...Grow the number of people using nokia devices.•Transform the devices people use.• Build new businesses• Our business and people’s expectations for mobile devices and services arechanging. Nokia’s promise is to help people feel close to what matters tothem. About the Company Nokia- Connecting People ! Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. With headquarters inKeilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunicationsequipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LANand a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam onthe banks of Nokia rapids. Finnish Rubber Works established its factories inthe beginning of 20th century nearby and began using Nokia as its brand.Shortly after World War I Finnish Rubber Works acquired Nokia wood millsas well as Finnish Cable Works, a producer of telephone and telegraphcables. All three companies were merged as Nokia Corporation in 1967. Thename Nokia originated from the river which flowed through the town of thesame name (Nokia).In the 1970s Nokia became more involved in the telecommunicationsindustry...
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...company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network infrastructure. The world’s most popular phone was launched in year 2003 which is Nokia 1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013, only fourth-quarter of 2012 made profit (Refer to Image 1.2). Image1.2 Nokia Net Profit...
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...Batch 2 Term 6th Management Control System Activity – Project Report On Nokia Strategies Adopted By Nokia In Order To Achieve Its Goals Submitted to: Submitted by: Prof. Aniruddha Durafe Rajkamal Paroha Anshuman Singh Parihar INDEX * Introduction to Nokia * History of Nokia * Mission & Vision * Goals & Objective * Organizational Culture * Management Control System in Nokia * Nokia Product Mix * Strategy Formulation * Strategy Adopted by Nokia to achieve its goals * Strategy Goal Introduction to Nokia Nokia is a multinational corporation engaged in the manufacturing of mobile phones devices, in converging internet and communication industries, having about 132,000 employees working worldwide. The organization is the World’s largest mobile manufacturing company and is operational is 150 different countries having an approximate global annual sales revenue of € 42 billion and operating profit of € 2 billion in the preceding year 2010. The organization has a market share of about 28.9% as of the preceding year 2010 and is still the market leader in the world of mobile phones. Nokia Corporation has a history of 146 years and it wasn't the way it is today, it took Nokia decades to reach at this point. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta...
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...1) Nokia History: Nokia has been the top selling smartphone manufacturer for a very long time. At the end of 2012, it became the second largest mobile phone maker in the world. Nokia was one of the first mobile phone manufacturers and brought products with different features and price ranges for different parts of the worlds. Nokia used its own Symbian Operating system in the handsets. Downfall: Nokia failed to improve itself with the changes in the trends in the Mobile phone industry. In the recent years, Apple’s iPhone and Google’s Android powered devices started to capture market share from Nokia. Samsung’s Android smartphone surpassed the Highest Selling Mobile phones record of Nokia in 2012. In public’s opinion, Nokia’s Symbian powered handsets are of no match against the Android and iOS powered devices. Nokia which had more than 50% of market share in the last decade, has only 3.2% market share in the whole world. Nokia failed to follow the market trends and that is why its demand became this low. Acquisition: In 2011, Nokia replaced its Symbian Operating system with Microsoft’s newly introduced Windows Phone OS. These new devices only made average sales all around the world and were not very impressive. In September 2013, Nokia was Acquired by Microsoft for $7.17 Billion. Return: In February 2014, Nokia announced its new range of mobile phones which is powered by Android which is the leading OS around the world. Nokia is a very trusted and reliable brand and...
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...everyone, our team’s marketing plan is about Nokia. Let’s begin with a quick story. In 1865, mining engineer Fredrik Idestam set up his first wood pulp factory in south-western Finland which was made paper. In 1868, Idestam built a second factory near the town of Nokia, which inspired him to name his company Nokia. In 1898, Nokia became to do rubber business, rubber is a material which can make tyre . By the 1960s, Nokia started to make electronics. It began to develop radio telephones for the army and emergency services Form that, Nokia became to focus on telephone making, and by 1998, Nokia was the world leader in mobile phone market until 2011. After that, I believe everyone sitting here can remember what happened. Now let’s see a video about Nokia’s products these years. I like this video very much, especially when I saw the phones I used to use. From Nokia’s lone history, we can see Nokia is a very innovative company, it was always be the first one to launch new products and be the market leader for a long time. But also because Nokia’s history and leader position, it has been blocked by a massive bureaucracy, it insisted to use Saipan system after Apple and Google developed new systems which lead Nokia missed the market opportunity. 1. Mission Nokia’s mission is connecting people by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia phone, this amount equals to China’s population...
