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Hitachi

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Submitted By monash
Words 4145
Pages 17
5/19/2012

Report By Omar Sheriff (52111617) | Ritsumeikan Asia Pacific University | Ritsumeikan Asia Pacific University | Strategic Analysis Report Hitachi LTD (4000 words) |

1.0 Introduction
This report will conduct a strategic analysis report on Hitachi Ltd. On a famous advertistment (advertisement) about Hitachi’s smart cities and its social innovation business it suggests the following: “Even apart, we are connected. Even in absence we are still joined. Past and present connect! thus; we see the future. IT connects with infrastructure to link the world to bring better quality of life, urban planning, transport, electricity, industry, the enviroment, Hitachi’s expertise, its people, its technology are all at the service of society..... Hitachi inspires the Next ” (Hitachi, 2012)
2.0 Vision statement and report structure
“The Hitachi Group is active in various fields ranging from social infrastructures to home appliances, materials, logistics, and services. Our goal is to seek constantly to breathe new life into the next era, an outlook expressed in our corporate slogan: “Inspire the Next.” We seek to become a vigorous company that will grow throughout the 21st century, contributing to society by helping to build comfort and prosperity” (Hitachi, Hitachi ltd, 2012).
Above is an extract from a Hitachi advertisement derived from the Hitachi Smart city concept, that the company seems to be centrally pursuing in its global strategy via a strategy called the ‘social innovation business’. The advertisement, vision and the corporate credo gives the audience a nutshell view about the firm's strategic orientation and its purpose. Furthermore the company's vision statement signifies good corporate citizenenship and its social credo in alignment with its stratergy is also establishes that position wih its stakeholders. Overall the company

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