Distribution channel structure
Nokia understood that from big businesses to every day consumers they needed to offer a variety of packages to choose from. In having these different options people don’t have to immediately go with the most expensive phone with the highest rates attached to them. People are able to pick and choose if they want internet, 4g, 3g, Bluetooth capability, voicemail and a hodgepodge of other options. This variety allows customers to buy the phones they are looking for and not spend money on extra functions that they may never use based on

Geographic
World region – Asia
Country – India
Cities – Reach out maximum places

Demographic
Age – All age group
Gender – Male, Female
Income – All income groups
Occupation – Every sector
Religion – Irrespective of religion

Psychographic
Social class – All class of people
Lifestyles – Urban, rural, and even far villages

Behavioral
Benefits – Quality
Loyalty status – Strong

Nokia has mainly targeted: Target Market for the Nokia Mobile Phone is between 20-50 years. Who wants to use something different. Teenagers and Business Class People. Targeting Strategy

Business to Customer
Nokia has a huge market; almost 5 billion people own a mobile phone in the world, and Nokia has about a third of all handsets sold.
Nokias biggest customer group at the moment would have to be young people. It shows it Nokias ads, they are very colorful, fun and show connectivity.
Today’s youth wants connectivity and social media in their hand set, like access to face book, twitter and other social networking sites.

Business to business
Nokia uses different companies in different market segments to reach their target market for a specific product, service or series of a product (Series meaning e.g. N-series, E-series...).