...Informative Speech Brewing Beer Creative introduction: Do you know beer, I know many of you here may or may not….. now I don’t mean in the sense that you go to the bar and say “I’ll have a beer”. What I am talking about is history beer. The first question to answer about beer is what is it. Well the definition of beer in Webster’s dictionary is: Beer: an alcoholic drink made from yeast-fermented malt, flavored with hops. To me beer is like finding a pot of gold at the end of a rainbow, thus why I keep my girlish figure….in short it is natures greatest gift Beer in an alcoholic drink brewed from malted barley, hops, yeast and water through fermentation. The main four ingredients here are like platform for beer, kind of like a canvas is to a painting. Now many other ingredients can be added to create different styles and flavors, such as maize, wheat, and even pineapple. But enough about the ingredients I want to talk about the history. Body: - How old is beer o The exact creation of beer is unknown though I am pretty sure that my ancestors made it in a hut. Beer is thought to be around 12,000 years old and may have been discovered by hunter-gather tribes of the agrarian civilizations that may have discovered fermentation due to the crops they yielded. o The oldest recorded documentation of brewing was the Sumerians over 6,000 years ago. o Hymn to Ninkasi - History of beer o Beer has been noted throughout history and even worshiped….I know I do….I have...
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...Introduction Labatt Blue in recent years has been under increasingly great amounts of strain in the mainstream beer market. They are no longer resonating with younger audiences, their market share is dropping, and their marketing budget has been cut to only half of what their competitors have. It’s clear that Labatt must make drastic changes to remain successful in the beer industry. This proposal will make a case for changing Labatt’s target market from teenagers and young adults to older consumers. Labatt’s Target Market Labatt should change target markets for the following reasons: 1. Labatt Blue is relatively unknown among teenagers and young adults however, is well recognized by older generations. 2. Product differentiation in the mainstream beer market is minimal. Beers are differentiated in the market through branding which makes marketing very important. Given that Labatt Blue has a marketing budget that is only half of their competitors, Labatt cannot expect to successfully compete in the market. 3. Labatt’s recent marketing campaigns have been somewhat geared towards older generations. For example, in 2006, Labatt began emphasizing the quality of the beer as well as the beer’s history, opposed to the teenage antics portrayed in previous ads. 4. Labatt’s parent company InBev, already has a successful mainstream beer, Budweiser. It seems counter productive and inefficient from a profitability standpoint for Labatt to target the exact same crowd as Budweiser...
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...India Beer Market Insights 2012 Report Details: Published:September 2012 No. of Pages: 74 Price: Single User License – US$6224 Product Synopsis A detailed market research report on the India beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? After high growth in 2010, the beer market slumped in early 2011, with some revival in the second half of the year What are the key drivers behind recent market changes? Steep tax increases across all Indian states in early summer 2011 decreased demand in the hot summer months and, as the overall level of alcohol has not significantly declined, it can be surmised that beer drinkers are moving back to spirits What makes this report unique and essential to read? The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews...
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...Germany, Australia and United States. However, beer only contributes less than 15% to the total consumption, while spirits are the most popular choice among Koreans.(WHO, 2011) Korean cultural has a long history of drinking tradition, with a great variety of tradition alcoholic beverages. Most of these traditional beverages, including Soju, a distilled spirit, are made from rice of sweet potatoes. They contain a very high alcohol by volume, generally around 30%-50%.(LIK, 2012) These tradition alcoholic beverages are especially popular among mid-age Koreans, however less attractive to young generations. Although it is believed that small volumes of alcohol might benefit health, data from South Korea National Health and Nutrition Examination indicates the clear relationship between alcohol use behavior and increased risk of hypertension, diabetes, dyslipidemia, abdominal obesity, and MetS among Korean population. Hence, beer is considered healthier. (Kim, 2011) Comparing to Yakju and Soju, beer has a much shorter history in Korea. It was first introduced into Korea by Japanese in early 1910s. Today’s Korean beer market is dominant by two local companies: Hite-Jinro and OB, they provide similar taste in similar price range. It is also noticeable that only two locally produced beers are brewed from 100% barley malt. Apart from local products, foreign beers are in limited availability and very expensive before 2005. (LiK, 2012) Beer market in South Korea is in constant growth...