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...Business communication Memo: Subject: Nokia takeover Date : 23/10/15 Dear board of directors As you have heard that Microsoft are about to take over Nokia. In business this is one of the biggest deals in recent history as you know Nokia doesn’t have grip on the mobile section of business as it used to and I’m writing to you to tell about the finding that I have made. I would like invite you a meeting which I will go in further detail and summarize my findings. Thanks Mukhtar saleh Meeting details and finding that I will be talking about in the meeting Nokia downfall As you know that the biggest of companies the strongest of companies and burn and collapse just to be in another page in history. Well every one Nokia well every one that’s older than 17 knows the power they had in the mobile business What was Nokia downfall? The release of the iPhone in 2007 changed the way the whole world looked at smartphone looking at the popularity of the Nokia compared to the iPhone they just couldn’t keep up and couldn’t break in to the smartphone industry like the way they broke in to the phone industry the popularity of the iPhone and Samsung dented any hope of Nokia surging back now the this new deal with Microsoft this could be a game change and to be honest I don’t think nothing special will happen just by checking...
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...went through which helped the company to grow or which made it go in loss. Also by thorough analysis and detailed review a comparison, the project demands a comparison of the change in two different companies. This way the project will help us to understand the concept of the course “Managing Organizational Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung, which was well known as an electronics and home appliance company, catches up with Nokia in the mobile market. So the study of the change these organizations implemented in their company is an interesting thing to learn. And also the study of comparison of what change made Nokia lose its position and Samsung to gain the top position is an interesting issue to learn. COMPANY INTRODUCTION AND CHANGES:- SAMSUNG: Samsung mobile is a South Korean company found in 1983. Its parent company Samsung Electronics was found in 1969. Samsung was well-known as a television and home appliance company. It started growing and expanding its business in...
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...Nokia was once the pioneer in the development of mobile phones and became in 1998 the leader in the manufacturing and sales of mobile phones (McCray et al, 2010). Nokia kept its leading position for several years and at the turn of the century Nokia’s products were revolutionary and transformed the entire industry until Nokia was overtaken by Apple with the introduction of its iPhone in 2007. The introduction of the iPhone made Apple the market leader in smart phones and Nokia’s market share started to dwindle. Nokia fell far behind in the smart phone market. What are the main causes of Nokia’s decline, a company that had once been the pioneer in the market? Nokia has been very successful and enjoyed the leading position in the mobile phone market for many years. The huge success was the pride of Finland. This leading position in the market led Nokia to develop a culture of complacency. Complacency in a market leader can lead the organisation into a position which is known as the Icarus Paradox. Overconfidence, complacency and carelessness are key symptoms of this paradox. Nokia’s culture of complacency, arrogance and close mindedness coupled with its market dominance led directly to its failure in the smart phone market. An example of this complacency and closed mindedness was given by a former manager of Nokia, Dave Grannan, who explained the reaction at Nokia when Apple released the iPhone: ‘We have tried touch screens before and people did not like them’ (Burrows, 2011)...
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...making, the rise and fall of kings - Nokia vs. Samsung" Prepared by AKINSANMIJU LILIAN TAIYE D40084081 obayemi.lilian@yahoo.com Submitted to Managing Organizational Change Instructor: Professor Romuald Stone HRM-587-13306 01/10/2014 The two companies I am proposing to research on for the purpose of this course project are forces to reckon with in the world of electronic and electrical business, with focus on the telecommunication handheld devices - Nokia and Samsung electronics. It is a known fact that the two companies are known all over world with their uniqueness in the production of mobiles phones even though Samsung electronics has it named well rooted amongst the giants of home electrical and electronics home appliances manufacture while Nokia was known to be one the world leading manufacturer of mobile phones. In the recent year about two decade ago, the discovery of the innovative transformation of the telecommunication sector led to ever increasing opportunity that is abound with new technological revolution. The course project will focus or lay emphasis on the trend of organizational changes, with the view to analyze the effect they have on the overall developmental progress of the two companies. Samsung electronics founded in 1967 but took it turn into telecommunication business with the establishment of Samsung mobile in 1983 and as for Nokia, it became incorporated in 1967 with...
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...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
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...Research Report Submitted To Sir Khalid Jamil Ansari Prepared By Babar Saeed (BM-25208) Bashir Ali (BM-25178) TABLE OF CONTENTS Acknowledgement 02 Executive Summary 03 Company Introduction 04 Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X Series 33 d) Asha Series 33 e) Lumia Series 34 References 35 ACKNOWLEDGEMENT One of the great pleasures of writing the report is acknowledging the efforts of our teacher and friends whose hard work, cooperation, friendship and understanding were crucial to the preparation of this report. First of all, we would like to acknowledge the efforts of Sir Khalid Jamil Ansari whose sincerity, loyalty, hard working and...
