in the last few years, Social Media has grown from being a mere digital channel for “socializing” with other media, into one of the most powerful digital marketing tools for brands and businesses. It has proven a very cost-effective way for promotion and advertising in a new, subtle and very personal way that businesses are doubling their Social Media Marketing budgets during the next five years.

Many businesses are jumping into the Social Media Marketing (SMM) bandwagon, many of which are not even properly planning or assessing the effectiveness and the impact of SMM for their companies and brands. In truth, there are two sides to the SMM coin. One promises profitable success, particularly if SMM is done properly and effectively. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected.

So, Digital Marketing Philippines attempts to provide you with this definitive guide that will highlight the Pros and Cons of Social Media Marketing, so you can make intelligent decisions that will be instrumental in setting the fate of your overall digital marketing efforts.

The Pros of Social Media Marketing for Business

Businesses going gaga over social media? You can’t blame them for Social Media Marketing does have its perks, and the following will tell you why.

1. Social Media Marketing is Low Cost

One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably lower cost that makes it very appealing for businesses. The most popular social media networks are practically free to join and all tools for interacting with other people are all available for free.

However, to get more marketing mileage for your Social Media Marketing efforts, businesses are investing on a full SMM campaign strategy. These investments are ranging anywhere