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...Executive Summary Labatt’s Blue needs a facelift to once again be on top in sales of the mainstream beer segment. Competitions among the brands of Budweiser and Coors Light has shown the weakness of the marketing of the company’s product. InBev thought that investing into a Horizontal Integration Strategy was going to help them capitalize among beer sales in Canada but instead have decided to focus on other brands rather than Labatt’s Blue. Since then the Labatt’s Blue has gone down in sales and is now looking for marketing strategies that will once again make them a leader in the mainstream beer segment. We recommend that Labatt’s Blue needs to target the new, younger generation of beer drinkers through advertisement and social media to generate brand recognition. Also through the use of promotions in beer cases the company will be able to spark interest among consumers. The investment into reaching the new generation of beer drinkers will help improve the sales of Labatt’s Blue. Problem: Over the years, Labatt’s Blue has been losing market share within the beer industry in Canada. How can Labatt’s Blue make itself once again Canada’s leading beer brand and dominate the market like in it did in past years. Labatt Blue S.W.O.T Analysis Strengths: In case promotions (during the summer months Labbatt offers giveaways inside its beer cases for consumers) Supports sporting events (has sponsorship ties with both CFL and NHL) Sensitive to social issues (different labels...
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...(ANHEUSER-BUSCH) MARKETING PLAN THE COMPANY HISTORY Budweiser is referred to as Bud, a brewing company founded at St. Louis in the mid 1800s. Budweiser beer is America’s drink. One out of five alcoholic drinks sold in America is a Bud. It is the world’s most popular beer. In 1865, the brewery produced 8,000 barrels. These numbers grew quickly when Budweiser Lager Beer was introduced to public in 1876. The company expanded rapidly and controlled all the means for producing its beer. In the 1950s, the company expanded its businesses in various cities, in an attempt to tap into a European tradition. In 1970s, Budweiser became a true icon of American culture, thanks to a model of commercial development, the envy of the world. In 1980, it made a history by expanding into the global marketplace with agreements to brew and sell in Canada, Japan, and elsewhere. Budweiser along with the brand extensions Bud Light, Bud Dry and Bud Ice is creating an image for itself: a mass-produced, drinkable beer that symbolizes the “good life”. Now, the King of Beers is being sold in more than 60 countries worldwide. Company Mission: “During production of the Budweiser Budvar lager we use traditional procedures and the knowledge passed down to us by previous generations of brewers. We produce our beer exclusively from the highest quality raw materials – whole heads of Žatec hop, selected Moravian malt and virgin...
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...in South Africa the diamond trade industry was more profitable. However, the discovery of diamonds in South Africa initiated the simultaneous trading of diamonds that flooded the market with diamonds. Among the industry giants is De Beers. For over a century De Beers has controlled a significant portion of the diamond industry. De Beers Consolidated Mining, Ltd was formed in 1888. The forming of De Beers Consolidated Mining, Ltd created a monopoly for all diamonds produced and distributed from the diamond mines of South Africa. The market structure in which De Beers competes in is considered to be a monopoly. The fact that De Beers has the control over the distribution of rough diamonds clearly establishes a monopoly in the diamond industry. This market structure differentiates from other market structures uniquely because De Beers has dominated the market by having sole rights to sale rough gem quality diamonds. Even though other organizations within the same industry exist worldwide, De Beers is unique in the market because of the monopoly. A competitive strategy used by De Beers is controlling the market by limiting the supply of rough diamond to other companies because De Beers a monopoly on rough diamond distribution. In addition, De Beers controls over 60 percent of the world’s diamonds and is able to price the diamonds in any range....