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...BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in a car in 1982. After 10 years, in 1994 Nokia concentrated itself in the telecommunications with the GSM technology, launching the 2100 series. The company predicted to sell four hundred thousand phones, but the sales reached twenty millions. Nokia became a world leader for the next 10 years, when in 2004 started to lose market quotes, losing 35% of the world market. It’s in 2007 when Apple lunched its first Iphone that the loss of Nokia leadership was consolidated, since there only drops in the market and profits. In 2011 the process of Nokia being bought by Microsoft started and nowadays Nokia Mobile is part of Microsoft group. NOKIA’S VISION AND MISSION Nokia’s vision has been the same for about 20 years and it is simple: Connecting people. Its vision is to transform the whole world in a small village, making possible a small farmer in Africa to connect with the world as well as facilitating the communication of a big CEO in New York. Their challenge...
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...2015 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/ Abstract Nokia was a synonym for the mobile phone industry for a long time; however, when it came into the era of smart phones, the former leader was under an awkward situation. Nokia sold its mobile phone business to Microsoft on September 3, 2013. A company following Kodak with the legendary color failed in the impact of the new technology revolution. This was a typical case of the subversion of an industry; therefore, the author believed that it was necessary to analyze the process. This paper studied Nokia’s decline mainly from the three parts. First of all, looking back Nokia’s development process from the glory to the decline, it can be divided into three stages: the transition period, the peak period and the decline period, followed by analyzing the reasons of its decline from three parts: Nokia executives’ grasp for the market, the company’s business strategy and business cooperation, and finally analyzing its inspiration for modern enterprises from the marketing perspective. Keywords Nokia, Market Grasp, Operational Tactic, Cooperation 1. Introduction Nokia, the leader of mobile phone industry, was acquired by Microsoft in September 2013. Nokia’s mobile phone business would be owned...
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...MANAGEMENT ASSIGNMENT NOKIA CASE STUDY JESSLYNE (090503322) STRATEGIC MANAGEMENT ASSIGNMENT NOKIA CASE STUDY SUMMARY Nokia, once a world leader in wireless telecommunications, has lost nearly 39% of its market share to its competitors and in some instances to no name companies. In 80s and 90s Nokia expanded through the acquisition of many other companies with various technologies. Due to this rapid expansion, Nokia lost focus of its ingenuity in wireless communications. However Nokia reorganized by selling most of its businesses which were not performing well and directed its focus once again to its wireless technologies. Acquisition of Sega in 2003 and then merger with Siemens AB in 2006 put Nokia once again in a place where it could compete its rivals. RIM’s blackberry and Apple’s iPhone are the major rivals and have a large market share from business users and consumers. * According to Nokia’s business strategy; the winning strategy is based upon the following factors. Best mobile devices regardless the price and geographical location * Provide extensive internet solutions on mobile devices * Enter into the markets by providing business mobility solutions to the corporate users Analysis: I believe that Nokia’s strategy is a winning strategy for the following reasons: * Business solutions: Innovative Business mobility solutions will attract the corporate users, since Nokia devices are based upon a very stable platform, and Nokia has a very long...
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...History Once upon a time, by the Nokianvirta river… In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland. A few years later he opens a second mill on the banks of the Nokianvirta river, which inspires him to name his company Nokia Ab in 1871. How apt that Nokia begins by making paper – one of the most influential communications technologies in history. The galoshes revolution OK, so it’s not exactly a revolution. But in 1898, Eduard Polón founds Finnish Rubber Works, which later becomes Nokia’s rubber business, making everything from galoshes to tyres. Nokia rubber boots become a bona fide design classic, still on sale to this day – though we no longer make them. Electronics go boom In 1912, Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business. By the 1960s, Finnish Cable Works – already working closely with Nokia Ab and Finnish Rubber Works – starts branching out into electronics. In 1962, it makes its first electronic device in-house: a pulse analyser for use in nuclear power plants. In 1963, it starts developing radio telephones for the army and emergency services – Nokia’s first foray into telecommunications. In time, the company’s MikroMikko becomes the best known computer brand in Finland. And by 1987, Nokia is the third largest TV manufacturer in Europe. Three become one Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works...
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