Opportunity:
· increasing concern about healthy lifestyle
Larson’s Father has connections in the retailed food industry
Loblaws are willing to cooperate with HLG

·
Threat:
· Plenty of indirect competitor
· Economy recession
· Need 2 years for CFIA inspection

Strength:
· Long shelf life
· Patented product, and has exclusive right to resell in Canada
· High nutrition value 99.7%
· Strong relationship with Loblaws
· History of success in selling this product
· Tasteless as an ingredient, so it can increase the nutrition value without affecting the taste
·

Exploit:
The company should emphasize that nutrifusion contains natural ingredients that can increase the nutritional value of its food, create a healthy lifestyle
The company should consider implementing nutrifusion into different retailed food since nutrifusion has a long shelf life and is tasteless. That way, HLG can also exploit her father’s connections in the retailed food industry.

Weakness:
· luxury food
· New product to customers, so demand for this product is unknown
There are a lot of indirect substitution that provide similar nutritional value(vitamin supplement)
·

 Avoid:
The company should use a price strategy that emphasizes on building brand image


Critical Issues In order to determine whether Healthy Life Group should launch Nutrifusion so they could either begin the process of incorporating the business or proceed to the new company, they need to address the following:
- How to evaluate the product’s financial feasibility, so that HLG could start to proceed with its operation strategy?
- How to choose HLG’s distribution channel, so that HLG could succeed in its first year business and increase its future growth?
- How to efficiently and effectively promote