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...Angie Coomer MKT-568 Research Paper Socioeconomics Germany The purpose of this research paper is to provide socioeconomic information on Germany to help determine whether or not Germany is a good country to enter for Schmidt Brewing Company to expand their brewery operations. I will begin by providing some general history on Germany and then move to some specific demographics. I will then describe the current economic system of Germany and the level of economic freedom. I will conclude by explaining both the opportunities and threats that exist due to the current socioeconomic factors in Germany, and how these factors may affect operating a business. Last, I will elaborate on the beer consumption in Germany and how this information might affect the operating expansions of Schmidt Brewing if they chose to do business in Germany. Germany is a country located in Central Europe and is bordered by both the North Sea and the Baltic Sea. In the 16th century Germany was known as the center for Protestant Reformation. “The Protestant Reformation was a movement in Europe that began as an attempt to reform the Catholic Church.”(33). Germany became known as a nation state in 1871. “Traditionally, a nation state is a specific form of state, which exists to provide a sovereign territory for a particular nation, and which derives its legitimacy from that function.”(33). Following World War II, Germany divided into two separate states but then reunified again in 1990. Today, Germany...
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...Budweiser Model Strategic Planning BUS/475 Budweiser History In long-legend history, Budweiser (known as Anheuser-Busch) was founded in year of 1864 and created by Adolphus Busch. Busch, grew up working in German brewing that was running by his family and has been dreaming to set up his own beer company. Since then, Busch has provided several tastes of the beer he has created to his customers and improved the tastes throughout the years. Afterwards, through the success of creation, Busch has decided to name the beer, Budweiser Lager Beer because of dark ales and robust that was chosen by their customers. The designs, styles, model, and the company’s process of keeping Budweiser a success, has become the nation’s number one taste. Referring to Budweiser, Anheuser-Busch was based in St. Louis and became the top leading American brewer that holds up almost 48 percent share of United States beer sales to worldwide retailers. They also have about 12 or more of breweries major manufacturer across of the United States. It was greatly popular worldwide and still counting. As for those process of grow business worldwide, it was their mission and vision to provide enough Budweiser for millions of customers. Taste Process Ever since the opening of Budweiser founded by Busch, he has been experimenting varies of tastes that he thinks his customers would like. At first, Busch decided to provide both different tastes: dark ales and light lagers. Few of them have alcohol, some...
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...Lence 1.) Title: Consumers perceived brand image of Tiger Beer. Tiger has been known to be targeted towards the modern male. It is could therefore be seen as a drink for man that is celebrating in parties, social gatherings and during festive celebrations. The brand with the label Tiger also supports different types of events ranging from sports to music which could further help to differentiate their brand images from their direct market competitors. Tiger Beer brand however, sets itself differently towards the Asian consumers, and the Western consumers. In Asia, Tiger Beer is being promoted as a hip and trendy drink amongst the younger consumers. While in its export markets, Tiger beer is being sold to consumers as a drink that brings about feeling being more an Asian and potrays an image that focuses more on its long beer heritage and history in Asia. Score: 4/5 http://tjosephpollock.efoliomn.com/Uploads/CPIproposal.pdf 2). Title:New Developments in Radlers, Shandies, and Pre-Mixed Beer Drinks Based on this article, it gave a clear understanding and analysis of the market trends over the past five years which proved to have leaned towards moderate drinking, refreshment, female beer drinking, and consumer willingness to try new tastes. It also provided a clear review between beer drinkers and the consumers who preferred ciders as the beer alternatives and their demands. Whether the traditional beer still be able to be a sustainable product while able to meet the...
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...The advantages and disadvantages of such decision are highlighted below as well. We then identify the generic strategies adapted by Carlsberg and Heineken successfully and describe the different generic strategies for different products of different segments in Malaysia. 2. Introduction of Beer Beer is one of the oldest human-produced beverages, possibly dating back to at least the 7th millennium BC (perhaps prior even to bread), and recorded in the written history of Ancient Egypt and Mesopotamia. Earliest known chemical evidence of beer dates to circa 3500-3100 BC. As almost any substance containing carbohydrates, namely sugar or starch, can naturally undergo fermentation, it is likely that beer-like beverages were independently invented among various cultures throughout the world. Today, the brewing industry is a huge global business, consisting of several multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries to increasingly popular home brewing and is selling more than 133 billion litres (35 billion gallons) per year - producing total global revenues of $331.8 billion in 2004. 1. Carlsberg Introduction 1. History of Carlsberg Carlsberg was founded in 1847 by the visionary brewer J.C. Jacobsen. His new brewery located just outside the city ramparts of Copenhagen, Denmark, pioneered steam brewing, refrigeration techniques and, greatest of all, the propagation of a single yeast strain. J.C. Jacobsen demanded...
