980 apple launched the Apple III P.C., which was a general failure due to some design and hardware issues. Apple’s next attempt, “The Lisa” included a mouse and cursor, and was considered to be the first graphic interface based Personal Computer. . This particular model was priced around $10,000 and a major reason for its lack of success. However after a string of incidents, that led to the flailing success of Apple, in 1998 Steve Jobs returned to Apple and after taking over as CEO, he introduced the iMac Personal Computer which became the beginning of several huge successes for Apple computers and other products. The computer was light, versatile, stylish and relatively affordable. The previous example shows how societies needs may affect the competitive dynamics of products on the market, and if they will be successful or not. Perhaps having “the first graphic based” computer is enticing and perhaps even useful to many companies, but the $10,000 per unit price tag might be an issue. So continuously revamping a product to be faster, smaller, cheaper and more accessible to consumers was a strong driver for creating more innovation on previous versions. It appears that Apple had done an amazing job of creating a plan, working the plan, creating the product and analyzing results. Because they had managed to do this so well, they continued...
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...“attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of computers ("Apple-history," 2013). Evolution of the iPhone In June of 2007 Apple entered into the cell phone market with the announcement of the iPhone. Much more than just a portable phone the iPhone allowed users to play music, movies, take and store photos, and access the internet, all through a colorful and convenient touch screen. It was introduced by...
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...better elsewhere either. With shrinking economy and job cuts, people will not prefer to spend on costly phones. The iPhone is competing on differentiation. Apple should make iPhone available at lower price to fight competitors at price front. Also, launch of 3G version of iPhone will provide strength to it. As economy is reviving , demand for high end phones will increase. Apple has history of having leading and innovative products and iPhone will remain here for long time. References: 1. Bradford, Robert W., Duncan, Peter J., Tarcy, Brian. “Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!” 2. http://en.wikipedia.org/wiki/IPhone 3. http://www.apple.com/iphone/ 4. http://en.wikipedia.org/wiki/Swot_analysis indows 7 which will eliminate any advantage iPhone has at operating system front. World is witnessing recession. USA has entered into deflation era. Economic Scenario is not better elsewhere either. With shrinking economy and job cuts, people will not prefer to spend on costly phones. The iPhone is competing on differentiation. Apple should make iPhone available at lower price to fight competitors at price front. Also, launch of 3G version of iPhone will provide strength to it. As economy is reviving , demand for high end phones will increase. Apple has history of having leading and innovative products and iPhone will remain here for long time. References: 1. Bradford, Robert W., Duncan, Peter J., Tarcy, Brian....
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...marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing and Promoting the iPhone………....P.6 Fortified Marketing and Promotions: Operating Systems and Capabilities…..P.7 Other Marketing and Promotion Strategies……………………………….......P.7-8 - Back to School Promotion - School Bulk Purchasing - Trade-In Program Conclusions………………………………………………………………………....P.8 Reference…………………………………………………………………...………P.9 Why I chose to examine Apple Inc.'s marketing and promotions strategies. I specifically chose Apple Inc. for the marketing and promotions assignment not only because Apple Inc. is well-recognized for the quality and marketing of its products on a global scale, but also for its history. Whereas a number companies which have excelled through aggressive and strategic marketing strategies, Apple Inc.’s history reveals multiple decades of rebranding and reorientation, which led to its position and success today. From Apple Inc.’s first home computers, the Apple I, II, and III, to their latest iPhone series, Apple has established itself as a serial innovator. While...
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...Design Thinking and Innovation at Apple | Apple Case Summary | | This documents describes in brief the history of Apple and discuss its strategy to success. In addition this documents also draws similarity between Steve Jobs and the current CEO of Apple Tim Cooks. | | Pradyot Mohanty (Twin Peaks) | 1/17/2012 | | History Apple was founded by Jobs and Steve Wozniak in 1976 a time when computer was perceived as nothing but a complex computation system which was used only in big corporate firms and operated by qualified professionals. No one had ever imagined that kids at the age of 10 would be playing games, studying science and reading comic books using a small handheld device which does wonders with a simple touch. When one thinks of Apple, the first thing that comes to mind is Steve Jobs and when one is thinking about Steve, Ipod is the first thing that strikes the mind. I believe a company's growth and success is a direct consequence of its leader's vision and direction. And the same is with Apple . Apple's key strength has been innovation by simplicity, the way Steve envisioned it. "Apple's success is not just the result of clever strategic moves or an innate sense of market timing. It came from a deep commitment to understanding how people used computing devices and a desire to develop insanely great products" [Design Thinking and Innovation at Apple, Stefan Thomke]. Apple's history is the proof of its innovative reputation. When Jobs was leading the...