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... | |11/25/2012 | Table of Contents The history of Stanley Park Brewery 2 SWOT Analysis: 3 Newswire.ca 6 Insidevancouver.ca 7 Goodlifevancouver.com 8 Target Market 9 Product Classification and Description. 10 Channels of the distribution 11 Promotional Strategies 13 Social Responsible Behavior 15 Recommendations 16 Appendix 18 Bibliography 19 The history of Stanley Park Brewery Stanley Park Brewery, which is actually based in Delta, has opened what may be Canada’s first sustainable brewery. A 110-foot- tall wind turbine provides the energy for the state-of-the-art complex, which uses less water and energy than a conventional brewery. The brewery’s somewhat confusing name refers to the original Stanley Park Brewery, which was established way back in 1897 on the shores of the park’s Lost Lagoon by Belgian pioneer and brew master Frank Foulbert. (Green beer) The brewery is actually owned by the Mark Anthony Group, the leading distributor of wine and beer in Canada. Some people point out that Stanley Park Brewery is not...
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...What is beer? “Beer is produced by the saccharification of starch and fermentation of the resulting sugar. The starch and saccharification enzymes are often derived from malted cereal grains; most commonly malted barley and malted wheat. Un-malted maize and rice are widely used adjuncts to lighten the flavour because of their lower cost. The preparation of beer is called brewing. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included.” Beer definition Beer is the most consumed alcoholic beverage in the world and the third-most drink overall after water and tea. The strength of beer is usually around 4% to 6% alcohol by volume although it may vary between 0.5% (dealcoholized) and 20%. Beer forms part of the culture of beer-drinking nations and is associated with social traditions such as beer festivals, as well as a rich pub culture, involving activities like pub crawling and pub games such as billiards. History The history of beer is linked with the one of its components and with the technological advances. The first cultures of cereals, especially the barley and wheat, were discovered in Mesopotamia and dated at around 8000 years before J.-C. Historians think beer was discovered 6000 years before J.-C. The first real proofs of its existence were discovered in the province of Sumer and are back to the 4th millennia before J-C. The term of “beer” we know...
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...Drinking beer is a favorite past-time, whether for the variety of types, or the history, or just enjoying an ice-cold mug of brew with your friends. People want to know what makes a light lager light, and what makes a dark lager dark? Is it the ingredients in the brew or is it how it’s made? Light lagers only came about around the 60’s and 70’s because people wanted to drink beer without getting fat. Basically light lagers are made from using less hops and barley in the brewing process and watering down the lager, essentially creating a lighter color and less filling beer. Almost every beer is either ale or a lager. Lagers are fermented at colder temperatures than ales. They tend to have cleaner, crispier flavors and tamper-down aromas. When it comes to the color though, it comes down to the Maillard reaction. The Maillard reaction came around in the late 1800’s by the work of a French chemist known as Louis-Camille Maillard. This reaction is one of the most important reactions to know in how lager looks different from an amber or a stout beer. This reaction may also be known as “browning” in the brewing world. It’s basically heating sugar until the sugar compound is by itself and having amino acids react the reducing sugar. It is to be known that the reaction only happens at elevated temperatures but it can happen at room temperatures as well. Caramelization has similarities to the Maillard reaction as well which gives beer its final color. Color that a lager or ale is measured...
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...The book I am reviewing is A History of the World in 6 Glasses by Tom Standage. The subject of this book was the explanation of six different drinks in a chronological order by era; the way they evolved and the influences they had in shaping history. Each drink had its own special role in shaping history and allowing culture to progress besides quenching someone’s thirst in new ways. From the Stone Age to the twenty-first century, Tom Standage tells a story of human evolution and culture through the view of six drinks: beer, wine, spirits, coffee, tea, and cola. The main thesis of this book is that these six drinks still fulfill the same functions today as they did when they were first produced and/or discovered. The first drink described...
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