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...Comparative Analysis of Apple and Dell Table of Contents Introduction……………………………………………………….………………………………………………….…………………3 Apple Corporation Overview…………………………………………………………………………………….………………4 History Products Major Competitors Dell Corporation Overview……………………………………………..………………………………….…………………….4 History Products Major Competitors Ratio Analysis……..…………………………………………………………………………………………….……….……………6 Liquidity & Efficiency…………………………………..….……….…………………………….……………………6 Solvency………………………………………………………………………….………………………………….………8 Profitability………………………………………………………………………….……………………………..….…..8 Conclusion………………………………………………………………………………………………………………………………9 References……………………………………………………………………………………………………………………………..10 Introduction The purpose of this report is to compare the financial statements of two companies, Apple Corporation (Apple), and Dell Corporation (Dell). The comparison will use ratios calculated from financials of each company. The reason for using rations rather than simply reviewing the financial statements themselves is that financial ratios are an efficient way to compare companies independently of size, volume or market share. Ratios go beyond just looking at the numbers to reveal just how profitable a company is, does it have enough cash to cover fund the business, or is it heavily dependent on debt (Ingram 2013). Examining ratios are instrumental in planning and making strategic decision within a company. Ratios are also valuable to investors...
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...About Apples History The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the “forbidden fruit” described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece. Through conquest and exploration, apples were spread when Romans conquered England and when Spaniards brought them to Mexico and South America. It wasn’t until the mid 1600’s that the Pilgrims cultivated them in Massachusetts. It is believed that John Endecott, an early governor, was the first to bring an apple tree to North America, and the first orchard was planted on Beacon Hill by a clergyman named William Blaxton. It is Blaxton who is credited for growing the first named apple, the Yellow Sweeting. Once apples were established in New England, they played an active role in everyday life. As a fruit which was easily stored through the winter, as well as being very beneficial to settlers’ health, apples were a main staple in early settlers’ diets. Despite the fact that apples were not initially from North America, and have been growing disease-free for centuries in their native habitats, the early settlers found that the long, hot summers and cold winters of New England grew apples unlike...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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...Litteraturliste Apple History a, 2004: ”Company History: 1993-1996”, lokaliseret den 27/04 2012 på http://www.apple-history.com/h5 Apple History b, 2004: “Company History: 1996-1997”, lokaliseret den 27/04 2012 på http://www.apple-history.com/h6 Fry, J.N. and Kiling, J.N., 1995, “Strategic Analysis and Action”, 7. udgave, Prentice Hall Gelsing, L., Gjerding, A.N., Nielsen, T., Rasmussen, Gulddahl, J. og Vinding, A.L., 2010, “Virksomheders hverdagsstrategier”, 1. udgave, Samfundslitteratur Kahney, L., 2010: “Steve Jobs – manden bag Apple”, 1. udgave, AKA-PRINT A/S, Charlotte Hannibalsen Linzmayer, O.W., 2004: ”Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company”, Library of Congress, William Pollock McHugh, S. og J., Nickels W.G., 2010, Understanding Business, 9th edition, McGraw-Hill Mintzberg, H. og Waters, J.A., 1985, “Of Strategies, Deliberate and Emergent”, Vol. 6, Nr. 3, Strategic Management Journal NansenNeuroScience, 2010: ”Social interactions in open innovation”, lokaliseret den 10/05 2012 på http://www.nansenneuro.net/about/open-innovation.html Ritzau, F., 2011: ”Apple kortvarigt verdens mest værdifulde selskab”, lokaliseret den 27/04 2012 på http://borsen.dk/nyheder/investor/artikel/212458/apple_kortvarigt_verdens_mest_vaerdifulde_selskab.html Smith D., 2010, “Exploring Innovation”, 2. udgave, Forlag Mcgraw-Hill Higher Education Vangkilde M., 2006, ”First-mover Advantage – Fordele og ulemper ved at være først”...
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